IRF CONFERENCE THE ULTIMATE RETAIL KNOWLEDGE PLATFORM

IRF - DAY 1 September 17, 2014 (Wednesday)

IRF - DAY 2 September 18, 2014 (Thursday)


The mission of India Retail Forum (IRF) is to be a RETAIL CATALYST by connecting
businesses, people, knowledge and ideas for the profitable growth of modern retail.

IRF 2014 theme: is to be the catalyst to bringing the Golden Age of Retail, a Retail
Renaissance where proven concepts are replicated seamlessly, innovation breaks
barriers, and technology ushers the age of augmented reach in consumers minds and
newer retail spaces and formats.

7 Mantras for India Retail Forum in 2014 for the Golden Age of retail:
BUILD A PROFITABLE RETAIL ECOSYSTEM
LEARN, SHARE, IMPLEMENT, GROW RETAILS BEST PRACTICES
MASTERING THE 4 Rs OF RETAIL: RIGHT PRODUCT, RIGHT TIME, RIGHT
LOCATION, RIGHT PRICE
PUTTING THE PASSION BACK INTO RETAIL REVOLUTION, RENAISSANCE,
REWARD, REINVIGORATE
ACHIEVE PROFITABLE RETAILING AT EVERY STORE LEVEL
WINNING THE ELUSIVE CUSTOMERS OF TODAY
RESETTING THE RULES OF RETAILING INSPIRING SHOPPERS IN THE NEW ERA
TO BUY NOT JUST TO CONSUME, BUT FOR TRANSFORMING THEIR LIVES INTO A
BETTER LIFESTYLE


IRF CURTAIN RAISER: ANALYSIS OF INDIAN RETAIL LANDSCAPE FOR STIMULATING
MODERN RETAIL GROWTH FOR NEXT 10 YEARS
What will impact your retail business in years to come. Is it the consumers, internet, shopper behavior,
social media? Learn from the leading consultants on how your retail business will be impacted & what
you need to do about it.
- Retail Insights
- Consumer & Retail Trends


INAUGURAL SESSION & KEYNOTE ADDRESSES: WINNING STRATEGIES FOR RETAIL
JOURNEY SO FAR AND THE PATH AHEAD
Analysts believe that the Retails second innings is yet to come and 2014 onwards will usher be a
golden era for the retail industry with the economy performing slightly better and consumer
sentiments moving up. The decisive outcome at the general elections has also given the added boost
to this sector. What does the retail industry holds for all in 2014 & beyond? Hear it out from the Retail
titans.


POLICY MATTERS: IMPLICATIONS OF NEW GOVT. POLICY FOR RETAIL AND HOW TO
MAXIMIZE ITS BENEFITS (OR HOW WE CAN COORDINATE OUR STRATEGIES TO INFLUENCE
GOVT. POLICY)


THE CEO AGENDA: TRANSLATING THE STRATEGY FROM THE BOARDROOM TO THE
STORE CHECKOUT LINES: VISION MEETS STRATEGY MEETS EXECUTION MEETS
IMPLEMENTATION

o Business Model
o Brand Positioning
o Merchandise
o Marketing
o Innovation
o Technology
o Customer Service
o People - PSP - Philosophy ( People Service Profit )


THE FOUR Vs OF BIG DATA VOLUME, VELOCITY, VARIETY, VALUE LEARNING TO
TRANSLATE IT INTO USING IT AT THE RIGHT SOURCE, RIGHT RATE, RIGHT TIME, RIGHT
PLACE
Everybody is talking of BIG DATA! There's no doubt that big data stands to reshape the future of
retail - from purchase behavior to communication preferences but first one has understand what you
want to achieve and THEN put your PEOPLE to work with the data effectively into your business
model & ultimately be profitable.

