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Consumer Preference for Mid Level Sedans in Ghazipur City

SURVEY PROJECT REPORT


Submitted to

VEER BAHADUR SINGH PURVANCHAL UNIVERSITY, JAUNPUR

In Partial Fulfillment of the requirement of the degree of

BACHELOR OF BUSINESS ADMINISTRATION


Submitted By- Under the Supervision of-
Shan Ahamad Khan Mrs. Neetu Singh
BBA 4
th
Semester (Assistant Professor)
Roll No. -5460059 Department of Business Administration





2014

Technical Education & Research Institute,
Post-Graduate College, Ravindrapuri
Ghazipur -233001




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CERTIFICATE
This is to certify that Shan Ahamad Khan pursuing BBA 4
th
Semester from
this Institute has prepared the Survey project report entitled Consumer
Preference for Mid Level Sedans in Ghazipur City in partial fulfillment of
the requirements of the degree of Bachelor of Business Administration from
V.B.S. Purvanchal University, Jaunpur, for the session of 2013-14.
This report is based on bona fide research undertaken by Shan Ahamad
Khan under my supervision during the course of fourth semester and fulfills the
requirements of regulations relating to the nature and standard of B.B.A. course
of V.B.S. Purvanchal University.
I recommend that this survey project report may be sent for evaluation.









Mr.Rahul Anand Singh Mrs. Neetu Singh
Associate Professor& Head, Assistant Professor,
Dept. of Business Administration Dept. of Business Administration











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DECLARATION

I, Shan Ahamad Khan, hereby declare that this survey project report
entitled Consumer Preference for Mid Level Sedans in Ghazipur
City has been prepared by me on the basis of survey done the course of
my fourth semester of BBA proramme under the supervision of Mrs.
Neetu Singh , T.E.R.I., P. G. College affiliated to Veer Bahadur Singh
Purvanchal University.
This survey project report is my bona fide work and has not been
submitted in any university or Institute for the award of any degree or
diploma prior to the under mentioned date. I bear the entire responsibility
of submission of this project report.



10
th
May 2014
Shan Ahamad Khan
BBA IV Semester
Department of Business Administration
Technical Education & Research Institute
P.G. College Ghazipur








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INDEX OF CONTENTS

Preface
Acknowledgement
CHAPTER -1
Introduction to the topic
Objective
Importance
Scope
CHAPTER-2
Research Methodology
CHAPTER-3
Data Analysis & Interpretation
CHAPTER-4
Finding & Recommendations
CHAPTER-5
Conclusion
Limitation
Annexure ( Questionnaires )
Bibliograph



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PREFACE
The first real insight of an organization for management student comes only during
his preparation of project work because student first interacts with real practical work.
This is first introduction to industry and its working. This project work synthesize the
theoretical concept learn in the class room and its practical orientation in organization.
In my project I have studied the Consumer Preference for Mid Level
Sedans in Ghazipur City
The First chapter deals with the introduction of the topic, It also describes the
profile and history of Mid Level Sedans.
In first chapter I have mentioned institute. This chapter also describes the
organizational structure of both the organization. The objective and need of research
is also mentioned in section of project work.
The Second chapter deals with research methodology. The process of carrying
out the whole research problem is defined in it. It contains information about the
objectives of the research, methods of data collection, sampling and sample design.
Third chapter is data analysis and interpretation. This is the most important
section of the project work. This section contains the analysis of all the data collected
so far and they are interpreted to produce the final conclusion. It contains all the tables
and charts which depicts the result.
Chapter four contains the finding and recommendation of the research. This is
based on the data analyzed and interpreted in the previous chapter. This is the most
important section of the research report for a report is evaluated on the validity ad
correctness of findings.
Chapter five depicted conclusion which concludes the whole report, that is,
gives a brief description of the process employed so far. And later chapters contain



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bibliography. Which describes the list of sources from where the matter and
information is collected? It contains the list of books, authors, web sites use etc.




Shan Ahamad Khan

B.B.A. 4
th
Sem.



















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ACKNOWLEDGEMENT

Many thanks to the God, who has sent me on this earth and by mercy of him, I would
be able to accomplish this research.

A person who has always encouraged me towards positive and used to say
Nothing can be impossible if you are working hard with heart and soul. The
Word regard is very small for him and I dont know what word will be appropriate for
him, that person is my senior Mr. Pankaj.

I express my deep sense of gratitude and regards to Mrs. Fati Shaffat
(Lecturer, Dept. of management studies, T.E.R.I., P.G. College affiliated to Veer
Bahadur Singh Purvanchal University) under whose guidance I completed this
project, I am thankful to her valuable guidance, gentle encouragement and pains she
took in guiding me throughout the study.
Again, I heartily express my regard to all the above person mentioned and pray to the
God May live them long.


Shan Ahamad Khan

BBA 4
th
Sem.






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INTRODUCTION
Millions of people wake up in the morning, grab a cup of coffee and drive off to work,
without stopping to think, 'how does my car work'? Most of the time that question comes as,
'why doesn't my car work?' The way to stay informed is to read up on the subject, which is
the point of this hub. American life would not be the same without cars, so it is a good idea to
be somewhat knowledgeable on how that which we hold so dear works. There are many
different systems in cars, but they can be broken down into 7 sub systems. Those systems are
steering, suspension, drive train, emissions, brakes, electronics, and safety. These can also be
broken up into smaller sub systems, and i will go into greater detail with later posts. This is
part one: Steering and Suspension Lets start with steering, the system that allows your
vehicle to turn. It consists of many parts, which vary depending on what type of steering your
vehicle has. Lets start with the parts they all have, which would be the steering wheel, the
inner tie rods, and the outer tie rods. (Also known as tie rod ends) Inner tie rods connect the
power steering unit to the outer tie rod ends, which directly connect to the wheel. The power
steering unit, or rack, can be of differing types, it can be hydraulic, which is traditional,
electric, which is seen more on newer cars and hybrid cars, or not have one at all, manual
steering on older cars and trucks. The steering wheel is connected to a universal joint in the
middle of two shafts. A universal joint allows the shaft to spin and be at an angle at the same
time, it acts kind of like your wrist, and this allows the steering wheel to be tilted to fit the
driver properly and saves space. The other end of this would connect to the rack. Most people
have hydraulic power steering and those need to have fluid added to them occasionally,
especially if they whine. The next system would be the suspension. There are many different
types of suspension setups for many different vehicles. I will go over two different types
here, basic suspension on a mid size car, (Ford Taurus, Chevy Cavalier) and suspension on 4



