Digital Performance Index

Facebook, Twitter, YouTube, Website, Rankingz and Value insights of the Top 100 DJs of the world
Report 17th of June 2014 by Denis Doeland (DDMCA) - Version 1.0

Notes / Disclaimer / Contact

Social media is now the most popular online activity, but how do you find valuable insights in all the user-generated content on review sites and blogs, millions of Facebook posts, and
billions of Tweets? DDMCA analyzes all social media conversations in real-time, including dozens of attributes like influence, sentiment, volume, and demographics. DDMCA then detects
actionable signals from the everyday noise and surfaces that information as it happens.
Social media analytics refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual
monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer. This is considered the basic foundation for enabling DJs to:

Execute focused engagements like one-to-one and one-to-many

Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, sales of music, tickets or merchandise etc.

Maximize the fan experience

Social media is a good medium to understand real-time fan choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the fan base on a
more emotional level to help better target customer service and marketing.
One of the best ways to help develop a social media strategy for is to assess what your competitors are doing. In this report the Digital Performance Index DDMCA is sharing some of the
insights through social media competitive analyses of the100 DJs of the DJ Mag Top 100 - 2013.

So, why is performing a social competitive analysis an essential part of your social media success? Because by analyzing the different competitors you can set realistic benchmarks for
based on what others in your industry are seeing in terms of fan growth and engagement. As mentioned, it also helps lay the framework for a successful social media strategy based on the
successes of others in your space.

!
Yours truly,

Denis Doeland

The base set of data for this report is the Top 100 DJs of 2013 which is the worlds leading DJ
Poll. It attracts over 350,000 votes a year and has over 10,000,000 people viewing the results
every year. The Poll was first introduced in 1995 and is now considered the benchmark for
both DJs and clubs who book them.

The content of this report has been carefully reviewed. DDMCA will not be
liable in respect of any business losses, including without limitation loss of
or damage to profits, income, revenue, business, contracts, commercial
opportunities or goodwill.

Since fans in EDM culture have seen right through the publicity circus of what is now the DJ
Mag Top 100, its only a matter of time before someone comes out with a more credible
ranking system. Data from social media, the websites of DJs, search engines and more will
show a dierent ranking.

This report is issued under Dutch copyright law and may not be
reproduced, distributed, transmitted, displayed, published or broadcast
without the prior written permission of DDMCA the owner of the issued
content. You may not alter or remove any trademark, copyright or other
notice from copies of the content without prior written permission.

In this report you will find extensive data of Facebook, YouTube, Rankingz, Websites and Financial
Value over the last 28 days of DJs from DJ Mag Top 100 - 2013 such as Armin van Buuren, Tisto,
Afrojack, Nicky Romero, Hardwell, Blasterjaxx, David Guetta, Calvin Harris, Martin Garrix and many
more. Find out for yourself how they perform towards each other. Each index shows the current Top
20 of the specific social channel indexed by DDMCA.

DDMCA is currently working to refine the models based on data from

several social analytics from different social media channels. Questions how
to evaluate a DJ? Need a full report or benchmark for a DJ? An offer for a
full complete customized report can be required via the details on the right
side.

Denis Doeland
Management, Consultancy & Advies

P: +31 20 4272880
M: +31 6 13520250
E: denis.doeland@ddmca.com
L: linkedin.com/in/denisdoeland
T: @denisdoeland
W: denisdoeland.com
W: ddmca.com

(c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

Key Findings

Average Klout score of a DJ in the Top 20 is 82

Average RPA score of a DJ in the Top is 115

Average Facebook Page Performance of a DJ in the Top 20 is 61%

Average growth of a Facebook community of a DJ in the Top 20 is 1,7%

Average amount of posts sent by a DJ in the Top 20 is 1,7

Average Response Time on Facebook of a DJ in the Top 20 is 14,6 hrs

Average Twitter Profile Performance of a DJ in the Top is 98%

Average amount of tweets sent by a DJ in the Top is over 26.000

Average amount of subscribers to a DJ channel on YouTube is 1,3 Million

Average video views of all videos of a DJ in the Top 20 is 310 Million

Average views per video of a DJ in the Top 20 is over 5 Million

Denis Doeland
Average videos posted by a DJ in the Top 20 is 198

Management, Consultancy & Advies

!
P: +31 20 4272880
Average site performance of a site of a DJ in the Top 20 is 5,3

