Product Life Cycle (PLC)

Assalamualaikum wr.wb
Honorable Mrs. Farah
And all audience
The First, let us thank Allah SWT which because of His blessings, we all can
gather here on this class. Second, Shalawat and prayer we will say to our greatest
prophet, Muhammad SAW, his family, his friends, and all of his followers. Amien
!n this chance ! would like to tell you my speech about The "roduct #ife $ycle.
%&ery product is always changing. 'e it price, characteristic, ad&antage and
benefits of their product. To do it all, company must be do factor intern and e(tern
anlysis. Factor internal are components that support the company)s strengths such us
direcrtor and human resources. Factor e(tern are componants that can used and
oportunity such as consument, suplier, go&ernment and competitor. *ot only that
$ompanies are re+uired to be creati&e and inno&ati&e in order to still e(ist in the
enterprise competition.
"roduct #ife $ycle are the period of time o&er which an item is de&eloped,
brought to market and e&entually remo&ed from the market. First, the idea for a product
undergoes research and de&elopment. !f the idea is determined to be feasible and
potentially profitable, the product will be produced, marketed and rolled out. Assuming
the product becomes successful, its production will grow until the product becomes
widely a&ailable. %&entually, demand for the product will decline and it will become
obsolete.
To effecti&ely market a brand, marketers must know where the brand is in terms
of the product life cycle. The traditional product life cycle consists of,
"roduct introduction
-rowth
Maturity
.ecline
1. Product Introduction
The introduction stage is when a product or ser&ice first appears in the
marketplace. !f the product or ser&ice is successful at this stage it will show a
profit and its sales will increase. There is little or no competition during this
stage because the product is a new idea.
%(ample, /iaomi Mobiles 0$hinese1
2. Growth
As it begins to establish a presence in the marketplace, the product or ser&ice is
in a growth stage. Some competitors mo&e in at this point, and the company
needs to be aware of the competition. They can emphasi2e the uni+ueness of the
product, reduce prices, or increase the ad&ertising and sales promotion to hold
onto or increase their market share.
%(ample, Sony 03apan1
Introduction
Growth
Maturity
Decline
3. Maturity
The maturity stage occurs when a product or ser&ice has reached its peak of
popularity and has established itself in the marketplace. $ompetition is at its
peak at this stage. "romotion and ad&ertising campaigns need to be in full gear.
%(ample, Samsung 04orea1

4. Decline
When sales begin to drop off, a product or ser&ice is considered to be in its
decline stage. Many competitors ha&e already left the scene. !t is at this point
that the company must decide whether to abandon the product entirely or modify
it to meet new demands in the market. Modification would mo&e the product or
ser&ice to a different stage in the life cycle.
%(ample, 'lackberry 0$anada1

That will be all for my speech. ! hope it will be useful for us, thank you
for your attention.
Wallahul muwafi+ ilaa a+wamit thori+.
Wassalamualaikum wr.wb.