11 AN INDIVIDUALS ATTITUDE TOWARD AIR QUALITY CAN REVEAL HIS CHARACTER If he can identify outdoor air pollution from seeing the overcast sky and can see indoor air pollution from the dust on the table, then his power of observation is revealed. If he can link air pollution to his own health, his power of understanding is revealed. If he knows how many liters of air a person breaths each day, and how many pollutants each liter of air can contains, then his knowledge is revealed. If he knows that air pollution poses many threats to his health, both short and long term, then the depth of his awareness is revealed. If he pushes the government to improve air pollution management, then his civic spirit is revealed. If he uses an air purifer in his home, offce, and car, then his love for life is revealed. 22 33 THE COST OF AIR POLLUTION
The US Environmental Protection Agency and the Canadian Public Health Service have shown that 68% of human diseases are related to air pollution. The World Health Organization certifes that indoor air pollution is fve times worse than outdoor air pollution. Indoor air contains outdoor particles and smog as well as the harmful chemical emissions that decorations and furniture release. The vast majority of air pollution particles are invisible to the eye, often smaller in size than human cells. These particles can pass directly through the alveolus in the lungs into the blood stream. (The smallest cell in the body is approximately 2.5 microns across, but bacteria and heavy metal particles are less than 1 micron across in size.) Each day a person breathes 15 cubic meters of air, and each cubic meter weighs roughly 1.3 kilograms; therefore, each day a person consumes roughly 20 kilograms of air. People typically prefer to drink pure, bottled water, but frequently ignore the fact that they consume ten times more air than water by weight each day. Airborne bacteria is the main reason for catching colds and the fu. Airborne particulate matter, particularly the heavy metals that come from power plants, factories and car exhaust, is also one of the main causes of lung, liver, kidney and lymphoma cancers. Airborne formaldehyde and benzene, which come from the paint and adhesives in decorations and furniture, are some of the main causes of nasopharyngeal carcinoma, colon cancer and brain tumors, as well as many birth defects. (The details please see Page 27) 44 World Health Organization 3 million people now die each year from the effects of air pollution. This is three times the 1 million who die each year in automobile accidents. 5 THE BROAD AIR PURIFIER: KEEPS POLLUTION FAR AWAY FROM MY FAMILY Reduces the chance of catching common diseases such as colds, sniffes, coughs and the fu. Reduces not only the chance of developing chronic diseases, but also the severity of the symptoms associated with diseases such as rhinitis, laryngitis, asthma, pneumonia and other respiratory diseases. Reduces the risk of cancer, diabetes and other major diseases, as well. 66 77 WITH THE BROAD AIR PURIFIER, A BRAND NEW LIFE STARTS When you breathe pure air everyday, your physiological functions are enhanced. Pure blood fows through your body, making your skin look smooth, and flling you with energy. A new life starts. 88 9 Clean air Dirty Air Filter Blocks insects Active Carbon Filter Absorbs chemical gases CO 2
Sensor Monitors indoor CO2 levels Fan Air Circulation Negatively Charged Aluminium Plates All the positively charged particles will be collected on the negatively charged aluminium plates. Positively Charged Tungsten Filaments Release 6000V of static electricity to charge dust particles and kill bacteria Electrostatic Dust Cleaner Functions PRODUCT FUNCTION All of the needed functions without anything unnecessary; this is the Broad Air Purifer. There is no other air purifer in the world that has four functions in one: Electrostatic Dust Cleaning, Electrostatic Bacteria Elimination, Active Carbon Detoxifcation and Carbon Dioxide Sensing, a Broad patented combination of functions. Electrostatic Dust Cleaning: Tungsten filaments release high voltage static electricity to positively charge all dust particles and bacteria entering the machine. The particles are then absorbed on the negatively charged aluminum plates. Then the filter can absorb particles of dust and smog that are smaller in size than a human cell. Offering comprehensive protection for the respiratory system, the air purifier reduces the risk of cancer. Electrostatic Bacteria Killing: All bacteria, viruses and pollen adsorbed on the electrostatic cleaner are instantly killed by a 6,000V static