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Short description of the business model
The increase of the efficiency of the staff from Romania means time invested by the Romanian employee in training, in order to
become more competent. This thing means at present less time invested in family.
Considering more attentively, but without describing in detail this aspect, we can identify the conditions which create in
economic plan the premises for the development of the sector of private kindergartens in Romania.
When it comes of starting a new business it is a challenge for sure, to find the idea.
But the most difficult of all, it is the transition from idea to practice and setting a functional and profitable business afoot.
What should we take into account?
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PREMISELE PLANULUI SOCIAL
eople are more and more busy.
!t the same time, everyone wants to offer the
ma"imum possibilities to his family.
There increased the e"igencies related to the
preparation of the children once with the access to
information.
eople are more and more ready to pay for a
#uality education service, in which to monitor the
evolution of the child, to test and treat the child
individually.
The social premises
create in the ECONOMIC
PLAN
the premises for the
development of the private
kindergartens sector.
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$epending on the level of #uality and diversity of services, which we could offer, first of all we shall also establish the
categories of customers to whom we shall address%
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The basic services offered by a
private kindergarten are&
education,
meal serving,
sleep break
transport of children to and
from their homes.
'peaking about kids, the
parents are concerned first of
all of&
hygiene conditions
#uality of the foods served to
the children.
That(s why the
investment in a
private
kindergarten
must be
concentrated
on&
!rranging the kindergarten and its
endowment)
!c#uisition of games, books, etc)
!c#uisition of a car and its proper
arrangement)
employment of some well prepared
educators who must apply a
modern methodology)
collaboration with a psychologist who
should test the children *or the
employment+)
hiring of a professional driver with solid
references)
hiring of a cook or collaboration with a
serious catering company
EXCEPTIONAL
CONDITIONS!
managers
accounting e"perts,
,T engineers, engineers,
physicians,
teachers,
high-class district,
etc.
We sha address t!
the t!p "ass!
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,f the investment does not allow us to offer some top services, we should address to a proper segment.
This thing does not mean that we must reduce #uality, but it could mean fewer services included *for e"ample, in case we do
not have resources in order to ac#uire a car, we shall not offer the transportation service to the residence of the children+.
,n the implementation of a price policy, we should not forget that a lower price of the services may create the impression of low
#uality service. !lso, a higher price must correspond necessarily to a higher #uality service or to diverse services.
#r!$ The!r% t! Pra"ti"e
.nce we established all these details, in order to succeed, the strategy for promotion and the price corresponding to the
services range, #uality level and the categories of target customers must be established and implemented.

,n order to clarify the concept of strategy, you must answer to the following #uestions&
Which is the essence of your business? What e"actly shall generate money and profit?
/ow do you want your products 0 services to look like?
$o you already have a sample or a prototype?
Who are going to be your customers?
,s there a comparable offer on the market?
Where do you want to get in an interval of 1 years? 2stablish #uantifiable ob3ectives%
What is your point determining you to believe that you are going to succeed?
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Esta&ishing the
promotion strategy and
prices charged
I$pe$entati!n
of the promotion
strategy and prices
charged
SUCCESS
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The history of a business is very important in order to understand the business itself, the actual business. !nd the business
does not come from nothingness. They come into being by the will of a person. !s a manager or future manager, you should
ask yourself #uestions such as&
What practical e"perience do you bring in the business?
What kinds of knowledge do you possess?
What reference can you bring?
,s your family ready to support you?
$o you have financial means in order to support the business?
$o you have a contribution in kind for supporting the business?
$o your knowledge 0 e"perience cover the key fields of the business?
Where will you locate the head office of the organi4ation?
/ow many employees do you need?
What #ualifications must have the employees?
What level of wage must be provided for?
Can you find on the labor market the necessary speciali4ation?
/ave you outlined an organi4ational structure?
! special #uestion with a special significance refers to&
Where sha &e !"ated %!'r &'siness(
The locali4ation of the business may play a decisive role in its success or its failure. This should be made around customers, be
easy accessible and conferring the idea of safety.
/ere are the #uestions where you have to find in this section of the plan&
Which are the re#uirements for placing and locali4ation of the business?
What type of location is necessary for you?
Why the building or the area you are having in mind, is necessary for you?
,s the access to this building easy? Could it be made by common transportation means?
Were there any geographical or market modifications in the respective area?
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'hort SWOT analysis of this type of business&
Strengths Weaknesses
,t addresses to a very large need of the young population, better paid,
opened to new and willing to pay.
being a business within the services field, the level of the fi"ed e"penses is
decreased.
the largest investment 5 the human capital cannot be imitated, which it
means that, with well trained people, you can face a competition more
financially 6endowed7.