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wheel drive (or 4wd) trucks. On the mid size cars there are less over all parts. The main part
would be the strut assembly. They consist of a spring, a strut, and an upper strut mount, the
strut is a shock absorber that has the spring mounted to it to save space. The upper strut
mount bolts directly to the body, and has a bearing in it to allow it to rotate when the wheel
turns. The strut is bolted on top to the body of the car and to the steering knuckle on the
bottom. The steering knuckle is where the wheel hub is located and the wheel is bolted on to.
The wheel hub also has the brake assembly bolted to it. The steering knuckle also has the
outer tie rod end connected to it so the wheel can turn. The bottom of the steering knuckle is
bolted to a ball joint, which allows the steering knuckle to rotate and move. And the ball joint
is connected to the lower control arm, which allows the suspension to go up and down.
Before i start talking about truck suspension, let me explain about shocks, struts, and springs.
Shocks and struts serve the same purpose; keep the tire in contact with the road. If cars did
not have shocks, they would bounce every time the smallest bump was hit. They slow down
the movement up and down to give a smoother ride. Springs are there to keep the vehicle up,
to support it. They also absorb shock, to keep the car ride smooth, but without the shocks
there to slow them down, it would be a very bumpy bouncy ride. Four wheel drive trucks
have many different suspensions depending on how their drive train is set up. The rear is the
simplest on a solid axle rear end, which means the axle casing goes from wheel to wheel. The
springs are mounted on the casing, and the shocks are mounted to the casing also. The axle is
held on in differing ways depending on the manufacturer. In the front it is very different from
a car. The shocks and springs are separate, unlike a strut assembly. There is an upper control
arm and ball joint where the strut would have mounted. The tie rod end and the ball joints
still connect to the steering knuckle. There may be a sway bar, which is a long metal rod
which goes from side to side and connects to the steering knuckle or strut with sway bar



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links. This lessens the amount of body roll which allows for better handling and more safety.
That is part one of the basic over view of car systems. Part two will be on its way soon.
Mid level cars are a part of peoples lives. These automobiles bring convenience and
ease tour lives because it helps us go from one place to another without breaking a sweat. In
these modern times where you need to be fast like going to meetings, conferences, and many
more, it is a must to have cars. There has been lots of automotive news lately. You can see
these cars most of the time in televisions, newspapers, and other media sources. Many
sedans/car companies try to promote their products because they know that it is something
that people need. So what benefits do these cars give us exactly? Here are the following
reasons why we need cars.

First of all, cars are very important for our daily activities such as going to school, work, or
vacation trips. Families need to have cars because they can bring their children to school
without getting late. Also, it is much better to bring your kids to school with the use of cars
because you can make sure that they will arrive safe. In work, cars are also very important
because after a tiring day of work, you will not have to walk long distances just to get home.
During vacation trips, cars are also very useful because you can carry you baggage with
convenience and ease. Second, cars are very useful during emergencies. For example,
hospitals make use of ambulances. There are moments when a persons life depends on time



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and if they cannot be brought to the hospital right away, they could die. So with the use of
cars, people can be rushed to the nearest health centers in no time. Lastly cars are very
important in terms of safety. With the use of cars, you can avoid those unwanted accidents
that always happen on streets and sidewalks. Yes, accidents also happen because of cars but
as long as you are a careful driver, you get to avoid those accidents. Also, during rainy days
and hot summers, cars can keep us dry or cool. This is very important for those people who
are sick and have hypertension. Indeed, cars play a vital role in our lives and life is just too
impossible without it. So if you are someone who is planning to buy one, do it now because
there are lots of benefits you can get from it. This is an invention that we need to take
advantage of.
HISTORY OF AUTOMOBILES



Karl Benz's "Velo" model (1894) - entered into the first automobile race An automobile (also
motor car or simply car) is a wheeled passenger vehicle that carries its own motor. Most
definitions of the term specify that automobiles are designed to run primarily on roads, to
have seating for one to eight people, to typically have four wheels, and to be constructed
principally for the transport of people rather than goods. However, the term is far from
precise. As of 2002, there were 590 million passenger cars worldwide (roughly one car for
every eleven people).



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SOME IMPORTANT DATES


1928:- The first imported car was seen on the Indian roads
1942:- Hindustan motors incorporated
1944:- premier automobile started.
1948:- first car manufactured in India
1953:- the government of India decreed that only those firms, which have a manufacturing
programmer, should be allowed.
1970-80:- Not much change was witnessed during this period. The major factor affecting the
industry was the MRTP Act (Monopolies and Restrictive trade Practices Act) and FERA
(Foreign Exchange Regulation act).
1991:- Under the government new national industrial policy the License Raj was dispended
with and the automobile industry expanded freely.
1992:- with the wind of liberalization sweeping the Indian car market many multinationals
like Daewoo, Mercedes s-Benz came into the Indian car market.
1998:- The honorable Supreme Court passed the order directing the entire car manufacturers
to comply with Euro1 by 1
st
may 1999 in national capital region(NCR) of Delhi region.









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ABOUT MARUTI UDYOG LIMITED

Background
Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of
Parliament, as a Government company with Suzuki Motor Corporation of Japan
holding 26 per cent stake. It was entrusted the task of achieving the following:
Modernization of the Indian Automobile Industry.
Production of vehicles in large volumes
Production of fuel efficient vehicles.
Suzuki was an obvious choice because of its unparallel expertise in small cars. The
Joint Venture agreement was signed between Government of India and Suzuki Motor
Company (now Suzuki Motor Corporation of Japan) in Oct 1982. The company went
into production in a record time of 13 months and the first car was rolled out from
Maruti Udyog Limited Gudgeon in December, 1983.






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First Customer


Mr. Harpal Singh, Marutis first customer, proudly received the keys of the Maruti
800 car from the Prime Minister Smt. Indira Gandhi on December 14, 1983.
Car Market Scenario
When Maruti began operations in 1983, there were only two other car companies in
India and the total size of the Indian passenger car market was a measly 40,000 units
per year. From the start, Maruti caught the imagination of Indian car customers and
launched four new models, including a hatchback, a mini multipurpose van, an entry
sedan and a SUV, over the next decade. Each of these models was an instant draw with
the Indian consumers. Suzuki Motor Corporation increased its stake on two occasions
(26>> 40 >> 50 >> controlling stake and brought it to 50 per cent in the mid 1990s
(and to 54% with privatization in 2002).
Market Share
Till date, over 6 million (60, 00,000) Maruti cars have rolled out from its
manufacturing facilities. At the end of 2007-08, Maruti had a market share of about 59
percent of the Indian passenger car market. The company sold 7, 92,167 vehicles in
2007-08 including exports of about 53000 units, which is a record in itself.



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MARUTI-DZIRE:
Maruti Swift Dzire is the new entry level sedan from Indian automaker Maruti Suzuki.
Launched on March 26 2008, Maruti DZire is based on the popular Maruti Swift platform.
The DZire replaces Maruti Suzukis popular entry level sedan, Maruti Suzuki Esteem,
production of which was discontinued in late 2007. Maruti Suzuki has introduced DZire only
in the Indian market. DZire is a result of an indigenous project started in 2005 to design a
three-box notchback version of the Swift. Some changes have been made to the cars overall
styling to seamlessly integrate the boot. The wheelbase remains the same. The car weighs
about 30-35 Kgs more than the Swift hatchback. Few modifications in the rear suspension
have been done to cope with the additional weight of the boot and improve the ride quality
for the rear passengers. Adjustments in the rear seat inclination have been made to improve
the rear seat comfort and legroom. The car is pitted against the other entry level sedans in the
Indian market, such as the Mahindra Renault Logan and the Tata Indigo. This car is notorious
for production delays. It was announced too early before adequate production capacities were
added. As the price of the car was very attractive compared to competitions with similar
features, it had a very healthy order book initially. However delivery delays and dealer black
marketing affected initial sales and very few are seen on road even months after the car was
announced. Its believed Maruti has stopped taking new orders since Aug 2008.