electric charge. Because of this function, the Broad Air Purifer is very effective at eliminating colds and many types of airborne diseases. Active Carbon Detoxifcation: The Active Carbon Filter absorbs formaldehyde, benzene, nicotine and many other types of toxic chemicals gasses. Carbon Dioxide Sensor: The CO2 Sensor monitors the concentration of CO2 indoors and automatically alerts users of high concentrations of CO2 and the need to increase ventilation. Diagram of Air Purifer Functions 10 Active Carbon Filter Electrostatic Dust Cleaner Filter CO 2 Sensor 11 OPERATION AND MAINTENANCE Operation: Operation is very easy; Broad Air Purifers are plug and play machines. Power consumption is exceptionally low (see the following pages), allowing you to keep the air purifer running all year long. Maintenance: In order to effciently maintain the best level of purifcation, as soon as the electrostatic dust cleaner is fully covered by dust, it needs to removed and cleaned (probably once per month). The cleaning process is very easy and takes just a few minutes: Use detergent to wash the Filter and Electrostatic Dust Cleaner by hand and then rinse and let both parts dry before replacing them. You can also use the Broad Ultrasonic Washing Machine to clean the Filter and Electrostatic Dust Cleaner. The Active Carbon Filter is the only disposable material in the Broad Air Purifer. Replace the Active Carbon Filter once or twice per month. Broad gives you four free pieces with your purchase, and will supply additional Active Carbon Filters for a low price. After cleaning the Broad Air Purifer, you will see water as black as ink. Just think that without your Broad Air Purifer, these particles might be inside of your lungs. Opposite, top photo: Cleaning by hand with detergent Opposite, bottom right photo: Cleaning with the Broad Ultrasonic Washing Machine 12 12 13 Model TB800 TB400 TB240 TB100 TA400 TA240 TA100 Price RMB 7500 5360 3750 2680 4880 3400 2430 Area Coverage m 2 20 - 80 15 - 60 10 - 40 5 - 20 15 - 60 10 - 40 5 - 20 Air Flow m 3 /h 800 400 240 100 400 240 100 Power Consumption W 15 - 50 10 - 35 8 - 25 5 - 15 12 - 40 10 - 30 6 - 20 Weight kg 25 8 6 4 9 7 4 Note: The prices are available until Dec. 31st, 2009 HOME USE SERIES Broad Home Use Series Air Purifers adopt minimalist design and have a compact shape and little operating noise. They strive to meet the air purifcation needs of any sized living space with the ability to be integrated into a variety of interior design styles. Every Home Use Air Purifer, except for the TB800, can be carried home from the store. Once home, within one minute the Home Use Air Purifer can be taken out of its package, plugged in and operated. You and your family can begin enjoying purifed air as soon as you arrive home with your new Broad Air Purifer. 14 14 15 15 16 16 17 17 18 18 19 Model TC5000 TC3800 TA2000 TA1000 Price RMB 32200 25000 9890 6680 Area Coverage m 2 120 - 500 100 - 400 50 - 200 30 - 100 Air Flow m 3 /h 5000 3800 2000 1000 Power Consumption W 150 - 500 110 - 360 30 - 110 20 - 60 Weight kg 176 144 50 21 Note: The prices are available until Dec. 31st, 2009 PROFESSIONAL SERIES Broad Professional Series Air Purifers are applied to larger spaces for the specifcations of wider air fow and larger area coverage. (Products TA 1000 and TA 2000 can also be applied in a larger living room.) 20 20 21 21 22 22 23 24 23 24 24 23 25 Model TD50 TD50 Battery TE30 TE30 Battery Price RMB 800 460 490 290 Area Coverage m 2 3 - 12 / 2 - 7 / Air Flow m 3 /h 50 / 30 / Power Consumption W 3 - 8 / 2 - 6 / Weight kg 1 0.3 0.5 0.2 26 Note: The prices are available until Dec. 31st, 2009 PORTABLE SERIES Note: Models in this series do not contain CO 2 Sensors Holding an air purifer while walking down the street, you may catch a few strange looks from bystanders, but there is no other way to protect yourself from airborne pollution while outdoors. Wearing a mask on a smoggy street only provides psychological comfort because the mask is not a fne enough flter to block inhalable suspended particles, dust and bacteria less than 10 microns in size (1/100th of a mm), the true sources of damage to our health. During the fu season the importance of the Broad Air Purifer becomes obvious. Airborne bacteria on planes, busses and in other public spaces will be killed immediately when passing through the electrostatic section of the Broad Air Purifer. A small Broad Air Purifer in your car can purify the dirty air in the streets and on the roads. Hotels are places where infections can easily spread, and putting an air purifer into your baggage will transform your