The business cannot be implemented by anyone 5 it is needed
pedagogical training.
OPPORTUNITIES Fears
the programs for the training of educators become accessible.
The admission in 28 changes the mentality of the people. They become
aware that the education is very important, and more interested to invest in a
#uality education for their own children.
!s normally, the legal regulations for setting up such business
are strict and shall become sharper on medium term.
Ana%sis !) the $arket
Why a business e"its? To sell certain products 0services to the market. The analysis of the market, the way in which it evolved
in the past, as well as the way in which it is anticipated its evolution on the future, represents the fundamental pillars for
establishing the future incomes that the business shall generate.
,t is important to answer to #uestions like&
.ur customers&
Who are your customers?
/ow can be segmented your market?
/ow is divided the potential market from a geographical point of view?
$o you know how large is the volume of the potential market?
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$o you have an action plan in order to gain customers?
Competition
What do you know about competition?
/ow many employees do they have? What sales force?
What market share do they have?
What competitive advantages do they have compared to you?
What price strategies the competition has?
What about communication 0 advertising strategies?
9arket
/ow do you appreciate that sales shall evolve?
Which is the forecast on the demand?
9arketing policies
$o you have a product strategy?
$o you have a price policy and a policy related to the payment conditions?
/ave you thought of an image policy, a policy for communication with market?
The analysis of operation costs
This chapter is dedicated to understanding and emphasi4ing of the costs for the current functioning of the activity.
,ts accomplishment demonstrates at the same time the understanding of technological, economic and managerial aspects of the
current activity. This demonstrates that we understand the technological flow, that we know which is the infrastructure of
utilities we need, the number of employees we must employ and in what structure do we have to place them.
,t is good to take into account and to not omit costs, like&
Costs for the setting up of the company&
!uthori4ations
incorporation into the Trade Registry
Current costs&
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Raw materials
Consumables, au"iliary materials,
ersonnel costs *wage, social costs+, management wages, premiums and bonuses
personnel training and education costs
:ocal ta"es and charges
2"ternal services
!ccounting
;inancial consulting
:egal assistance
Consulting in management
,T consulting
R consulting
Costs related to the space
'pace - classrooms
'pace5 eating room < kitchen
laying space for children
'torage space
2"penses related to heating, gas, current, cleaning, repairs, insurance, water0sewer, waste
Costs of e#uipments
Costs of repairs
9aintenance costs
Costs of transportation means
;uel
Revision
9aintenance 0 Repairs
Civil liability insurance = insurance against all risks
Ta"es
Costs related to sale process
Business travels
resentation materials
ress announcements
!dministrative costs
Business travels
.ffice materials
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Communications& phone, fa", mobile, e-mail
>ero" machine
rimary recording and calculation of wages
'ubscriptions *e". maga4ines, legislation, maintenance of office e#uipment, etc.+
'pecialty literature
There must be taken into account all costs of investment%
The business plan is necessary many times at the beginning of a new activity. !nd usually, a new activity supposes a new
investment.
To diminish or to ignore aspects related to the investment *for e". infrastructure of utilities+ or to oversi4e it unreasonably
*introduction of a very e"pensive, lu"ury e#uipment+ are fre#uent mistakes which raise immediately #uestions *3ustified+ in the
mind of the shareholders, partners, financers.
;inancial forecasts
The financial forecasts are anticipations0 planning of the financial standings of the business on the future. The financial
forecasts are future mathematical modeling of the balance, profit and loss account and calculation of the li#uidity *cash-flow+ on
whose basis it is calculated possibly certain rates of business profitability.
The pro3ections are indissoluble connected to the above-mentioned points. These points provide the data for entry in the
mathematical model and if these data are incorrect, the results of the mathematical model of the financial forecasts cannot be
but incorrect and completely useless.
!nne"es
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Investment costs:
buildings
equipment
cars
other capital assets
Costs connected to the investment:
infrastructure
water / gas/ current
sewerage
access roads
rehabilitation
arrangements
ensuring the norms for the labor
safety, environment protection
Other costs:
Expenses for the proect
management/administration
!raining expenses with the
new equipment
Expenses for the events
organi"ed for an initial promotion
of the business
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,t is obvious that there cannot be proposed limitative frame formats for the business plan. But, in case of certain financing
programs, there can be made available for the applicants special frame formats.
There can be introduced those materials which can help you present your business better, for e"ample& certificate of studies
0#ualifications of the management and of the human resources, bank estimates, technological or constructive details and any
materials or documents.
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