Variant
Non
Metallic
Price
Metallic
Price
Swift desire ldi 550662.56 550662.56
Swift desire zdi 676427.65 676427.65
Swift desire vdi 594861.83 594861.83
Swift desire lxi 467780.02 467780.02
Swift desire zxi 601855.72 601855.72
Swift desire vXi 510658.02 510658.02




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Technical Specifications of Swift Dzire
Overview
Model Swift Dzire
Body Type
Number Of Doors 5
Seating Capacity 5
Fuel Capacity 43 liters
Dimensions
Length 4160 mm
Width 1690 mm
Height 1530 mm
Wheelbase 2390 mm
Ground Clearance 170 mm
Minimum Turning
Radius
4.7 m
Weight
Kerb Weight
1010 Lxi 1105 Vdi
1035 Zxi 1115 - Zdi
1025 - Vxi 1090 - Ldi
Engine
Type
MPI petrol/in-line/SOHC Gasoline
Multijet/DDis/DOHC Diesel variant
Number Of Cylinders 4
Displacement
1298 cc (petrol)
1248 cc (diesel)
Transmission
5 speed manual, with synchromesh in all gears, one reverse
(petrol)
5 speed manual, with synchromesh in all gears, one reverse
(diesel)
Max. Power
87 bhp @ 6000 rpm (petrol)
75 bhp @ 4000 rpm (diesel)
Max. Torque
113 Nm @ 4500 rpm (petrol)
190 Nm @ 2000 rpm (diesel)



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Suspension
Front Suspension MacPherson strut and coil spring
Rear Suspension Torsion beam and coil spring
Brake
Front Ventilated Disc
Rear Drum
Steering Type Rack & Pinion
Tyre Size
165/80 R 14 (Lxi, Vxi, Ldi, Vdi)
185/70 R 14 (Zxi, Zdi)
















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TATA MOTORS
The year 2003 was extremely significant for Tata Motors, and not just because
the company changed its name. The high point of an eventful 12-month period
was t he t r ai l bl azi ng debut on Eur opean r oads of t he Ci t y Rover , an
i mpr oved ver s i on of t he I ndi ca. The year al s o s aw Tat a Mot or s
r eachi ng t he 3- mi l l i onmilestone in vehicles produced. On July 29, 2003, the birth
anniversary of founder chairman J. R. D. Tata, the company changed i t s name
f r om Tat a Engi neer i ng t o Tat a Mot or s . The new name r ef l ect s t he
company s cor e bus i nes s of des i gni ng, manuf act ur i ng and marketing
automobiles. Less than a month later, in August 2003, Tata Motors p r o d u c e d
i t s 3 - mi l l i o n t h v e h i c l e , r e a c h i n g a l a n d ma r k t h a t e x e mp l i f i e s
t h e companys ambition and progress. The red-letter day of the year was September 16,
2003, when Tata Motors rolled o u t t h e f i r s t Ci t y Ro v e r t o b e s h i p p e d t o
MG Ro v e r , t h e r e n o wn e d Br i t i s h automobile company. Speaking a few
months prior to the event, V. Sumantran, who heads the passenger car division at
Tata Motors, said: "This is perhaps the first time that an Indian-engineered
automobile is going back overseas, and will actually be used by an upscale







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Tata Indigo
Tata Indigo, India's first sedan, is adorned with state-of the-art features that offer not only
total comfort and luxury, but international safety as well. Indigo comes equipped with a
1405 cc engine that generates 85bhp. Very competitively priced, Tata Indigo offers great
value for money. It is available in petrol and diesel options. Tata Indigo comes with a
number of India-specific features. Keeping in mind Indian users, and their general bodily
structure, the Indigo's front seats have been given additional lumbar and thigh support for
more com fort during long distance drives. Indigo has longer wheel-base and has 14-inch
wheels compared to the 13-inch wheels that are the standard in most of the C-segment cars.
The Indigo is built on a steel monologue frame that has passed European standards of full
frontal and offset frontal crash tests as well as endurance safety tests. It has also been fitted
with a fire-preventing inertia switch, which minimizes fuel leakage during an accident.
Other safety features include rear safety belts, collapsible steering wheel, and side-impact
beams and crumple zones.


MODEL PRICE
Indigo gls Rs 466,730
Indigo glx Rs 499,957
Indigo ls Rs 497,777
Indigo Rs 540,888



Specifications of Tata Indigo

Engines - BS II
Petrol
1405 cc MPFI Petrol Engine with 16-Bit
Microprocessor. Max. Power - 85 PS @ 6000 rpm Max.
Torque - 11 kgm @ 3000 rpm
Diesel
Turbo-charged 1405 cc Indirect Injection Engine Max.
Power - 62 PS @ 4500 rpm Max. Torque - 12.5 kgm @



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2500 rpm
Engines - BS III
Petrol
1405 cc MPFI Petrol Engine with 32-Bit
Microprocessor. Max. Power - 85 PS @ 5500 rpm Max.
Torque - 11 kgm @ 3000 rpm
Diesel
Turbo-charged 1405 cc Indirect Injection Engine with
Intercooler Max. Power - 70 PS @ 4500 rpm Max.
Torque - 13.5 kgm @ 2500 rpm
Suspension
Front Independent McPherson strut with anti-roll bar
Rear Independent 3-link McPherson strut with anti-roll bar
Steering
Type
Rack and pinion type with collapsible steering column.
Power assistance available in all models except GLE.
Turning Radius 5.0 m
Brakes
Type
Vacuum assisted dual circuit, diagonal split hydraulic
brakes through tandem master cylinder
Front Disc brake
Rear Drum brake
Tyres & Wheels
Type Radial Tube
Size 175/65 R 14
Seating
Front 2 persons
Rear 3 persons
Capacity
Fuel Tank 42 litres
Trunk Capacity 450 litres
Weight
Kerb Weight (kg) 1070
Gross Vehicle Weight (kg) 1490
Dimensions
Width 1620 mm











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HYUNDAI MOTORS


COMPANY PROFILE
Hyundai Motor India is the wholly-owned subsidiary of Hyundai Motor Company, Korea.
The Korean company set up its subsidiary in India in 1996 with a state-of-the-art plant in
Irrungattukottai, near Chennai, constructed at a total cost of $614 million. The companys
debut car in India, the Hyundai Santro, was designed and developed keeping Indian road
conditions in mind, and the companys factory at Irrungattukottai is planned to be the only
global manufacturing base. The factory has an installed capacity to manufacture 1, 20,000
cars per annum. In order to make India the global manufacturing hub of the Santro, Hyundai
Motor plans to shift the production base of the car from South Korea to India in the last
quarter of 2003 and base the Hyundai Motor groups exports from India. Between 2003 and
2006 the company will invest $300 million in its Indian operations. It will increase the
assembly line as well as the capacity from the present level of 1.2 lakh to 1.5 lakh units in the



