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TABLE OF CONTENTS
Introduction .................................................................................................................
.......................................
2 Vision and
Values...........................................................................................................................
.............. 3 Telenor Group
Strategy........................................................................................................................
Who is the
Trainee? .......................................................................................................................
..11 Techniques for Determining Specific Training
Needs ...........................................................11 2-Design
Phase ...........................................................................................................................
.................12 Training Design
Model ........................................................................................................................1
2 3-Training
Implementation ...........................................................................................................
........14 4-Evaluation
Phase............................................................................................................................
........16 Purposes of Training
Evaluation ....................................................................................................16
Process of Training
Evaluation .......................................................................................................17
Techniques of
Evaluation ..................................................................................................................1
8 Responsibility for the evaluation of
training .............................................................................18
Conclusion ...................................................................................................................
......................................20
Recommendations........................................................................................................
..................................21
Appendices ..................................................................................................................
......................................23
References ...................................................................................................................
......................................28
INTRODUCTION
Telenor vision is simple: “Telenor exists to help customers get the full benefit of
communications services in their daily lives. We're here to help. Make it easy. Keep
promises. Be inspiring and be respectful.” Telenor vision and values define a
common approach for all their employees setting out how they do business at
Telenor. They provide a fundamental guide for taking care of our customers.
Together they set the standard for how Telenor work in order to create sustainable
value for our shareholders, customers, employees and partners.
Values
The values at Telenor are a constant reminder to Employees of how Telenor should
serve all our customers around the world. They inspire us to be a driving force in
modern communications and customer satisfaction.
Values in practice
According to an official at Telenor “We want to make it easy for our customers to
get what they want, when they want it. We will keep promises and do what we say
we will do. We will innovate to deliver fresh ideas. And, as an international
company, we will respect our customers and their local cultures.”
For getting the information regarding the HRD functioning in Telenor, we have
visited Telenor several times, and we come to know that the written values are in
real practice which might be a reason for the success of Telenor.
Muhammad Mahmood Aslam COMSATS Institute of Information Technology, Lahore
http://pakistanihr.blogspot.com
The Telenor Group has a strong track record of delivering on ambitious goals. By
2011, we aim to be one of the fastest growing mobile operators in the world, with a
strong broadband position in all markets, successfully developing new services and
adopting new and responsible business models. The Telenor Group has defined six
strategic ambitions which it aims to achieve by 2011. These are:
The Telenor Group aims to achieve a substantial revenue increase in the years to
come. This growth will mainly come from existing businesses. We will seek to
increase our core mobile and fixed voice revenues and explore broadband
opportunities in our emerging markets. The Telenor Group is also investing in
adjacent markets, such as basic financial services and machine-to-machine (M2M)
communication worldwide.
Corporate responsibility at Telenor will be part of managing risk and linked to our
core business. For example, the measures we have taken to fight climate change
are motivated both by our commitment to corporate responsibility and by an
enlightened view of associated business benefits and opportunities: what is good for
the environment is also good for business. Telenor now has clearly defined targets
on CO2 emissions from its operations - not just to help save our planet, but to save
energy and money. Telenor has a strong track record when it comes to sustainable
business: it was ranked top performer by the Dow Jones Sustainability Indexes (DJSI)
in 2007 and 2008.
We put customer experience at the top of the agenda throughout the Telenor
Group. One of our ambitions is to reach a situation where end-users’ brand
preference is higher than the Telenor market share for all operating companies.
Telenor will undertake benchmarking and best practice sharing across the Group. A
global objective is to achieve a higher reduction in the average operational cost per
minute than the expected decline in average price per minute. The Telenor Group
aims to achieve considerable continued growth in operating cash flow from all of its
operations.
Central I
Central II
North
South
Organization development
Career development
As Telenor is one of the growing company of the country so, it is also facing a lot of
challenges in order to make its human resource as its competitive advantages, the
major challenges which are being faced by the Human Resource Development
department in Telenor are
TYPES OF TRAINING
There are varieties of training types are available at Telenor which varies from need
of the employees as well as the company. Broadly speaking there are two main
sources of Training.
In house Training
Outsource Training
In House Training
In house training the company offers the training in its different zones by means of
seminars, conferences and workshops. In house training which are given on the job
is
Technical Training
These are the most common types of training which company gives to its
employees.
