Dear United Way Volunteer,

You are here today because you have graciously volunteered to represent United Way of
McLean County in your workplace. We value your time and commitment the role you will
play this fall is crucial to the overall success of the 2014 Campaign.

Raising money and awareness for United Way is what our team does and it is my
pleasure to welcome you to our team. As an Employee Campaign Coordinator, we want
you to focus your natural talents and skills on advocating for United Way. With your help, a
successful campaign can create more chances for people; it will better the lives of our
families, our neighbors, our friends.

All of us want to live in a thriving community where everyone can enjoy personal success.
Thats why United Way of McLean County remains dedicated to meeting the communitys
short-term needs while simultaneously developing long-term solutions in education, income
and health that will lead to an environment of sustained success.

This year we want to emphasize what it means to LIVE UNITED. Whether you are a
member of the business or non-profit community, a donor or volunteer, you are the key to
our communitys success.

We hope you learn more about United Way today; and we hope you enjoy your experience
as a United Way Volunteer. Your time and effort are greatly appreciated, and will help
improve thousands of lives in our community. We could not do this without you. Best of luck
in your campaign, and know that we are here to help in any way.

Sincerely,


Ed Quijano
2014 Campaign Chair
United Way of McLean County



ANNUAL CAMPAIGN
OUR VISION
We envision a community in which all
individuals and families achieve their human
potential through academic success,
financial stability and healthy lives.


ABOUT UNITED WAY OF
MCLEAN COUNTY
United Way of McLean County (UWMC) asks and
engages businesses and organizations of all sizes,
employees at those businesses and retired individuals to
pledge dollars toward the annual campaign goal.
In 2013 more than $4 million was raised in McLean
County to create long-lasting impact in our community.
Dollars raised during each years campaign directly
support more than 60 local programs managed by more
than 30 local non-profit organizations. Each of these
programs directly targets proven outcomes that support
the community in education, income, health and/or short-
term community strengthening.





ALLOCATION PROCESS
More than 80 local volunteers evaluate and determine the
programs the annual UWMC campaign supports. Each of
these volunteers sits on a Solutions Team representing
each UWMC focus area: Education, income, health,
community based support services and basic needs.
Funded partners apply for funds based on their ability to
meet pre-determined outcomes in each focus area.
By using outcome-based funding, UWMC provides
donors and investors with transparency and
accountability for their dollars. It also allows funded
partners to work toward a common goal, creating better
opportunities to create positive change.