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next fiscal and to 2 lakh units between mid-2003 and 2006. Hyundai is looking at exports of
40,000 units, mostly to Europe, from India. Hyundai Motors is also planning to shift certain
research and development (R&D) facilities from Korea and while basic R& D functions will
remain in Korea, India will become the R&D hub in specific areas such as engine, body
design or transmission, taking advantage of the available technology skill in India. The
planned capital infusion will also be used to expand capacities and fund product launches,
including the premium hatchback Getz and the multi-purpose vehicle Carens. While the Getz
is likely to price between Rs 4.5-5.5 lakh, the Carens is expected to be introduced with a price
tag of about Rs 10 lakh. The firm is also exploring the feasibility of rolling out another sports
utility vehicle Santa-Fe. The company recorded combined sales of 93,244 units during the
financial year 2001-02. For 2002-2003 the company has set itself a target of selling 1.03 lakh
cars. The companys newest launch in India is the Accent Viva and the company proposes to
increase the manufacturing capacity of the Accent from the present 400 units a month to 600
units a month to meet the rising demand. Hyundai Motor India has targeted to achieve
revenues of $1.2 billion by 2004-05, and also become the production hub for small cars. It
has attained the distinction of being the second largest and fastest growing car manufacturer
in India, having more than 260 service outlets across the country. Hyundai Motor Company
has a presence in 168 nations with a combined sale of close to 3 million units. The company
is likely to emerge as one of the top five auto giants in the world in the future.
HYUNDI ACCENT:
Style and glamour may have eluded the Hyundai Accent, but since its 1995 introduction, this
economy car has quietly established itself as one of the better-built, better-performing choices
at the bottom end of the new car market. Hyundai Accent is a mid-sized sedan that offers
facilities of a luxury sedan. Its extensive range of technologically advanced engines pack a lot



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more thrill in to the driving .It is available both in the petrol. The dynamically tuned all-
wheel, Independent suspension gives the Accent surprising athleticism on the road, round the
corners and on the trickiest of surfaces. Accent conforms to the global safety norms and has
state-of-the art safety features such as reinforced steel sections in the front and back, dual
side-impact bars on all doors, large crumple zones in front and rear, anti-lock braking system.



Technical Specifications

Dimensions and Weights
Overall Length (mm) 4250
Overall Width (mm) 1670
Overall Height (mm) 1370
Wheel Base (mm) 2440
Ground Clearance (mm) 172
Front Track (mm) 1435
Rear Track (mm) 1425
No of Doors 4

Fuel Economy
Mileage Highway (km/liter)
Mileage City (km/liter)
Mileage Overall (km/liter)

Capacities
Seating Capacity (person) 5
Fuel Tank Capacity (liter) 45

Performance
Maximum Speed Km/Hour
0-100kmph seconds
1/4 Mile seconds

Engine
Engine Type/Model
MODELS PRICE
executive Rs.5,23,409



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Displacement cc 1495
Power (PS@rpm) 95 PS @ 5500 rpm
Torque (Nm@rpm) 125 Nm @ 3500 rpm
Valve Mechanism
Bore (mm)
Stroke (mm)
Compression Ratio :1
No of Cylinders (cylinder) 4
Cylinder Configuration
Valves per Cylender (value)
Fuel Type Petrol
Fuel System

Transmission
Transmission Type Manual
Gears/Speeds 5 Gears
Clutch Type
Final Reduction Gear Ratio

Suspensions
Front Suspension Mac pherson strut with coil spring & stabilizer bar
Rear Suspension Dual link with coil spring & anti roll bar

Steering
Steering Type Power assisted rack & pinion
Power Assisted Standard
Minimum Turning Radius (meter)

Brakes
Front Brakes Ventilated Disc
Rear Brakes Self adjusting drums

Wheels and Tyres
Wheel Type
Wheel Size 13 Inch
Tyres 175/70 R 13




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FORD MOTORS
The Ford Motor Company (NYSE: F) is an American multinational corporation and the
world's fourth largest automaker based on worldwide vehicle sales, following Toyota,
General Motors, and Volkswagen. Based in Dearborn, Michigan, a suburb of Detroit, the
automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the
Ford, Lincoln, and Mercury brands, Ford also owns Volvo Cars of Sweden, and a small stake
in Mazda of Japan and Aston Martin of England. Ford's former UK subsidiaries Jaguar and
Land Rover were sold to Tata Motors of India in March 2008. In 2007, Ford fell from the
second-ranked automaker to the third-ranked automaker in US sales for the first time in 56
years, behind General Motors and Toyota. Based on 2007 global sales, Ford fell to the fourth-
ranked spot behind Volkswagen. Ford is the seventh-ranked overall American-based
company in the 2007 Fortune 500 list, based on global revenues in 2007 of $172.5 billion. In
2007, Ford produced 6.553 million automobiles and employed about 245,000 employees at
around 100 plants and facilities worldwide. Also in 2007, Ford received more initial quality
survey awards from J. D. Power and Associates than any other automaker. Five of Ford's
vehicles ranked at the top of their categories
]
and fourteen vehicles ranked in the top three.
Ford introduced methods for large-scale manufacturing of cars and large-scale management
of an industrial workforce using elaborately engineered manufacturing sequences typified by
moving assembly lines. Henry Ford's methods came to be known around the world as
Fordism by 1914.



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FORD FIESTA:
Ford India has just launched the Fiesta in petrol and diesel versions. Stylish Fiesta can mark
the turnaround of Ford in India. And if you are willing to buy either of Hyundais Accents,
Hondas City, Chevrolets Optra, Marutis Baleno and Toyotas Corolla just hang on. First
Read this Carwale Review and then decide.

Ford India had done 7 years and though they are leading world class car manufacturers, they
are yet to make their due mark in India. Therefore, the occasion to launch Fiesta in India saw
its best preparation and inauguration by none other than Mr. Bill Ford, Jr. (Global Chairman
and CEO). Moreover, Fiesta is the first ford car launched in India, which is brand new one.
Its previous entrants were either phased out models or were existing in other global markets.
So we read and heard Fiesta since September and then finally got a ride in October end. Here
is our experience and review of this New Feast from Ford- Fiesta. The new Sedan Fiesta
follows Ikon, Mondeo, Endeavour and Fusion. The first thing Fiesat counts plus on other
models is that its been specifically engineered for Indian market. We found Fiesta with a
very stylish exterior and it has gone up market with posh interiors and lots of standard
equipment. Fiesta is undoubtedly an engaging drivers car and it once again proves the
unique handling capacity by Ford engineering. The Fiesta project was un deatken by
engineers from India, UK , Germany and Australia . Its feature rich and its color variants are
impressive. Its available in colors of Flare, Platinum, Moon Dust Silver, Paprika Red,



27 | P a g e

Panther Black, Vitro, Diamond White, Jewel Violet. Overall, the car has a luxury and
sporting looks.
Behind the Wheels
The first Fiesta impressions are marked by sound ergonomics, effective seat and wheel
adjustment and an acceptable level of quality.
Comfort
Fiesta has more spacious interiors than its predecessors and has a taller body shape. Head and
legroom in front are comfortable and so is the sitting at the back sheets. Additionally, the
entry and exit is more convenient in the front. Though we realize that it was not equally
comfortable for an adult to enter and exit in rear doors. As we took the test, the AC chilled
the car to comfort levels in around 2O seconds. The independent McPherson struts up front
and semi-independent twist beam at the rear have proved good. The cabin noise has
considerably reduced when compared to Ikon or even Mondeo. Even then, I think its not as
low as in Corolla and Optra.
Equipments
Ornamental fog lamps, bumper, body coloured mirror, large radiator and bumper grilles make
Fiesta very stylish. The 1.6 petrol or the diesel version can get equipped with ABS &
electronic brake force distribution for around Rs. 25000. Other safety features are tailored for
Indian conditions. Its Empty to destination metre fitted on the dashboard is another unique
feature. As the car moves, keeping the burn rate into account, this metre constantly displays
how many more kilometres the car can go with the amount of fuel in the tank.




