UNICEF Launches Tanzania Music Video to Prompt

Action to End Violence against Children

Dar es Salaam, Tanzania, 19 June 2014 - UNICEF today launched a creative video initiative in support
of the #ENDviolence movement, designed to reinforce the growing global momentum to end violence
against children. This includes connecting with, and engaging parents and care givers to tackle
violence against children and find solutions to prevent and end it in their own communities. The video
features the single Our Navigation from the UK-based electronic music band Four Tets latest record,
Beautiful Rewind, on Text Records.
The release is part of UNICEFs ground breaking #ENDviolence initiative, a global movement to raise
awareness and spark local action to combat violence against children by making violence more visible.
UNICEFs newly-appointed National Ambassadors for Tanzanias #ENDviolence initiative, hip-hop star
Ambwene Yessayah, better known as AY, and former Miss Tanzania, Faraja Kotta Nyalandu, helped to
launch the video. AY and Faraja, who have an impressive following in the country, featured in the
video to highlight the important role of young people in the national response to violence against
children.

"Acting in this video is very meaningful for me. I am a mother and I expect children to be protected by
each one of us. Violence is everywhere. It happens in Tanzania, and across the globe, at all levels of
society. Ending violence is everyones business. Silence is not acceptable. I am committed to keep
using my voice to ensure that we all speak out and put an end to violence against children," Faraja
Kotta Nyalandu said.

Violence has serious health consequences. Yet, it is often invisible because people turn a blind eye to
it, or simply fail to report it due to fear or stigma, said UNICEF Tanzanias Representative, Dr. Jama
Gulaid. We hope that this video leads to increased dialogue on an important problem.

With the launch of this Tanzania #Endviolence music video, UNICEF hopes to add a message of
solidarity to the global movement to draw attention to a problem affecting millions of children.

The Tanzania Violence against Children study, released by the Government and UNICEF in 2011,
reveals that one in three girls and one in seven boys in Tanzania experience sexual violence before the
age of eighteen. The majority of children do not report their experience, few seek services, and even
fewer actually receive any care, treatment or support. Experiencing emotional, sexual or physical
violence traumatizes children. It affects their health, education, and undermines their development as
functional adults and good parents later in life.
PRESS RELEASE




The video puts the spotlight on breaking the cycle of abuse, telling a story of sexual abuse through the
eyes of a child experiencing it in her own community. With the help of caring adults, the girl finds the
courage to speak out, and in doing so, puts an end to the violence and helps her family to heal.
Four Tet was inspired to contribute its music to promote UNICEFs #ENDviolence initiative. When
UNICEF asked me if they could use Our Navigation for a video for their #ENDviolence initiative, I was
very enthusiastic about the idea, said Kieran Hebden, aka Four Tet. I have supported and taken an
interest in UNICEF for many years and think this idea of using music and film to address important
issues is a very positive thing and I hope we can make a change.
The music video will be promoted on UNICEF YouTube and on UNICEFs #ENDviolence microsite, as
well as across a range of social media, including but not limited to UNICEFs global Twitter and
Facebook accounts, with a direct reach of over 5 million fans/followers.
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Be inspired to #ENDviolence - check out Our Navigation from Four Tets latest album Beautiful
Rewind and take action! http://youtu.be/4lk7CFuZfAI
About the #ENDViolence initiative:
UNICEF launched the initiative on 31 July 2013 to urge collective action to end violence against
children, highlighting the fact that violence is everywhere, but often happens out of sight or is
tolerated due to social and cultural norms. Under the banner Make the invisible, visible, the initiative
aims to raise awareness as a first step toward modifying attitudes, behaviours and policies. The
initiative also supports efforts to build evidence of what works, and reinforces the idea that violence
can be prevented by highlighting successful efforts and movements at all levels of society. For more
information visit: http://www.unicef.org/endviolence/
About UNICEF
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we
work in 190 countries and territories to translate that commitment into practical action, focusing special effort
on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more
information about UNICEF Tanzania and its work visit: www.unicef.org/Tanzania

For further information, please contact:
Sandra Bisin, UNICEF Tanzania: +255 787600079 sbisin@unicef.org
Jacqueline Namfua, UNICEF Tanzania: +255 787600115 jnamfua@unicef.org