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1. What is United Way of McLean County?
United Way of McLean County (UWMC) is a local, volunteer run nonproft organization that works to create
positive and lasting changes for our community in the areas of Education, Income, and Health.
2. How does UWMC work to create positive change for our community?
UWMC is an organization that focuses on achieving positive community impact through collaboration,
fundraising, connecting people to necessary resources and volunteerism.
Collaboration: In order to make community-wide changes, UWMC brings multiple
organizations and experts to the table to discuss issues and solutions directly related to their felds.
Fundraising: UWMC acts as a mobilizer of resources in the forms of corporate contributions,
fundraisers and employee/individuals contributions. These funds are then distributed through a rigorous and
competitive allocation process to current and/or pilot community programs focused on the education, income or
health of its clients.
Connecting people to necessary resources: United Way 2-1-1 assists people living
in McLean and Livingston Counties who need help. It is a free and easy to use information and
referral hotline. Also, UWMC uses peoples talents and expertise to solve community issues that
exceed simple fundraising an example is the current collaboration of UWMC, local businesses
and the school districts at the possibility of acquiring community-wide Wi-Fi.
Volunteerism: UWMC is a volunteer-led organization. Over 400 volunteers work in a variety of roles to
govern the organization, raise money or allocate funds. UWMC also realizes the value
volunteerism as a practice among organizations and individuals that is necessary to achieve quality
outcomes in McLean County.
3. How does my donation make a diference?
Think of a donation to United Way of McLean County as an investment in our community. Our team of volunteers
review each and every program application, and then allocate funding based on the greatest community needs to
make sure that your money is making the largest difference possible here in McLean County. Your donation goes
a long way in McLean County - 61 programs, 5 initiatives, & 2-1-1!
4. How are funds allocated to programs and initiatives?
UWMC funds programs that are aligned to community outcomes in the areas of Education, Income, Health,
Basic Needs, and Community Based Support Services. Over 50 volunteers meticulously review funding
applications and make decisions based on a rating system that ranks programs by specifc criteria.
5. What is an outcome?
UWMC defnes outcomes as benefts or changes for a target population. Community experts in each focus area
established UWMCs outcomes in 2010. The outcomes in each area were designed to demonstrate real change.
Before receiving funding each program must apply to one or more outcome(s). There is also an expectation
that each program supplies UWMC with quality indicators that will adequately measure the programs progress
in reaching the specifed community outcome. Outcomes are not only indicators of program success, but also
of areas for improvement. Using outcomes allows UWMC to monitor recipients of donor funding and hold all
partners accountable for success.
Top 10 Questions About
United Way of McLean County
6. How much of my contribution actually goes to people who are in Need?
Because of United Ways volunteer involvement, the greatest part of your dollar possible, over 86%, goes
directly to help people in need in our community. With current operating costs at 14%, contributors to United
Way of McLean County can take pride in the fact that our total administrative costs continue to be much lower
than the national United Way average and far less than many charities.
7. I would like to give, but how can I aford to?
Any amount, regardless of size, is greatly appreciated. Every dollar makes a difference. There is no minimum
pledge. If your employer participates in the United Way campaign, the most convenient way to contribute to your
community is through payroll deduction. It takes each and every one of us to build a brighter future for McLean
County.
8. What if my favorite agency received a cut in UWMCs recent funding
decisions?
For the 2012 2014 funding cycle, it is true that some programs previous funding was cut.
Fortunately, of the previously funded programs that applied for the 2012 2014 funding
cycle, none of them were de-funded completely.
18 programs that had not previously received funding from United Way were added to the
2012 2014 funding cycle.
UWMC also funds programs within agencies, rather than at the agency level. This allows United Way to reach
more people through community impact.
UWMCs funding decisions are made through a methodological and competitive process.
Over 50 volunteers meticulously reviewed funding applications and made decisions based
on a rating system that ranked programs by specifc criteria.
UWMCs 2012-2014 Funding Cycle includes 61 programs and 5 initiatives. None of these are Planned
Parenthood programs. Our designation policy allows donors to designate their dollars to any agency if they are
a 501- c3 and abide by the Anti-Terrorism Laws. Through these designated funds, Planned Parenthood has
received money from UWMC in the past. However, in the past four years the money did not total over $2,000, and
there were no designations to that agency in the 2011 campaign.
9. What is a designation?
Some workplace campaigns allow employees to designate their donation to specifc agencies through payroll
deduction. Donors can designate any amount over $50 to 501-c3 organizations that abide by the Anti-Terrorism
Laws. If the donor does not live in McLean County, they can choose to donate to their local United Way as well.
UWMC also allows donors to donate to a specifc Buildling Block: Education, Income or Health. Do you relate
to a specifc focus area or outcome? The same designation rules apply - $50 or more to a building block of your
choice.
10. What is United Way Worldwide?
United Way Worldwide (UWW), based in Alexandria, Virginia, is the national membership organization for
nearly 1,300 independent local United Way organizations across the country. Each United Way is autonomous,
governed by its own local board of directors. Our United Way is a member of the national organization, and
through this membership we can access national research, advertising, training and many other services
essential to our operation.

