Note: For some speech projects, the presentation time may also include additional segments for such

activities as question-and-answer periods, depending on the project.

Communicating on Television
1. Straight Talk
Time: 3 minutes +/- 30 seconds
Objectives: o To effectively present an opinion or viewpoint in a short time.
o To stimulate ivin a presentation as part of a television
broadcast.
2. The Talk Show
Time: !0 minutes +/- 30 seconds
Objectives: o To understand the dynamics of a television interview or "tal#"
show.
o To prepare for the $uestions that may be as#ed of you durin a
television interview proram.
o To present a positive imae on the television camera.
o To appear as a uest on a simulated television tal# show.
3. When You`re the Host
Time: !0 minutes +/- 30 seconds
Objectives: o To conduct a successful television interview.
o To understand the dynamics of a successful television interview
or "tal#" show.
o To prepare $uestions to as# durin the interview proram.
o To present a positive% confident imae on the television camera.
4. The Press Conerence
Time: &-' minutes% plus (-!0 minutes )*+,-
Objectives: o To understand the nature of a television press conference.
o To prepare for an adversary confrontation on a controversial or
sensitive issue.
o To employ appropriate preparation methods and strateies for
communicatin your oranisation.s viewpoint.
o To present and maintain a positive imae on television.
!. Training "n Television
Time: /-0 minutes%
plus /-0 minutes for video playbac#
Jacqui Grobler, ACS, CL VP-PR, Anglia Communicators
Objectives: o To learn how to develop and present an effective trainin proram
on television.
o To receive personal feedbac# throuh the videotapin of your
presentation.
Jacqui Grobler, ACS, CL VP-PR, Anglia Communicators
The #ntertaining S$eaker
People like to be entertained and the entertaining speaker offers listeners a pleasant diversion from their
demanding lives. This manual offers five projects that will help you develop your skills as an entertaining
speaker.
1. The #ntertaining S$eech
Time: /-0 minutes
Objectives: 1 2ntertain the audience throuh use of humour and/or drama drawn from your
personal e3perience.
1 Orani4e an entertainin speech for ma3imum audience impact.
2. %esources or #ntertainment
Time: (-!0 minutes
Objectives: 1 5raw humorous and/or dramatic material from sources other than your own
personal e3perience.
1 ,dapt your material to suit your topic% your own personality and the audience. 6se
entertainin material as a means of conveyin a serious messae.
3. &ake Them 'augh
Time: (-!0 minutes
Objectives: 1 7repare a humorous speech drawn from your own e3perience.
1 8trenthen the speech by adaptin and personali4in humorous material from
outside sources.
1 5eliver the speech in a way that ma#es the humour effective.
4. ( )ramatic Talk
Time: !0-!9 minutes
Objectives: 1 5evelop an entertainin dramatic tal# about an e3perience or incident% or ive a
dramatic readin.
1 :nclude vivid imaery% characters and dialoue.
1 5eliver the tal# in an interpretative manner.
!. S$eaking (ter )inner
Time: !3-!/ minutes
Objectives: 1 7repare an entertainin after-dinner tal# on a specific theme.
1 5eliver the tal# e3temporaneously; usin the s#ills developed in the precedin
entertainment projects.
Jacqui Grobler, ACS, CL VP-PR, Anglia Communicators
S$eaking To *norm
Do you want to tell others about a new product, an important discovery, ways to enhance the quality of one's
life !y completing the projects in the "peaking To #nform manual, you'll learn to effectively communicate your
ideas.
1. The S$eech to *norm
Time: /-0 minutes
Objectives: 1 8elect new and useful information for presentation to the audience.
1 Orani4e the information for easy understandability and retention.
1 7resent the information in a way that will help motivate the audience to learn.
2. %esources or *norming
Time: (-!0 minutes
Objectives: 1 ,naly4e the #nowlede level of your audience reardin your chosen subject.
1 <ocus your presentation at the audience=s level of #nowlede.
1 >uild a supportin case for each major point throuh use of e3planation% e3amples
and information athered in research.
1 2ffectively use at least one visual aid to enhance the audience=s understandin.
3. The )emonstration Talk
Time: !0-!9 minutes
Objectives: 1 7repare a demonstration speech to clearly e3plain a process% product% or activity.
1 ?onduct the demonstration as part of a speech delivered without notes.
4. ( +act +in,ing %e$ort
Time: !0-!9 minutes
Objectives: 1 7repare a report on a situation% event% or problem of interest to the audience.
1 5eliver sufficient factual information in your report so the audience can base valid
conclusions or a sound decision on it.
