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CompanyOverview

IntroductiontoRobeks
Foundedin1996asoneofthe
nationsfirstSmoothieShops
Nowoneofthetop4intheU.S.
120locationsin15states&DC
OpeninAsia 500storesplanned
2011salesover$42million
100%franchisedsystem
IntroductionContd
Developingabrandandproductsthat
capitalizeongrowingtrendtoward
bettereatandhealthierliving
FocusedonthePremiumPosition
withthehighestqualitysmoothies
Differentiationasahealthylifestyle
QuickServiceConcept
IntroductionContd
Designedtoservegreattasting,
premiumhandcraftedandspecialty
smoothiesandfreshsqueezedjuices
thatareamuchhealthieralternative
tothetypicalsmoothiecompetitor
Hummingbirdlogosymbolizes
energyandthevitalityoflife
Bright,vibrantcolorsinstore
Everythingaboutthebrandis
designedtorepresentahealthy,
energeticlifestyle
IntroductionContd
Smoothiecategoryisa$2.4Billion
segmentoftheindustryinthe
UnitedStates
Demandisgrowingandhas
doubledsince2007
RobeksNationalPresence
120Storesin15statesandD.C.
NationalPresence
MajorPresencein5keyUSMarkets:
53StoresinSouthernCalifornia
18StoresinWashingtonDC
10StoresInOhio
12StoresinConnecticut
8StoresinArizona
Resultsshowamajoracceptanceofthe
Robeksconceptacrossthecountry
HighQualityOfferings
FocusedonSmoothies
79.1%
20.9%
Smoothies
Other
FocusedonSmoothies
Ratherthanbeknownasaplaceto
purchaseasmoothie,westriveto:
BeTHEplacetopurchaseasmoothie.
Attractive4DayPartMix
26.9%
33.3%
27.5%
12.3%
Breakfast
Lunch
Afternoon
Dinner
AttractiveUnitEconomics
Storesare450to1,200squarefeet
Flexibilityonsizeandlayout
AverageTicketof$6.93
Initialinvestmentof$202$329k
2011AUV of$350kwithtop20%
over$548k,highestvolume$691k
SiteSelection
NewlydevelopedSiteModel
Basedonattributesofbestlocations
Targetsbestsitesforourcategory
andbrand
Expansion
Robekshasestablishedagoodtrack
recordintheUnitedStates
Wearelaunchingintheglobal
marketplace
FirststoreinAsia openedinTokyo
August2011
ThePhysicalPlant
Arlington,VA
GranadaHills,CA
Ventura,CA
EaseofOperation
OrderandSuggestiveSales
Juice,Supplements,andFlavors
FrozenYogurt,Sherbet,andIQFFruit
Ice, Blend, and Pour
HandOut
FreshJuiceandWheatgrass
TheProducts
Pretzels Healthy Snacks Power Cookies & Muffins
Smoothies Supplements & Shots Fresh-squeezed Juices
QualityProducts
RobeksPremiumSmoothiesaremade
withproprietaryingredientsthatwere
formulatedspecificallyforblending
theperfectsmoothie.
KeyProprietaryIngredients
NonfatFrozenYogurt
Sherbets
Orange,Pineapple,Raspberry
Juices
Pomegranate,Raspberry,Apple,Strawberry
Guava,PassionFruitMango,Papaya,
Cranberry,Acai
Fruit
Blueberries,Strawberries,Bananas,Mangos,
Peaches,Pineapples,Raspberries
KeyProprietaryIngredients
NutritionalBoosts
Dietarysupplementsspecifically
developedtoblendintosmoothies
withoutnegativelyaffectingtasteor
texture,whileprovidingtheintended
benefit,suchasenergy,hearthealth,
fitness,andimmunity.