Outsource Training
Telenor go for the outsourcing when the in house training is not available. The topic
cover under outsource training are those which are more general in nature so
company by evaluating cost and benefit go for outsourcing. While go for
outsourcing, Telenor is using the services of Novatious Institute which holds a good
name regarding the training. The common types of training are
Moral Building
Attitude Building
Executives Training
Hierarchy of the organization is well managed and there exist no fear between
subordinate and boss which give rise to the confidence in employees.
Training is the necessary components for all the employees from CSR (customer
services representative) to CEO (chief Executive officer)
HRD department follow a frame work which consists of four major steps, HRD
department is primarily responsible for Learning and development of employees.
The whole activities of HRD department in Telenor revolve around these steps.
Implementation phase
Evaluation phase
Trianing Need
Organizational Level
Individual Level
Operational Level
Muhammad Mahmood Aslam COMSATS Institute of Information Technology, Lahore
http://pakistanihr.blogspot.com
Corporate need and training need are interdependent because the organization
performance ultimately depends on the performance of its individual employee and
its sub group.
Organizational Level
After doing the SWOT analysis, weaknesses can be dealt with the training
interventions, while strengths can further be strengthened with continued training.
Threats can be reduced by identifying the areas where training is required. And,
opportunities can be exploited by balancing it against costs.
For this approach to be successful, the HRD department of Telenor gets involved in
strategic planning. In this planning, HR develops strategies to be sure that the
employees in the organization have the required Knowledge, Skills, and Attributes
(KSAs) based on the future KSAs requirements at each level.
Individual Level
Competency assessments
Customer feedback
Self-assessment or self-appraisal
Operational Level
Operational level focuses on the work that is being assigned to the employees. The
job analyst at Telenor gathers the information on whether the job is clearly
understood by an employee or not. Training officers gathers this information
through technical interview, observation, psychological test; questionnaires asking
the closed ended as well as open ended questions, etc. Today, jobs are dynamic
and keep changing over the time. Employees need to prepare for these changes.
The job analyst also gathers information on the tasks needs to be done plus the
tasks that will be required in the future.
Muhammad Mahmood Aslam COMSATS Institute of Information Technology, Lahore
http://pakistanihr.blogspot.com
1. Performance problems
In all three situations, the starting point is a desire to effect a change. Given this,
one must know how the people who will experience change perceive it. With out the
proper TNA, Trainer may be unable to transfer their newly acquired skills to their
jobs because of the organizational constraints.
Training needs will differ with the backgrounds of the employees to be trained, and
their present status in the organization. Basically, a candidate for training may
come from any one of three groups:
1. New hires
2. Veteran employees
There are a number of methods which Telenor Pakistan is using to gather data
about employees’ performance. Each works well in given circumstances; therefore,
Telenor adopted the most suitable method for determine specific needs.
Management of Telenor believes that none of these methods can stand alone; they
always use at least two, if for no other reason to validate their findings. These
Methods are
Observation
Interviews
Questionnaires
Job description
Performance Appraisal
2-DESIGN PHASE
As the information provided by the Telenor was insufficient so, we have just draw a
model of our own. The design of the training program can be undertaken only when
a clear training objective has been produced. The training objective clears what goal
has to be achieved by the end of training program i.e. what the trainees are
expected to be able to do at the end of their training. Training objectives assist
trainers to design the training program.
In context with the Appendix-c, we have developed a training design model which
can be an effective one for the Telenor to train its employees. The necessary
components of Training design are
The Trainer
The Trainees
In training design there should be a close scrutiny of the trainees and their profiles.
Age, experience, needs and expectations of the trainees are some of the important
factors that affect training design. Training Climate
Training Strategies
Once the training objective has been identified, the trainer translates it into specific
training areas and modules. The trainer prepares the priority list of about what must
be included, what could be included.
Muhammad Mahmood Aslam COMSATS Institute of Information Technology, Lahore
http://pakistanihr.blogspot.com
Training Topics
Dependent relationship
Training Tactics
Once the objectives and the strategy of the training program becomes clear,
trainer comes in the position to select most appropriate tactics or methods or
techniques. The method selection depends on the following factors:
Trainees’ background
Time allocated
Support Facilities
It can be segregated into printed and audio visual. The various requirements in a
training program are white boards, flip charts, markers, etc.
Constraints
Budget
3-TRAINING IMPLEMENTATION
To put training program into effect according to definite plan or procedure is called
training implementation. Training implementation is the hardest part of the system
because one wrong step can lead to the failure of whole training program. Even the
best training program will fail due to one wrong action. Training implementation can
be segregated into:
Implementing Training
Once the staff, course, content, equipments, topics are ready, the training is
implemented. Completing training design does not mean that the work is done
because implementation phase requires continual adjusting, redesigning, and
refining. Preparation is the most important factor to taste the success. Therefore,
following are the factors that are kept in mind while implementing training program:
The trainer
The trainer needs to be prepared mentally before the delivery of content. Trainer
prepares materials and activities well in advance. The trainer also set grounds
before meeting with participants by making sure that he is comfortable with course
content and is flexible in his approach.
