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MEDIA
KIT
2014-15
The journey of The Dollar Business has
wonderfully begun. It belongs to the house
of Vimbri Media Pvt. Ltd., a media company
headquartered in Hyderabad.
The Dollar Business is an India-based
magazine for India-based exporters and
importers and the so-called, multinational
giants that believe in the magic of trade
beyond borders. There are many business
magazines in the country that claim to be
essential reads. They have many-a-claim
to fame usually without much reason or
proof, like being number one in India across
many dimensions. How uninteresting.
The Dollar Business doesnt claim to be
number one. Its the only one in India. And
it doesnt know many dimensions. Just one
global trade!
From an industry that records a turnover of
close to 10 times of Indias GDP each year,
there is much to be learnt. Actually, there
is much to earn too! The Dollar Business
has a focused reach. We dont cater to
the everyday Toms who want to fip pages
to catch a glimpse of Marilyn Monroe or
read what a novice has heard through the
grapevine about some business going bust.
Our content isnt priceless in that respect.
Our readers desire serious information
that either supports their case or gives
them an understanding that can be priced.
Our readers are either stakeholders in the
business of export-import, or have a keen
interest in what this industry has to offer. Like
we say, we just know one dimension global
trade, and most defnitely, all our readers
have a serious interest in both our articles
and the advertisers.
To cater to such a focused reader group, we
dont just do with everyday content creators
and feld reporters who know little about
the vast subject of foreign trade. We have
content specialists on board who have dealt
with foreign trade as a platform for decades.
This expert editorial panel functions pan-
India from the fnancial capital of India
(Mumbai) to the political capital (Delhi), from
the Silicon Valley of India (Hyderabad) to the
former capital of British India (Kolkata). In
fact, the next time you sit sipping Darjeeling
tea, there is a chance that we actually would
have a fat-glassed analyst roaming the
sloped hills where tender apical tea shoots
are being plucked. His task to make our
reader something more than just a tea-
sipper. How abouta tea exporter with a
turnover of a few crore rupees? Excited?
ABOUT US
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EXPERTISE: Who creates content at
The Dollar Business? We have veterans
in the realm of foreign trade to do that. We
have experts who analyse the outcome of a
choice of product or place for export or import
or the impact of a certain policy change.
Each member of our editorial team has been
carefully handpicked so that we create what
can be priced as a product that is respected
by all and one who understands or wants to
understand the business of export-import.
EDUCATION: We are not in love with
Friedman, but we completely admire his idea
of a fat world. Globalisation of capitalism
is there a bigger need to educate India
on why beyond borders is the next playfeld
to discuss and explore? From pinpointing
constraints in cross-border opportunities
to identifying market and product-specifc
tactical gambitswhy leave it all to just
plain, simple luck?
EMPOWERMENT: To think and not to
act, is sin. Precisely why we believe in
empowering while educating. The minefeld
of treasures that The Dollar Business is,
will not only change the way oracles in the
world of foreign trade think, but also how
they act, while importing, while exporting.
EVOLUTION: We communicate. We
empower. We change lives for businesses,
entrepreneurs and the millions of hopefuls
who make claims of good news beyond
borders. With The Dollar Business,
evolution will occur. And not only in the
manner in which information in the world of
foreign trade is shared, but why it is sought
and how it is exploited.
OUR VISION
To become the foremost authority on foreign trade in the country by giving
its readers an unbeatable package of knowledge and business edge in
the feld of foreign trade. Our aim is not just to educate readers the way
commoners do, but to empower them to evolve. Thats why we breathe.
The 4 Es that defne our 5th E Existence!
THIS MONTH
A monthly package of timely and concise
news, leads and analysis related to
Indian and global trade.
INFOGRAPHICS
Provides reader with interesting and
complex information simplifed on
market specifc demographics, key
industry sectors and international
business opportunities using graphics
and visuals.
CHARTED TERRITORY
Incorporates pre-show hustles, on-the-
spot activities and post-show outcomes
EDITORIAL
CONTENT
There are some critical questions that a media buyer should ask regarding the content
of The Dollar Business.
1. Am I reaching out to the right audience?
2. Do readers stay long enough with the magazine for the ad to create an impact?
3. What is the quality of editorial content so that an ads impact grows manifold?
4. Is the magazine available to all its readers in the formats they desire?
We answer the last question frst. We understand that some readers want to read
the magazine while slouching on a sofa at home, while others want to carry it
around with them on their smartphone or iPad. We understand that. Which is why
we have made The Dollar Business an integrated media buy, offering full page
layouts in print and digital versions across most platforms.
