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Who We Are…….
• Aftab Associates Pvt. Ltd. has been one of the leading players in
th Marketing
the M k ti Research
R h Industry
I d t off Pakistan
P ki t since
i 1983
INTEGRITY
RELIABILITY
What We Are……
• Since 2007 Aftab Associates (Pvt.) Ltd. has had a working relation
with TNS, the largest Customized Research company in the world
AAL Achievements
• First to launch Retail Audit, MR Training & Consultancy and Multi-Media Study
• Bid for
f TAM/CP
• Employing
p y g innovative analytical
y research tools
• Product Test
PRODUCT DEVELOPMENT • Packaging Test
• Brand Name Evaluation
• AAL has successfully launched TNS Tracker Plus™ – A Brand Health Monitoring
Tool in Pakistan in September 2007,
2007 Banking Tracker in April 2008 & Ad
Effectiveness Model in May 2008
• Is currently serving FMCG companies (Shan Foods, Reckitt Benkiser, Dalda Foods,
T
Tetra P k EBM,
Pak, EBM Zulfiqar
Z lfi I d
Industries,
i Continental
C i l Biscuits)
Bi i )
• The main objective of the tracker is to gauge brand health metrics and track them
over time
QUALITATIVE RESEARCH
Lucid understanding in human terms is the key to good qualitative information
gathering…
Qualitative Research
• Aftab Associates brings forth a powerful suite of Qualitative Marketing Research
services to understand the depth
p and range
g of consumer attitude and behavior
In-Depth interviews
We have qualified interviewers with skills specialized over time, to extract
meaningful insights through depth interviewing
In-Home
In Home Visits
A Unique opportunity to see consumers in their natural environment and learn first-
hand about their needs. This is achieved by a combination of in-depth interviewing
and examination of placement/usage of target product at the home of consumers
Qualitative Research
Observation Room
Observation Room Focus Group Facility
Focus Group Facility
QUANTITATIVE RESEARCH
If you need to weigh up numbers to back your marketing decisions,
decisions let us help
you…
Quantitative Research
• Advertising Research
• U&A Studies
• Pricing Research
• Product Research
• Concept Testing
• Positioning Research
• Customer Satisfaction
• Brand Health Research
• Market Size Estimation
• Market Segmentation Research
• Social Sector Research
And much more…
Quality Control
•Pre tests for finalizing • Field Supervisors for initial • Data entry verification
survey instrument interviews through double entry of
20% forms
• Extensive Briefing - 10 %Physical and 5% - Cleaning program
Sessions telephonic supervision execution
- Code book development
• Mock Sessions held - Checking by Supervisor -Logic Checks /
prior to data entry Routine
• Pilot Tests: Before
fieldwork - An independent
p Quality
y
Control department
TELECOM HEALTHCARE
SOCIAL MEDIA
BANKING FUEL/LUBRICANTS
TOBACCO ADVERTISING
• TV Viewership
Vi hi St
Study
d
• Info Mining
• Positioning Studies
AAL Infrastructure…
COO
Quratulain Ibrahim
In-charge Fin
&Admin
Haris Ali
CEO H.
CEO, H Aftab Ahmad: founded Aftab Associates Limited in 1983.
1983 He is a renowned
member of the global market research community & a part of prestigious associations like
MAP, MRSP, MRS-UK, ESOMAR and American Marketing Association. He has also been
recently awarded Fellowship of MRS, UK.
COO, Quratulain Ibrahim: with over thirteen years of extensive Marketing Research
experience she has handled more than 800 projects covering numerous sectors/industries. She
is credited to have developed the urban and rural Socio-Economic Classification system
which
hi h is
i usedd as common currency by
b researchh companies
i ini Pakistan.
P ki M Ibrahim
Ms. Ib hi is
i a
Marketing Research Consultant for various national and international organizations and is
also a Marketing Research Trainer
Aftab Associates – Management Team
Director, Client Services, Ahsan Rashid: Has over ten years of market research experience
in Pakistan and Middle East (ME), and has worked with leading clients in the industry
including P&G, Coke, PTC & MSD. He is credited to have developed the pharmaceutical &
the automotive sectors.
sectors He has worked across categories and practiced every prevalent
research methodology
Director Operations, Aamir A. Shaikh: Heading Operations at Aftab Associates. With over
25 years of experience in the field of Marketing Research including six years in brand
activation, he has exposure to Afghanistan and UAE markets and across Pakistan. He is a
member of MRSP & trainer for the Applied Economics Research Center in Karachi
Contact Information
KARACHI LAHORE
info@aftabassociates.com
www.aftabassociates.com