TABLE OF CONTENTS

Acknowledgement
Proposed Product:
Project Summary:
Name and Location
Descriptive Definition
Chapter I Introduction
Background of the Product
Statement of the Problem
Objective
Significance of the Study
Scope and Limitation
Methodology
Review of Related Literature
Chapter I Marketing Aspect
Market Study
Marketing Mix
Market Strategy
Target Market
Chapter ll Production /Technical Aspect
Nature of the Product
Production Process
Service Flow Chart
Raw Materials
Tools and Equipment
Plant Location
Plant Layout
Waste Management
Chapter IV Financial Aspect
Schedule II Projected Income Statement
Schedule III Projected Balance Sheet
Schedule IV Projected Cash Flow



















PROJECT SUMMARY

BUSINESS NAME AND LOCATION
The company shall be name as BANA FEE short cut of Banana peel. Its plant will be located at
1231 Asturias St. Sampaloc, Manila. Approximately 4 kilometers from Starbucks coffee in SM
San Lazaro.
DESCRIPTIVE DEFINITION ON THE PROJECT
Everybody loves a cup of coffee to perk you up on a lazy morning. It is one of the lifes
simple pleasures.
Coffee has been part of the Filipinos are born, the demand for coffee also increases.
Drinking coffee is a favorite past time and an engaging social activity. Aside from this, many
people could not stop their day without a cup of coffee to perk up their morning. Coffee is one
of the worlds most popular drinks .In the Philippines , 8 out of 10 adults drinks at 2.5 cups of
coffee everyday .Coffee is getting popular among Filipinos largely because it is a soothing,
flavorful drink.
Coffee shop now a days are a thriving business and for coffee lovers, no coffee can taste
good without sending a sweet aroma to the nostrils .Through time, coffee shop became not
only a place where people can get a zip to their favorite coffee but also a place where they chat
a friends, peers and colleagues, do their work, study, review, read or simply just relax.
Some also conduct their meeting in Coffee shops. The product will be distributed from different
outlets ,restaurants, hotels, supermarkets, hospitals and to direct costumers.
INTRODUCTION
Everybody loves a cup of coffee to perk you up on a lazy morning. It is one of the lifes
simple pleasures.
Coffee has been part of the Filipinos are born, the demand for coffee also increases.
Drinking coffee is a favorite past time and an engaging social activity. Aside from this, many
people could not stop their day without a cup of coffee to perk up their morning. Coffee is one
of the worlds most popular drinks .In the Philippines , 8 out of 10 adults drinks at 2.5 cups of
coffee everyday .Coffee is getting popular among Filipinos largely because it is a soothing,
flavorful drink.
Coffee shop now a days are a thriving business and for coffee lovers, no coffee can taste good
without sending a sweet aroma to the nostrils .Through time, coffee shop became not only a
place where people can get a zip to their favorite coffee but also a place where they chat a
friends, peers and colleagues, do their work, study, review, read or simply just relax.
Some also conduct their meeting in Coffee shops.
Background of the Product

A BANANA is an edible fruit produced by several kinds of large herbaceous flowering
plants of genus musa. In some countries, bananas used for cooking may be called plantains but
here in our country we used banana for dessert after we ate our meal. The fruit is variable in
size, color and firmness, but it is usually elongated and curved, with soft flesh rich in starch
covered with a rind which may be green, yellow, red, purple, or brown when ripe. This fruits
hanging from the top of the plant.
Musa species are native to tropical South and Southeast Asia, and are likely to have
been first domesticated in Papua New Guinea. Banana are grown in at least 107 countries,
primarily for their fruit, and to lesser extend to make fiber, banana wine and as ornamental
plants. In 2013 BANANAS were fourth among among the main world food crops (After rice,
wheat and maize) in financial value.
Banana usually refers to soft, sweet, dessert bananas, particularly those of Cavendish
group which are the main exports from banana growing countries

Statement of the Problem

This study aims to determine the viability of BANANA PEEL to come up the coffee shop
business under the name of BANA FEE CO. in the area of Asturias St. Sampaloc, Manila.
Specifically to answer the following questions:
A. MARKETING ASPECT
Who is my target market?
Who are the business competitors
What is the acceptable selling price of the product?
What are the applicable marketing strategies of the product?

B. TECHNICAL ASPECT
What are the product specifications of the proposed product?
What is the architectural plan and design of the business?
What is the service flow chart of the business?
What are provisions for waste disposal of the business?