28 | P a g e


Fiesat is available with two Power trains:
Duratorq 1.4 litre TDCi diesel (Turbo Direct Common Rail diesel injection technology)
Duratec petrol 1.6 litre
TDCi is being introduced in any model for the first time in India. And Ford's patented 'Dura'
technologies offer advanced combustion technology and surprisingly Duratorq 1.4 TDCi
engine weighed mere 98kg. This light weight power plant makes the handling superior, and
low internal friction makes it better. On Mumbai roads, we easily touched 80 Kmph and
realized that we are hardly using any substance of the Fiesta. On fifth gear it moves ahead
with full zest and on express highway it goes well beyond 150 Kmph in around 12 seconds.
In city traffic, steering was convenient and does not require much effort. And well appreciate
that gear shifting was considerably reduced, mainly because the engine produces high torque
at low rpm. Our verdict is that Fiestas diesel engine, a 1.4 CRDI (common rail direct
injection), is the most drivable in class available on the Indian roads. The proprietary TDCi
Duratorq engine is a high pressure common rail system- along with a tiny pilot injection
system which injects diesel giving a small early burn that smoothes the big bang. Though it
makes the driving a pleasure, the economy offered is Ok. On highways it offers 12kmpl and
in city one may get around 7 or 8 kmpl. We have yet to get economy figures from various
customers to see whether it can outperform the others in its class, as Ford Dealers claimed.





29 | P a g e


Body
3 Box 4 Door Sedan

Brakes

Front Ventilated Discs

Rear Self Adjusting Drums

Dimension & weight

Front Track 1474 mm

Fuel Tank capacity 45 Litres

Ground Clearance 168 mm

Kerb weight 1110 kgs

Overall Height 1468 mm

Overall Length 4282 mm

Overall Width 1686 mm

Rear track 1444 mm

Wheelbase 2486 mm

Engine

Compression ratio 9.75:1

Displacement 1388 cc

Fuel System SEFI

No. cylinders / arrangement / Valves 4 cylinder in line, 16 vallve DOHC

Performance
Max. Power 82/6000 ps/rpm
Max. Torque 127/4000 Nm/rpm

MODELS PRICE
Ford Fiesta 1.4 EXi
TDCi
Rs. 7,34,133
Ford Fiesta 1.4 SXi
TDCi ABS
Rs. 8,39,939
Ford Fiesta 1.4 ZXi
TDCi
Rs. 7,79,933
Ford Fiesta 1.6 EXi Rs. 6,51,140
Ford Fiesta 1.6 S Rs. 7,47,477
Ford Fiesta 1.6 SXi ABS Rs. 7,42,238
Ford Fiesta 1.6 ZXi Rs. 6,84,320



30 | P a g e

Steering

Min. Turning Radius 4.9 m

Suspension

Front
Independent Mcpherson struts with offset
coil spring / twin tube damper units and
lower L-arms with optimised bushes
mounted on separate cross-member with
stabiliser bar.Dual-path body mounts.

Rear
Semi-independent heavy duty twist-beam
with low package height coil spring and
separate twin tube dampers. Dual-path
body mounts

Transmission
Transmission Type 5 speed manual

Tyres & Wheels
Tyres 175/65 R
Wheel size 14" steel















31 | P a g e

OBJECTIVE OF THE STUDY
To study the increase in the need of mobility due to urbanization and leisure travel.
Study on availability of service centers and spare parts in near vicinity.
To find customer requirements such as status, symbol, indulgence, technological
factors.
Study on purchase decision process























32 | P a g e

Importance of the study

Mid level cars are a part of peoples lives. These automobiles bring convenience and ease
tour lives because it helps us go from one place to another without breaking a sweat. In these
modern times where you need to be fast like going to meetings, conferences, and many more,
it is a must to have cars. There has been lots of automotive news lately. You can see these
cars most of the time in televisions, newspapers, and other media sources. Many sedans/car
companies try to promote their products because they know that it is something that people
need. So what benefits do these cars give us exactly? Here are the following reasons why we
need cars.
First of all, cars are very important for our daily activities such as going to school, work, or
vacation trips. Families need to have cars because they can bring their children to school
without getting late. Also, it is much better to bring your kids to school with the use of cars
because you can make sure that they will arrive safe. In work, cars are also very important
because after a tiring day of work, you will not have to walk long distances just to get home.
During vacation trips, cars are also very useful because you can carry you baggage with
convenience and ease. Second, cars are very useful during emergencies. For example,
hospitals make use of ambulances. There are moments when a persons life depends on time
and if they cannot be brought to the hospital right away, they could die. So with the use of
cars, people can be rushed to the nearest health centers in no time. Lastly cars are very
important in terms of safety. With the use of cars, you can avoid those unwanted accidents
that always happen on streets and sidewalks. Yes, accidents also happen because of cars but
as long as you are a careful driver, you get to avoid those accidents. Also, during rainy days
and hot summers, cars can keep us dry or cool. This is very important for those people who



33 | P a g e

are sick and have hypertension. Indeed, cars play a vital role in our lives and life is just too
impossible without it. So if you are someone who is planning to buy one, do it now because
there are lots of benefits you can get from it. This is an invention that we need to take
advantage of.












34 | P a g e

Scope of the study
o To identify the Mid-level Sedan in Ghazipur
o To know about the whether the people are having a Mid-level-Sedan in
Ghazipur city.
o It will have increase a good will of the market.
o To know about the consumers preference who have a Mid-level-Sedan in
Ghazipur city.
o Mostly, the people who belongs the Mid-level of class they purchase the Mid-
level-Sedan.
o Scope my study is mainly Ghazipur city.












35 | P a g e

Research Methodology
`Research`

Research is a purposeful investigation. It is a scientific & systematic search for knowledge &
intimation on a specific topic research is use full & research objective can be achieved if it is
done in propose process

Methodology

The world methodology spell the meaning itself if the method used by the researches in
obtaining information. The data (information can be collected from primary sources &
secondary sources.) By primary data we mean data collected by researches himself for the
first time to collaborate the data which has previously not been used is known as primary data
By secondary data we mean the data collected from various published matters, a Magazine
newspapers status of previous research report etc. In other words we can say that the data
which as already been used your different purpose by different people is known as secondary
Primary data can be collected through questionnaire and personal interview as for as concern
my research is limited to dealers personality Secondary data are collected from the various
books journals new spapereditional expert suggestions web sites & internet & etc. Research is
a common language refers to a search of knowledge. Research is scientific & systematic
search for pertinent information on a specific topic, infect research is an art of scientific
investigation. Research Methodology is a scientific way to solve research problem. It may be
understood as a science of studying how research is doing scientifically. In it we study
various steps that are generally adopted by researchers in studying their research problem. It
is necessary for researchers to know not only know research method techniques
The scope of Research Methodology is wider than that of research methods.