Physical set-up
Good physical set up is pre-requisite for effective and successful training program
because it makes the first impression on participants. Classrooms should not be
very small or big but as nearly square as possible. This will bring people together
both physically and psychologically. Also, right amount of space should be allocated
to every participant.
Establishing rapport with participants
There are various ways by which a trainer can establish good rapport with trainees
by:
Pairing up the learners and have them familiarized with one another
At the beginning of the training program it is very important to review the program
objective. The trainer must tell the participants the goal of the program, what is
expected out of trainers to do at the end of the program, and how the program will
run. The following information needs to be included: Kinds of training activities
Schedule
Housekeeping arrangements
15
Muhammad Mahmood Aslam COMSATS Institute of Information Technology, Lahore
http://pakistanihr.blogspot.com
4-EVALUATION PHASE
Power: It also helps to reduce the power distance between the employees.
16
Muhammad Mahmood Aslam COMSATS Institute of Information Technology, Lahore
http://pakistanihr.blogspot.com
Before Training In Telenor the learner’s skills and knowledge are assessed before
the training program. Generally in organizations, during the start of training,
candidates generally perceive it as a waste of resources because at most of the
times candidates are unaware of the objectives and learning outcomes of the
program. Once aware, they are asked to give their opinions on the methods used
and whether those methods confirm to the candidates preferences and learning
style.
During Training
It is the phase at which instruction is started. This phase usually consist of short
tests at regular intervals.
After Training
It is the phase when learner’s skills and knowledge are assessed again to measure
the effectiveness of the training. This phase is designed to determine whether
training has had the desired effect at individual department and organizational
levels. There are various evaluation techniques for this phase.
17
Muhammad Mahmood Aslam COMSATS Institute of Information Technology, Lahore
http://pakistanihr.blogspot.com
TECHNIQUES OF EVALUATION
The various methods of training evaluation are being used by the Telenor which is
different for in house Training and outsource training.
In House Training
In house Training, the different methods being used for the purpose of evaluation
are
Observation
Questionnaire
Interview
Quizzes
Outsource Training
If he training is being provided by some outsource firm then the evaluation is being
done by
So, in this way, in different ways evaluation is being done differently for in house
and outsources training.
Depending on the type of training, and the management level for which the training
is being prepared and delivered, a number of stake holders are involved in training
and its results which evaluate the training, these evaluators are
Senior Management
The Trainer
Line Management
The Trainee
Each has their own responsibilities, which are detailed next.
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Muhammad Mahmood Aslam COMSATS Institute of Information Technology, Lahore
http://pakistanihr.blogspot.com
Identification at the start of the program of the knowledge and skills level of the
trainees/learners. Provision of training and learning resources to enable the learners
to learn within the objectives of the program and the learners' own objectives.
At the end of the program, assessment of and receipt of reports from the learners of
the learning levels achieved.
Ensuring the production by the learners of an action plan to reinforce, practice and
implement learning. The line manager - training evaluation responsibilities
Support of pre-event preparation and holding briefing meetings with the learner.
Management of the training department and agreeing the training needs and the
program application Maintenance of interest and support in the planning and
implementation of the program, including a practical involvement where required
Involvement in the planning and design of the evaluation process where possible
Obviously, to take interest and an active part in the training program or activity.
CONCLUSION
Telenor is doing great job in order to develop the 'soft' skills of their staff. Training is
being delivered to the employees which is not only beneficent for the company but
for employees as well. Telenor has evolved a way of working with their Trainers
which produces truly effective training programs that take into account different
and changing needs all the way from the briefing process right through to the
delivery of the training itself, and beyond. There are three stages that go into the
creation and delivery of effective training: it has to be specific to the objective, the
group of people to whom the training is available and most importantly the group to
whom the training is delivered. In Pakistan, Telenor has cultivated a good image not
only in its employees but towards the customers as well. On the whole the policies
of the companies are employees friendly, that why people love to work here, beside
this life at Telenor is very dynamic that’s why people love to work there, one of the
important character of Telenor is to provide its employees the complete growth
opportunities which motivate and encourage the employees to be the part of this
prestigious organization. As far as our study is concerned we found its training
system much effective, but as the room for improvement is always there so, we
have recommended some of the important recommendations which will definitely
helpful for the Telenor training system.
