Annexure: 2

Problem Identification Report (End of Second Week of Joining)

Name: Omar Mustafa Khan
Organization: Managineers Educational Services
Major Clients of the Firm: IDFC , Pantaloons, etc
Major Products of the Firm: ADD-Emp
Major Competitors of the Firm: eLitmus , Amcat
Functional Area of Training: Marketing Intern
Department Assigned: Marketing and Sales
Office Location (HO/ Regional/ Branch): Lucknow

Statement on the Managerial Decision Problems Noticed (about 250)

The best way to become acquainted with managerial economics is to come face
to face with real-world decision-making problems. There is a problem in
pricing the product according to the market environment.There are products
which are providing educational services in a varied prices, so to compete with
them , we have to quote price near to them and in such a way that customer
gets the value of product and as well as cost of product get extracted from it.
One more challenge is a market entry, As Managineers educational services is
a start-up company and have to develop their product in keeping with
considerations of current competitors ,market environment and to check
whether the market is expandable or not. There are few more decisions
problem has been faced, where and when they must enter into the markets?
What should be done to reach large no.of customers? How to provide a
product to customer with value and benefits? In collecting information for the
company, there has to be a some limit somewhere; one cannot definitely
decide using inadequate and incorrect information. At the same time, one can
not keep on accumulating information for the sake of greatest clarity and lose
time in the bargain. Some calculated risks must be taken where complete data
can not be collected accurately
Environmental Scanning of the Industry (about 250 words):
First of all, Political factors refer to the stability of the political environment and the
attitudes of political parties or movements. This may manifest in government
influence on tax policies, or government involvement in trading agreements. Political
factors are inevitably entwined with Legal factors but in Managineers educational
services ,there are less impose of government restrictions.
Economic factors include level of employment ,salary distribution, growth rates in
economy, and cost of product are also being considered. These may vary from place
to place. Managineers are working thoroughly to get it done in a better way to
remove all those glitches which are affecting them.
Socio-cultural factors represent the culture of the society that an organization
operates within. They may include demographics, age distribution, population
growth rates, level of education, distribution of wealth and social classes, living
conditions and lifestyle.

Technological factors refer to the rate of new inventions and development, changes
in information technology, but it should also include materials development and new
methods of manufacture, distribution and logistics.Managineers are focusing to
develop new kind of online portal for students ,so that they can get the overall
performance through it with the help of psychological assessment.

Legal factors such as national employment laws, international trade regulations and
restrictions, monopolies and mergers rules, and consumer protection. As
Managineers are start-up firm which has minimal legal factors affecting them .

Environmental Impacts such as companys internal and external environment ,
which are affecting them to compete with their rivals and help them to set high
standards for the consumers.


SWOT Analysis of the Firm (about 250 words):
Strengths

Excellent sales staff with strong knowledge of existing products
Good relationship with customers
Good internal communications
Good working environments
Friendly colleagues
Successful marketing strategies
Reputation for innovation


Weaknesses:

Cash flow problems
Insufficient resources
High in risk
Low in profit
Inexperienced business

Opportunities:
Product on the market are not as reliable or are more expensive
Market is not saturated in the field of employability test and educational tool
Can provide high standard assements in a low price
Threats:
Competitors have a similar product
Competitors could lower the price
Competitors like elitmus and amcat are a major threat as they are the leading
assessment program .


Daily Activity Report for second Week:
Day 1 : Came to know about new product i.e Add-ED which are providing psychological
assessment for students of school . Developed a powerpoint to do pitching among the school
officials
Day 2 : Gathered more information related to the product and enlisted the schools of
faizabad where i needed to pitch the product
Day 3 : Went to faizabad and search for the schools and tried to get the meeting appointments
Day 4 : Got the appointments from 4 schools : KT public school,HCJ Academy, Udaya
Public School and Awadh International school.
Day 5 : Went to each schools and met with officials and I demonstrated details about the
product, Among them 2 schools have impressed with my skills and product description. They
have agreed upon for implementing Add-ED from july onwards.
Day 6 : Returned to Lucknow and reported to the office .