life on the road. 26 Model TD50 TD50 Battery TE30 TE30 Battery Price RMB 800 460 490 290 Area Coverage m 2 3 - 12 / 2 - 7 / Air Flow m 3 /h 50 / 30 / Power Consumption W 3 - 8 / 2 - 6 / Weight kg 1 0.3 0.5 0.2 26 Note: The prices are available until Dec. 31st, 2009 PORTABLE SERIES Note: Models in this series do not contain CO 2 Sensors Holding an air purifer while walking down the street, you may catch a few strange looks from bystanders, but there is no other way to protect yourself from airborne pollution while outdoors. Wearing a mask on a smoggy street only provides psychological comfort because the mask is not a fne enough flter to block inhalable suspended particles, dust and bacteria less than 10 microns in size (1/100th of a mm), the true sources of damage to our health. During the fu season the importance of the Broad Air Purifer becomes obvious. Airborne bacteria on planes, busses and in other public spaces will be killed immediately when passing through the electrostatic section of the Broad Air Purifer. A small Broad Air Purifer in your car can purify the dirty air in the streets and on the roads. Hotels are places where infections can easily spread, and putting an air purifer into your baggage will transform your life on the road. 27 OUR PLANET FACES AN AIR POLLUTION CRISIS. USING AN AIR PURIFIER IS THE LAST RESORT TO PROTECT OURSELVES FROM AIR POLLUTION. BUT ONLY WHEN ALL CITIZENS ARE CONSCIOUS OF THIS CRISIS, CAN TAKE WE THE STEPS NEEDED TO ELIMINATE AIR POLLUTION. AIR POLLUTION FATALITIES NOW EXCEED TRAFFIC FATALITIES BY 3 TO 1 Earth-Policy The World Health Organization reports that 3 million people now die each year from the effects of air pollution. This is three times the 1 million who die each year in automobile accidents. A study published in The Lancet in 2000 concluded that air pollution in France, Austria, and Switzerland is responsible for more than 40,000 deaths annually in those three countries. About half of these deaths can be traced to air pollution from vehicle emissions. In the United States, traffc fatalities total just over 40,000 per year, while air pollution claims 70,000 lives annually. U.S. air pollution deaths are equal to deaths from breast cancer and prostate cancer combined. This scourge of cities in industrial and developing countries alike threatens the health of billions of people. AIR POLLUTION CAUSES EARLY DEATHS BBC Air pollution is responsible for 310,000 premature deaths in Europe each year, research suggests. A study by the European Commission calculated that air pollution reduces life expectancy by an average of almost nine months across the European Union. Poor quality air is thought to result in more than 32,000 premature deaths in the UK each year alone. Experts say many of these deaths could be avoided if measures were put in place to cut pollution levels. The fgures show every European takes on average half a day off sick a year due to illnesses linked to air pollution - costing the economy more than 80bn euros. The main threat to health is posed by tiny particles known as particulate matter, which can penetrate deep into the respiratory tissue, and even directly into the bloodstream. Professor Andrew Peacock, of the British Thoracic Society, said: "We have known for some time that high levels of air pollution have a direct link to respiratory illnesses. AIR POLLUTION KILLS, BUT DEATHS CAN BE PREVENTED Environmental News Network Eight thousand people a day die from air pollution but some simple preventative steps and increased monitoring could lessen the toll, according to a recently released report by Australia's Commonwealth Science Council. Of the 3 million annual deaths, 2.8 million are from indoor air pollution. Ninety percent of the deaths occur in developing countries, according to World Health Organization estimates. Over 500,000 people a year die in China alone due to air pollution, said Peter Manins, a scientist at Australia's federal science agency, CSIRO. 