!. The (-stract Conce$t
Time: !0-!9 minutes
Objectives: 1 @esearch and orani4e the thouht of e3perts on an abstract concept% theory%
historical force% or social/political issue.
1 7resent the ideas in a clear and interestin manner.
Jacqui Grobler, ACS, CL VP-PR, Anglia Communicators
Pu-lic %elations
1. The Pu-lic %elations S$eech
Time: /-0 minutes
Objectives: o 7repare a tal# that will build oodwill for your orani4ation by
supplyin useful information of interest to the audience.
2. %esources or .oo,will
Time: (-!0 minutes
Objectives: o @esearch the operation and benefits of an orani4ation or
company.
o 7repare a tal# desined to build oodwill toward it by presentin
factual information.
o ,naly4e the common interests of your audience and focus your
presentation on those interests.
o 2ffectively use at least one visual aid to enhance the audience=s
understandin.
3. The Persuasive ($$roach
Time: (-!0 minutes
Objectives: o 5irect a persuasive appeal to the audience=s self-interests usin a
combination of fact and emotion in a speech delivered in such a manner
that it appears e3temporaneous.
o 7ersuade the audience to adopt your viewpoint by the use of
standard persuasive techni$ues.
4. S$eaking /n,er +ire
Time: '-( minutes% plus (-!0 minutes )*+,-
Objectives: o 7repare a tal# to persuade a hostile audience at least to consider
your position on a controversial issue.
o ?onduct a $uestion-and-answer period on the speech subject.
!. The &e,ia S$eech
Time: (-!0 minutes% plus 30 seconds
Objectives: o Arite a speech script behalf of a social cause.
o 6sin the script% present the speech to persuade a eneral
television audience.
Jacqui Grobler, ACS, CL VP-PR, Anglia Communicators
The )iscussion 'ea,er
1. The Seminar Solution
Time: 90-30 minutes
Objectives: o 7resent an introductory short tal# or brief lecture describin a theory%
model or information about a topic that will be discussed by a roup followin
the presentation.
o Orani4e the information so that it is easy to understand and can be
remembered.
o Orient the roup to thin# about the specific oal of the discussion that
follows.
o 6se a bu44 session discussion techni$ue to promote roup participation
in derivin information leadin to a solution to the problem.
2. The %oun, %o-in
Time: 90-30 minutes
Objectives: o 2stablish the meanin of a $uestion with a discussion roup.
o 6sin a problem solvin pattern% lead the participants in a brainstormin
session.
o 8creen the possible solutions and lead the roup in decidin what
action to ta#e.
3. Pilot a Panel
Time: 30-&0 minutes
Objectives: o 8elect a problem for panel discussion. 8elect not less than three
members in advance to spea# on the panel.
o 5efine the common oals and the purpose of the panel.
o ,ctin as moderator% monitor the panel discussion to inform the
audience.
4. &ake 0elieve 1%ole Pla2ing3
Time: 90-30 minutes
Objectives: o 6nderstand what role-playin is and how to use it effectively in roup
communication.
o 8elect a problem involvin human relations in which you may use the
role-playin method to illustrate and e3plore the problem.
o ?reate a plot and characters relevant to the discussion problem and
select a cast from amon the roup members.
!. The Worksho$ 'ea,er
Time: 30-&0 minutes
Objectives: o >uildin roup unity% uide the wor#shop participants in an investiative
discussion of the problem.
Jacqui Grobler, ACS, CL VP-PR, Anglia Communicators
o <ollow a problem solvin pattern to arrive at a solution.
o >rin the roup to an areement before the discussion ends.
S$ecialt2 S$eeches
1. S$eak " The Cu
Time: /-0 minutes
Objectives: o 5evelop an awareness of situations in which you miht be called
upon to deliver an impromptu speech.
o 6nderstand how to prepare for impromptu spea#in.
o 5evelop s#ill as a spea#er in the impromptu situation by usin one
or more patterns to approach a topic under discussion; for e3ample%
comparin a past% present% and future situation% or before and after.
2. /$lit the S$irit
Time: (-!0 minutes
Objectives: o :dentify and understand the basic differences between inspirational
speeches and other #inds of speeches.
o Bearn how to evaluate audience feelin and develop emotional
rapport.
o 5evelop a speech style and delivery that effectively e3presses
inspirational content by movin the audience to adopt your views.
3. Sell a Pro,uct
Time: !0-!9 minutes
Objectives: o 6nderstand the relationship of sales techni$ue to persuasion.
o 8#ilfully use the four steps in a sales presentation: attention% interest%
desire% action.
o :dentify and promote a uni$ue sellin proposition in a sales
presentation.