M: +31 6 13520250
E: denis.doeland@ddmca.com
L: linkedin.com/in/denisdoeland
Average value of a DJ in the Top 20 is 38 Million Euro
T: @denisdoeland
W: denisdoeland.com
W: ddmca.com

(c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

Rankingz Performance Index - Top 20

DJ

Avg Position

Avg RPA Score

Avg Klout Score

Avg Presence Rank

Avg Activity Rank

Avg Engagement Rank

Avg Facebook Fans

Avg Twitter Followers

David Guetta

182

88

15

53.374.474

14.794.054

Tiesto

132

88

17.703.776

2.835.279

Skrillex

131

88

14

104

17.195.468

3.567.439

Avicii

117

82

24

39

15.191.895

1.379.862

Calvin Harris

117

88

34

94

7.890.734

4.233.376

Deadmau5

119

88

26

9.012.039

2.814.324

Armin Van Buuren

115

87

10

11

7.986.325

1.176.626

Hardwell

113

84

10

16

112

5.689.234

1.497.287

Steve Aoki

111

86

10

18

131

5.559.784

2.006.840

10

Afrojack

10

111

86

11

14

20

6.063.023

1.181.007

11

Martin Garrix

11

109

79

15

33

103

6.176.985

752.346

12

Nicky Romero

13

107

83

14

24

111

4.706.435

1.155.594

13

Swedish House Mafia

13

106

83

63

24

8.089.386

1.871.835

14

Dimitri Vegas & Like Mike

14

106

82

20

27

121

4.845.221

597.487

15

Nero

15

104

81

38

68

126

1.634.337

366.480

16

Sasha

15

105

83

81

37

28

498.953

147.391

17

Paul Van Dyk

18

102

85

16

44

3.677.177

1.165.956

18

Zedd

18

103

79

16

55

297

4.179.639

1.064.684

19

Dillon Francis

20

102

86

63

25

109

572.442

337.548

20

Diplo

20

102

82

30

27

110

1.098.090

1.199.078

Average

11

115

84

18

29

78

9.057.271

2.207.225

Data: DJ Mag Top 100 - 2013 / Rankingz - 28 days from the 17th of June 2014

(c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

Facebook Performance Index - Top 20

DJ

Page Performance

Fans

Avg. Growth

Talking about

Engagement

Post Interaction

Service Level

Response Time

Posts per Day

Dillon Francis

100%

596.023

1,7%

95.194

2,8%

2,2%

14%

2.3 h

1,3

Martin Garrix

88%

6.583.368

2,7%

625.957

1,3%

1,2%

1,1

R3hab

80%

2.315.907

2,2%

145.545

1,3%

0,9%

4%

4.1 h

1,5

Blasterjaxx

78%

939.491

2,7%

88.367

1,0%

1,0%

17%

11 h

DJ Feel

72%

25.172

1,8%

1.957

1,3%

0,6%

40%

2,1

Nicky Romero

67%

4.843.471

1,2%

650.313

1,7%

0,9%

12%

0.4 h

1,8

Dannic

66%

622.370

1,6%

40.226

1,3%

0,5%

2,6

Tenashar

62%

789.751

3,4%

41.786

0,5%

1,6%

0,3

Dimitri Vegas & Like Mike

59%

5.065.014

1,8%

316.604

0,9%

0,6%

1,5

10

Hardwell

53%

5.831.846

1,0%

350.503

1,2%

0,5%

2,2

11

Zatox

52%

288.745

1,4%

