Market analysis

for the product/service. on the Romanian market

1. Market capacity
the number of potential consumers/users in 2011 (in order to determine the potential
market)
the number of effective consumers/users in 2011 (in order to determine the effective
market)
sales volume and sales value for the product/service by geographical regions /
administrative-territorial divisions / development regions (only one criteria will be used) in
2011
structure of the sales volume and value in 2011 by territorial areas and interpretation of the
situation
2. Market evolution
the following indicator will be taken into consideration! the average variation rhythm of the
sales value of the product(service) during the period 200"-2011# to determine it use the
following formula!
100 $ 1 1
1

n
n
Y
Y
R where!
Y
n- the sales volume in the year 2011#
Y
1- the sales volume in 200"#
n - the number of years taken into consideration
the evolution trend of the analy%ed market (strong growth growth no change decrease
strong decrease) taking into consideration the average variation rhythm and the sales
volume of the product(service) during the analy%ed period
how can be e&plained the evolution of the market in the year 2011 over the previous year
taking into consideration the specific evolution of the number of consumers(users) of the
product(service) and the intensity of the consumption of the product(service)
in 2011 over 2010 the product(service) market have developed !
e&tensively ( how much)#
intensively (how much)#
crossed ( e&tensively and intensively how much)'
3. Market structure
(ain customer segments of the product/service market
)egments will be defined based on the following criteria! socio-demographic
economic psychographic and behavioral' *hese segmentation criteria are for
orientation purposes only' +f other criteria apply please specify them'
*he use of all the above mentioned criteria is not compulsory'
(ain characteristics of the buying and consumption behavior of each customer segment
4. Product/service supply
*he main suppliers (producers and distributors) of the product(services) on the analy%ed
market
- who are they what are there sales and the market shares for 2011 short presentation of
their marketing strategy
(arketing channels for the product/service ''
types of channels (in terms of length width depth) main types of operators within
each channel
share of each type of channel in the overall sales volume and value
5. mports and e!ports
the following indicators will be taken into consideration!
total volume of imports for the product(service) in 2011
dynamics of imports during the period 200"-2011 ( same formula used before)
ma,or - import markets for the product (service) in 2011
total volume of e&ports for the product(service) in 2011
dynamics of e&ports during the period 200"-2011 ( same formula used before).#
ma,or - e&port markets for the product (service) in 2011
if there were no imports or e&ports for the market you have chosen please specify
". Prices and tariffs
- the following indicators will be taken into consideration!
o the average selling price in 2011#
o the interval of variation of the average selling price minimal and ma&imal price in
2011#
o average price dynamics during 200"-2011 in comparable prices
#. $onclusions
%i&lio'raphy