3. Customization means specific products for each customer
4. Customer retention means customers dealing with same organization for long time
5. Value Added Service means additional service
6. The sequence of the sales process is Lead, call, presentation and sale
7. POS means Point Of Sale.
8. Market Research is useful for deciding proper marketing strategies
9. A call means visiting prospective customer.
10. Online marketing is the function of - I.T Department
11. Customization is useful for Designing customer specific products.
12. The key challenge to market driven strategy is Delivering superior values to the customers.
13. Effective selling skills depends on knowledge level of the sales team.
14. Generation of sales leads can be improved by increasing personal and professional contacts.
15. A market plan is Documented marketing strategies
16. Marketing channel mean Delivery outlets.
17. Social Marketing means - marketing for a social cause.
18. Service marketing means - Relationship Marketing
19. Market driven Strategies include positioning the organization and its brand in the market place.
20. Innovation in marketing means Creativity . 21. Personal loan can de canvassed among Salaried persons
22. A presentation means explaining the utility of products
23. Conversion means converting a prospective client into a buyer
24. Modern style of marketing include digital marketing, telemarketing, e-commerce, e-mail solicitation
25. e-marketing is same as digital marketing
26. Aggressive marketing is necessitated due to increased competition
27. Efficient marketing style requires proper planning, good communication skill, team work, knowledge of products.
28. The performance of a sales person depends on ability and willingness of the sales person.
29. The sole aim of marketing is to increase sales.
30. Lead generation means likely sources for prospective clients.
31. CRM Customer Relationship Management
32. CRM is A pre sale activity/ a tool for lead generation/ an ongoing daily activity/the task of a DSA.
33. Bancassuranse can be sold to All existing and prospective bank customers.
34. A successful Blue Ocean Strategy requires effective communication/innovative skills/motivation.
35. Cross selling is the basic function of all sales persons.
36. Data mining means analysing the data stored with the back office staff.
37. SME means small and medium enterprises
38. The first step in the transaction processing cycle is data entry
39. Collecting personal information and effectively posing as another individual is known as the crime of spoofing
40. A presentation means: Explain the utility products
41. Relationship Marketing is useful for: Cross-selling of products 42. Good Public Relation indicate: Improved marketing skills, Improved brand image, Improved customer service. 43. Networking helps in marking marketing function: An easy task
44. Delivery channel means Place where products are made available to the buyers
45. One of the methods for market monitoring is - To discuss with other sales persons
46. A scenario in which a customer has too much awareness of the Brand is called: Over Positioning
47. Creating a distinctive place in the minds of customer means: Brand Positioning
48. Says Law of Markets states that____ Supply creates its own demand
49. Greshams Law states that Bad money drives good money out of circulation
50. Investment is defined as a Change in the stock of capital GENERAL AWARENESS
Ques : 1 Who among the following has won the mens doubles title of the French Open tennis tournament, recently? 1) Spain Marcel Granollers and Marc Lopez 2) Julien Benneteau and Edouard Roger-Vasselin 3) Michael Llodra and Nicolas Mahut 4) Bob Bryan and Mike Bryan 5) None of these
Ques. : 2 Sam Kutesa has been elected president of the UN General Assembly, recently. He was erstwhile the foreign minister of which of the following countries? 1) Chile 2) Uganda 3) Jordan 4) South Korea 5) None of these
Ques. : 3 The air exercise Garuda-V concluded successfully, recently. India conducted this exercise with which of the following countries? 1) Germany 2) France 3) US 4) Israel 5) None of these
Ques. : 4 India becomes permanent member of Washington Accord (WA), recently. WA is an international agreement among prominent nations of the world, with the charter of promoting mobility and quality assurance of _________across international boundaries. 1) Engineers 2) Doctors 3) Nurses 4) Software developers 5) None of these
Ques. : 5 Name the Ugandan writer who won the overall Commonwealth Writers Short Story Prize for Let's Tell This Story Properly, recently. 1) Thomas Piketty 2) Damon Galgut 3) Jennifer Nansubuga Makumbi 4) Ranjit Hoskote 5) None of these
Ques. : 6 As per the recent list published by the Forbes, who among the following has been declared the richest cricketer in the world for the third year running? 1) Graeme Craig Smith 2) Kevin Pietersen 3) Alastair Cook 4) Mahendra Singh Dhoni 5) None of these
Ques. : 7 Name the South Korea President who went on revamping his/her Cabinet in response to intense criticism over his/her administrations handling of the ferry disaster in Apr this year. 1) Chong Jong-Sup 2) Hyun Oh-Seok 3) Choi Kyoung-Hwan 4) Park Geun-Hye 5) None of these
Ques. : 8 India has established ATS Message Handling System (AMHS) connectivity with which of the following countries, recently? It is a part of Indias commitment to the International Civil Aviation Organization (ICAO). 1) Sri Lanka 2) Nepal 3) Bangladesh 4) Bhutan 5) None of these
Ques. : 9 Which of the following pairs of leading IT services companies and their present CEOs is NOT matched correctly? 1) TCS N Chandrasekaran 2) Wipro TK Kurien 3) Cognizant Francisco Dsouza 4) iGate Ashok Vemuri 5) None of these
Ques. : 10 Indias largest warship INS Vikramaditya was dedicated to the nation by the PM Narendra Modi, recently. Which of the following is correct about INS Vikramaditya? 1) It is a 44,500-tonne aircraft carrier with an overall length of about 284 metres and a maximum beam of about 60 metres. 2) It has been acquired from Russia for over Rs 15,000 cr and the deal for the aircraft carrier was signed during the previous NDA regime in 2004. 3) Various naval aircraft, including MiG 29K, Sea Harriers, P 8I and IL-38SD along with Kamov and Sea King helicopters will operate from it. 4) All the above 5) Only 1) and 3)
ANSWER 1. 2) Julien Benneteau and Edouard Roger-Vasselin 2. 2) Uganda 3. 2) France 4. 1) Engineers 5 3) Jennifer Nansubuga Makumbi 6 4) Mahendra Singh Dhoni 7 4) Park Geun-Hye 8 2) Nepal 9 5) None of these 10 4) All the above