4. %ea, "ut 'ou,
Time: !9-!/ minutes
Objectives: o ,rrive at an understandin of the elements that comprise oral
interpretation and how it differs from preparin and ivin a speech.
o Bearn the preparation or plannin techni$ues of effective
interpretation.
o Bearn the principles of presentation and develop s#ill in interpretive
readin with reard to voice and body as instruments of communication.
!. *ntro,uce the S$eaker
Time: duration of meetin
Jacqui Grobler, ACS, CL VP-PR, Anglia Communicators
Objectives: o <ocus on the special occasion tal# from the standpoint of the
introducer )function% chairman% toastmaster% master of ceremonies-.
o >ecome #nowledeable and s#illed in the functions associated with
the master of ceremonies.
o Candle the introduction of other spea#ers at a club meetin.
Jacqui Grobler, ACS, CL VP-PR, Anglia Communicators
S$eeches 02 &anagement
1. The 0rieing
Time: (-!0 minutes% plus / minutes )*+,-
Objectives: o ,pply the #ey steps in the preparation of a briefin and the
orani4ation of material.
o Dive a briefin accordin to a specific objective so the audience will
have an understandin of the information.
o 2ffectively handle a $uestion-and-answer session followin the
briefin.
2. The Technical S$eech
Time: (-!0 minutes
Objectives: o ?onvey a technical paper or technical material and information into
a technical speech.
o Orani4e a technical speech accordin to the inverted-pyramid
approach.
o Arite a technical speech as "spo#en lanuae%" not as an article.
o Dive the speech by effectively readin out loud.
3. &anage an, &otivate
Time: !0-!9 minutes
Objectives: o 6nderstand the concept and nature of motivational methods in
manaement.
o ,pply a four step motivational method with the objectives to
persuade and inspire.
o 5eliver a motivational speech to persuade an audience to aree
with your manaement proposal.
4. The Status %e$ort
Time: !9-!/ minutes
Objectives: o Orani4e and prepare a status report involvin the overall condition
of a plan or proram% or performance of a department or company in
relation to oals.
o ?onstruct the report accordin to a four step pattern.
o Dive an effective presentation of the report.
!. Conrontation4 The (,versar2 %elationshi$
Time: / minutes% plus !0 minutes )*+,-
Jacqui Grobler, ACS, CL VP-PR, Anglia Communicators
Objectives: o 6nderstand the definition and nature of the adversary relationship.
o 7repare for an adversary confrontation on a controversial
manaement issue.
o 2mploy appropriate preparation methods% stratey% and techni$ues%
for communicatin with an adversary roup as the representative of your
company or corporation.
The Proessional S$eaker
1. The 5e2note (,,ress
Time: !/-90 minutes
Objectives: o :dentify the basic differences between #eynote speeches and
other #inds of speeches.
o Bearn how to evaluate audience feelin and establish emotional
rapport.
o Bearn and use the professional techni$ues necessary for a
successful #eynote presentation.
o 5evelop a speech style and delivery that effectively inspires and
moves the audience to adopt your views as a collective reaffirmation of its
own.
2. S$eaking to #ntertain
Time: !/-90 minutes
Objectives: o 2ntertain the audience throuh the use of humour drawn from
personal e3perience and from other material that your have personali4ed.
o 5eliver the speech in a way that ma#es the humour effective.
o 2stablish personal rapport with your audience for ma3imum
impact.
3. The Sales Training S$eech
Time: !/-90 minutes
Objectives: o Tell a sales audience how to sell a product by usin a planned
presentation.
o :nform a sales trainin audience about the human e3perience of
the buyer-seller relationship.
o 6se entertainin stories and dynamic e3amples of sales situations.
o :nspire salespeople to want to succeed in sellin.
4. The Proessional Seminar
Time: 90-&0 minutes
Objectives: o 7lan and present a seminar with specific learnin objectives.
o @elate to the audience by usin a seminar presentation style.
o 6se seminar presentation techni$ues to promote roup
participation% learnin and personal rowth.
Jacqui Grobler, ACS, CL VP-PR, Anglia Communicators
!. The &otivational S$eech
Time: !/-90 minutes
Objectives: o 6nderstand the concept and nature of motivational spea#in.
o ,pply a four-step motivational method with the purpose of
persuadin and inspirin.
o 5eliver a motivational speech to persuade an audience to
emotionally commit to an action.
Technical 7resentations
1. The Technical 0rieing
Time: (-!0 minutes
Objectives: o 6sin a systematic approach% orani4e technical material into a
concise presentation.
o Tailor the presentation to the audience=s needs% interests and
#nowlede levels.
