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  • Case Study Zumo

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    Diego Grañena
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    Zumo is a product from the company Zumospa that sells well and is profitable but aims to become a global brand. Their initial strategy was to position Zumo as a healthy lifestyle drink made from natural ingredients, launch it in select international markets, and run an advertising campaign promoting its properties across various media.

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    Zumo is a product from the company Zumospa that sells well and is profitable but aims to become a global brand. Their initial strategy was to position Zumo as a healthy lifestyle drink made from natural ingredients, launch it in select international markets, and run an advertising campaign promoting its properties across various media.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    495 просмотров1 страница

    Case Study Zumo

    Загружено:

    Diego Grañena
    Zumo is a product from the company Zumospa that sells well and is profitable but aims to become a global brand. Their initial strategy was to position Zumo as a healthy lifestyle drink made from natural ingredients, launch it in select international markets, and run an advertising campaign promoting its properties across various media.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    Case Study: Zumo Creating a global Brand

    BACKGROUND: ZUMOSPA
    Company
    Activity
    Based in
    History
    Methods
    Products
    BACKGROUND: ZUMO
    Sales
    Profit
    Position in Zumospas product portfolio
    Ambitions
    ZUMOS KEY FEATURES
    Ingredients
    Properties
    ZUMO AS A GLOBAL BRAND: INITIAL STRATEGY
    Positioning
    Markets for initial launch
    Advertising Campaign
    Advertising Media

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