36 | P a g e

The research problem consists of series of closely related activities. At times, the first step
determines the native of the last step to be undertaken. Why a research has been defined,
what data has been collected and what a particular methods have been adopted and a host of
similar other questions are usually answered when we talk of research methodology
concerning a research problem or study. The project is a study where focus is on the
following points:
RESEARCH DESIGN-
A research design is defined, as the specification of methods and procedures for acquiring the
Information needed. It is a plant or organizing framework for doing the study and collecting
the data.Designing a research plan requires decisions all the data sources, research
approaches, Research instruments, sampling plan and contact methods.
Research design is mainly of following types: -
1. Exploratory research.
2. Descriptive studies
3. Experimental
EXPLORATORY RESEARCH
The major purposes of exploratory studies are the identification of problems, the more precise
Formulation of problems and the formulations of new alternative courses of action. The
design of exploratory studies is characterized by a great amount of flexibility and ad-hoc
veracity.
DESCRIPTIVE STUDIES
Descriptive research in contrast to exploratory research is marked by the prior formulation of
specific research Questions. The investigator already knows a substantial amount about the



37 | P a g e

research problem. Perhaps as a Result of an exploratory study, before the project is initiated.
Descriptive research is also characterized by a Preplanned and structured design.
EXPERIMENTAL DESIGN:-
A casual design investigates the cause and effect relationships between two or more
variables. The hypothesis is tested and the experiment is done. There are following types of
casual designs:
I. After only design
II. Before after design
III. Before after with control group design
IV. Four groups, six studies design
V. After only with control group design.
VI. Consumer panel design
VII. Exposit facto design













38 | P a g e

B) DATA COLLECTION METHOD



PRIMARY SECONDARY


Direct personal Interview
Indirect personal Interview

Information from correspondents Govt. publication
Mailed questionnaire Report Committees & Commissions
Question filled by enumerators. Private Publication
Research institute


PRIMARY DATA
These data are collected first time as original data. The data is recorded as observed or
encountered. Essentially they are raw materials. They may be combined, totaled but they
have not extensively been statistically processed. For example, data obtained by the peoples.
SECONDARY DATA
Following are the main sources of secondary data:
Official Publications.
Publications Relating to Trade:
Journal/ Newspapers etc.:
Data Collected by Industry Associations:
Unpublished
Sources
PublishedSource
s



39 | P a g e

Unpublished Data: Data may be obtained from several companies, organizations,
working in the same areas like magazines.

Period of Study: This study has been carried out for a maximum period of 4 weeks.
Area of study: The study is exclusively done in the area of marketing. It is a process
requiring care, sophistication, experience, business judgment, and imagination for which
there can be no mechanical substitutes.
Sampling Design: The convenience sampling is done because any probability sampling
procedure would require detailed information about the universe, which is not easily
available further, it being an exploratory research.
Sample Procedure: In this study judgmental sampling procedure is used. Judgmental
sampling is preferred because of some limitation and the complexity of the random sampling.
Area sampling is used in combination with convenience sampling so as to collect the data
from different regions of the city and to increase reliability.
Sampling Size: The sampling size of the study is 100 users.

Method of the Sampling
Probability Sampling
It is also known as random sampling. Here, every item of the universe has an equal chance or
probability of being chosen for sample.
Probability sampling may be taken inform of:
Simple Random Sampling A simple random sample gives each member of the
population an equal chance of being chosen. It is not a haphazard sample as some people
think! One way of achieving a simple random sample is to number each element in the
sampling frame and then use random numbers to select the required sample. Random



40 | P a g e

numbers can be obtained using your calculator, a spreadsheet, printed tables of random
numbers, or by the more traditional methods of drawing slips of paper from a hat, tossing
coins or rolling dice.
Systematic Random Sampling
This is random sampling with a system! From the sampling frame, a starting point is chosen
at random, and thereafter at regular intervals.

Stratified Random Sampling
With stratified random sampling, the population is first divided into a number of parts or
'strata' according to some characteristic, chosen to be related to the major variables being
studied. For this survey, the variable of interest is the citizen's attitude to the redevelopment
scheme, and the stratification factor will be the
values of the respondents' homes. This factor was chosen because it seems reasonable to
suppose that it will be related to people's attitudes.
Cluster and area Sampling
Cluster sampling is a sampling technique used when "natural" groupings are evident in a
statistical population. It is often used in marketing research. In this technique, the total
population is divided into these groups (or clusters) and a sample of the groups is selected.
Then the required information is collected from the elements within each selected group. This
may be done for every element in these groups or a sub sample of elements may be selected
within each of these groups.
Non Probability Sampling
It is also known as deliberate or purposive or judge mental sampling. In this type of sampling,
every item in the universe does not have an equal, chance of being included in a sample.



41 | P a g e


It is of following type:
Convenience Sampling

A convenience sample chooses the individuals that are easiest to reach or sampling that is
done easy. Convenience sampling does not represent the entire population so it is considered
bias.
Quota Sampling
In quota sampling the selection of the sample is made by the interviewer, who has been given
quotas to fill from specified sub-groups of the population.
Judgment Sampling
The sampling technique used here in probability > Random Sampling.
The total sample size is 100 profiles.
I have selected Probability sampling method for this research study.

Data Collection: - Data is collected from various customers through personal
interaction. Specific questionnaire is prepared for collecting data. Data is collected with more
interaction and formal discussion with different respondents and we collect data about
investment pattern of people by face to face contact with the persons from whom
theinformation is to be obtained (known as informants). The interviewer asks them
questions pertaining to the survey and collects the desired information.








42 | P a g e








Chapter 3
Data Analysis
&
Interpretation












43 | P a g e

1. Do u have car?

Table- 1


Particular No of respondent Percentage
Yes 100 100%
No 0 0%
Total 100 100%


Chart- 1










0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
yes No
100%
0%



44 | P a g e

Analysis-


After the survey the researcher found that 100% respondent says that they use car and 0%
respondent says that they do not use car .
Interpretation-
The above analysis shows that most of the respondents say that they use car.




























45 | P a g e

2. Which brand car do you have?
Table- 1


Particular No of respondent Percentage
Hyundai 45 45%
MARUTI, Suzuki 40 40%
Other 15 15%
Total 100 100%


Chart- 1









0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Hyundai MARUTI, Suzuki Other
45%
40%
15%



46 | P a g e

Analysis-

After the survey the researcher found that 45% respondent have Hyundai car and 40%
respondent have MARUTI, Suzuki car and 15% respondent have others car
Interpretation-
The above analysis shows that most of the respondents have Hyundai car.




























47 | P a g e

3. What is your perception about Hyundais product?
Table- 1


Particular No of respondent Percentage
Very good 30 30%
Good 25 25%
Average 40 40%
Bad 5 5%
Total 100 100%


Chart- 1








0%
5%
10%
15%
20%
25%
30%
35%
40%
Tata/Fiat Maruti,Suzuki
30%
25%
40%
5%



48 | P a g e

Analysis-

After the survey the researcher found that 30% respondents have very good perception about
Hyundai, 25% respondents have good perception about Hyundai, 40% respondents have
average perception about Hyundai, and 5% respondents have bad perception about Hyundai.

Interpretation-
The above analysis shows that most of the respondents have average perception about
Hyundai.
























49 | P a g e

4. Which brand according to you is giving the most competition to Mahindra Automobiles in
India?
Table-4


Particular No of respondent Percentage
Tata/Fiat

30 30%
Maruti,Suzuki

25 25%
Hyundai 35 35%
Ford 10 10%
Total 100 100%


Chart- 4






0%
5%
10%
15%
20%
25%
30%
35%
Tata/Fiat Maruti,Suzuki Hyundai Ford
30%
25%
35%
10%



50 | P a g e


Analysis-

After the survey the researcher found that 30% respondents say Tata/Fiat brand is giving the
most competition to Mahindra Automobiles, 25% respondents say Maruti,Suzuki brand is
giving the most competition to Mahindra Automobiles, 35% respondents say Hyundai brand
is giving the most competition to Mahindra Automobiles, and 10% respondents say Hyundai
brand is giving the most competition to Mahindra Automobiles.


