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CMT Taxi TV
Personal
Impactful
Measureable

Date: 2/6/14
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Captive viewers cant miss your Ad!
Full video and audio in an unchallenged, uncluttered environment.
Video ad includes a companion banner ad for extended branding and call to action.
Priced on a pay per play basis; only pay for ads played to completion.
Ads can be a variety of lengths, video or static, to match creative assets of other media.
Versatile platform allows creation of campaign uniquely tailored to each client.

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Taxi TV is the Right Media
ABC/CMT is the Right Partner
Compelling content including todays News, Weather, Sports and Entertainment powered by ABC.
Location-based and daypart targeting available.
Interactive features offer viewers unique engagement experiences
Screen size offers a superior advantage vs. the competition, making your message bigger, brighter and
louder to make the greatest impact on your audience.
Partnered with the best taxi fleets, that do the most fares and carry the most passengers!
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Captive viewers cant miss your Ad!
Full video and audio in an unchallenged, uncluttered
environment.
Video ad includes a companion banner ad for extended
branding and call to action.
High quality screens with clear line of sight to the
passengers in the backseats of taxis
Guaranteed impressions since the program only plays when
the meter is active and passenger keeps the screen on.
All videos can be scheduled to play by location or time of
day/day of week to enhance targeting.
Multiple creative files can be scheduled.
Program content from ABC Local stations and National
Network keeps viewers watching.
Local News & Weather updated several times daily.
After the Intro Loop set of files are played, the program
picks up where the previous fare ended.
A message can play on the Payment screen at the end of
fare, while payment options are decided.
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New York
Video screens in 6,525 Yellow taxis (out of 13,535) carrying 55% of daily taxi riders
Heavy coverage in Manhattan
9,900,000 captive viewers a month
1,000 Outer Borough NYC Green Taxis (550,000 passengers per month)
Boston
Video super screens in 1,200 taxis (out of 1,825)
Full Market coverage including Logan Airport and Universities
1,209,600 captive viewers a month
Chicago
Video super screens in 2,700 taxis (increasing in 2014 to 3,000 out of 6,700)
Dense penetration of the Loop business, entertainment and shopping areas, plus both Chicago airports
2,120,000 captive viewers a month
San Francisco
Video super screens in 475 taxis (out of 1,490)
Heavy coverage SF city, including key financial, residential and entertainment areas and SF Airport
501,000 captive viewers a month
Washington D.C.
Video super screens in 1,300 taxis (out of 6,000)
Primarily work inside the Beltway, including key government and business sections
828,750 captive viewers a month
Philadelphia
Video super screens in 325 taxis (out of 1,550)
Full Market coverage including airport and train station
286,000 captive viewers a month



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Anaheim/Orange County
Video super screens in 485 taxis (out of 604)
Orange County coverage including John Wayne airport and Disneyland.
176,400 captive viewers a month
Kansas City
Video super screens in 125 taxis (out of 470)
Heavy coverage in affluent business and residential areas, downtown, entertainment districts and sports venues, plus KC
Airport corporate passengers
57,500 captive viewers a month
Columbus, OH
Video super screens in 40 taxis (out of 470)
Serves downtown government centers and Ohio State University.
27,000 captive viewers a month
Cleveland, OH
Video super screens in 160 taxis (out of 600)
Airport, downtown and primary medical complexes concentration.
Charlotte
Video screens in 95 airport-contracted taxis (out of 100)
Primarily airport coverage.
Heavy local use on weekends.
22,000 captive viewers a month

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Phoenix
Video screens in 145 airport-contracted taxis (out of 160)
Primarily airport coverage.
55,000 captive air travelers a month
Sacramento
Video screens in 90 airport-contracted taxis (out of 95)
Primarily airport coverage.
16,000 captive air travelers a month
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CMT Taxi TV Program Format
00:20
City Message
(where required)
Plays when meter starts. Picks up where it stopped in the previous ride & repeats in longer trips. Payment.
+/- 00:30
01:00
ABC Local News
& Weather
+/- 12:00 to 18:00
Jimmy Kimmel, Live Well, Live with Kelly & Michael, Jeopardy, Movie Review, Local
Entertainment/Shopping Features, ABC World News Features
Payment
Screens
Super
Premium Ad
Placement
Premium Ad
Placement
Ad Break
(:45-:75)
Total
Ad Break
(:45-:75)
Total
Ad Break
(:45-:75)
Total
Payment
Screen Banner/
Video Ad
Ad Break
(:45-:75)
Total
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HD screens with clear line of sight to the passengers in
the backseats of taxis

The program only plays when the meter is activated and
passenger chooses to keep the screen on, guaranteeing
impressions.

Each video plays with a companion banner

All videos can be scheduled to play by location or time of
day/day of week to enhance targeting.

Multiple creative can be scheduled.
Banner Area Video Area
Screen is in Primary mode about 90% of viewing time
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Video Banner More Info Area
(for the On Demand
passenger information
feature, passenger surveys
and Expanded Banner).
When a passenger selects an interactive
function, such as Map, Survey or
activates an information button on screen
(such as ESPN), the video continues playing
and resizes to the right portion of the
screen.

The banner ad becomes horizontal below
the video.

The screen stays in this mode until the
interactive function is completed. If no
activity takes place in 30 seconds, the
function automatically reverts to primary
viewing mode.
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mTAG enabled with NFC & QR
Digital CTA drives interaction
No external application (NFC)
Free for consumers
Deliver rich media content
Drive app downloads
Deliver coupons and offers
Send users to mobile site
Full tracking and accountability
Now CMT/ABC Taxi TV lets you transmit
and connect to viewers mobile devices!
Weve teamed with Blue Bite, the
leading provider of mobile and OOH
marketing engagement, to provide
frictionless, seamless connection to the
captive viewers in select taxis across
various markets .
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CMTs innovative Location-based marketing
program allows advertisers to create their own
zone to better target prospective consumers.

Ads can be scheduled to only play in select
areas, or for maximum impact, different
creative executions can be scheduled to play in
specific locations.
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A message appears during the video program with a question for passengers. The viewer is
directed to respond by selecting the Question tab in the On Demand feature.
After the passenger selects an answer, they are prompted to see
the results of how other passengers have responded.
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Screen 1
Passenger touched
On Demand on the main
screen which opened the
Guide showing a variety of
Subjects the passenger can
choose to see.
Screen 2
Passenger selected the AOL
Apps Store which opens a
screen with a list of Topics.
Screen 3
Passenger selected the
Entertainment Topic that
reveals snippets from several
Items.
Screen 4
Passenger selected the Item
AOL Reviews which opens
a screen with detailed
information.
When the On Demand button is touched, the More Info display area opens on the left side of the
screen. As the passenger makes selections, new screens are opened with more information.
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