NET-WORKI NG MSMEs ACROSS NATI ONS

FOR TECHNOLOGY & MARKETI NG

A JOINT CONFERENCE OF BRENAU UNIVERSITY, GEORGIA,
USA, AND RIMSR BANGALORE
Of t he many c hal l enges t he I ndi an MSMEs f ac e, t he t w o most c r i t i c al ones t hat
have def i ed sol ut i ons ar e:

Tec hnol ogy, and
Ac c ess t o I nt ernat i onal Mar k et s.

I n t he past t her e w er e ot her c hal l enges t oo; l i k e, l ac k of undue f or mal i t i es w hi l e
set t i ng-up a new ent er pr i se, c r edi t di spensat i on, l ac k of pow er , unt r ai ned
manpow er , et c . How ever , t hese pr obl em ar eas have r ec ei ved t he at t ent i on of t he
aut hor i t i es c onc er ned t o be, and t he si t uat i on has subst ant i al l y i mpr oved.
How ever , l ac k of moder n t ec hnol ogy, and l ac k of ac c ess t o i nt er nat i onal mar k et s
have st ood unat t ended t o. I n f ac t , i t s pr ec i sel y t hese t w o f ac t or s t hat made Chi na
i nt er nat i onal manuf ac t ur i ng hub. I ndi a i s no-w her e near Chi na i n manuf ac t ur i ng.

Tr ue, w i t h t he advent of i nf or mat i on t ec hnol ogy, I ndi as ser vi c e sec t or saw a huge
gr ow t h and gr oss ear ner of t he muc h needed f or ei gn ex c hange. I ndi a has c r ossed
f or ex r eser ve of US $300 bi l l i on c hi ef l y bec ause of t he c ont r i but i on of I T. But , i s
t hi s a si t uat i on t hat need t o be c el ebr at ed? A def i ni t e no. Look at t he pl i ght of
I ndi an BPOs. They have l ost out t o Sout h-East Asi an c ount r i es mor e t han 50% of
t he mar k et shar e. Li k ew i se, t hi s c oul d happen even t o t he I T sec t or .

The answ er t o t hi s i s t o st r engt hen t he manuf ac t ur i ng sec t or . The di c t um of Si r MV
i ndust r i al i ze or per i sh, i s more r el evant and appr opr i at e t oday. But , t he k ey t o t he
gr ow t h and sur vi val of MSMEs i s t ec hnol ogy, f or i t s onl y t ec hnol ogy t hat c an gi ve
t he st r engt h of c ompet i ng wi t h nat i ons ac r oss gl obe. I t s t ec hnol ogy t hat gi ves t he
advant age of i mpr oved qual i t y, reduc ed c ost s, and ac c ess t o i nt er nat i onal
mar k et s.

And t hi s i s possi bl e onl y t hr ough net w or k i ng w i t h ot her nat i ons and not by
i sol at i ng our sel ves. Today, t he l ar ge i ndust r i es have t hat f i nanc i al musc l e t o
par t i c i pat e i n t he i nt er nat i onal ar ena; but t he MSMEs do not have t hi s advant age.
Ther ef or e, i t w as t hought out t o c r eat e a pl at f or m w her e t hese i ssues ar e
addr essed f or t hr i ght and i mpl ement abl e sol ut i ons ar r i ved w i t h i nput s f r om Pr of .
Wi l l i am Li ght f oot w ho i s an aut hor i t y on smal l busi ness, mar k et i ng, and
ent r epr eneur shi p.


William S. Lightfoot (Bill), Ph. D. has served as a Professor of Business Administration, and the Dean
of the College of Business & Mass Communication at Brenau University near Atlanta, Georgia since
2007. He was the founding Director of the Universities Discovery Incubator, leads the Universities
development of online programs, and has over 30 years of experience in business and higher
education. He previously served as Associate Dean at the International University of Monaco where he
was instrumental in helping them achieve a top 100 ranking for their MBA program by the Economist
Magazine as well as the Universities successful pursuit of AMBA Accreditation. His business career
included positions in sales, and marketing of high tech industrial products for both global corporations
(Schneider Electric and Eaton Corporation), as well as entrepreneurial ventures. He has authored a
number of academic and trade articles, as well as research studies on entrepreneurship, technology,
and marketing. He has served as an advisor for businesses in Africa, India, Europe, Central America,
and the U.S. and on the boards of a number of community organizations. He has degrees in Electrical
Engineering, General Management, and Organization & Management.

