I IMPACT INDIA

SOCIAL INNOVATION | COMMUNICATION SOLUTIONS

CULTURE BOOK
Contents

1) Motto

2) Who we are & What we do

3) Our Story

4) I Impact India Facts

5) Core Values

6) The Team

7) CSR Basic

8) Business Development

9) Models which we study

10) Our Services

11) Things to always keep with You

12) Terms We use

13) Kaizen

14) Tips
I IMPACT INDIA
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I dont use my ideas to gain applause or
to make money but to create
unforgettable moments and something
that matters because the purpose of life
is to spend it for something that outlasts
it. I am an Artist and I am here to
redefine how charity is done, I am here.
to IMPACT INDIA.
Instead of having a vision & mission we have a

"#$$#
I IMPACT INDIA
SOCIAL INNOVATION | COMMUNICATION SOLUTIONS
I IMPACT INDIA
SOCIAL INNOVATION | COMMUNICATION SOLUTIONS
Our Story

While volunteering with an NGO, we came across Radhika,
an 8 year old suffering from Blood Cancer. While this may
sound harrowing as it is, it gets worse- She was one of the
many children in our country who could not afford
medication for chemotherapy, essential to her survival. Her
mother knocked at every social organizations door for
help, but was left hopeless in the end. Think about it
there is an apparent dearth of funds for saving one
innocent life.

Now think of all the Radhikas, of all the innocent little
children who are being denied the right to live because
they were born without the funds necessary to grant that
right. Is this the success of philanthropy in India?
That is why we are here, and that is our ideal. To promote
effective & judicious channelization of funds while fulfilling
the desire of corporations to extract something of value in
return.


I IMPACT INDIA
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I Impact India Facts

Impacteers : Everyone who is a part of I Impact India whether
an intern or volunteer or employee is an impacteer.

For Profit Firm : We dont dont do Great things for Money
but need money to do Great things.
We are not an NGO and we dont work Pro Bono.

Parent Company : Asian Portfolio Management Pvt. Ltd.
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I IMPACT INDIA
SOCIAL INNOVATION | COMMUNICATION SOLUTIONS
Asian Portfolio Management Pvt. Ltd
SPONSOR
MY EVENT
Investment Management CSR Financial Services
Sponsorships
BECOMING AN IMPACTEER:
THE 10 COMMANDMENTS


1) Innovate for Good
We can either use our skills to sell a cold drink or a t shirt or we can use it to make a difference.

2) Pursuit of EXCELLENCE
We strive for perfection. In short, not let concepts of kaizen and six sigma remain only in
management text books.

3) Comfort zone: BLAH!
We are staunch innovators and expect you to be one too. So break out of that comfort zone, do
Epic stuff and most importantly, be the change

4) BITCH PLEASE!
No grapevines and gossips. We expect honest relationships in communication. Got any
workplace complains? Our HR is always there for you.

5 ) Dreamers Aboard
When they say aim for the stars, we couldnt agree more. We make sure that your wackiest of
ideas are heard and the best ones implemented.

6) Minimalism is the key
Dont put all your potatoes in one basket, quite literally! Keep it simple, nice and easy

7) Humility X 3
No matter how big you become always keep your feet on the ground but most importantly, be
thankful to the people who helped you in your journey towards this epicness .

8) Work for a Cause Not for Applause.
No need to run after Profits, Likes followers or Media. Just focus on how can you do great work.

9) Always be Awesome
You are a part of this splendid family, feel like it and hence, live it .

10) Get Sh*T Done
Our organisation works on ROWE (Result Oriented Work Environment ),This means we dont
care where you are or what you do , just get the work Done on time.
1) Khyati Minglani PR Digital and Print
2) Rajweer Kapoor : Chief People Officer
3) Aditya Saawal : BD Mumbai
4) Shailja Bhatnagar : Impact Photographer
5) Shallabh Kumar : Impact Photographer
6) Mandeep Khurana : Impact Videographer
7) Seema Bansal : Impact Designer
8) Yashasvika Sarin : Head BD
9) Mehul Gupta : Legal Consultant
10) Kritika Angirish : Legal Consultant
11) Aarti Ahuja : Medical Consultant
12) Urvashi Aggarwal : Finance Advisor
13) Harjee Kapoor : Consultant Director
14) Dr Sandhya Bhalla : Child Consultant (BOA )
15) Anshumali Saxena : Marketing Consultant ( BOA)
16) Avijit Dutt : Brand Consultant (BOA)
17) Ashish Srivastava : Child Consultant (BOA )
18) Interns : Creative Strategists
19) Onkar Kishan khullar : Fevicol
20) God

Virtual Organisation
We are a Lean Team in a Virtual Organisation spread Pan India
Boring CSR Basic you should Know according to COMPANIES BILL, 2012

Every company with net worth of Rs 500 crore or more, or turnover of Rs 1,000
crore or more or a net profit of Rs 5 crore or more during any financial year to
constitute a CSR Committee of the Board consisting of three or more directors,
of which at least one director shall be an independent director.

