BRUNEIS LARGEST AND LEADING CONSUMER & TRADE EVENT

SUNLIT ADVERTISING SDN BHD

POST SHOW REPORT 2013
www.bruneiconsumerfair.com
A WORD FROM THE
ORGANISING CHAIRMAN
ASEAN Year Consumer Fair 2013 Post Show Report
Dear friends and supporters of the ASEAN Year Consumer Fair,
The first-ever ASEAN Year Consumer Fair was held on 21
st
25
th
August 2013
at the BRIDEX Hall in Jerudong. With Brunei Darussalams chairmanship of
ASEAN at this time, it was the perfect opportunity to gather ASEAN member
countries together to showcase their products and services and cultures via
special-design pavilions and booths and performances to a wide and lucrative
Brunei market.
With the theme Inspiring an Asian lifestyle, the Fair also looked beyond the
ASEAN region and saw China and Yemen, amongst others, also participate.
Overall, 385 booths were housed and many parallel activities were run on
approximately 5,000 sq m of exhibition area.
Today I am pleased to present to you the official post show report of the ASEAN
Year Consumer Fair. This report includes valuable information not only for all
our exhibitors and visitors that attended the show but also for all loyal friends,
supporters and interested companies that would like to join us in the future. All
our statistics are based on on-site surveys and will provide you with a valuable
insight into what the professional buyers and general public are looking for.
Some highlights of the ASEAN Year Consumer Fair include:
Approximately 117,000 total visitors over its five days.
175 exhibitors took up 385 booths
Be Bold! Go Bald! Fund Raising Activity, Haunted House - Bloody Journey,
photography competition, Reebok Crossfit with Michael Mogard, Red Bull
activities and also Syarikat Aliaa Mi Goreng Eating Competition.
Thank you very much for your support of the ASEAN Year Consumer Fair and
for your continuous support of our Consumer Fair series of expos. We look
forward to welcoming you again at The 13
th
Consumer Fair on 8
th
12
th
January 2014.
Yours truly,
Jackson Ting
Organising Chairman
Sunlit Advertising Sdn Bhd
EXHIBITION FACTS
Date : 21
st
August 2013- 25
th
August 2013
Venue : BRIDEX Hall, Jerudong
Year Established : 2008
Theme : ASEAN Year Consumer Fair, Inspiring an Asian
Lifestyle
Profile : The Consumer Fair seeks to provide an opportune
venue for participants to gather, introduce and
showcase their services in both local and
international markets. It also aims to create
opportunities for all exhibitors to study and
examine recent market trends and opportunities
through business networking build relationships
and gain more market exposure for their
respective unique goods and services.
Exhibition Space : 5,000 sq m
Admission : Free of charge
Opening Hours : 10.00 am 10.00 pm
No. of Exhibitors : 175 exhibitors
No. of Booths : 385 booths
No. of Visitors : Approximately 117,000
No. of Open Days : 5 days
Booth Charges : B$1,400.00 (Intermediate)
: B$1,750.00 (Corner)
Organised by : Sunlit Advertising Sdn Bhd, Brunei
Darussalam
Supported by : Ministry of Industry and Primary Resources,
Brunei Darussalam
Official Website : www.bruneiconsumerfair.com
Official Email : bruneiconsumerfair@sunlitadvertising.com
ASEAN Year Consumer Fair 2013 Post Show Report
This post- show report provides an overview of and
comments on the ASEAN Year Consumer Fair 2013. All
statistics are based on close estimation and are rounded off
to the closest whole number.
Sunlits Project Management Team:
+673 245 3666 ext 311
Sherly Tan sherly@sunlitadvertising.com
Irene Cheong irene@sunlitadvertising.com
Chu Hui Chiet huichiet@sunlitadvertising.com
Sim Ting Ann sim@sunlitadvertising.com
Siti Ewa ewa@sunlitadvertising.com
Chui San Ting ting.chuisan@sunlitadvertising.com
Kelwin Ling kelwin@sunlitadvertising.com
Mike Chia mikechia@sunlitadvertising.com
Gavin Chai gavin@sunlitadvertising.com
Gamie Bulatao gamie@sunlitadvertising.com
Teoh Hock Chai teoh@sunlitadvertising.com
ASEAN Year Consumer Fair 2013 Post Show Report
IN COLLABORATION WITH:
MINISTRY OF INDUSTRY &
PRIMARY RESOURCES
ASEAN YEAR CONSUMER FAIR EVENT PARTNERS:
OFFICIAL BROADCAST TV
OFFICIAL BROADCAST
RADIO
OFFICIAL SOCIAL MEDIA PARTNER
EXCLUSIVE PRINT MEDIA
SUPPORTER
ASEAN YEAR CONSUMER FAIR ACTIVITY PARTNERS:
ASEAN Year Consumer Fair 2013 Post Show Report
OFFICIAL APPAREL
OFFICIAL FORWARDER
OFFICIAL CCTV SERVICE
PROVIDER
ASEAN Year Consumer Fair 2013 Post Show Report
ASEAN Year Consumer Fair 2013 Post Show Report
The total number of visitors for the ASEAN Year
Consumer Fair 2013 is estimated at 145,800. Taking
into account 20% of visitors revisiting the exhibition,
the final amount of visitors for the ASEAN Year
Consumer Fair 2013 is rounded off to 117,000.
CF 7 CF 8 CF 9 CF 10 CF 11 CF 12
Series 1 100000 98235 120000 130708 140012 117000
0
20000
40000
60000
80000
100000
120000
140000
160000
N
o
.