SpecialtyProducts
Superfruits PremiumAai,Cupuau,Caja
NaturallyLightSmoothies
NondairySmoothies
CoffeeSmoothies
WheatGrass
FreshsqueezedJuices&JuiceBlends
AllNaturalProteinMuffins,Bars,Cookies
TartFrozenYogurt
ThePeople
Associate
ShiftLeader
CertifiedManager
Positions
R1:InStore 5days
R2:Classroom 3days
R3:SetUpLocation,TrainEmployees,
OpenStore 5days
NewFranchiseeTraining
StoreDesign
Malllocationplan
Ministoreplan
OutfittingtheStore
Millwork,StainlessandEquipment
Signage
TopangaMall
Kiosk/NonTraditional
TopangaMall CoBrandConversion
FoothillsMall,Tucson
CerritosMall Cerritos,CA
TheRobeks
rEvolution
TheOpportunityisRipe
a
smoothie
place
RobekshassuccessfullylaunchedtheSmoothierEvolution. Weare
clearlypositioningtheRobeksbrandtobeTHEsmoothieplacein
thecategory,notjustasmoothieplace.
less more
Opportunity
THE
Smoothie
Place
THE
Smoothie
Place
Tasty;portable;convenient;premium;authentic;original
Adynamic,freshneweatingexperiencewhereyoucanfillup,notfattenup
Ameal,notjustadealorabeverage!
Aviablelongtermprofitcenter
NotaJambafollower,butacategoryleader
Aggressive,leadingedgenewproductdeveloper
Streetsavvyneighborhoodmarketersthatdrivelocalawareness
SkilledcommunicatorsthatdifferentiateRobeksasabrand
Leadingourchargeasanupbeatcorporateandinstoreculture.
Consumerswant/need Robeks
Aconvenient,quick,andportableeatingsolution.
Tohavebodiesthatlookgoodandfeelbetter.
Nofoodguilt!
ToeatwhattastesgoodANDishighlynutritious.
TrendsareworkingagainstbigQuickServeRestaurants(QSRs)
thatdominateshareofstomach.
Fruitisgoodforyou.Fatisnot.
Eatingtrendsaremovingawayfrom3heavymealsadaytolighterportions.
EarlyadaptersareagingandneedRobeksproductshelpthemcultivate
betterhealth.
Publicawarenessregardingthedangersofpooreatinghabitsisgrowing
exponentially,worldwide.
`
Sawingtheflooronthe Competition
Wearebigenoughtomakecompetitiveinroads
butsmallenoughtoremaincovert.
Gainmarketsharefromlowervolumecompetitors
FillthevacuumleftbyJambaJuiceastheyabandontheircoreproduct
offering
Furtherdifferentiateoursmoothieofferingsthroughinnovation
Buildneighborhoodrelationships
OWNFRUIT!
Robeks
SmoothierEvolution
MajorInitiatives
ImplementabrandplanmakesRobeksmorerelevanttotodayscustomerandbuilds
higheraverageunitsalesvolumes.
Launchnewandexcitingproductsthatcapitalizeonourstrengthsandcreateamore
formidablemealexperience.
Leverageourcompetitivepositionbytakingadvantageofanopportunistic
competitiveenvironment.
Inspirefranchiseownerstoinvest5+%inmarketing!
Plantowin!Developaplanforeverystore.ImproveutilizationofRegionalDirectors
andStoreOwnersasresourcestobuildourbrand.
Owntheneighborhoodsweoperateinbycreatingaproprietary,indeliblepresence.
CreateAdvertisingthatyoucaneat!
Buildadynamicdatabaseandsocialnetworkingprogramthatspreadstheword!
TherEvolution
Innovation
TherEvolution
Testing
TherEvolution
NewOutcomes
TherEvolution
CurrentPromotions
TherEvolution
NeighborhoodMarketing
TherEvolution
Advertising
TherEvolution
Advertising
TherEvolution
Advertising
TherEvolution
Advertising
InternationalExpansion
RobeksAsiaFlagshipTokyo(Jiyugaoka)
Contactusat
8554Robeks(8554762357)
Franchising@Robeks.com

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