The Boards report to disclose the composition of the CSR Committee.

The main functions of the CSR Committee are to:
- Formulate and recommend to the board, a CSR policy indicating the activity or
activities to be undertaken by the company as specified in Schedule VII of the
Act;
- Recommend the amount to be spent on these activities; and
- Monitor the company's CSR policy periodically.

After the CSR Committee makes it recommendations, Board of the company
shall approve the CSR Policy and disclose contents of such policy in its report
and also place it on the company's website. Further, details about the policy
developed and implemented by the company on CSR initiatives during the year
to be included in the Board's report every year.
Board to ensure that the activities listed in the CSR Policy are undertaken by the
company.
Board to ensure that at least 2% of average net profits of the company in the
three immediately preceding financial years are spent in every financial year on
such activity.
Preference to be given to the local area and areas around the company
operates for CSR spending.
If a company fails to provide or spend such amount, Board to specify reasons in
its report for that failure.
I IMPACT INDIA
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Companies required to comply with CSR shall give additional Information by
way of notes to the Statement of Profit and Loss about the aggregate
expenditure on CSR activities.
Schedule VII of the Companies Bill 2012 prescribes activities that may be
included by companies in their CSR policies:

Eradicating extreme hunger and poverty;
Promotion of education;
Promoting gender equality and empowering women
Reducing child mortality and improving maternal health;
Combating human immunodeficiency virus, acquired immune deficiency
syndrome, malaria and other diseases;
Ensuring environmental sustainability;
Employment enhancing vocational skills;
Social business projects;
Contribution to the Prime Minister's National Relief Fund or any other fund set
up by the Central Government or the State Governments for socioeconomic
development and relief and funds for the welfare of the Scheduled Castes, the
Scheduled Tribes, other backward classes, minorities and women; and;
Other matters as may be prescribed.

Important Response:
Significantly, there is no penalty for defaulting on CSR norms. Only an
explanation is to be given by the board in its report for such non-compliance.
I IMPACT INDIA
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I IMPACT INDIA
SOCIAL INNOVATION | COMMUNICATION SOLUTIONS
BD Tips

1) Try to find out what your client really wants (His real objective
and aim )
Be Comfortable with Him
2) Think Before who you take as your client cause you will be
making him a part of your life.
3) Our Clients our both Corporates (Decision makers are
Owner ,CSR Department ,HR , PR , Corporate Communications)
and NGOs (Foundations ,Society ,Trust) (Decision makers are
Resource Mobilisation ,Communications ,Marketing ,Fundraising
or the Owner)

Even Indirect Sources like Ad firms ,Event Firms and Pr Firms

4) If you dont feel comfortable with a prospective client then
leave them
5) Try Linkedin, CSR conferences , business conclaves to get
clients
6) Do not disclose any prices in first meeting
7) 10 seconds is all it takes to judge person so dress your best
8) Appreciate the People who recommend you if the deal closes


Models which you need to know

TED : Spreading Free Ideas
Technology, Entertainment, Design (TED) brings the greatest minds of the said fields
together. A part of it is dedicated exclusively to the thinkers and scholars who prepare
the speeches of their lives for 18 minutes to fulfill their mission of spreading
ideas. These ideas eventhough are spread to people all over the world they earn
revenue only through their paid conference.
Read more: http://www.ted.com/pages/about

LIVESTRONG : First Cause Marketing
Lance Armstrong set up a foundation to fight testicular cancer and introduced these
bands which were sold to raise money for its treatment.
In partnership with Nike this became the most trending accessory and cause related
marketing benchmark in past 20 years.
Read more: http://www.livestrong.org

DonorsChoose : Online Transparent Donation option
A unique site empowering the teachers of all the public schools of America to ensure
best education for countrys little ones from posting projects on donorschoose till the
funding takes place and goods arrive at their destination. The uniqueness comes from
exemplary transparency in the form of cost reports available to $1 donor and $10
million, alike!
Read more: www.Donorschoose.org

Do Something : Making Charity Cool again
Dont like something? Change it. An organization that empowers anyone and everyone
to speak up and take a stand against anything on earth that they want to do something
about... from domestic violence to cancer to poverty or even bullying!
Read more: www.dosomething.org
I IMPACT INDIA
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Charity Water : Transparent NGO
Because nothing precedes the need of clean water! Donate the money where it is required the
most. Donate for water projects.
Read more: http://www.charitywater.org/about/

