ASSESING THE MARKET

In the case of EasytoGo:

Who are going to be our customers? Target Maret?
Our product will focus on international and national tourists who have interest in
knowing the city Lima by using public transportation. These will be people who
are between 15 and 45 years old. They dont have cars and are people that love
adventures and like to travel a lot.
lso! they are more likely to have a smartphone and are knowledgeable of how
to use a mobile application.
Who are EasyToGo com!etitors?
Our competitors are companies that have developed mobile applications in order
to help people to travel around our city. "ome of these companies are#
$O%&'( 1# $O%)* +O,T-
*t was created by .evos! a company that was born si/ years ago with support
from the $enter for *nnovation and -ntrepreneurship of &,$&. 0$ombi +oute0
1still in beta2 seeks to put in the pocket of the users 1with ndroid smartphones2 a
guide for choosing the routes of public transportation vehicles! for e/ample#
combis! custers or buses to get to a certain destination.
&+O# .isplays the start and end stops! and the path of various transportation
routes.
$O'"# They tried to detect the user0s location by 3&" and see what lines can be
taken to reach a destination from where their customers are. That option did not
work. they couldn4t get all theroutes. To download $ombi0s +oute one needs to
type .evos *nc on 3oogle &lay.
$O%&'( 5# 6,*-+O *+7
*t is the e8uivalent of $ombi +oute! but in a &$ version. $reated by the team
OT 1Otakus nonymous Twitter users2! this application has its origins in
.ecember 5911! when they won the &eruvian edition of the event .eveloping
Latin merica! which was carried out simultaneously for si/ countries in "outh
merica. *n two days they created the first version of the service. The application
will look further interaction with the user.
&+O# *t0s a fairly accurate application. 'ot only displays the route on the map! but
says in what corner you should turn right or left 1literally2! and the average travel
time.
$O'"# *n smartphones you can only use the web version 1not app stores2. They
don0t have knowledge of all the possible routes.
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$O%&'( :# T;- %-T+O&OL*T'
*t was created by a software engineer .iego <elas8ue=. *t has information about
the full paths! stations! schedules! etc.
&+O"# customers can see the closest access routes and their costs.
$O'"# sometimes the application shows data is not up to date.
Maret tren"s in #ima:
There are a number of factors that play on the mind of your customer! beyond
the utility of the product. "ometimes! while the product may be useful for your
customer! there may be other factors that are preventing your potential customer
from buying the product. %aybe your potential customer thinks that because of
social! political or economic considerations! it may not be a good time to buy the
product. >e have identified some trends that could benefit -asyTo3o.
-conomic Trends# &eople living in our country have been increasing their
purchasing power more and more. This is mainly due to the growth of our country
and the increase of the number of people in the middle and upper class sectors.
There are now more chances for &eruvians to ac8uire products that didn4t
consider before but can now because they are earning a higher salary. This is
why -asyTo3o believes that we can benefit from the improvement of our country
in order to sell our application more easily to users.
-nvironmental and transportation Trends# >e will take advantage of the
environmental trend! that is! people want fast and timely information through
technological means and that is precisely what we offer. Our product also solves
a problem which is the one related to the transportation of tourists around Lima.
Our product will make clients feel comfortable when traveling around our city.
"ocial Trends# 'owadays young people around the world love the idea of being
able to visit many countries and immerse themselves in what cities have to offer
them. "o in order to make this happen! it is important to have the tools to be able
to easily move in one city! for e/ample# Lima. These young people are more
likely to download our mobile application and en?oy the superiority in information
that they will have in comparison to other people that want to know Lima. (oung
people love the idea of having the best products.
COMPETITOR ANALYSIS:
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EasyToGo will face different types of copetitors!
"irect Copetitors: t#ese are $%sinesses t#at offer prod%cts siilar to t#e o$ile
application of EasyToGo! In t#is case& we #a'e $een a$le to identify t#ree ain
copetitors: Co$i Ro%te& (%iero ir) And Metropolitano!
Indirect copetitors: T#ese copetitors offer close s%$stit%tes to w#at EasyToGo #as to
offer! *or e+aple& Goo,le aps application offers t#e a$ility to -now #ow to ,o to a
place anyw#ere in t#e world& #owe'er it is not so specific as o%r copany $eca%se t#ey
don.t ,i'e yo% t#e naes of t#e p%$lic transportation t#at one s#o%ld ta-e!
*%t%re copetitors: T#ese are copanies t#at are not yet direct or indirect copetitors
$%t co%ld o'e into one of t#is roles at any tie! O%r copany doesn.t #a'e -nowled,e
of copanies t#at will try to enter o%r ar-et in t#e f%t%re! All of o%r copetitors are
per%'ian copanies t#at -now 'ery well #ow o%r p%$lic transportation wor-s!! It wo%ld
$e #ard for o%tside copanies to o$tain t#is -nowled,e or inforation!
EasyToGo did an in'esti,ation of o%r direct and indirect copetitors and ade a ta$le
wit# an analysis of t#ese copanies!
COMPETITI/E ANALYSIS GRI" *OR EASYTOGO
Nae EasyToGo Co$i ro%te (%iero ir) Metropolitano Goo,le
Maps
*eat%res or
attri$%tes
Ad'anta,e E'en Ad'anta,e E'en Ad'anta,e
0sa$ility1easiness
to %se2
Ad'anta,e "isad'anta,e E'en A'anta,e Ad'anta,e
Price Ad'anta,e Ad'anta,e E'en Ad'anta,e Ad'anta,e
C%stoer Ser'ice Ad'anta,e E'en "isad'anta,e Ad'anta,e E'en
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