2. The Pro$osal
Time: (-!0 minutes% plus 3-/ minutes )*+,-
Objectives: o To prepare a technical presentation advocatin a product%
service% idea or course of action.
o To present your viewpoint loically and convincinly% usin an
inverted-pyramid approach.
o To effectively use a flipchart to illustrate your messae.
o To effectively handle a $uestion-and-answer period.
3. The 6on7Technical (u,ience
Time: !0-!9 minutes
Objectives: o 6nderstand the principles of communicatin comple3 information
to non-technical listeners.
o >uild and deliver an interestin tal# based on these principles.
o ,nswer audience $uestions that arise durin the presentation.
o 6se overhead transparencies to illustrate your messae.
4. Presenting a Technical Pa$er
Time: !0-!9 minutes
Objectives: o 5eliver an interestin speech based on a technical paper or
article.
o 2ffectively use a flipchart% overhead projector or slides to
illustrate your messae.
!. The Team Technical Presentation
Jacqui Grobler, ACS, CL VP-PR, Anglia Communicators
Time: 90-30 minutes
Objectives: o 6nderstand the nature and process of a team technical
presentation.
o ?onceptuali4e a briefin or proposal involvin three or more
spea#ers% includin yourself.
o ,ssemble a team of club members capable of ettin the job
done.
o Orchestrate the plannin% preparation and delivery of a team
technical presentation.
Jacqui Grobler, ACS, CL VP-PR, Anglia Communicators
7ersuasive 8pea#in
1. The #ective Sales$erson
Time: ( to !9 minutes EF 3-& min speech% short scenario intro% 3-/ min role
play
Objectives: o Bearn a techni$ue for sellin an ine3pensive product in a retail
store.
o @econi4e a buyer=s thouht processes in ma#in a purchase.
o 2licit information from a prospective buyer throuh $uestions.
o Gatch the buyer=s situation with the most appropriate product.
2. Con8uering the 9Col, Call9
Time: !0 to !& minutes EF 3-& min speech% short scenario intro% /-0 min role
play% 9-3 min discussion
Objectives: o Bearn a techni$ue for "cold call" sellin of e3pensive product or
services.
o @econi4e the ris#s buyers assume in purchasin.
o 6se $uestions to help the buyer discover problems with his or her
current situation.
o 8uccessfully handle buyer=s objections and concerns.
3. The Winning Pro$osal
Time: / to 0 minutes
Objectives: o 7repare a proposal advocatin an idea or course of action.
o Orani4e the proposal usin the si3-step method provided.
4. (,,ressing the "$$osition
Time: 0 to H minutes speech; 9-3 minutes *+,
Objectives: o 7repare a tal# on a controversial subject that persuades an
audience to accept or at least consider your viewpoint.
o ?onstruct the speech to appeal to the audience=s loic and
emotions.
!. The Persuasive 'ea,er
Time: ' to ( minutes
Objectives: o ?ommunicate your vision and mission to an audience.
o ?onvince your audience to wor# toward achievin your vision
and mission.
Jacqui Grobler, ACS, CL VP-PR, Anglia Communicators
Stor2telling
2veryone loves a ood storyI The projects in this manual are desined to help you develop storytellin s#ills.
1. The +olk Tale
Time: 0-H minutes
Objectives: 1 To tell a fol# tale that is entertainin and enjoyable for a specific ae roup.
1 To use vivid imaery and voice to enhance the tale.
2. 'et`s .et Personal
Time: '-( minutes
Objectives: 1 To learn the elements of a ood story.
1 To create and tell an oriinal story based on a personal e3perience.
3. The &oral o the Stor2
Time: &-' minutes
Objectives: 1 To understand that a story can be entertainin yet display moral values.
1 To create a new story that offers a lesson or moral.
1 To tell the story% usin the s#ills developed in the previous two projects.
4. The Touching Stor2
Time: '-( minutes
Objectives: 1 To understand the techni$ues available to arouse emotion.
1 To become s#illed in arousin emotions while tellin a story.
!. 0ringing Histor2 to 'ie
:.
Time: 0-H minutes
Objectives: 1 To understand the purpose of stories about historical events or people.
1 To use the storytellin s#ills developed in the precedin projects to tell a story about a
historical event or person.
Jacqui Grobler, ACS, CL VP-PR, Anglia Communicators
*nter$retive %ea,ing
1. %ea, ( Stor2
Time: (-!0 minutes
Objectives: o To understand the elements of interpretive readin.
o To learn how to analy4e a narrative and plan for effective
interpretation.
o To learn and apply vocal techni$ues that will aid in the
effectiveness of the readin.