Get expert advice into how you can turn data into insight, insight into action, and action into tangible
results, through a systemic approach:

- Start with the problem, not the data
- Focus on metrics that matter to your customers, not your accountants
- Focus on actions and feedback, not analytics and reports
- Let people do what people are good at (creativity with the approach to the data), let computers do
what they are good at


GETTING RECRUITMENT, RETENTION, REVITALIZATION, AND REPLACEMENT RIGHT FOR A
POWER PACKED PEOPLE ORGANIZATION - BUILDING A SOUND HR STRATEGY


THE FIVE VIRTUES OF BRAND BUILDING IN RETAIL REDEFINING THE GROUND RULES
How to make the right proposition for your brand which makes the right emotional connect along with
showing a functional benefit.


E COMMERCE SPECIAL: HOW TO WIN BACK SHOPPERS WHO ABANDON THEIR ONLINE
SHOPPING CART


EXPRESS SHOPPING FORMATS WHEN TIME IS SHORT, THE OPPORTUNITY IS BIG
How to attract your shopper in 15 minutes.


3 SUCCESS MANTRAS IN A CONNECTED WORLD: DIGITISE - SHARE CONNECT
The shopping process has moved from fixed to fluid, its not linear anymore: location is unmoored,
price is unfixed, access is unbounded. In fact it is more like a purchase fish, where consumers are
swimming in a digital ocean. How to navigate this new social and digital media to:
(1) connect with customers where they are,
(2) entice consumers to build true relationships with our brands
(3) influence the social networks to our advantage.

Understand from the experts how you can leverage the most out of marketing in the age of the omni-
channel. Shoppers have myriad information and options available at their fingertips, and how you can
communicate your brand strategies across this network in motivating ways. Also, how you can
leverage the value of consumers talking to consumers, and while word of mouth (WOM) has been
around forever, the digital world opens up the pathway for consumers to converse one to many.


SHOPPER INSIGHTS HITS ADOLESCENCE NOW MAKE IT EARN FOR YOUR BUSINESS


MARKETING GUM: TIMELESS MARKETING IDEAS MADE TO STICK FOR KEEPING YOUR
SALES AND PROFITS SKY - HIGH


SPECIAL FEATURE PRESENTATION: PUTTING THE ENTREPRENEUR BACK INTO RETAIL


THE 8th WONDER IN RETAIL FUTURE PARADIGMS AND TECHNOLOGY THAT HAVE THE
POWER TO CARRY OUT DISRUPTIVE INNOVATIONS


IS BIGGER THE BETTER ANYMORE - DOES SIZE MATTERS IN TODAYs RETAIL
ENVIRONMENT?


THE EMERGENCE OF LUXURY RETAIL
Luxury brands have experienced incredible growth around the world helped by the emergence of
China and India as major luxury consumers. Luxury experts are more positive, predicting a period of
change as brands adapt to the new demands of consumers in all markets, reappraise their artisan
manufacturing skills and embrace the challenge of the digital revolution. In this session, a panel of
luxury brand experts debate the way that luxury is changing, including:
- Latest trends and developments in the luxury industry
- Emerging markets and new consumers of luxury products
- Story telling: strategies to create luxury experiences
- Brands leading the way and staying ahead of the competition
- Understanding customer behaviours in China, SE Asia and Middle East and how this affects
brands entering the market


GROWTH FOR ALL SEASONS - EVOLVING AN AMBIDEXTROUS STRATEGY WHICH HELPS
SURVIVE THE LOWS, AND GUARANTEES GROWTH IN BETTER TIMES
Retail strategists tend to fall into one of two camps: there are those who believe in sustainable
advantage focusing on the core business and those who believe in transient advantage
constantly seeking new opportunities. But if a retail organization wants to be successful, it must do
both. There are a few ways to do this, but lets take the more practical approach Lego is a great

example. In order to grow the companys core business while still looking for new opportunities, the
CEO divides his teams as follows: 100 or so people work on the core business, 20 or so work on a
broader range of opportunities, and a dozen people work on innovations that could possibly disrupt
the companys business model.


