Prodcut Redesign

By Holly Yau
Table of Content
Redesign Plan
Style Guide (Colors/Fonts)
Logo
New Label
Packaging (Before/Afer)
Advertisment
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Redesign Plan
Target group Women from age 18-50 is my
target group. Women from the age of 18 would start
become more important. Teir appearances directly
afect their confdence. Healthy diet and high quality
juice and food would have a higher demand from
these target groups.
Brief history Te Bolthouse family starts
commercial vegetable farming in western Michigan
in 1915. Tey frst started with feld packing business
and storing onions for of-season supply. By 1950,
Bolthouse Farms is a leading supplier of carrots to
Midwest processors. Te business has been growing
over the years. Te Baby Carrot is born in 1990.
Bolthouse Farms introduces ready-to-eat cut-and-
peeled carrots, marketed under the name Shortcuts.
Te food service business begins with carrot juice
concentrate and fresh ingredient production in 1997.
Several new business lines begin, including super
premium beverages, frozen carrot business and the
Hydrobind fber business, which adds a boost of
vegetable fber to products. A state-of-the-art bottling
facility is built-in Bakersfeld in 2003. Tey also start
manufacturing yogurt-based dressings in 2007. Te
yogurt base fves the dressings fewer calories while
preserving taste
My big Idea Redesigning the Bolthouse
Premium Juice plastic bottle into glass bottle with a
new design packaging. It will allow the Bolthouse
Premium Juice to gain more recognition as a high
quality fresh juice choice. By repackaging the product
in a high-class appearance, consumers will consider
Bolthouse Premium Juice as their frst choice for
juice.
Product name Bolthouse Famrs juice
1
Style Guide
Colors
Marketing
Vladimir Script
Minion Pro
Te title is going to present in Vladimir Script and
the size would be between 44pt. Te body copy would
be in Minion Pro and size woul be 10pt.
Packaging
Poplar Std Black
Times New Roman
Te title is going to present in Poplar Std Black and the
size would be between 44pt. Te body copy would be
in Times New Roman and size woul be 7pt.
Black
RGB (0, 0, 0)
CMYK (75, 68, 67, 90)
Pantone Black 6c
Hex # 000000
Grassy Green
RGB (104, 189, 69)
CMYK (62, 0, 99, 0)
Pantone 360c
Hex # 6abd45
Lemon Yellow
RGB (238, 234, 24)
CMYK (10, 0, 97, 0)
Pantone 395c
Hex # eeea18
Fonts
2
Logo
Te color will be used in nearly all forms of print. Te black and white logo will only be used when it is
needed. Te color logo will be used on packaging and marketing materials as well. Te logo will be placed on
the packaging no less that 1/4 and no more than 1/2 in the top middle of the label.
3
New Label
APPLE JUICE FROM CONCENTRATE
(WATER, APPLE JUICE CONCENTRATE),
MANGO PUREE FROM CONCENTRATE
(WATER, MANGO PUREE CONCENTRATE),
VALENCIAORANGE JUICE FROM CONCEN-
TRATE (WATER, VALENCIAORANGE JUICE
CONCENTRATE), BANANAPUREE,
PINEAPPLE JUICE FROM CONCENTRATE
(WATER, PINEAPPLE JUICE CONCEN-
TRATE), LEMON JUICE FROM CONCEN-
TRATE (WATER, LEMON JUICE CONCEN-
TRATE), NATURALFLAVOR, VITAMIN C
(ASCORBIC ACID), VITAMIN E (D-ALPHA
TOCOPHERYL), CALCIUM (CALCIUM
LACTATE), VITAMIN A(BETACAROTENE),
IRON (FERRICORTHOPHOSPHATE),
SELENIUM (SODIUM SELENITE), RED BEET
JUICE CONCENTRATE (COLOR).
Amazing Mango
NET Weight 16oz.
4
Packaging
Before Afer
5
Advertisment
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Holly Yau Photo and Design