25.499

0,8%

0,5%

11%

0.7 h

1,7

12

Frontliner

52%

212.296

0,8%

24.749

1,4%

0,9%

1%

47 h

1,7

13

Da Tweekaz

52%

128.349

0,9%

7.426

1,4%

0,7%

25%

28 h

2,1

14

Andrew Rayel

51%

316.325

1,0%

17.934

1,1%

0,4%

6%

0.3 h

3,1

15

W&W

50%

1.877.879

2,2%

84.261

0,5%

0,8%

11%

64 h

0,6

16

Showtek

49%

1.620.984

1,8%

70.651

0,6%

0,4%

12%

1.9 h

1,6

17

Afrojack

47%

6.267.758

1,3%

268.717

0,8%

0,3%

2,4

18

Aly & Fila

46%

934.240

1,8%

36.577

0,5%

0,2%

8%

1.0 h

3,3

19

Steve Aoki

45%

5.699.995

1,0%

384.364

0,9%

0,9%

20

Ran-D

44%

165.212

1,3%

6.027

0,7%

0,3%

0%

1,9

Average

61%

2.256.210

1,7%

164.133

1,1%

0,8%

12,4%

14.6 h!

1,74

Data: DJ Mag Top 100 - 2013 / Facebook Fanpages / Fanpage Karma - 28 days from the 17th of June 2014

(c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

Twitter Performance Index - Top 20

DJ

Performance

Followers

Average Growth

FF-Rate

Tweets

Tweets/day

RT/day

Conversations

Steve Angello

100%

1.091.699

1,37%

2.040,60

28.327

23,0

655,9

52%

Martin Garrix

100%

796.766

12,15%

1.123,80

12.980

6,4

1.976,8

57%

Zedd

100%

1.091.147

4,57%

7.473,60

23.165

5,6

1.550,0

56%

Laidback Luke

100%

613.608

0,04%

1.388,30

154.060

90,1

136,2

76%

Dash Berlin

100%

350.075

1,81%

104,80

13.680

27,1

365,0

25%

Krewella

100%

369.534

3,55%

121,80

13.303

3,2

198,9

69%

Nicky Romero

100%

1.180.583

4,15%

1.974,20

31.092

14,0

2.280,2

52%

Porter Robinson

99%

325.364

0,04%

795,50

13.908

9,3

601,5

50%

Skrillex

99%

3.602.119

0,07%

4.672,00

11.806

3,7

1.517,1

35%

10

Afrojack

99%

1.207.259

4,29%

1.944,10

18.527

11,6

1.297,6

15%

11

R3HAB

97%

510.990

0,11%

579,40

21.667

6,2

251,6

46%

12

Kaskade

97%

641.319

0,07%

1.135,10

20.742

22,1

765,5

10%

13

Armin van Buuren

97%

1.181.321

0,80%

3.309,00

9.911

4,6

536,6

33%

14

W&W

96%

314.746

0,22%

1.284,70

6.409

3,3

194,4

64%

15

Dillon Francis

96%

345.451

0,13%

347,90

41.277

8,3

670,6

45%

16

Deadmau5

95%

2.832.572

0,05%

31.473,00

20.767

7,9

461,3

40%

17

Paul van Dyk

95%

1.171.799

0,97%

2.951,60

8.840

15,1

265,8

36%

18

Diplo

95%

1.206.971

0,07%

285,00

53.670

10,4

952,4

11%

19

Axwell

95%

1.017.791

0,08%

12.116,60

4.154

9,4

317,4

26%

20

Dj Chuckie

94%

544.799

0,03%

573,50

29.830

8,4

141,2

40%

Average

98%

1.019.796

1,73%

3.784,73

26.906

14,5

756,8

42%

Data: DJ Mag Top 100 - 2013 / Twitter Profiles / Fanpage Karma - 28 days from the 17th of June 2014