o
f

v
i
s
i
t
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s
Visitors statistic
TOTAL NUMBER OF EXHIBITORS: 175
TOTAL NUMBER OF ASEAN PARTICIPATING COUNTRIES: 7
- Brunei Darussalam - Myanmar
- Cambodia - Thailand
- Indonesia - Singapore
- Malaysia
83
6
3
23
1 2
22
2 1
5
26
1
NUMBER OF PARTICIPATING COMPANIES BY
COUNTRY
Number of Exhibitors
ASEAN Year Consumer Fair 2013 Post Show Report
Through the years, we have been supporting and have been continuously joining
the Consumer Fair as it is considered the most popular fair in Brunei Darussalam.
With the number of visitors and exhibitors, it is indeed a good avenue for us to
promote our products and to formbusiness linkages with other companies.
Ivy Tiongco
Marketing Executive
Kingston Beverage &Creamery Sdn Bhd
OTHER PARTICIPATING COUNTRIES/REPRESENTATIVE OFFICE:
- China - Iran
- Chinese Taipei - Yemen
The ASEAN Year Consumer Fair showcased a wide variety of
products.
20%
31%
14%
1%
16%
13%
2% 3%
CATEGORIES OF PRODUCTS & SERVICES
Food & Beverages
Fashion & Beauty
IT & Technology
Banking & Insurance
Services
Home & Electrical Products
and Services
Other Products & Services
ASEAN Year Consumer Fair 2013 Post Show Report
"The Brunei Consumer Fair is a great platform for us SMEs to promote and
showcase our products and services to the local market. As a first time
exhibitor, we were really impressed with the steady number and quality of
visitors to the fair during the week and even more so to our booth.
The exposure gained for our company was indeed invaluable and we had
enquiries from a wide variety of consumers. We thank the organisers for
such a great event and look forward to joining subsequent fairs in the near
future.
Richard Ting
General Manager
Prima Solido Trading Company
ASEAN Year Consumer Fair 2013 Post Show Report
0 2 4 6
Generate new sales leads
Promote company and product
Increase sales to existing customers
Promote new products/services
Launch a new product/services
Seek agent/distributor/retailers
OBJECTIVES IN EXHIBITING
Ratings (0 - least important, 5 - most important)
0 2 4 6
Venue
Organization of the event
Promotion of the event
Security
Exhibition Layout
Cleaning
Parking
Electrical Services
RATING OF EXHIBITION
Ratings (0- the lowest, 5- the highest)
16%
12%
30%
42%
How exhibitors get to know about the
Consumer Fair?
Media
Outdoor Publicity
Recommendations
Sales agent
30%
69%
1%
Ratings on services
provided by organizers
Excellent
Fair
Poor
84%
16%
Is the fair effective in introducing
exhibitors products & services to
the public?
Yes
No
91%
9%
Did the fair fulfill
exhibitors expectations?
Yes
No
88%
12%
To join the next
Consumer Fair or not
to join?
Yes
No
ASEAN Year Consumer Fair 2013 Post Show Report
AIM- To bring you the right people for your products.
1. Print medias
- All Local Newspapers agencies
- BHC Monthly Magazine
- Dua minggu Leaflet
2. Billboard & Banners
- Prisma Billboards
- Temporary Billboards
- Lamppost Banners
3. Online Media
- Official Consumer Fair Website
- Facebook Page
- Twitter
- Social Media Website
4. Radio Advertisement & TV Coverage
5. Cinema Advertisement
6. Invitation to Embassies, Government Officials, Private
Sectors, Banks, Non- Profit Organizations, ASEAN Delegates
ACKNOWLEDGEMENT:
MINISTRY OF INDUSTRY AND PRIMARY RESOURCES
MINISTRY OF FOREIGN AFFAIRS AND TRADE
MINISTRY OF HOME AFFAIRS
BRUNEI TOURISM
IMMIGRATION DEPARTMENT
FIRE AND RESCUE DEPARTMENT
ROYAL BRUNEI POLICE FORCE
ROYAL CUSTOMS AND EXCISE DEPARTMENT
DEPARTMENT OF CIVIL AVIATION (DCA)
ROYAL EMBASSY OF CAMBODIA
EMBASSY OF THE REPUBLIC OF INDONESIA
EMBASSY OF THE LAO PEOPLES DEMOCRATIC
REPUBLIC
MALAYSIAN HIGH COMMISSION
EMBASSY OF THE UNION OF MYANMAR
EMBASSY OF THE REPUBLIC OF THE PHILIPPINES
HIGH COMMISSION OF THE REPUBLIC OF SINGAPORE
ROYAL THAI EMBASSY
EMBASSY OF THE SOCIALIST REPUBLIC OF VIETNAM
And other supporting Government and Non- Government
Organizations who have contributed to the success of this event.
ASEAN Year Consumer Fair 2013 Post Show Report
The 13
th
Consumer Fair
We look forward to seeing you at the next Consumer Fair
Exhibition Date: 8
th
12
th
January 2014
Any inquiries, please contact:
__ Sales & Marketing Department
__ 2453666 ext 311
__ www.bruneiconsumerfair.com
__ bruneiconsumerfair@sunlitadvertising.com
Organised & Managed by:
Sunlit Advertising Sdn Bhd
ASEAN Year Consumer Fair 2013 Post Show Report