We are available in:
Digital versions on PCs, tablets and smartphones
Print
App formats for iOS and Android
What is the quality of article and interview features that appear in The Dollar
Business? And what makes us confdent that our readers actually stay long enough
with the magazine for your ads to win attention? We did answer these questions in
the About Us section. Let us add one line here: Flip it to believe it.
And how about reaching out to the right audience question? We answer that in our
next section: Why advertise with Us.
HERES A GLIMPSE OF WHAT WE HAVE IN STORE FOR
OUR READERS:
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of important trade fairs across the globe.
THE BIG IDEA WHAT,
WHERE & WHY
One of the fagship sections of The
Dollar Business, it features an export
market every issue, and a discussion on
related products that can be exported
to that particular market from India
(with the idea making for a theoretically
lucrative export opportunity).
THE SECRET INGREDIENT
A section of paramount importance.
It provides an in-depth analysis of a
key trading product (export) enabling
exporters to investigate and identify
key target markets within the global
marketplace. Its a vital information
tool for exporters and contains key
information on export documentation,
procedures and priority target markets.
IMPORTONOMICS
What The Secret Ingredient does
for exporters, this section does for
importers. Again, read it. Import. And
make money. Its that simple!
STOPOVER
A descriptive, exploratory or explanatory
analysis (case) of a situation faced by
a company, exporter, importer, etc.
Its a training tool for learners and
practitioners of foreign trade.
INSIDE-OUT
Features research-based articles that
analyse elements of Indias foreign
trade policy.
POLICY MONITOR
A rendezvous with a high-profle
policymaker or a foreign trade expert.
NEW-GEN NEWSMAKER
A face-to-face interaction with a rising
star promoter or owner of a high-
growth import / export SME.
GLOBAL TRADE
The section focuses on an MNCs
foreign trade vertical its unique way of
doing business, the reason and the role
of foreign trade in its success.
DOCKYARD
A feld report from one of the leading
cargo ports in India. The section brings
to fore the issues and challenges faced
by exporters and importers across
Indian ports.
PRIME FOCUS
The section features a contemporary
issue - logistics, inter-country trade,
cargo security, government control,
dumping, etc. that demands immediate
attention of companies, policymakers
and trade bodies.
UNLOCKING CASH
Export/Import fnancing is a specialty
and is handled as a distinct transaction
of all export/import deals. The section
is a guide for not just for those who are
new to market or looking for clarity on
matters related to Ex-Im fnancing, but
also for foreign trade veterans.
EACH MONTH,
THERE WILL BE A
DATEBOOK OF EVENTS
/ OCCURRENCE /
DEADLINES RELATED
TO FOREIGN TRADE
FOR THE UNINFORMED, UNTOLD FACTS ABOUT A
CERTAIN SUBJECT (PRODUCT OR PLACE) WILL BE
COVERED IN EACH ISSUE OF THE DOLLAR BUSINESS
EVERY ISSUE WILL
HAVE TWO SPECIAL
COLUMNS FROM A THINK
TANK OR INDUSTRY
REPRESENTATIVE,
POLICY MAKER OR A
RECOGNIZED EXPERT IN
THE FIELD OF FOREIGN
TRADE
Global trade is an industry that clocks-
in revenues of $18.4 trillion annually. As
UNCTAD puts it, its the worlds largest
(industry)! And every year, we see the
stakes multiplying!
The world is rolling in greater wealth from
cross-border trade each passing day.
And India hasnt been a silent observer
either. The number of registered export-
import frms in India stands at many lakhs,
and growing! Talk about just exports. The
Federation of Indian Export Organisations
(a trade body that serves the interests of
exporters in India) has more than one lakh
members who contribute to more than 70%
of Indias exports. In fact, there are presently
a million exporters who have a registered
Importer Exporter Code (IEC Number) in
India. Imagine winning some fruitful attention
of just a fraction of a percentage of these
high-fyers. It can make your year!
Thats not where the story ends.

THE REAL WHY
We plan our content in a way that no matter
which industries our leaders belong to, no
matter what they sell and in which nation(s),
their learning curve will only rise higher
precisely why they will keep on coming back
to us for more nourishment each time. And
that is one big reason why you would want
to be associated with us, living in our pages
and appealing constantly to the battery of
high-fying readers who conduct businesses
WHY
ADVERTISE
WITH US
because our readers are your top prospects!
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worth millions of rupees each day, perhaps
each on their own!
All said and done, imagine a short summary
of a typical The Dollar Business reader. He
travels and lives a C-suite class life, decides
on where to open a new facility, which
market to bet his best chips on, approves
a given distribution, logistics and vendor
partners from amongst tenders aplenty,
decides on what product to manufacture
and selland of course, and most defnitely,
which fnancial institution his organization
should bank with.