C. FINANCIAL ASPECT
What are the statements of major financial assumption applicable to the
proposed business?
How much is the total project cost
How much is the proposed financial capital requirements?
What are the possible sources of financing of the proposed business?


Objectives of the Study
MARKETING ASPECT
To determine the target market of the business
To find out how the business competitors and their marketing strategy.
To show the historical and projected demand and supply for the proposed
product.

A. TECHNICAL ASPECT
To state the required service flow chart of the business.
To determine the proper architectural plan of the business site.
To state the provisions for the waste disposal of the business

B. FINANCIAL ASPECT
To estimate the proposed business financial capital requirements.
To identify the possible source of financing of the proposed business
To determine the financial status of the business

Significance of the Study
This study tackles about a coffee shop that will re-introduce the BANANA COFFEE in
the area of Sampaloc, Manila. Anyone can avail the products because of its shipper price with
the taste the costumer would surely enjoy. The product has more to offer than just good taste
but also serve as antioxidants that significally contribute to good health and longevity. Banana
coffee enhances the mental alertness of the students so that the students can perform better
on exams after drinking banana coffee. It also enhances the athletic performances and
endurance.
SCOPE AND LIMITATION
This study will evaluate the following areas of consideration namely market aspect,
technical aspect and financial aspect of establishing of banana peel processing business.
This project will focus on the development of the project, the profitability of the
business and its economic contribution in the society.
METHODOLOGY
The proposed project BANA FEE made use of descriptive type of research specifically it
made use of observation and survey method as well as secondary data from: National Census
and Statistics Office( NSO),Department of trade and industry, and manila city hall.

CHAPTER I
MARKETING ASPECT
THE INDUSTRY
Everybody loves a cup of coffee to perk you up on a lazy morning. It is one of the lifes
simple pleasures.
Coffee has been part of the Filipinos are born, the demand for coffee also increases.
Drinking coffee is a favorite past time and an engaging social activity. Aside from this, many
people could not stop their day without a cup of coffee to perk up their morning. Coffee is one
of the worlds most popular drinks .In the Philippines , 8 out of 10 adults drinks at 2.5 cups of
coffee everyday .Coffee is getting popular among Filipinos largely because it is a soothing,
flavorful drink.
Coffee shop now a days are a thriving business and for coffee lovers, no coffee can taste
good without sending a sweet aroma to the nostrils .Through time, coffee shop became not
only a place where people can get a zip to their favorite coffee but also a place where they chat
a friends, peers and colleagues, do their work, study, review, read or simply just relax.
Some also conduct their meeting in Coffee shops.
MARKET STUDY
Objective:
BANA FEE Objective of the marketing study is to establish quality of the product,
which is expected to be sold by the project in the future; the selling price at which the product
can be sold; the marketing program which have to be adopted in order to sell the given price.
MARKET DEMAND
The market can be segmented into three target population:
Individuals that dine in by themselves
Students
Families or group of people;

MARKETING MIX
PRODUCT
Costumer is the manager of every enterprise, as the saying goes, COSTUMER IS
ALWAYS RIGHT. They will buy a product that will suit their taste buds. Banana peel coffee
came from Musa acuminate and Musa balbisiana, Famous for its strong and flavorful taste. I
also offer other flavors of coffee like mocha fraff, tsokoo coffee. I also serve a variety of pastries
such as pandesal, mammon, bibingka and puto, and for short order meals I have tapsilog,
tocilog, mixilog, chixilog and hotsilog in which every customer may avail to satisfy their
cravings.
PRICE
Price is the amount of money or other consideration asked for something, as amount for
which it is traded. It refers to the fixed value of a product that a costumer paid upon buying.
The price that I want to sell the coffee at the ranges of 50- 60 pesos.While the food price ranges
to 20-50 pesos.This products are more affordable than the leading competitor. And for
classification, the price of the said products will increase 5% when it cost increase too.
Placement
The location is an important consideration in establishing a business.It should test
whether the product will be profitable ,if the costumer will feel comfortable, free from danger,
less competitive but full of target customers.
The location that I choose then lacson st..as my area of business because its the
perfect place wherein a large number of students, employees and even ordinary people are
within that area, and it I one of the nearest coffee shop in that said universities, thus the
students tend to go there.
PROMOTION
When talking about promotions, I prefer pliers, tarpaulin and promo offers like buy 1
take 1 to considered to attract the attention of the target markets. In relation with this, I
prepared some strategies that could benefit them, like the first two costumers who enter my
shop will grant a free short order meals once a month.