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WORKPLACE
CAMPAIGNS
Campaigns are held at small businesses and large corporations in a
variety of industries. They are the backbone of United Ways campaign.
During the organizations internal United Way campaign, CEOs and ECCs
encourage employees to help people in our county by donating to United
Way. They motivate people to give back by educating them about United
Ways community work.
By holding a United Way campaign, your company leads the way in
making McLean County a better place to live. A United Way campaign
benefits your company by:
Providing employees with an easy, convenient way to give,
especially through payroll deduction
Increasing employee morale
Increasing internal communication and common purpose
Enhancing relationships with key community leaders
Enhancing reputation in the community




So what is an ECC?

An Employee Campaign
Coordinator leads their
organizations internal
UW campaign.

Being an ECC is a great
opportunity to develop
leadership and
organizational skills,
interface with
administration and fellow
employees and help
improve your
community.

The vast majority of ECCs
return each year citing
their enjoyment working
with the UW campaign.


WHAT ARE MY RESPONSIBILITIES?
- Work closely with UW staff and
campaign volunteers to run an
effective campaign.
- Recruit volunteers to help you
coordinate the distribution and
collection of campaign materials
and pledges.
- Promote the campaign and ask
people to give.
- Prepare and submit final
pledge forms.



RUNNING A
WORKPLACE CAMPAIGN
CEO support and involvement
VISIBLE support of United Way from your top
management goes a long way. That visibility can consist of
pledging a company gift (if applicable), commitment to
holding employee meetings, take an active role in the
campaign and pledge a person gift or be a Leadership
Giver!

Recruit a capable, committed committee
Include a person from each department on your
committee, if the help is available. The more assistance
you can get internally, the better your campaign will be
along with less stress for you.

Set a goal and track results
Analyze your past performance. Set an ambitious goal that
will challenge your team and organization. Goals can
include total dollars raised, percent participation and/or
number of active Leadership Givers. And dont forget to
advertise your goalpeople WONT GIVE UNLESS YOU
ASK THEM!
Work with UW staff and reps
Utilize our United Way campaign materials and tools.
Secure your resources for the campaign by getting in
touch with your Campaign Ambassador or UW staff. See
the contact info. page to get in touch with someone.







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Have fun!
Your internal campaign should be a
fun and exciting time. Remember,
youre helping people get on the path
to success, and improving the
community! See the campaign activity
ideas page for ways to encourage
fundraising participation and
incorporate employee appreciation in
your campaign. And dont forget to
share pictures on social media!

Thank, recognize and report
Report your results to United Way and
your employees. Post internal signs
thanking everyone. Lastly, ask your
CEO to thank all donors.

THE MORE FUN WE MADE OUR
CAMPAIGN, THE MORE
PARTICIPATION INCREASED.

Conduct a Leadership
Giving program
Leadership Givers are any one person
or any combined household that gives
$500 or more to UWMC. Together,
Leadership Giver dollars account for
more than 41% of employee and
individual contributions$1,805,168.
ASK your employees to consider
giving at this level with a formal
presentation.

Hold meetings for all
employees
Schedule meetings with an interactive
presentation and personalize all
pledge forms. Follow up with your
employees and ask them to return
their pledge card even if they didnt
donate.

T
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CAMPAIGN VOLUNTEER
PROJECTS
Unite Your Team through
Volunteerism
United Way of McLean County believes
volunteers play a critical role in creating change
that can help improve lives and build a strong,
caring community. And we recognize that
volunteerism is one of the foundations of
corporate social responsibility and good
corporate citizenship. Thats why United Way
proudly offers several ready-made volunteer
projects that collaborate with agencies we
support through our fundraising campaign.

We Are Here to Help!
UWMC will handle all project management,
provide team leadership during the project and
send an impact report to your company
afterwards. Our campaign volunteer projects
are designed to be customizable to fit your
companys needs and abilities.








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Pack the Playpen - Basic
Needs & Health

Formula, diapers and other baby
items are essential to a healthy start
on life. Help alleviate some of the
financial strain and donate to UWMC
partners that address this issue. Hold
a drive to Pack the Playpen with as
many baby necessities as you can.
Then have employees sort, count and
deliver the donations to The Baby
Fold, Center for Youth & Family
Solutions and Childrens Home + Aid.