Interpretation-
The above analysis shows that most of the respondents say Hyundai brand is giving the most
competition to Mahindra Automobiles.




















51 | P a g e

5. What about the Price of Mahindra cars?
Table-5

Particular No of respondent Percentage
Highly priced

30 30%
Moderate/Average price

25 45%
Low price 35 25%
Total 100 100%


Chart- 5










0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Yes No Cannot say
30%
45%
25%



52 | P a g e

Analysis-

After the survey the researcher found that 30% respondents say Mahindra cars highly price,
45% respondents say Mahindra cars Moderate/Average price, and 25% respondents say
Mahindra cars low price.
Interpretation-
The above analysis shows that most of the respondents say Mahindra cars
Moderate/Average price.


























53 | P a g e

6. Do you think that the cars of Mahindra are capable to attract todays generations?
Table-6

Particular No of respondent Percentage
Yes

30 30%
No

25 45%
Cannot say 35 25%
Total 100 100%


Chart- 6










0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Yes No Cannot say
30%
45%
25%



54 | P a g e

Analysis-

After the survey the researcher found that 30% respondents say yes Mahindra are capable to
attract todays generations, 45% respondents say no Mahindra are capable to attract todays
generations, and 25% respondents say cannot say Mahindra are capable to attract todays
generations.
Interpretation-
The above analysis shows that most of the respondents say no Mahindra are capable to attract
todays generations.

























55 | P a g e

7. What is the best thing in Hyundai cars?
Table-7

Particular No of respondent Percentage
Quality 30 30%
Style n design 25 35%
Service 35 25%
Price 10 10%
Total 100 100%


Chart- 7








0%
5%
10%
15%
20%
25%
30%
35%
Quality Style n design Service Price
30%
35%
25%
10%



56 | P a g e


Analysis-

After the survey the researcher found that 30% respondents say Quality is best thing in
Hyundai cars, 35% respondents say Style n design is best thing in Hyundai cars, and 25%
respondents say is Service best thing in Hyundai cars, 10% respondents say Price is best
thing in Hyundai cars.

Interpretation-
The above analysis shows that most of the respondents say Style n design is best thing in
Hyundai cars.























57 | P a g e

8. Do you like the Hyundai car??
Table-8

Particular No of respondent Percentage
Very much 40 40%
Average 25 35%
Not so much 35 25%
Total 100 100%


Chart- 8










0%
5%
10%
15%
20%
25%
30%
35%
40%
Very much Average Not so much
40%
35%
25%



58 | P a g e

Analysis-

After the survey the researcher found that 40% respondents say like very much Hyundai cars,
35% respondents say Average like Hyundai cars, and 25% respondents say Not so much like
Hyundai cars.

Interpretation-
The above analysis shows that most of the respondents say like very much Hyundai cars


























59 | P a g e

9. What do you think about the design& style of Hyundai car (Edge Connect)?


Table-9

Particular No of respondent Percentage
Very good 20 20%
Good 40 40%
Average 35 25%
Bad 5 5%
Total 100 100%


Chart- 9







0%
5%
10%
15%
20%
25%
30%
35%
40%
Very good Good Average Bad
20%
40%
25%
5%



60 | P a g e

Analysis-

After the survey the researcher found that 20% respondents say very good design& style of
Hyundai car (Edge Connect), 40% respondents say good design& style of Hyundai car (Edge
Connect), 25% respondents say average design& style of Hyundai car (Edge Connect), and
5% respondents say bad design& style of Hyundai car (Edge Connect).
Interpretation-
The above analysis shows that most of the respondents say good design& style of Hyundai
car (Edge Connect).



















61 | P a g e

10. What do you think about the interior of Hyundai car (Edge Connect)?



Table-10

Particular No of respondent Percentage
Very good 20 20%
Good 40 40%
Average 35 25%
Bad 5 5%
Total 100 100%


Chart- 10







0%
5%
10%
15%
20%
25%
30%
35%
40%
Very good Good Average Bad
20%
40%
25%
5%



62 | P a g e

Analysis-

After the survey the researcher found that 20% respondents say very good interior of Hyundai
car (Edge Connect), 40% respondents say good interior of Hyundai car (Edge Connect), 25%
respondents say average interior of Hyundai car (Edge Connect), and 5% respondents say bad
interior of Hyundai car (Edge Connect).
Interpretation-
The above analysis shows that most of the respondents say good interior of Hyundai car
(Edge Connect).























63 | P a g e

11. New technologies such as Bluetooth, DIS, Reverse parking sensor are given in the new
Hyundai is it good & going to make you feel comfortable while driving?



Table-11

Particular No of respondent Percentage
Excellent 20 20%
Very Good 25 25%
Good 50 50%
Average 5 5%
Total 100 100%


Chart- 11




0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Excellent Very Good Good Average
20%
25%
50%
5%



64 | P a g e

Analysis-

After the survey the researcher found that 20% respondents say Excellent new technologies
such as Bluetooth, DIS, Reverse parking sensor are given in the new Hyundai is it good &
going to make you feel comfortable while driving, 25% respondents say very good New
technologies such as Bluetooth, DIS, Reverse parking sensor are given in the new Hyundai is
it good & going to make you feel comfortable while driving, 50% respondents say good New
technologies such as Bluetooth, DIS, Reverse parking sensor are given in the new Hyundai is
it good & going to make you feel comfortable while driving, and 5% respondents say average
New technologies such as Bluetooth, DIS, Reverse parking sensor are given in the new
Hyundai is it good & going to make you feel comfortable while driving.
Interpretation-
The above analysis shows that most of the respondents say good new technologies such as
Bluetooth, DIS, Reverse parking sensor are given in the new Hyundai is it good & going to
make you feel comfortable while driving.

















65 | P a g e

12. Finally if you want to have a car of mid level sedan, will you go for Hyundai?



Table-12

Particular No of respondent Percentage
Yes 20 20%
No 30 30%
Cannot say 50 50%
Total 100 100%


Chart- 12







0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Yes No Cannot say
20%
30%
50%



66 | P a g e

Analysis-

After the survey the researcher found that 20% respondents say yes they go for Hyundai, 30%
respondents no they go for Hyundai, and 50% respondents say cannot say they go for
Hyundai.

Interpretation-
The above analysis shows that most of the respondents say cannot say they go for Hyundai.






















67 | P a g e

Findings

After the survey the researcher found that 100% respondent says that they use car and
0% respondent says that they do not use car .
After the survey the researcher found that 45% respondent have Hyundai car and 40%
respondent have MARUTI, Suzuki car and 15% respondent have others car

After the survey the researcher found that 30% respondents have very good
perception about Hyundai, 25% respondents have good perception about Hyundai,
40% respondents have average perception about Hyundai, and 5% respondents have
bad perception about Hyundai.
After the survey the researcher found that 30% respondents say Tata/Fiat brand is
giving the most competition to Mahindra Automobiles, 25% respondents say
Maruti,Suzuki brand is giving the most competition to Mahindra Automobiles, 35%
respondents say Hyundai brand is giving the most competition to Mahindra
Automobiles, and 10% respondents say Hyundai brand is giving the most competition
to Mahindra Automobiles
After the survey the researcher found that 30% respondents say Mahindra cars highly
price, 45% respondents say Mahindra cars Moderate/Average price, and 25%
respondents say Mahindra cars low price.
After the survey the researcher found that 30% respondents say yes Mahindra are
capable to attract todays generations, 45% respondents say no Mahindra are capable
to attract todays generations, and 25% respondents say cannot say Mahindra are
capable to attract todays generations.