(c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

YouTube Performance Index - Top 20

DJ

Videos

Video Views

New Video
Views

Views per
Video

Likes

New Likes

Dislikes

New Dislikes

Comments

New
Comments

Subscribers

New
Subscribers

Channel
Views

New Channel
Views

67

1.889.684.529

5.025.393

28.164.733

6.706.143

20.294

271.424

1.321

96%

954.662

1.053

5.426.713

-8.846

1.887.037.132

7.082.311

117

1.564.383.902

2.356.665

13.361.261

8.693.595

13.249

339.231

474

96%

2.794.145

1.214

8.031.902

-20.394

1.563.267.589

3.315.203

29

743.891.439

4.899.727

25.563.426

3.219.339

16.678

91.816

589

97%

269.122

676

2.218.508

8.298

741.339.345

5.990.891

352

493.612.788

3.256.786

1.401.865

1.852.579

12.546

59.074

1.674

97%

156.037

1.337

1.427.366

-5.411

493.456.399

416.256

Like-Share

David Guetta

Skrillex

Calvin Harris

Tisto

Daft Punk

14

265.672.341

351.617

18.956.471

1.503.415

1.399

47.280

45

97%

195.970

84

1.673.645

-1.021

265.390.600

628.696

Hardwell

267

221.551.453

8.978.708

828.010

1.750.736

78.010

37.958

1.572

98%

355.595

20.011

1.592.842

50.478

221.078.729

8.832.306

Zedd

17

196.639.240

572.601

11.546.662

1.438.372

2.692

30.267

64

98%

129.706

92

851.417

795

196.293.254

965.643

Armin van Buuren

563

101.890.181

742.385

228.482

745.658

6.274

17.629

130

98%

100.881

995

941.646

-2.880

128.635.320

301.862

Swedish House Maa

120

109.577.929

12.914

913.042

398.481

17

13.211

97%

63.834

339.840

-1.697

109.564.980

20.770

10

Deadmau5

193

95.875.998

53.387

497.274

711.826

498

19.691

16

97%

304.557

96

751.198

-2.063

95.973.891

67.570

11

Nicky Romero

225

75.196.940

3.125.777

333.800

506.735

19.161

9.684

509

98%

62.193

1.423

804.859

18.943

75.104.895

3.186.563

12

Dimitri Vegas & Like Mike

128

74.020.721

317.357

577.153

584.964

2.024

12.744

61

98%

81.438

167

655.583

516

73.875.626

418.860

13

Steve Aoki

521

59.566.105

131.382

114.219

585.667

1.091

14.424

31

98%

65.317

50

1.041.780

48

59.507.855

180.805

14

Headhunterz

172

54.264.472

32.173

315.356

444.897

170

17.185

11

96%

144.002

19

297.882

-1.357

54.241.204

56.499

15

Above & Beyond

363

53.834.293

63.623

148.293

370.639

519

7.766

15

98%

59.971

47

253.831

-1.288

53.830.277

84.948

16

Fedde Le Grand

326

52.452.020

19.375

160.836

263.374

88

4.244

98%

29.710

203.923

-1.182

52.432.508

32.316

17

Knife Party

30

49.383.783

73.850

1.644.426

345.450

459

7.381

10

98%

76.921

45

388.957

-184

49.332.766

112.583

18

Dada Life

183

48.285.168

21.545

263.778

308.600

115

8.205

97%

49.039

17

179.150

-656

48.271.318

36.481

19

Dash Berlin

144

35.587.169

93.462

246.837

253.095

1.396

4.457

28

98%

26.556

98

266.848

-792

35.544.594

111.980

20

Afrojack

133

28.440.805

79.225

213.503

204.824

1.007

5.443

12

97%

32.809

47

476.889

-959

28.395.893

82.245

Average

198

310.690.564

1.510.398

5.273.971

1.544.419

8.884

50.956

328

97%

297.623

1.374

1.391.239

1.517

311.628.709

1.596.239

Data: DJ Mag Top 100 - 2013 / YouTube Channels / Fanpage Karma - 28 days from the 17th of June 2014