VOLUNTEER PROJECT IDEAS

Fall Into Reading - Education
& Literacy

Encourage reading at a young age and
set a child up for success. Visit
Heartland Head Start and have your
employee volunteers read a fall
themed story, and then break out into
groups to do a related craft. Host a
book drive prior to the project to
leave each child a book to take home.

Healthy Snack Packs - Health
& Education

Providing healthy snacks is essential
to keeping kids focused and ready to
learn, but can be costly. Help local
after-school clubs by holding a
Healthy Snack Drive. At the end of
the drive, gather to decorate paper
bags and assemble the Snack Packs.


V
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HERES WHAT YOUR
UNITED WAY DONATION
WILL DO
For $177 a child will receive tutoring
and/or mentoring that will allow them to
read at grade level.
For $62.50 an uninsured person will have a
consistent, primary medical provider and
access to care for an entire year.
For $79 a student will receive mentoring
and learn the steps to successfully transition
from middle school to high school a
common dropout point.
For $55 a mental health patient will
experience frequent medical visits and
receive help with their medications.
For $1.62 a home-bound person will enjoy
a delivered meal and check-in that will
allow them to stay at their home.
For $25 a low-income family will have their
taxes prepared for free by an IRS-trained
volunteer.












Did you know?
Thank to your
donations, this
year we have
the potential to
help:
1,500 students
receive tutoring
550 people
receive job
training
348 children get
immunizations
3,768 low-income
people receive
medical care





CAMPAIGN ACTIVITY IDEAS: FUNDRAISING CAN BE FUN!


Your United Way campaign can be energizing and bring people together under a common cause. The more you educate people
about United Way and have fun doing it, the more success you are likely to have.
Special event fundraiser should not be the focus of your campaign, but rather the icing on the cake. Emphasize the annual
campaign, LIVE UNITED, the building blocks of a good life, but use special events to enjoy and celebrate your campaign.
Here are some ideas for your activities:
Aerobic-a-thon
Host a yoga, zumba, running, aerobics class (or all)!
Employees get pledges for the length of time participating
or can just pay $5 to participate. Set this up during a lunch
hour or after work.
American Idol Contest
Employees can conduct an Idol contest, based on the hit
show. Employees make a donation to vote for the singing
group of their choice. The duo or group that attracts the
most votes will sing a song of their choice in front of an
audience. Include lip synching for those who dont sing.
Backyard Barbeque
Set a sale price for the BBG. Pre-sell tickets to the event.
The event may be set up as a potluck picnic with
everyone bringing a dish to share. You make include a
volleyball net, Frisbee, music etc.
Bake Sale
Have employees donate baked items (homemade or store
bought) and sell them at a United Way rally.
Bags Tournament
Set an entry price for a bags (or washers) tournament!
This could take place also at a BBQ or even inside of the
office during a day. Set the tournament up bracket style,
and see who comes out on top.
Balloon-o-grams
Employees have messages tied to helium balloons
delivered to designate co-workers. Charge $1 per balloon.
Best Putter Contest
Construct two putting courses. Employees rent a bucket of
balls for $1 to see if they can get the most holes in one.
Two winners are determined each day.
Book/Video Sale
Employees donate their old books, DVDs and CDs for an
employee book sale.
Boss Cooks for You
Have a special breakfast at which top managers cook for
contributors.
Building for the Future
Employees can incorporate Legos as a part of the special
event. Employees who donate receive Legos to build
structures, have competitions, or just simply collect the
most! As part of an office wide fundraiser, Legos can be
purchased and added to one overall tower which can be
built up to a goal height with various incentives at
increased levels.
Boogie for Dollars
Throw a dance or even a dance-a-thon. Charge
admissions, entry fees, or have entrants get pledges for
time danced or number of dances.
Buy a Boa
Purchase brightly colored feather boas for employees to
buy. The purchaser chooses a person to wear the boa for
the day. In order to get rid of the boa, the wearer must pay
to pick another employee to wear the boa.