68 | P a g e

After the survey the researcher found that 30% respondents say Quality is best thing
in Hyundai cars, 35% respondents say Style n design is best thing in Hyundai cars,
and 25% respondents say is Service best thing in Hyundai cars, 10% respondents say
Price is best thing in Hyundai cars.
After the survey the researcher found that 40% respondents say like very much
Hyundai cars, 35% respondents say Average like Hyundai cars, and 25%
respondents say Not so much like Hyundai cars.
After the survey the researcher found that 20% respondents say very good design&
style of Hyundai car (Edge Connect), 40% respondents say good design& style of
Hyundai car (Edge Connect), 25% respondents say average design& style of Hyundai
car (Edge Connect), and 5% respondents say bad design& style of Hyundai car (Edge
Connect).
After the survey the researcher found that 20% respondents say very good interior of
Hyundai car (Edge Connect), 40% respondents say good interior of Hyundai car
(Edge Connect), 25% respondents say average interior of Hyundai car (Edge
Connect), and 5% respondents say bad interior of Hyundai car (Edge Connect).
After the survey the researcher found that 20% respondents say Excellent new
technologies such as Bluetooth, DIS, Reverse parking sensor are given in the new
Hyundai is it good & going to make you feel comfortable while driving, 25%
respondents say very good New technologies such as Bluetooth, DIS, Reverse parking
sensor are given in the new Hyundai is it good & going to make you feel comfortable
while driving, 50% respondents say good New technologies such as Bluetooth, DIS,
Reverse parking sensor are given in the new Hyundai is it good & going to make you
feel comfortable while driving, and 5% respondents say average New technologies



69 | P a g e

such as Bluetooth, DIS, Reverse parking sensor are given in the new Hyundai is it
good & going to make you feel comfortable while driving.
After the survey the researcher found that 20% respondents say yes they go for
Hyundai, 30% respondents no they go for Hyundai, and 50% respondents say cannot
say they go for Hyundai.


















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Recommendations



















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Conclusion
The above analysis shows that most of the respondents say that they use car.
The above analysis shows that most of the respondents have Hyundai car.
The above analysis shows that most of the respondents have average perception about
Hyundai.
The above analysis shows that most of the respondents say Hyundai brand is giving
the most competition to Mahindra Automobiles
The above analysis shows that most of the respondents say Mahindra cars
Moderate/Average price.
The above analysis shows that most of the respondents say no Mahindra are capable
to attract todays generations.
The above analysis shows that most of the respondents say Style n design is best thing
in Hyundai cars.
The above analysis shows that most of the respondents say like very much Hyundai
cars

The above analysis shows that most of the respondents say good design& style of
Hyundai car (Edge Connect).
The above analysis shows that most of the respondents say good interior of Hyundai
car (Edge Connect).
The above analysis shows that most of the respondents say cannot say they go for
Hyundai
The above analysis shows that most of the respondents say good new technologies
such as Bluetooth, DIS, Reverse parking sensor are given in the new Hyundai is it
good & going to make you feel comfortable while driving.



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Limitation
















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Bibliography & References


Books Referred :-



A Srikanth and AnupMenon (2003) Index Futures - the Scope of Arbitrage.
Alan C. Shapiro (2000), Prentice- Hall Multinational Financial Management.
Bansal M., Bansal N. (2003) - Derivatives & Financial Innovations, Bombay Stock
Exchange.
Bharti V (1999).Pathak, Pearson Education Indian Financial System.
Blaxter (1997) How to Research.
David Silverman (2000) Do Qualitative research.
Dr. NarendraJhadav (2000) Indian Banking.
Donald S. Tull and Del I. Hawkins (1993)- Marketing Research
E. Sirisha (2001) Stock Market Derivatives: Role of Indices ( 2
nd
Edition)
Flower (1985) How to collect Data.
G R K Murty (2000) Indian Derivatives Market: Issues at Stake.
Hathaway (1995) Qualitative VS Qualitative research analysis.
Hull J. (1995) Introduction to Futures and Options Market (1st Edition).
J Marlowe (2000) Hedging Currency Risk and Options and Futures.







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Journals Referred:-

Dhingra G. (2010), An understanding of financial derivatives of financial
derivatives, The Chartered Accountant, March
Kandathil C.(2009), Indian Derivatives Markets Structural Issues,, Chartered
Financial Analyst, December
Gulati S. (2011)Curreny Options, Chartered Financial Analyst, November
Sisodiya A.S.(2008)Credit Derivatives: Is Indian Banking Sector Ready, Chartered
Financial Analyst, July


Website Referred:-
Web1 Derivative Definition (Online) (Cited on 27
th
April 2013) Available from
<www.cperformance.com/glossary.htm>
Web 2 Definition of Forward Contract (Online) (Cited on 29
th
April 2006) Available
from <www.ers.usda.gov/Briefing/RiskManagement/glossary.htm>
Web 2 Definition of Forward Contract (Online) (Cited on 30
th
April 2006) Available
from <http://wikipedia.org/wiki/Forward_contract>
Web 3 Definition of Futures Contract (Online) (Cited on 1
th
May2006) Available from
<http://en.wikipedia.org/wiki/Futures_contract>
Web 4 Definition of Futures Contract (Online) (Cited on 2
th
July 2006) Available
from <http://www.investorwords.com/2136/futures_contract.html>
NSE & BSE home page.





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QUESTIONNAIRE
DEAR RESPONDENT,

Myself SHAN AHAMAD KHAN, B.B.A 4
th
sem at T.E.R.I P.G.COLLEGE.
I seek your respondents and kind co-operation for the purpose of successful completion of my
research report.
SHAN AHAMAD KHAN

NameAge
Sex..Income
Address (City)
2. Do u have car?
Yes [ ]
No [ ]

2. Which brand car do you have?
Hyundai [ ]
MARUTI, Suzuki, [ ]
Other [ ]

3. What is your perception about Hyundais product?
Very good [ ]
Good [ ]
Average [ ]
Bad [ ]




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4. Which brand according to you is giving the most competition to Mahindra Automobiles in
India?
Tata/Fiat [ ]
Maruti,Suzuki [ ]
Hyundai [ ]
Ford [ ]

5. What about the Price of Mahindra cars?
Highly priced [ ]
Moderate/Average price [ ]
Low price [ ]

6. Do you think that the cars of Mahindra are capable to attract todays generations?
Yes [ ]
No [ ]
Cannot say [ ]

7. What is the best thing in Hyundai cars?
Quality [ ]
Style n design [ ]
Service [ ]
Price [ ]






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8. Do you like the Hyundai car?
Very much [ ]
Average [ ]
Not so much [ ]

9. What do you think about the design& style of Hyundai car (Edge Connect)?
Very good [ ]
Good [ ]
Average [ ]
Bad [ ]

10. What do you think about the interior of Hyundai car (Edge Connect?
Very good [ ]
Good [ ]
Average [ ]
Bad [ ]

11. New technologies such as Bluetooth, DIS, and Reverse parking sensor are given in the
new Hyundai is it good & going to make you feel comfortable while driving?
Excellent [ ]
Very good [ ]
Good [ ]
Average [ ]





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12. Finally if you want to have a car of mid level sedan, will you go for Hyundai?
Yes [ ]
No [ ]
Cant say [ ]

13.If any suggestion..

...

...