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Success Stories »FAQ
• Success Stories FAQ - Frequently Asked Questions - Fit in Success
• Sub Basin Details
Q1) Provide brief description of the e-Agricultural
• Video initiative, which you are nominating for eAgriculture India
2009 Award. (max. 500 words)
• Expert Teams “e-Velanmai”: An ICT based Technology Transfer
Model in Agriculture
• Member Farmers
Less than 20 per cent of the technologies generated by
• Annual Report Agricultural Universities were transferred to the farmers
• News field in India due to the lack of an appropriate technology
transfer model. Hence an action research was experimented
to test verify and validate the Information and
Communication Technology (ICT) based agricultural
extension model called ‘e-Velanmai’ (electronic
Agriculture) for addressing the agricultural problems of
farmers through ICT tool based dissemination of
agricultural technologies from the Scientists of Tamil Nadu
Agricultural University (TNAU) directly to the needed
farmers. This action research was started during July 2007
with the support of the TN-IAMWARM project of the
Government of Tamil Nadu.
To test and evolve an ICT enabled agricultural technology
transfer model named as ‘e-Velanmai’ for addressing the
problems faced by the farmers in selected command areas of
Tamil Nadu.
Concept of e-Velanmai:
It is an ICT based demand driven participatory technology
transfer model in agriculture to provide timely agro advisory
services by TNAU scientists to the registered farmers using
ICT tools (Internet, Computer, Digital Camera, Mobile
phone etc.) through a field coordinator/volunteer on need
basis. This model was evolved from a public model initiated
during July 2007 to a paid model during 2008. In order to
enhance the participation of farmers in scientific farming
and to have sustainability of the scheme even after the
project period, paid model of e-Velanmai was conceived
and introduced in three sub basins namely, Palar, Aliyar and
Varahanadhi through Water Users Associations.
Membership fees
Farmers who are interested to avail the services of e-
Velanmai pay a membership fee depending on the size of
their farms.

Farm Membership
(acres) Rs./farmer/year

Upto 5 50

5-10 200

• Aliyar >10 300

• Palar The first membership card was formally offered by
• Varahanadhi Mr.Vibu Nayar, IAS, the Project Director of TN-
IAMWARM, Chennai. The membership money is deposited
• FAQ in the WUA account. A membership card is given to the
• Aliyar enrolled farmers and a record of the agricultural problems
and advices given by the scientists are noted in the card.
• Palar
These members avail the following extension activities.
• Varahanadhi
Extension activities
• Tamil
 Timely technical advice on the cultivation and
• English marketing related problems faced by the farmers using
• level I the ICT tools and facilitated by a field extension
• Level II
 Diagnostic field visit to members’ field for solving
• Aliyar farmers’ problems
• Palar  Technical seminars on vital agricultural topics
• Varahanadhi  Training the members, women and their children on
framing digital photographs of the pest symptoms and
uploading the same to the scientists for getting technical

In each of the selected WUA, one volunteer is trained in

handling the ICT tools. He captures the digital images of
the pest symptoms and gets the technical advice from the
experts of TNAU. A nominal charge of Rs. 25 /visit is to be
paid by the farmers who avail his services. Now the
volunteer works jointly with the Field Coordinator (FC) of
the scheme, latter the volunteer will replace the FC.

Q2) What are the achievements of your agricultural

initiative in terms of process automation and IT
implementation. (max. 500 words)
The process and implementation of the ICT based
agriculture is as follows:
Step 1. The farmers (members) or their childrens are trained
to frame the photograph of symptoms in a digital camera
and to upload them to the scientist of TNAU and receive the
technical advice through internet or mobile.
Achievement: So far, 405 farmers joined the scheme by
paying membership fee. At least one individual from each
farmer’s family was trained to handle ICT tools
Step 2. Any farmer who has a problem based query calls
either the field coordinator (FC) (who is appointed in each
of the sub basin under the scheme) or the volunteer
(identified in each village by the Water User Association)
over mobile phone. Other decision based queries like choice
of variety, market information are delivered over phone
directly without photo document. Complex problem based