(c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

Website Performance Index - Top 20

DJ

Overall

Accessibility

Content

Marketing

Technology

Nervo

7,3

7,1

4,6

8,0

7,7

Above and Beyond

7,1

6,9

7,0

8,0

5,3

Dash Berlin

7,0

7,5

7,6

7,3

6,1

Steve Aoki

7,0

8,0

7,1

6,4

6,9

Axwell

6,8

7,8

6,8

7,6

5,6

Hardwell

6,7

6,1

7,0

7,1

5,0

Afrojack

6,6

7,4

5,5

6,6

7,0

Armin van Buuren

6,5

5,4

7,4

7,7

4,8

David Guetta

5,8

4,6

6,8

6,2

4,6

10

Tiesto

5,4

2,7

6,8

5,9

4,9

11

Dimitri Vegas & Like Mike

5,2

6,9

3,4

7,0

4,7

12

Calvin Harris

5,0

3,1

3,3

6,1

5,4

13

Alesso

4,9

3,5

2,9

5,6

6,3

14

Avicii

4,9

5,7

3,6

6,5

4,8

15

Deadmau5

4,8

5,2

7,0

6,5

2,3

16

W&W

3,6

4,9

6,3

6,7

2,8

17

Sebastian Ingrosso

3,4

1,5

0,0

5,0

4,1

18

Nicky Romero

3,4

6,4

5,2

6,0

3,7

19

Aly & Fila

2,9

3,3

2,4

2,6

2,0

20

Skrillex

2,0

1,0

1,9

2,7

2,8

Average

5,3

5,3

5,1

6,3

4,8

Data: DJ Mag Top 100 - 2013 / Websites of DJs / Sitebeam - 28 days from the 17th of June 2014

(c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

Value Performance Index - Top 20

DJ

Total Value

Basic Value

Interest Value

Average Overlap

Churn rate

224.158.764,21

43.186.352,80

180.972.411,41

37%

15%

David Guetta

Avicii

78.999.950,33

15.220.104,10

63.779.846,23

37%

15%

Tisto

70.567.956,87

13.595.599,05

56.972.357,82

37%

15%

Calvin Harris

54.522.373,21

10.504.262,25

44.018.110,96

37%

15%

Deadmau5

40.174.079,16

7.739.924,70

32.434.154,46

37%

15%

Steve Aoki

36.344.135,59

7.002.049,05

29.342.086,54

37%

15%

Skrillex

36.344.135,59

7.002.049,05

29.342.086,54

37%

15%

Armin van Buuren

32.243.948,65

6.212.108,40

26.031.840,25

37%

15%

Hardwell

30.059.369,97

5.791.228,20

24.268.141,77

37%

15%

10

Nicky Romero

29.786.489,30

5.738.655,10

24.047.834,20

37%

15%

11

Afrojack

26.645.240,22

5.133.463,10

21.511.777,12

37%

15%

12

Dimitri Vegas & Like Mike

20.818.380,77

4.010.862,30

16.807.518,47

37%

15%

13

Axwell

17.734.897,80

3.416.799,50

14.318.098,30

37%

15%

14

Sebastian Ingrosso

17.456.910,20

3.363.242,50

14.093.667,70

37%

15%

15

Nervo

12.049.287,43

2.321.411,70

9.727.875,73

37%

15%

16

Alesso

11.538.112,46

2.222.928,90

9.315.183,56

37%

15%

17

Dash Berlin

11.434.518,90

2.202.970,60

9.231.548,30

37%

15%

18

Above & Beyond

8.521.526,99

1.641.754,55

6.879.772,44

37%

15%

19

W&W

7.597.690,66

1.463.768,55

6.133.922,11

37%

15%

20

Aly & Fila

3.395.473,02

654.170,70

2.741.302,32

37%

15%

Average

38.519.662,07

7.421.185,26

31.098.476,81

37%

15%

Data: DJ Mag Top 100 - 2013 / Facebook / Twitter / YouTube / Instagram / Soundcloud - 28 days from the 19th of June 2014

(c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

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(c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com