By CA.

Deepak S Mulchandani
How to Prepare
For CA-IPCC Paper 7B
Strategic Management

1
About SM & Why SM in CA
2
Subject Overview & Institute Expectations
3
Myth V/s Realities
4
Chapter wise Overviews
5
Exam pattern Analysis
6
Strategies to crack the SM paper
Agenda
Page 3
About
Strategic Management
Why Strategic management in CA
Financial Technical
Commercial
& operational
Legal
CA
the advise from the CA becomes more practical
rather than theoretical and bookish
Subject Overview &
Institute Expectations
50 Marks
7 chapters
Theoretical Questions
Reasoning questions
Situational knowledge Application
Strategic
Management

Origin Of SM
Indian Origin Western Origin
Chanakya
Peter F Drucker
MYTH V/S REALITY
Sach ka Saaamna
Sach ka Saamna -1
Myth
It is very
similar to
management
studied in XII
class
Reality
Its a step further from
XII class management
Most students keep
each other happy
repeating the 12
th

class stuff
Sach ka Saamna -2
Myth
There are too
many books to
study in market
for a subject of
50 marks
Reality
The Study material of
ICAI is having the
best compilation of all
topics in a crisp way
Books available in
market are for MBA
students and they do
not comprehensively
cover the syllabus of
CA
Sach ka Saamna -3
Myth
15-20
Marks Case
studies are
a big
gamble
Reality
Case studies are no
more a part of exams
now
As it limits the no. of
topics to be asked in
balance 35 marks
So qs of past
examination of case
studies are no good now
Sach ka Saamna -4
Myth
This subject
has no
relevance in
future
Reality
It has maximum
relevance in future
because it connects
all the subjects
Taxation policy
Government
decisions can only
understood by
strategic implications
on business
Chapter wise Overview
Ch-5
Ch-1
Ch-2
Ch-3
Ch-6
Ch-4
Ch-7
Ch-1 Business Environment
Ch-2 Business Policy & SM
Ch-2 Contd..
Pawns represent
functional level
workers
Elephant, camel
& horse
represent
business level
managers
King and Wazir
represent CEO
and Top level
people
Arrangement of chapters
Ch-2 & 4
Ch-3
Ch-5
Ch-6
Ch-3 Strategic Analysis
How to deal with
specific business
situations
Various tools to
analyse business
from different
levels
Organization
level analysis
then business
level
Ch-4 Strategic Planning
Strategic
planning process
elaboratively
explained
Deals with top
level talks
Deals with
directional
decisions of
business
Formation of functional strategies
Chapter
divided into 4
parts
Marketing
Production
Finance
Human
Resource
Ch-6 Strategic Implementation
Ch-6 Contd..
Concept of formulation v/s
implementation
Organisation structures
Value chain Analysis
Developing core competencies
Culture V/s Strategy conflict
Ch-7 Reaching Strategic Edge
Talking about
TQM
Six Sigma
BPR
Benchmarking
SM in NGOs ,
Government
Agencies , etc
Exam Pattern Analysis Nov07 to Nov-12
0
20
40
60
80
100
120
140
160
180
Ch-1 Ch-2 Ch-3 Ch-4 Ch-5 Ch-6 Ch-7
Strategies to crack the paper
1. Approach chapters with a
prepared mindset i.e. what this
chapter will teach me
2. If multiple topics are there in a
single chapter then prepare
notes in a tabular form to avoid
confusion
3. Prepare mnemonics of well
known concepts and main
definitions
Strategies to crack the paper
4. Should have a solid command
over definitions of
Components of business environment (ch-1)
Strategy and its levels (ch-2)
Strategic management (ch-2)
SWOT , Situational Analysis etc (ch-3)
SM process and every component of it (ch-4)
Functional level definitions of all levels ( ch-5 )
Concepts of formulation, implementation (ch-6)
Basics about concepts i.e. what it is and how it
works ( ch-7)
Strategies to crack the paper
5. Definitions of various authors
given in the chapter should be
understood rather than just
reading it
6. Use practice manual and past
Revisionary test papers to
improve your writing skills
avaialble at BOS Knowledge
portal
Strategies to crack the paper
5. Stop Stop Stop doing a trend
analysis of past examination
questions because
THERE IS ONLY ONE TREND
THAT THERE IS NO TREND
CA. Deepak S Mulchandani