5.

Place To Buy
1. Traditional Shop
Traditional shop is a place where buyer and seller can meet at the one poin to
make any purchases. Sometimes the buyer and the seller can make any
bargaining to get best price. The consumer can find out Indomie at the
traditional shop such as traditional market, outlets, retail shop, etc.

2. Modern Shop
Modern shop is a place which has good facilities that give any convenience
for buying some products or brands. Modern shop has a fix price so customer
cant make any bargaining. It also give the costumer an easy payment facilities
such as debit and credit card. Customer can also find Indomie at this place
such as carrefour, hypermart, Alfamart, Indomaret, etc.

3. Wholesaler
Wholesaler is the place where the customer can buy product at the big
amount or wholesale. It gives the customer lower price because of the amount
of product. Wholesaler also has a fix price so there is no any bargaining. For
example wholesaler of Indomie is Indogrosir.

6. Decision Making Proses Of Indomie
Decision-making can be regarded as the cognitive process resulting in the selection
of a belief or a course of action among several alternative possibilities. Every
decision-making process produces a final choice

that may or may not prompt action.
Decision-making is the study of identifying and choosing alternatives based on the
values and preferences of the decision maker. Decision-making is one of the central
activities of management and is a huge part of any process of implementation.
There are 5 steps decision making process of Indomie.







1. Need Recognition
Consider what consumer needs and define the problems at the moment
based on the situation. For this case consumerre hungry and need to eat
instant noodle.

2. Information Search
Consumer searches some informations that consumer need about some
brands of instant noodle. Such as the flavour, price or the ingredient of some
brands such as Supermi, Sarimi, Mie Sedap and Indomie. They can find out
those from the family, experience, friends, advertising from TV, etc.

3. Evaluation of Alternatives.
After consumer finds out the information consumerre going to evaluate each
alternative. Consumer lists up the good points and bad points of each to find
out the best alternatives of instant noodle.

4. Purchase Decision
Consumer gets their decision through the above steps then consumer has to
make purchase with it. For this case consumer chooses Indomie because it
has good positioning and also good taste at the reasonable price. So,
consumer buy Indomie.

5. Post Purchase Decision
Re-buying of the product or brand. After the consumer make a purchase for
Indomie then they will buy it again if they think that Indomie is a good instant
noodle for them.