NEWS

94.3 MY FM launches multi-city campaign to save childs life

EVENTFAQS Bureau
Wed 21 December 2011
Corporate Social Responsibility (CSR) has taken an important place in a company's portfolio over the last few years. Giving back to society is
now an established practice, with new causes being taken up by companies every year. In keeping with this perspective, 94.3 MY FM has
initiated a unique CSR initiative, Ek Rupya Abhiyaan', across nine key stations. The purpose of this initiative is to persuade listeners to
donate one rupee for the surgery of an ailing child in need of immediate medical attention. The money collected from the campaign, taking
place over 26 days and culminating on Dec. 25, will be given to the hospital for the child's treatment. RJs will keep the listeners updated on
the progress of the surgery and successful completion of the CSR initiative.

Speaking at the launch of the campaign, Harrish M. Bhatia, CEO, 94.3 MY FM said: "It is heart-wrenching to see a child suffering from an
illness without any proper medical help due to lack of funds. We feel lucky to have created such a campaign wherein we can make a
difference in someone's life. It is about doing good for the society and returning to the love that it has been bestowing on us for so many
years."

The on-air promotions were supported by on-ground initiatives for the collection of the funds from Dec. 8 to 18. 94.3 MY FM is gathering
money by placing collection boxes at various locations such as schools, colleges, malls, cinemas, hospitals, partner outlets and retail
establishments in all nine cities, wherein the listeners could contribute by donating one rupee each, which would then be accumulated and
given to the hospital for the child's surgery.

As has been famously said, charity begins at home, and so, the MY FM workforce laid the foundation of the activity by putting in their
contribution for the cause. Several renowned personalities from the entertainment domain also came on board and lent their voice for this
initiative, asking listeners to make a contribution. They, in turn, also did their part by making the donation themselves.

On Dec. 18, a music concert was organized by MY FM to induce listeners to participate in the noble cause and lend a helping hand for the
child's treatment. The show witnessed people from all walks of life singing and praying for the little one's wellbeing. Well-known bands from
the respective cities also participated in the show.

Commenting on the campaign, Bhatia concluded: "Over the years, CSR campaigns from MY FM have created zeal amongst the listeners
and we hope that this campaign will surpass the success of all other campaigns. Ek Rupya Abhiyaan is a step towards a good cause, a great
way to enter the New Year with lot of celebrations and living our philosophy of Jiyo Dil Se by bringing happiness all around."
..
VIEW OTHER COMPANY BRIEFS
94.3 MY FM plays secret Santa, spreads Happiness all
over
Section: Radio Briefs Category: Media



Media News
New Delhi, December 16, 2010

Onset of the winter season is tantamount to uncountable reasons to rejoice and celebrate. Taking this forward 94.3 MY FM initiates their
yearend CSR activity, "MY FM KOSHISH Dil Se" to bring forth the very essence of "Christmas" by spreading love and happiness to the
underprivileged. The radio station has taken up the responsibility to collect warm clothes for the needy in alliance with reputed local NGOs all
across MY FM markets, MY SANTA - the representative of the radio station shall distribute these gifts and warm clothes to the less fortunate.

This Christmas, listeners at 94.3 MY FM get an incredible opportunity to bring a smile on the faces of the
deprived and be their Secret Santa through "MY FM KOSHISH Dil Se" - an International NAB Award
winning initiative of MY FM. This large scale activity will culminate on December 25th, 2010.

Listeners who want to be a part of this blissful activity have to SMS MY Koshish on 54567 and
MY FM volunteers will collect donations from their places after
receiving the same. Radio Jockeys dressed as Santa in OB VANS will
also go around the city to collect clothes or woolens from the people
who send the SMS's. The activity also encompasses canter collection
wherein the MY FM canter would cover high traffic points in each city and further aid the

collections.

94.3 MY FM has adopted a holistic approach to the whole activity ensuring the convenience of
people so that more and more people come forth and help make this drive a huge success. Thus,
as an added assistance for the listeners, drop boxes adorned as the Red Sack of Santa will be
placed at various catchment areas like malls, societies and corporate houses including MY FM
offices. Leaving no stone unturned, to add maximum contentment in the lives of MY FM.

listeners, MY Happiness Tree will also be placed in these catchment areas, on which listeners
can hang message cards and gifts with details and warm wishes for their loved ones. These will
be duly delivered by MY FM.

Dispensing the joy of Christmas, Mr. Harrish M. Bhatia, CEO, 94.3 MY FM said, "By
reinitiating MY FM KOSHISH Dil Se, this Christmas; MY FM aims to step into the New Year
spreading love and happiness all over. Through this initiative we aspire to further enhance our
existing connect with our listeners and portray that MY FM is not only about music and
entertainment but is also a major CSR motivated union. With this drive, we give an opportunity
to our listeners to do their part for the society and feel the joy of spreading the Christmas spirit.
MY FM assures the reach of the collections to the rightful and deserving people."

The face and voice of the activity will be Santa who along with MY FM will urge all its listeners
to come forward and extend a helping hand to the underprivileged people in the society and keep
the real meaning of Christmas intact and make it a warm and special occasion for them.

So let's join hands and make it a MERRY CHRISTMAS indeed!!!
..

94.3 MY FM stubs the big Cigarette on World Anti Tobacco Day Rounds up on
smokers in 17 cities

MUMBAI: On the occasion of the World Anti-Tobacco Day on May 31st, 94.3 MY FM
stubbed the big cigarette, and spread awareness about the ill effects of tobacco through
various interesting activities including the pitching of a huge ash tray. The anti smoking
campaign was run in all 17 MY FM cities - Jaipur, Jodhpur, Chandigarh, Bhopal,
Jalandhar, Ahmedabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur,
Nagpur, Raipur, Kota and Jabalpur.
Apart from sparklers MY FM coordinated interesting on-ground activities that engaged a
large number of people. MY FM stations organised public awareness campaigns with an
innovative local flavour. Some of the stations had a huge stubbed cigarette installed at a
central place in the city and smokers were asked to read out bad effects of smoking,
which were aired on 94.3 MY FM. The stubbed cigarette was used as an inspirational icon
to motivate smokers to stub their habit. The Bilaspur and Ahmedabad stations aired live,
specialist doctors' advice on the harmful effects of smoking and tobacco chewing on the
consumer's health.
At Indore and Chandigarh an impressive rally went through important areas and caught
smokers and tobacco chewers to tell them about the harmful effects of tobacco. At
Chandigarh a health check up camp had a huge response which was organised with the
help of a local hospital. Whereas at Jaipur a huge ash tray was placed at a main
thoroughfare of the city and the smokers were motivated to stub their cigarettes in the
bowl. Books from Cancer patients donated by NGO's were given to smokers who read
from them on air. Print and on-air campaigns invited people to join the rallies.
Speaking about the campaign, Mr Harrish M. Bhatia, COO - Synergy Media Entertainment
Ltd. said "94.3 MY FM has taken up many social causes as a part of our CSR initiative.
Radio is a mass medium and can be intelligently used to convey important messages to
society. Tobacco consumption is becoming a major cause of concern especially in the
smaller towns where many more people now have access. Through this initiative we are
using this medium in these cities to spread maximum awareness."
..