Press release

June 2014
Product Launch Analytics Innovation of the Week:
A new sausage that nis !ad !reath at the !ud
"icy sausage #ay taste great$ !ut !ad !reath caused !y garlic and other sices
and seasonings used in sausage is no fun% &hose !ad !reath worries are ut to
rest with "ahin Isil Isle# 'or#us "ucuk ()eat &reated "ausage* in a +e#en
"ari#sak ,okusu- (without .enugreek and 'arlic "#ell* flavor% /ew in &urkey$
this roduct is the 0ata#onitor +onsu#er Product Launch Analytics innovation of
the week%
Sausage is often served as a breakfast food, but
flavored sausage can sometimes produce bad
breath that is not only unpleasant, but can be an
embarassing problem in the workplace. Sahin Isil
Islem Gormus Sucuk (Heat Treated Sausage in a
!emen Sarimsak "okusu# (without $enugreek and
Garlic Smell flavor takes the fear away from eating
breakfast sausage with a product that is odorless
and will not cause bad breath. Said to represent a
first in Turkey, this spicy sausage allows
consumers to en%oy sausages seven days a week,
&' hours a day.
Tom (ierhile, Innovation Insights )irector for )atamonitor !onsumer says that *not only
is it highly unusual to see a seasoned meat product like sausage directly address a
consumption issue like bad breath, it is even more novel to see advertising for the
benefit aimed at working women.+ He adds that *product ads for Sahin brand sausage
target professional women that may be turned off by the worry of smelling like garlic at
work which is not something we have seen before in the meat category before.+
1/0"
/otes for editors

$or more information about Sahin Isil Islem Gormus Sucuk (Heat Treated Sausage in a
!emen Sarimsak "okusu# (without $enugreek and Garlic Smell flavor, contact,
-anufacturer, Sahin -elek .t ve .t -amulleri Gida San. Tic. /.S.
-anufacturer0s /ddress, 1ruc 2eis -ah. "arpu#atan !ad. 3o, 44567, "ocasinan,
"ayseri, Turkey
8ackage Type and 8ricing, &9:g pack ; 7&.6: T2<
8roduct =aunch /nalytics from )atamonitor !onsumer (datamonitorconsumer.com is
the most comprehensive and detailed source of information for newly launched
consumer packaged goods from around the world. )atamonitor !onsumer is part of
Informa plc.
Tom (ierhile, Innovation Insights )irector for )atamonitor !onsumer, is available for
comment. To arrange an interview with Tom (ierhile, please contact "irstin Stocker in
)atamonitor !onsumer0s press office at >'' (: 7'4? 4&9@@' or e5mail "irstin at
kirstin.stockerAinforma.com.
$or more information on 8roduct =aunch /nalytics, please contact !lient Services at
customerservicesAdatamonitor.com or >'' &: B997 6&:7.
A234& 0A&A53/I&36
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provider of premium global business information, delivering independent data, analysis
and opinion across the /utomotive, !onsumer -arkets, .nergy C Dtilities, $inancial
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