2. *nter$reting Poetr2
Time: '-( minutes
Objectives: o To understand the differences between poetry and prose.
o To reconi4e how poets use imainary% rhythm% meter% cadence
and rhyme to convey the meanins and emotions of their poetry.
o To apply vocal techni$ues that will aid in the effectiveness of the
readin.
3. The &ono,rama
Time: /-0 minutes
Objectives: o To understand the concept and nature of the monodrama.
o To assume the identity of a character and to portray the physical
and emotional aspects of this character to an audience.
4. The Pla2
Time: !9-!/ minutes
Objectives: o To adapt a play for interpretive readin.
o To portray several characters in one readin% identifyin them to
the audience throuh voice chanes and movement.
!. The "ratorical S$eech
Time: !0-!9 minutes
Objectives: o To understand the structure of an effective speech.
o To interpret and present a famous speech.
Jacqui Grobler, ACS, CL VP-PR, Anglia Communicators
*nter$ersonal Communication
1. Conversing with #ase
Time: !0-!& minutes
Objectives: o :dentify techni$ues to use in conversin with straners.
o @econi4e different levels of conversation.
o :nitiate a conversation with a straner.
o 6se open-ended $uestions to solicit information for further
conversation.
2. The Successul 6egotiator
Time: !0-!& minutes
Objectives: o 2mploy win/win neotiatin strateies to achieve your oals.
o 2njoy the benefits of win/win neotiatin.
3. )iusing ;er-al Criticism
Time: !0-!& minutes
Objectives: o @espond non-defensively to verbal criticism.
o 2mploy a five-step method to identify the problem% diffuse the
attac# and arrive at a solution.
4. The Coach
Time: !0-!& minutes
Objectives: o 5etermine reasons for someone=s substandard performance.
o ?oach the person to improved performance.
!. (sserting Yoursel #ectivel2
Time: !0-!& minutes
Objectives: o 2njoy the mental and physical benefits of bein assertive.
o 2mploy the four-step method for addressin a problem and
as#in for help.
o Overcome resistance to your re$uests.
Jacqui Grobler, ACS, CL VP-PR, Anglia Communicators
S$ecial "ccasion S$eeches
1. &astering the Toast
Time: 9-3 minutes
Objectives: o @econi4e the characteristics of a toast.
o 7resent a toast honourin an occasion or person.
2. S$eaking in Praise
Time: /-0 minutes
Objectives: o 7repare a speech praisin or honourin someone% either livin or
dead.
o ,ddress five areas concernin the individual and his/her
accomplishments.
o :nclude anecdotes illustratin points within the speech.
3. The %oast
Time: 3-/ minutes
Objectives: o 7o#e fun at a particular individual in a ood-natured way.
o ,dapt and personali4e humorous material from other sources.
o 5eliver jo#es and humorous stories effectively.
4. Presenting an (war,
Time: 3-& minutes
Objectives: o 7resent an award with dinity and race.
o ,c#nowlede the contributions of the recipient.
!. (cce$ting an (war,
Time: /-0 minutes
Objectives: o ,ccept an award with dinity% race and sincerity.
o ,c#nowlede the presentin orani4ation.
Jacqui Grobler, ACS, CL VP-PR, Anglia Communicators
Humorousl2 S$eaking
1. Warm /$ Your (u,ience
Time: /-0 minutes
Objectives: o 7repare a speech that opens with a humorous story.
o 7ersonali4e the story.
o 5eliver the story smoothly and effectively.
2. 'eave Them With ( Smile
Time: /-0 minutes
Objectives: o 7repare a serious speech that opens and closes with humorous
stories.
o 7repare a closin story that reemphasi4es the speech=s main
point.
o 5eliver the stories smoothly and effectively.
3. &ake Them 'augh
Time: /-0 minutes
Objectives: o 7repare a speech that opens and closes with humorous
stories.
o :nclude jo#es in the speech body to illustrate points or
maintain audience interest.
o 5eliver the jo#es and stories smoothly and effectively.
4. 5ee$ Them 'aughing
Time: /-0 minutes
Objectives: o 7repare a speech that opens with a self-depreciatin jo#e.
o 8trin toether two or three related jo#es in the speech body.
o ?lose the speech with a humorous story.
!. The Humorous S$eech
Time: /-0 minutes
Objectives: o 6se e3aeration to tell a humorous story.
o 2ntertain the audience.
o 2ffectively use body lanuae and voice to enhance the story.
Jacqui Grobler, ACS, CL VP-PR, Anglia Communicators