SPECIAL FEATURE PRESENTATION: OLD IS GOLD 50 YEARS AND STILL GOING STRONG


WOULD YOU LIKE FRIES WITH THAT? HOW TO USE CROSS-SELL & UP-SELL AS THE MOST
ENDURING MARKETING RULES OF DERIVING MAXIMUM VALUE FROM AN EXISTING
CUSTOMER


CONSUMERS DRIVING NEW RETAIL DESTINATIONS - THE WHY, WHERE AND WHAT OF
RETAIL DESTINATIONS
Understanding how consumer behaviour is influencing the retail property landscape is imperative if
retailers are to run profitable store estates. From creating spaces that make an emotional connection
with the consumer to understanding how location is being driven by new shopping habits such as
convenience, this session will address the bond between shoppers and shops and ask how consumer
behaviour is reshaping the retail property portfolio.


CHANGE THE GAME! - INSPIRATIONS IN BUSINESS TURNAROUND
We talk to the CEOs of 3 major retailers about their experience of stepping into the hot seat. Well
hear how they are plotting a course to reinvigorate the business, including evaluating the strategic
options, getting the right people on board, taking the organisation with them on the journey to return
to growth, and driving a culture of success and innovation to achieve their goals.


THE NEW RULES FOR RETAIL ENTREPRENEURS WITH GROUND-BREAKING CONCEPTS
The digitalisation of retail and the revolution in consumer technologies have broken down the
traditional rules of business forever. A new breed of retailers with new routes to market and customer
relationships are redefining what it means to be a retailer. We speak to the entrepreneurs and
pacesetters fostering innovation and making their mark in this new world. How do they foster
innovation, how are they leveraging consumer behaviours and where do they see the next generation
of disruptors coming from?


GENERATION I DRIVING FUTURE RETAIL
You type, they swipe. You click, they tap. Meet Generation i. Born after 2002, todays digital
natives are demanding experiences that are richer, more immediate, interactive and, above all,
intuitive than ever before not least from retail where buying the product is the beginning of the
process and where interiors are expected to be magical, intuitive, connected landscapes. The most
technologically savvy generation in history and unearth the behaviour amongst young customers that
will help you prepare for retail in the coming decade. These are the trends that will inspire the
shopper experience and drive innovation.


MALLS IN 2014 & BEYOND NEW EMERGING SHOPPING HUBS AND ATTRACTING
CUSTOMERS
The shopping centre business is a complex one and a mall developer has to keep a number of
factors in mind to make it success and work in synergy with the retailers. Location is not only the
success factor in making the mall profitable. What are the other criterias that it should be atop a mall
developers mind? Adding a local flavor to the tenant mix, effective utilization of dead space, unique
promotional activities etc etc. Learn from top developers on the mechanics behind a successful retail
spaces, and what the mall.


THE WAR BETWEEN THE MATRIX AND ZION: E-COMMERCE AND RETAILERS
Adapting from the popular Matrix trilogy movies, this is a creative presentation on what to expect in
the ensuing struggle between e-Commerce and brick-and-mortar retailing. It's not just about finding a
clear winner, but rather striking a balance that will allow for co-existence and delivering the best
results.


IS SOCIAL + MOBILE WORTH IT? HOW TO CALCULATE AND GET MOCIAL (MOBILE/SOCIAL)
ROI
Virtually all of your shoppers have smartphones, and virtually all smartphone owners use social
media. Everyone knows that Mobile and Social are important, but then why can't anyone give you
hard data or metrics beyond how many people Liked your page, or follow you?

This session is geared towards non-experts and will focus on how to calculate ROI based on concrete
metrics, as well as provide examples and best practices on how to achieve ROI on your Mobile +
Social investment. The session will also look at Mobile + Social within the context of overall marketing
strategies.


THE OSCARS OF MANAGEMENT THINKING: INNOVATION TO GLOBALIZATION
Ideas have the power to change the world. Its a mantra that propels organizations and individuals
alike to innovate, to push boundaries, and stimulate change and progress. Its also a mission shared
by all of the thought leaders.


RECENT TIDINGS: HOW DIGITAL CAN CAUSE A REVOLUTION MAKE OR MAR A BUSINESS
FORTUNE




Note: Topics and sessions subject to change