VENUE
KASSIA AUDITORIUM
BANGALORE

DATES
25
th
& 26
th
AUGUST 2014

DELEGATE FEE
INR 9,000=00
US $ 300=00

SOUVENIR
Full Page
INR 30,000/US$ 600/-
Half Page
INR 15,000/US$ 300/-

WEB DIRECTORY
INR 10,000/US$ 200/-






























REGISTRATION STARTING 09.00 AM

INAUGURAL SESSION FROM 09.30 AM

BUSINESS SESSION 10.30 AM ONWARDS
BUSINESS SESSION INCLUDES THE FOLLOWING TOPICS FOR
DISCUSSION:
KEY-NOTE ADDRESS.
INDIAN MSMES CONTRIBUTIONS AND
OPPORTUNITY FOR GROWTH.
SMALL BUSINESS ADMINISTRATION AMERICAN
PERSPECTIVE.
ROLE OF IT IN IMPROVING THE EFFICIENCY OF
MSMES.
MARKETING GLOBALIZING & NETWORKING
INDIAN MSMES.
ENABLING POLICY INITIATIVES & STATE SUPPORT
FOR MSMES.
SUPPLY-CHAIN STRATEGIES FOR MSMES.
LEGAL ASPECTS OF INTERNATIONAL TRADE.
BANKING NEEDS OF MSMES FOR INTERNATIONAL
TRADE.
HUMAN RESOURCE NEEDS FOR MSMES
MARKETING CARBON-CREDITS STRATEGIES FOR
MSMES.
ABOUT US

Founded in 1878, Brenau University is one of the
vibrant, popular, and well recognized Universities in
the USA, with an array of educational programs to
meet the needs of the student community at large.
It is accredited by SARC, ACBSP, and PMI. SARC is
one of the 7 accrediting bodies recognized by the
Dept of Education, Government of the USA. The
University offers Baccalaureate Masters, and
Doctoral Degrees. The Degrees, and Diplomas
awarded by Brenau University are recognized by the
University Grants Commission, Government of India.

Established in 2007, RIMSR, or The Rangnekar
Institute of Management Studies and Research is
affiliated to Brenau University, and is the only
affiliate in the SAARC countries. RIMSR has a
Governing Council headed by Prof. (Dr.)
S.Sadagopan, Director, IIIT, Bangalore, and other
professionals drawn both from the USA & India.
Apart from India, Brenau Universi ty has wide
presence in China.

As part of this co-operation between Brenau
University, & RIMSR, the following programs of
Brenau University are offered in India, and in Sri
Lanka, Nepal, and Bhutan:-

Diploma Program in Project Management
Business Finance Project Procurement.
Post-Graduate Diploma Program in
Management, Business Finance, Health Care
Management, and Project Supply-Chain.
MBA in 9 specialized areas in demand.
Study-Abroad Program for 4 weeks on
International Business & Entrepreneurship
Development.

RIMSR, also conducts in-house training, workshops,
conferences, industrial research, and consultancy. For
more information visit www.rimsr.in.
PREPARING MANAGERS FOR SUCCESS
IN A CHANGING WORLD
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SUPPORTED BY:






KEY NOTE SPEAKERS INCLUDE:
Mr. Kaushik Mukherjee, IAS, Chief Secretary,
Government of Karnataka
Mrs. K. Rathna Prabha, IAS, Additional Chief
Secretary, Department of Commerce & Industries,
Government of Karnataka
Prof. (Dr.) William S Lightfoot, Dean, College of
Business and Mass Communication, Brenau
University, Gainesville, Georgia, USA
Prof. (Dr.) S Sadagopan, Director, International
Institute of Information Technology, Bangalore,
and Chairman, Governing Council, RIMSR,
Bangalore
Prof. Harsha Kestur, Director, RIMSR, Bangalore
Dr. S.S.Chandrashekar, Program Director SAARC
Countries, Brenau University, Georgia, USA
Prof. (Dr.) Kishan, MPPL, Karnataka, India