TOMS : Cause Related Marketing at its Best
Can a simple observation change the world? On a little trip to Argentina, Blake befriended some
shoeless kids and his motivation was such that he made a company that has since 2006 been giving
a shoe for a shoe bought by us. What a noble thought!
Read More: http://www.toms.com/

Change : A Revolution
For the ones who are ready to bring about a change in their surroundings, this unique portal
provides a ready to use platform to launch a petition for any cause you believe in! Be it repairing of
roads in your neighborhood, environmental abuse or racism, world is your playground! Gather
support & get it signed and make yourself heard!
Read more: http://www.change.org/en-IN/about

Enactus : Social Entrepreneurship
Arent we all entrepreneurs in our own ways? Lets put it to good use. This organization channels the
much alive and motivated entrepreneurial energy to where it can do the utmost benefit. A world
recognized organization that brings together student, academic and business leaders to develop
projects and implement them to empower the people in need.
Read more: http://enactus.org/who-we-are/our-story/

Kickstarter : Online Crowdfunding
Have a project in mind? A movie? A startup? Let them back you up. An entity that would bring
backers just to see a more creative world with creators retaining 100% ownership and making their
dreams come true.
Read more: http://www.kickstarter.com/hello?ref=nav

Improve Everywhere : Cause a Scene
This New York prank collective does it New York style. They cause scenes in order to fulfill their
missions. With undercover agents and random presentations at public places they create scenes
and post it online!
Read more: http://improveverywhere.com/


I IMPACT INDIA
SOCIAL INNOVATION | COMMUNICATION SOLUTIONS
Our Services
360 Degree Solutions for Good

- Guerilla Marketing
- Movement Marketing
- Experiential Marketing
- Social Media Marketing
- Cause Related Marketing
1) MARKETING for Good
- CSR Consultancy
- CSR Outsourcing
- NGO Consultancy
- Corporate Philanthropy
- Charity & Knowledge Partner
4) CONSULTANCY for Good
2) DESIGN for Good

- Corporate identity
- Business Cards & Websites
- Corporate / HNI Proposal
- Advertisements
(Print , Radio ,Video & Outdoor)
- Donation Box

- Brand Identity
- Brand Activations
- External Brand Communication
- Brand Positioning & Articulation
5) BRANDING for Good
- Cause Events
- Charity Events
- Fundraising Events
- Employee Engagement Programs
3) EVENTS for Good
Things to always keep with you when coming to work

- Pocket Notepad
- Laptop
- Notebook
- Pen
- Lunch
- Bottle of water
I IMPACT INDIA
SOCIAL INNOVATION | COMMUNICATION SOLUTIONS
Terms We Use


1) BD : Business Development
2) AD : Art Director or Account Director
3) CD or NCD: Creative Director or National Creative
Director
4) iii : I Impact India
5) CSR : Corporate Social Responsibility
6) T & C : Terms & Conditions
7) NCC : Non Compete Clause
8) NDA : Non Disclosure Agreement
9) CRM : Cause Related Marketing or Customer
Relationship Management
10) GSM : Gram/m2
11) NOC : No Objection Certificate
12) CDR : Coral Draw
13) PSD : photoshop
I IMPACT INDIA
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Kaizen

Kaizen means constant and never ending growth. When
you are an Impacteer you need to be aware of what is
going around you or else you will be left behind.
Therefore you need to start reading the following :-

1) Newspapers : Business line & Economic Times.

2) Magazines : Forbes, Fortune ,Inc, Time,Outlook
Business, Entrepreneur ,Campaign ,Impact.

3) Blogs : Fast Company, Seth Godin Typepad,
Mashable , Wired , Huffingtonpost Impactx
I IMPACT INDIA
SOCIAL INNOVATION | COMMUNICATION SOLUTIONS
I IMPACT INDIA
SOCIAL INNOVATION | COMMUNICATION SOLUTIONS
TIPS

1) Never count your chickens before they are Hatched
( A client is never yours till the time he has signed the agreement and has given the advance )
Yashasvika Sarin

2) Never make False or Over Commitment to Clients
( Prefer to Under Commit and Over Deliver to client but avoid making any commitments which
cant be fulfilled)
Rachit Ahuja
3) Its not enough to be Busy so are the ants
(Knocking out 100 tasks instead of completing a one meaningful task is useless.)

Onkar
I IMPACT INDIA
SOCIAL INNOVATION | COMMUNICATION SOLUTIONS
Welcome to our
Family