RECOMMENDATIONS
We have described the Telenor’s training program with best of our knowledge, but
due to lack of availability of information we found certain problems in Telenor which
may not be in actual so we are recommended here generally about the effective
training program which should be adopted.
The trainer makes a difference.
The Trainer must be well trained and having required skills and knowledge which
he suppose to deliver to the Trainees.
Ask each individual’s manager, and the manager’s manager, to attend the
training session with their staff.
People learn more in training sessions that provide chunks, small amounts of
content, based on a couple of well-defined objectives. Participants attend these
sessions, perhaps a couple of hours per week, until the subject is learned.
This allows the participants to practice the concepts in between the training
sessions. Both the content of the training and the application of the concepts are
reinforced at each subsequent session. This also allows people to discuss their
successes and difficulties in applying the training in their actual work session. The
instructor can help participants practice the training content by giving assignments
that are debriefed at the next meeting.
“Use it or lose it,” is a common refrain about training. This is a true statement. Even
with strategic skills such as listening, providing performance feedback, and team
building, set up situations in which practice is immediate and frequent, to help
participants retain the training.
Asking people if they “read the article” or “thought about” the concept is not
enough. Be preparing the trainee’s before going for the training.
Provide easy ways for participants to take notes; periodically ask participants to jot
down application ideas. Ask them to share these ideas in a small group. Ask people
to underline the most important concept on a page; circle the ideas that most apply
to their circumstances.
Provide reference materials and job aids for review after the session.
Include participant input into the materials, making participants more likely to use
the documents.
During the session, discuss how to address real life scenarios, and barriers
participants believe they will encounter when they apply the training.
Too often, training professionals don't prepare participants for the real world in
which they will attempt to use what they learned in class. Trainers should work on
performance barriers in the domain they can control, their classrooms.
They can share data from the needs assessment on unearthing barriers and offer
ways to overcome them. Trainers can also discuss with participants their managers'
or co-workers' possible objections. The participants can practice their responses. In
other words, trainers can inoculate participants against the thoughts, words, and
deeds of resistance. They can share suggestions from participants who were able to
transfer what they learned in training and who came up with successful approaches
to get more computer resources, supervisory support, and so forth."
22
Muhammad Mahmood Aslam COMSATS Institute of Information Technology, Lahore
http://pakistanihr.blogspot.com
APPENDICES
Appendix-A
T ELENOR P AKISTAN
Training Objectives and Course Contents: a. Please check to what extent you agree
or disagree with the following statements as they relate to this training program:
Strongly agreed Objectives of this program adequately met. Subject matter was
appropriate for your background & experience. Training will greatly assist you in
your profession / area of work. Program duration was adequate to cover all material.
Training institution’s staff was helpful & supportive. Trainer has good presentation
skill/style, knowledge and grip over the subject. Agree
Disagree
Strongly disagree
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Muhammad Mahmood Aslam COMSATS Institute of Information Technology, Lahore
http://pakistanihr.blogspot.com
b. How would you plan or in what way will you apply the benefits from the course
when you return to your work place: (in detail)
Note: After completion please return to HR / HOD to be filed with your Individual’s
Training Records. (Thank you for your time). SECTION B: (To be filled in by the HOD
one month after the training.)
Training Effectiveness: How has the individual’s performance changed after this
training?
24
Muhammad Mahmood Aslam COMSATS Institute of Information Technology, Lahore
http://pakistanihr.blogspot.com Appendix-B (THE TRAINING EFFECTIVENESS
QUESTIONNAIRE)
S. NO.
NOT A SOME TRUE VERY AT LTTLE WHAT TO A TRUE ALL TRUE TRUE GREAT TRUE
EXTENT
QUESTION
1.
2. 3.
4.
5.
6.
7.
8.
9.
10.
11.
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Muhammad Mahmood Aslam COMSATS Institute of Information Technology, Lahore
http://pakistanihr.blogspot.com
12.
13.
14.
15.
16.
17.
18.
19.
20.
21
22
26
Muhammad Mahmood Aslam COMSATS Institute of Information Technology, Lahore
http://pakistanihr.blogspot.com
As the information for the training design was not available, so we have proposed
our own training design with its basis we get from the Garry Dessler Training
design.
27
Muhammad Mahmood Aslam COMSATS Institute of Information Technology, Lahore
http://pakistanihr.blogspot.com
REFERENCES
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