MARKETING STRATEGIES
Product Life Cycle
The proponents use product life cycle to determine the rate of new product development in its
market so, they use the marketing strategies in selling the product.
Introduction Stage
In this stage, through distributing flyers and special promo it will help the business more
familiar to the consumers. In connection with this, he proponents can predict that the sales will
start to increase.
Growth Stage
In this stage, the product sales start to grow in a very rapid pace. To maintain this, the
proponents will continue using marketing strategies like creating a special promotion or
gimmicks to help the business grow more.
Maturity Stage
In this stage, the product sales growth slowly declines because the consumers have
tendencies to change the type of stores they patronize. To avoid this, the proponents must
improve their product. They must add new flavors that are new to the taste of every consumer.
Decline Stage
In this stage, products always go through the decline sales because of changing the
consumers wants, needs and increasing competitors, because of these, the proponents will
think of a new promotion or by adding flavors that is new to the taste of consumers.
SELLING PRICE
BANANA PEEL COFFEE to be sold within Metro Manila in the initial operation of the project
would have a selling price of 50-60 pesos. Subsequently, the selling price would increase by an
average of around 7.5% annualy.





TECHNICAL ASPECT
This chapter of the research involves the proposed service the raw materials
description, the benefits it will manufacturing flow, service procedure flow, project location,
project store layout ,equipment design , maintenance of equipment storage, communication
line, sanitary and waste disposal, safety of facilities .utilities requirements and quality control.
NATURE OF THE PRODUCT
The name BANA FEE derives from the word banana and peel. BANA FEE is a Filipino inspired
coffee that mainly offers dishes and delicacies made in the Philippines. The main product is the
Banana peel coffee, but I offer other flavored coffee, Filipino pastries and some short order/
value meals such as tapsilog, tocilog, chixilog, hotsilog. However the base coffee will still be
banana peel then add on the flavors to complete the product desired by the costumers, Each
cup will serve fresh and newly made, with the accordance of costumers expectation.
MANUFACTURING PROCESS
The manufacturing process is very critical because it will determine the quality taste of
the product, which every costumer is looking for. A great cup of coffee can be produced in 3
minutes. Coffee beverage manufacturing can be done in different ways, it depends on the
grind, the brewing time of the coffee and the flavor the costumer wanted.
In manufacturing flow of BANA FEE brewing process is necessary in achieving a great
cup of coffee.The process of extracting coffee in the coffee beans is brewing.This process is
very important because the taste of coffee relies here. We consider different factors when
brewing: we make sure the espresso is clean; we brew right after we grind to keep the aroma
and the taste of the coffee.
Procedure in making BANANA PEEL powder.
1. Dry first the banana peel in 3-5 days
2. Grate the banana peel with spoon
3. Toast the banana peel in the frying pan until it becomes darken.
4. After toasting, Set aside or let it cool
5. Grine it to become powdered coffee.
STEPS IN PREPARING COFFEE AND DRINKS ACCORDING TO ITS FLAVOR
MENU:
Banana peel coffee
Ingredients: banana peel, banana extract, muscovado sugar, filtered water, Creamier.
Procedure: Brewed coffee granules in the coffee maker. Serve hot

TSOKAPE ( CHOCOLATE COFFEE)
Ingredients: Espresso, Steamed milk, Foamed milk, Cinnamon powder, water
Procedure: Extract espresso in the coffee brewer, Pour one ladle of steam milk, add the
frothed milk and dash with cinnamon powder.

1. BARACHA (Mocha coffee)
Ingredients: Banana peel coffee, Chocolate syrup, Steamed milk, Whipped cream, choco
shavings
Procedure: pour brewed banana peel coffee in a cup, then add chocolate syrup. Pour
steamed milk 1 inch before the rim and top it with whipping cream and chocolate
shaving.

Mocha fraff
Ingredients: Ice banana peel powder, cocoa bar, muscuvado sugar, Whipped cream,
choco shavings.
Procedure: Blend ice, Banana peel, cocoa bar and sugar all together. Top it with
Whipped Cream, Chocolate syrup and chocolate Sprinkles.

Other beverages: Pastries:
Bottled Water Pandesal
Mamon
SANDWICHES:
Tuna
Ham & Cheese
Chicken
Egg



















SERVICE FLOW CHART


Welcome and Greet the
Costumer


Cashier
Take customers order

























Preparation of the
product
Placing of the ordered
pastries, preparation of the
tray
Thank the Costumer and
encourage them to come
again
PRODUCTS

Banana peel coffee



Banana peel
















STORE FIRNITURE AND EQUIPMENT
Gas Stove



Refrigerator