Computers
1. A collection of 8 bits is called byte.
2. A website containing periodic posts is called blog
3. Starting up on operating system is called booting.
4. A program used to browse the web is called browser.
5. Vacuum tube was used in First Generation Computer
6. The 1st commercially produced and sold computer (1951) was UNIVAC.
7. http stands for hyper text transfer protocol.
8. The part of a computer that works with the data/programs is called CPU.
9. The code for a Web page is written using Hypertext Markup language
10. The first computers were programmed using Machine language
11. A filename is a unique name that you give to a file of information
12. This can be another word for program software
13. Any data or instruction entered into the memory of a computer is considered as storage
14. Which part of the computer displays the work done monitor
15. A series of instructions that tells a computer what to do and how to do it is called a program
16. Hardware is the part of a computer that one can touch and feel .
17. Supercomputers refers to the fastest, biggest and most expensive computers
18. Executing is the process of carrying out commands
19. The rectangular area of the screen that displays a program, data, and or information is a window
20. The process of a computer receiving information from a server on the internet is known as - downloading
21. Disk drive is the part of the computer helps to store information
22. Arithmetic operations include addition, subtraction, multiplication, and division
23. A keyboard is the king of input device
24. A collection of related information sorted and dealt with as a unit is a file
25. Sending an e-mail is similar to writing a letter
26. IT stands for information technology
27. A menu contains commands that can be selected
28. Plotter, printer, monitor are the group consists of output devices
29. Edit menu is selected to cut, copy and paste
30. The most important or powerful computer in a typical network is network server
31. The primary purpose of software is to turn data into information
32. The ability to find an individual item in a file immediately direct access is used.
33. To make a notebook act as a desktop model, the notebook can be connected to a docking station which is connected to a monitor and other devices
34. You can use the tab key to move a cursor across the screen, indent a paragraph.
35. A collection of related files is called record.
36. Storage that retains its data after the power is turned off is referred to as non-volatile storage.
37. A syntax contains specific rules and words that express the logical steps of an algorithm.
38. Changing an existing document is called the editing documentation
39. Virtual memory is memory on the hard disk that the CPU uses as an extended RAM.
40. Computers use the binary number system to store data and perform calculations.
41. The windows key will launch the start buttons.
42. To move to the beginning of a line of text, press the home key.
43. When sending an e-mail, the subject lines describe the contents of the message.
44. Tables, paragraphs and indexes work with when formatting text in word.
45. TB is the largest unit of storage.
46. The operating system tells the computer how to use its components.
47. When cutting and pasting, the item cut is temporarily stored in clipboard.
48. The blinking symbol on the computer screen is called the cursor.
49. Magnetic tape is not practical for applications where data must be quickly recalled because tape is a sequential because tape is a sequential access medium.
50. Rows and columns are used to organize data in a spread sheet.
51. When you are working on documentation on PC, the document temporarily stored in flash memory.
52. One megabyte equals approximately 1 million bytes.
53. Information travels between components on the motherboard through buses.
54. RAM refers to the memory in your computer.
55. Computer connected to a LAN can share information and or share peripheral equipment
56. Utilities can handle most system functions that arent handled directly by the operating system
57. If you receive an e-mail from someone you dont know then you should delete it without opening it.
58. A set of instructions telling the computer what to do is called program
59. LAN refers to a small single site network
60. A collection of programs that controls how your computer system runs and processes information is called operating system.
61. Device drivers are small, special-purpose programs
62. Transformation of input into output is performed by the CPU
63. Data going into the computer is called input.
64. Binary choice offer only two options
65. To indent the first paragraph of your report, you should use tab key
66. A website address is a unique name that identifies a specific web site on the web
67. A set of computer programs used for a certain function such as word processing is the best definition of a software package
68. Alt, Ctrl & Shift keys in a keyboard are known as: Modifier key
69. Caps lock, Num lock & Scroll lock in a keyboard are known as: Toggle key
70. F1 to F12 keys in a keyboard are known as: Function keys