CAMPAIGN ACTIVITY IDEAS: FUNDRAISING CAN BE FUN!


Candy Messages
As a part of campaign, print messages on colored paper
with campaign updates, words of encouragement, United
Way statistic/words of thanks. Attach pieces of candy,
mints, packs of gum etc. and leave on employees desks.
Casual Day
Sell casual day badges, allowing employees who
purchase them to dress casually.
CEO Car Wash
Employees donate $5 to have their car washed by their
boss; United Way staff can also volunteer their time.
Charge for extra services such as cleaning inside or
polishing. Charge for photos of the employees and the
boss washing their cars.
Chair Race
Set up a relay course for employees or executives to go
through sitting in chairs or riding tricycles. Use a
stopwatch to time contestants. Observers wager $1 on
their favorite contestants.
Chili Cook-Off
Employees sign up to bring homemade chili for lunch at
the office; for those who would like to help, but are not
master chefs, napkins, utensils and bowls also are
needed. Bowls of chili are sold for a set price. Hand out
blue ribbon prizes to the winners.
Collection Drives
Raising money is important, but you can energize your
employees by giving them an opportunity to collect
needed items. Options: food, clothing, pet food products
etc. We can help you think of more!



Comedy Hour
Ask a local comedian or improve group to donate their
services during the lunch hour. Have employees buy
tickets to attend.
Cookbook
Collect and group recipes and helpful household hints into
a customized cookbook. Employees or community kids
create illustrations for the book. Print and bind the book at
a local business.
Dress up the Boss
Boss wears a costume voted on by all employees if the
campaign goal is reached. Examples: tutu, animal,
costume, devil costume etc.
Duct Tape the Boss
Sell one-yard lengths of duct tape during the lunch hour
and tape the boss to a wall. Have the boss stand on a
chair and after there is enough tape holding him/her, pull
the chair out. Sell photos of employees standing next to
the boss for additional funds.
Dunk Tank
Arrange for a dunk tank to be set up on site. Arrange for
volunteers to take shifts in the tank and post a schedule of
their assigned times. Have employees pay $1 per ball to
sink their co-workers.
Employee Car Wash
Develop a team of car washers on the day of the event.
Set up a wash site in the parking lot. Wash tickets may be
purchased in advance or washers may recruit cars on
wash days.





CAMPAIGN ACTIVITY IDEAS: FUNDRAISING CAN BE FUN!


Executive Prison
Transform an office into a jail cell. Arrest managers and
executives and allow them to make phone calls to their
staff members to bail them out. All bail proceeds go to
United Way.
Experiences Auction
Executives create packages of experience that employees
can bid on at an auction. Experiences could include
fishing trips, dinners or movie tickers. Employees can also
auction their special services: cooking a dish, singing at a
wedding/party/special event, lawn mowing, baby-sitting
etc.
Harvest Festival
Employees bring items from their home gardens (plants,
vegetables, fruits, vegetables) to be purchases by
employees with proceeds going to United Way.
Halloween Pumpkin Carving Contest
Hold a pumpkin carving contest where employees enter
carved pumpkins individually or by group. Charge $5 to
enter and $1 to cast a vote for best pumpkin. Various
prizes can be awarded such as best traditional pumpkin,
most creative, best effort.
Hawaiian Luau
Have a mini-luau. Serve ham, pineapple upside-down
cake and other Hawaiian fare. Give prizes to employees
wearing the most outrageous Hawaiian attire.
Health and Giving Events
Each department in your organization hosts a special
event to raise money and improve health simultaneously.
Yoga classes, brown bag lunch workshops, stress
reduction classes, etc.



