Banking Industry Segmentation targeting and positioning

Noida, Sector 18

BANK _________________________________________________________________
1
What is the Banking focus? A| Retail B| Commercial


2
What are the Major segment services

If Retail A| General B| Privilege


C| Wealth


If Commercial A| Retailers B| Corporate


C| SME



3 [Retail] What are the major client
focus? A| Individual



B| Salary Accounts



C| PPF



D| Term Deposits



E| SR. Citizen



F| Kidz Accounts




[Commercial] What are the major
client focus industries? A| Traders and Retailers B| Real Estate


C| Manufacturing D| Retail Food Chains


E| Importers F| Exporters


G| Govt. Local Bodies H| PSU


I | IT Companies Others ________________


______________________ ______________________



4 A| What is the branch book size? [Comm]____________________[Retail]__________________

B| What is the Average deposits( CASA
serviced+ TD)? [Comm]____________________[Retail]__________________
C| Advances [Comm]____________________[Retail]__________________

D| What is the Average Daily footfall? [Comm]____________________[Retail]__________________




5
What are the major Products in Retail? A| Saving Account B| Term Deposits


C| Car Loans D| Home Loans


E| Personal Loans F| LI


G| Forex H| Others _____________


______________________ ______________________


______________________ ______________________







5. What are the major Products in
Commercial? A| Term Loans L| Inland LC


B| Inland BG
C | Overseas BG
M| Import / Export LC
N| ODI


C| Import bill Collection
D| Inland Bill Collection
E | Export Bill Collection
O| FDI
P | Inward Remittance
Q| Outward Remittance


G |Salary Account
H | ECBs
I | Export Projects
J| Cash Credit
K |Tax Collection ______________________


______________________ ______________________

6
Is there any Online Product available?
(Specify Name, Paid or Free, etc.)


Retail A| Mobile App


B| Internet App


C| Others

Commercial A| Mobile App


B| Internet App


C| Others


7. What is major SCA (Strategic
Competitive Advantage) point for
marketing (Retail & Commercial)?



8.
A| Who holds Highest Level of
Authority in branch? _________________________________________________

B| Anyone holds Position next to
above authority? _________________________________________________

C| How many team members are in
Team? _________________________________________________


9
Services are Centralized or
Decentralized? _________________________________________________

10
Branch has capabilities for advances IT
services such as SWIFT messages _________________________________________________
11
Kindly specify the Products for Retail
and Commercial both Maximum NPA ___________________________


Minimum NPA ___________________________

12 Which Product experiences most
competition? _________________________________________________