We say short. And in that quick description,
we spoke of more than a dozen industries
from airlines to banks, from supply chain
to everything in the manufacturing sector
basket! The typical TDB reader in all
likelihood is the big brain who does his math
wholeheartedly before signing off on one of
those multi-million rupee cheque over his
evening coffee to satisfy some invoice that
drifted its way into his corner offce that early
afternoon. The payee account number on
that cheque could be yours!
SO, WHY ADVERTISE
WITH US?
If decision-makers spot you on the most
appropriate knowledge platform, our
expertise on the subject matter of foreign
trade, combined with your respect and
business competence will only certify that -
your sales grows right alongside theirs.
Please note: All dimensions are in
millimetres (mm)
Full Page
Quarter
Page
Half Page
Strip (H)
INSIDE PAGES
Full Page 3,00,000 $5,000*
Double Page Spread (DPS) 5,00,000 $8,300*
Opening Double Spread (ODS) 7,00,000 $11,700*
Half Page 1,75,000 $2,900*
Quarter Page 1,00,000 $1,700*
Strip (Horizontal / Vertical) 50,000 $800*
COVERS
Outside Back Cover (OBC) 5,00,000 $8,300*
Inside Front Cover (IFC) 4,50,000 $7,500*
Inside Back Cover (IBC) 4,00,000 $6,700*
Facing Inside Front Cover 3,50,000 $5,800*
Facing Inside Back Cover 3,50,000 $5,800*
SPECIAL POSITIONS
Tab Advert 3,50,000 $5,800*
Jacket Cover 8,00,000 $13,300*
Front Gate Fold 7,00,000 $11,700*
Back Gate Fold 6,00,000 $10,000*
Trim Size - 209w / 140h
Bleed Size -215w / 146h
Trim Size - 209w / 60h
Bleed Size - No bleed size
Trim Size - 209w / 273h
Bleed Size -215w / 279h
Trim Size - 118w / 140h
Bleed Size -No bleed size
RATES AND
MECHANICAL
SPECIFICATIONS
Display rates per insertion and terms & conditions
*All prices listed in foreign units (USD; $) are shown for information purposes only and based on an exchange rate of $1 = 60. The rates
provided are indicative, and subject to change. They should not be relied upon as an accurate representation of any fnal pricing. Please
contact The Dollar Business
TM
for an up-to-date pricing.
ads@thedollarbusiness.com
ARTWORK DEADLINE
Booking Deadline ................................... 20th of every month
Material Deadline.................................... 24th of every month
PLEASE NOTE
15% premium charge on regular full pages from page numbers
2 to 20.
15% premium charge on ad placements adjacent to the cover
story packages.
20% premium charge on ad placements inside special stories
30% premium charge on ad placements inside cover story.
Expert ad design can be arranged at an extra cost.
All digital ads must be submitted as a high resolution PDF,
TIFF or JPEG fle.
All ads must be 300dpi in CMYK, not RGB.
For best results, a high quality colour proof can be supplied
with the submitted fle.
Please submit your print ready advertisement by CD, DVD to
our offce address or email to: ads@thedollarbusiness.com
TERMS AND CONDITIONS
AD CANCELLATIONS
Advertising cancellations are not accepted once ad booking
is confrmed.
PUBLISHERS CONDITIONS
Advertising is accepted and published by the publisher on the rep-
resentation that the advertiser and/or advertising agency are au-
thorized to publish the entire contents and subject matter thereof.
It is understood that the advertiser and/or advertising agency will
indemnify and hold the publisher harmless from and against any
loss, expense or other liability resulting from any claims or suits
that may arise out of publication of such advertisements.
The publisher reserves the right to reject any advertising at any
time. Every attempt is made to preserve the accuracy of material,
references and claims. We cannot, however, guarantee them to be
true. No other guarantees are expressed or implied.
All advertisements are accepted subject to the Publish-
ers approval, without prejudice, in every respect with
regard to material, layout or otherwise and may be modifed or
altered at the Publishers discretion if the material supplied.
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Trim Size - 418w / 273h
Bleed Size - 424w / 279h
Please add gutter space of 10mm
Trim Size - 60w / 255h
Bleed Size - No bleed size
Double Page Spread
The Dollar Business
Vimbri Media Pvt. Ltd.
5-2-198/4, Distillery Road
Ranigunj, Secunderabad
Andhra Pradesh 500 003
India
FOR ADVERTISING QUERIES
Email : ads@thedollarbusiness.com
Tel : +91-40-6677 0765
Fax : +91-40-2754 1518
FOR EDITORIAL/CONTENT QUERIES
Email : editorial@thedollarbusiness.com
Tel : +91-40-6677 0766
Fax : +91-40-2754 1518
www.thedollarbusiness.com