Indoor Mini-Golf
Each department designs a creative hole using only
materials already in their department: wastebaskets, letter
trays, machine parts, etc. The employee committee
rounds up some clubs and staffs the course during the
lunch hour. Employees play the course as often as they
would like for a small fee.
International Food Day
Employees team together to create tasty treats from
around the world, decorating booths and dressing in
costume. A panel of judges awards prizes.
Karaoke Party
Participants pay $2 to enter and are given a list of songs
and a pledge form in advance. Participants ask
employees to support them by pledging an amount of
money.
Lunch Box Auction
Employees supply lunches to be auctioned off, and prizes
can be given for the most creative or elegant lunches.
LIVE UNITED Heroes
Promote the United Way campaign by using the concept
of being a hero in your community by giving, advocating
and volunteering.
Lotto in the Office
Purchase 10-20 lotto tickets and stick them to a seasonal
item (fall wreath, Christmas tree etc.) Raffle the item off to
see who wins and who becomes the big winner!
Mini Mini Golf
Set up a mini mini golf course on a table top. Use a
slanted tooth brush or a miniature hammer as a club and
a ping pong ball as a golf ball. Create unique holes with
common office items.


CAMPAIGN ACTIVITY IDEAS: FUNDRAISING CAN BE FUN!


Monster in the Office
Purchase an inexpensive, inflatable monster from a
party store and stick it in your CEOs office. Have her pay
to ship the monster out of her office and into another
employees cubicle. After that, each employee must pay a
fee to get rid of the office. This also works great with pink
lawn flamingos!
Nacho Party
Plan an afternoon to sell nachos or popcorn to interested
employees. Proceeds go to United Way.
Nintendo Contest
Set up three or four video machines in a small conference
room. Employees pay to play and try to beat the previous
players scores. This can take place over several days
with many repeat players.
Photo Contest
Employees bring in a favorite baby picture or pet picture
labeled with their name on the back. Pictures are
numbered and posted on a bulletin board. Employees put
change in jars to vote for their favorite picture. Also, works
greats with old high school pictures!
Peanuts, Get your Peanuts!
Decorate a push cart with a sports theme. Stock the cart
with individual bags of peanuts, chips, hot dogs, soda and
necessary condiments. Visit cubicles and sell items.
Pinterest in the Office
Take a break from Pintrest via the internet, and start an
entire bulletin board devoted to being your real-life
Pinterest board! Employees can give $5 to pin something
on the community board, and then $3 to re-pin (by making
a copy for him or her). Include recipes, quotes, fashion,
trends, humor and more!


Raffle
Ask employees to contribute something special for a raffle
prize: pies, lunch, car wash, tickets etc. Employees who
turn in pledge forms early receive raffle tickets.
Employees can also purchase raffle tickets.
Report Cards
Partner with students at local schools who make pledges
at the beginning of the semester to get $25.00 per A and
$10.00 per B. This benefits both the students and the
community at large! For added incentive, students who
achieve their goals can receive prizes.
Scavenger Hunts
Employees participate in a scavenger hunt that requires
them to find unusual items from around the neighborhood
or office buildings as well. You can plant items with
selected employees for others to discover. Teams of four
pay an entrance fee, and have an hour to collect as many
points as possible.
Silent Auction
Gather items and create bid sheets, being certain to
provide a minimum bid for each item. Host the silent
auction throughout your entire campaign!
United Way Trivia
Ask trivia questions about United Way at campaign
meetings. Give away prizes for correct answers.
Encourage staff to visit uwaymc.org to do research.
White Elephant Sale
Employees donate white elephant gifts that others can
buy at affordable prices.

ECC RESOURCES
We are here to help you! Contact us for any of your
campaign needs, or any questions you have about
UWMC at (309) 828-7383.

UWMC staff:
DAVID TAYLOR
President/CEO
dtaylor@uwaymc.org
NOEL LUCERO
Campaign/Volunteer Manager
nlucero@uwaymc.org
BRENNAN WIELGOPOLAN
Marketing and Communication Manager
bwielgopolan@uwaymc.org

www.uwaymc.org
The UWMC website provides a list of our Partner
Programs, information about our focus areas and
outcomes and upcoming events.







[Date]





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McLean