J.

McLaughlin
Public Service Announcement: Plagiarism

Mark: /30
I nstructions:
1. In groups of 2-4 students and create a public service commercial about plagiarism.
2. Your commercial should be between 30 seconds and 2 minutes in length.
3. Your target audience is teenagers from grades 8-12.
4. Your commercial needs to include a definition of plagiarism as well as how to avoid it.
You can also include possible consequences of plagiarizing work.
5. Read through the material from Turnitin.com
6. Compile notes and brainstorm ideas for your commercial.
7. Script your commercial and assign roles and responsibilities.
8. Rehearse your commercial.
9. Final products can be recorded or performed live in front of the class.
10. Be sure to add creative elements such as music, props, and special effects.
Level 1
(50%-59%)
Level 2
(60%-69%)
Level 3
(70%-79%)
Level 4
(80% - 100%)
Mark
Does not meet required
length.

Includes limited
knowledge of topic
(definition, consequences
etc.).
Is slightly below required
length.

Includes adequate
knowledge of topic
(definition, consequences
etc.).
Meets required length.

Includes considerable
knowledge of topic
(definition, consequences
etc.).
Meets required length.

Includes knowledge of
topic (definition,
consequences etc.) to a
high degree of
effectiveness.



/5
Evidence of intentional or
unintentional subversion
of purpose
Care for cause is evident
but not compelling
PSA sustains sincere
commitment to purpose
Obvious commitment to
cause is exhibited in
compelling or passionate
PSA

/5
PSA is limited.
Style is limited.
Production/
performance is limited.
PSA is competent.
Style is adequate.
Production/
performance is adequate
PSA is successful
Good use of style.
Production/
performance is well
done.
PSA is striking

Style is admirable

Production/ performance
is intriguing or transfixing



/10
PSA cheats audience of
coherence or purpose

Product is confused

Message is lost
A reasonable, attempt

Obvious formulaic
choices in content
Informative

Fresh idea(s); takes a
fresh look at the familiar;
does a better job with
familiar ideas
PSA is motivational to
audience

Definitive as a
representation of message


/10

J. McLaughlin
Examples of public service commercials:
Concerned
Childrens
Advertisers series
http://www.cca-kids.ca/english/welcome.html
or on YouTube: concerned childrens
advertisers




for example:
http://www.youtube.com/watch?v=Gd3Q0YCc
DnQ&feature=related

NBC - The More
You Know series
http://video.themoreyouknow.com/