28 28 IT'S NO DIRTY SECRET-PITTSBURGH AIR RANKED AMONG NATION'S WORST Tribune-Review Perhaps the clearest thing about the air in the Pittsburgh area is that it's bad. So says another report, this one from the Surface Transportation Policy Project, a national nonproft organization that ranks the Pittsburgh metro area as the sixth-worst in the nation, behind a quintuplet of California metro areas, based on the number of unhealthy air pollution days. "Air pollution continues to be a serious health problem in America, and one for which our transportation system bears a large responsibility for," the report said. "Recent studies have shown strong evidence linking air pollution with public health problems like asthma, cancer and heart disease." About 10.7 percent of Pittsburgh-area adults have asthma, the report said. About 45 percent of the area's air pollution comes from cars and heavy vehicles, generating 638,895 tons of pollutants each year, according to the report. It calls on Congress to strengthen clean air legislation and provide funding for federally required mitigation programs. AIR POLLUTION LINKED TO HEART DEATHS WebMD Health News Air pollution is a much bigger factor in death from heart disease or stroke than has previously been recognized, according to fndings from one of the largest studies ever to examine the issue. Researchers followed close to 66,000 women -- aged 50- 79 -- living in 36 cities. All the women were enrolled in the ongoing health study, the Womens Health Initiative. After adjusting for other risk factors for heart disease and stroke, they found that air quality was a strong predictor of heart disease and stroke risks -- and an even stronger predictor of death from heart disease or stroke. Fine particulate air pollution -- caused primarily by vehicle exhausts, coal-fred power plants, and other industrial sources -- was the sole type of air pollution associated with increased risk. When all other risk factors were equal, the researchers found that women living in the most polluted cities had the highest heart disease and stroke risks, while women living in the cleanest cities had the lowest. AIR POLLUTION IN LONDON "DRIVING PEOPLE TO EARLY DEATH" London.gov.uk Dr Frank Kelly of Kings College London told the Assembly Environment Committee that our poor air quality is driving people to early death and is affecting everyone, but particularly the capitals children and the elderly. During todays session on air quality in London, the Committee heard that air pollution is believed to be responsible for around 1,000 premature deaths each year, but experts believe the actual fgures could be signifcantly higher. Poor air quality is also causing a reduction in some childrens lung growth of up to 17 percent by the time they hit their teens. This lung capacity can never be regained. IRAN SMOG 'KILLS 3,600 IN MONTH' BBC
Air pollution is estimated to have killed nearly 10,000 people in Tehran over a one-year period, including 3,600 in a month, Iranian offcials say. Most of the deaths were caused by heart attacks and respiratory illnesses brought on by smog, they said. The scale of the problem led one senior offcial to say living in the Iranian capital was like "collective suicide". Cheap fuel encourages car use in Iran, correspondents say, and many vehicles do not meet global emissions standards. "It is a very serious and lethal crisis, a collective suicide," the director of Tehran's clean air committee, Mohammad Hadi Heydarzadeh, told an Iranian newspaper. "A real revolution is needed to resolve this problem." He said air quality had worsened and was linked to some 3,600 deaths in October. Many of the deaths were caused by heart attacks brought on by the air pollution. New fgures showed a sharp rise in pollution-related deaths in Iran, where 9,900 people died of pollution in the previous Iranian year (March 2005 to March 2006). 29 BROADS MISSION Broad Town is located in the eastern outskirts of Changsha, Hunan, and is the research and development base for Broad Air Purifers. Established more than 20 years ago, Broad has continuously pursued independent innovation, never imitating any other technologies in the industry. We are proud to sell our products in more than 60 countries. All of Broads business follows one motto: We Preserve Life. As a manufacturer of central air conditioning equipment, Broad has pursued the development of non-electronic air conditioning, which, when compared with traditional electronic air conditioning, saves twice the energy and emits four times less CO 2 . Broads goal is to reduce greenhouse gas emissions and allow our future generations to continue thriving on the earth. Broad has focused on improving human health throughout the development of all Broad Air Purifers, Fresh Air Units, Air-Conditioned Indoor Units and other air quality products. Broad has pursued the development of the best purifying and electrostatic dust cleaning products, and has refused in include any technology gimmicks in Broad products. 30 Broad Town, taken on 22nd. July, 2009 31 BROAD Town, Changshai, PRC TEL +86-731-8408 6688 FAX +86-731-8461 0087 Zip 410138 www.broad.com Broad Ai r Puri fi er obtai ned certifcates from CE and ETL. ISO9001 DESIGNATED AIR PURIFIER SHANGHAI EXPO