Company- Tom Thumb

Partnering Company-Promise House (30year anniversary)

Introduction- Promise House has been helping homeless teens since 1984.

Purpose- get homeless kids off the street, allow them to have a 2nd chance

Budget-? . Advertising on radio stations, and a banner in front of the store, website, tv
advertisement

Background- estimated around 1.6 million children of ages 12 -17 experience homelessness in a
given year. Every year in Dallas County, nearly 6,000 teens in Dallas County will run away from
home. Roughly 1,000 teens will sleep on the streets at any given night.

Notes:
3 months the DFW district of Tom Thumb donates one percent of total profits to promise house
with 100% going new housing/ renovations

Events:
There will be three events every first Saturday of every month and a live radio dj will be there
for publicity. It will give free hot dogs and hamburgers to anyone who comes and it will help
raise awareness of homeless teens in Dallas County.

Background- Promise House has been open since 1984.














New material in which some might be redundant (notes from discussions).

Title: Good Neighbor 4 the Promise? (someone mentioned one that was good so just
put it here)
Graphic: Brian
Introduction: Zaid
Background: Zaid/Herb. Purpose and need for fundraiser and promise house.
Promise House
Tom Thumb
Proposal: Elizabeth
Staffing: Edna
Budget: Brian
Food
Caterer
advertising
DJ
Live Radio coverage
Billboards/Banners
Insurance


Authorization: Group
Event:
1
st
and 2
nd
Saturday of the months May-July at specified locations for specified dates.
Bouncy castles
Paid slots
Games
One formal event that Tom Thumb throws using its contacts as a company through
doing business in Dallas. Tickets will be sold and the proceeds will benefit the
fundraiser.




Group 7
Elizabeth Salazar
Herbert Kang
Edna Odonkor
Brian Dowdy













Introduction

Runaway and homeless youth has become a severe issue. Youth escape from their homes and
runaway because of family and economic problems in the household. According to the National
Conference of State Legislatures (NCSL):

At any given night, there are approximately 1.3 million homeless youth living on
the street (NCSL, 2013).
Around 5,000 runaway, or unaccompanied, youth die every year because of
illness, assault, or suicide (NCSL, 2013).
46 percent of unaccompanied youth are physically abused, 38 percent are
emotionally abused, and 17 percent are being forced into sexual activity (NCSL,
2013).

Because of the high level of unaccompanied youth and the high risks they face, many states
have introduced and enacted legislations to help prevent it since 2006. In addition, these states
have developed programs to try to aid this issue. The NCSL listed these several states;
however, Texas was not one of them. With the help of Tom Thumb, we can help raise money
and awareness for Promise House, a shelter that provides care for thousands of teens each
year, and reduce the amount of unaccompanied teens in the Dallas area.

Promise House: Promising Youth. Promising Future.

Out of the many homeless shelters in the Dallas area, Promise House is one of the finest. With
the focus of homeless youth, Promise House's vision is that ''every youth has a safe and
nurturing place to call home.'' Since its opening in 1984, Promise House has helped over 70,000
youths in the North Texas area. Moreover, they provide care to 3,000 teens and their families
every year (Promise House, n.d.). Besides taking care of homeless and runaway youth,
Promise Houses core purpose is to steer youth away from high risk towards safety through
methods such as:
Education
Interventions
Counseling Services
Housing
This year marks Promise Houses 30 year anniversary, and because of that, we want to expand
its building and facilities by raising $500,000 over the course three months. In addition, we want
to have the Dallas Chamber of Commerce match the money that we raise from these events.

Background
Promise house is a very well organization who helps teenagers across the Dallas/Ft.Worth area,
by providing them with shelter. Promise House welcomes all eligible clients and it does not
matter on race, color, national origin, sexual orientation, gender, religion or political belief. They
have served over 70,000 children, teens and families in the North Texas area. The Metro Dallas
Homeless Alliance conducted an annual homeless count in 2013 and stated that Homeless
teens are on the rise totaling 241 on one night in January of this year. 69% of young adults/
teens are homeless while 685 of them are females.





Proposal
What Are We Proposing?
Being that it is the 30
th
anniversary of Promise House, we as the Good Neighbor Program within
Tom Thumb plan to partner with Promise House. Through this partnership we plan to raise
funds for a new facility and all the needed amenities that would extend Promise House further.
A new Promise House facility would be a life time investment for the city of Dallas and benefit
homeless youth. Not only would our efforts help raise awareness within Dallas communities, but
would also help reduce the amount of homeless youth.

How will a New Facility help?
A new facility would allow Promise House to extend their programs on a larger scale within
Dallas. By making their programs bigger Promise House will be able to take more homeless
youth in and help them better their lives by keeping them off the streets.

Why is Money needed?
For this project, we as Tom Thumb have agreed to pay for the construction of the building,
however money for the amenities within the facility are still needed. Therefore all proceeds from
the festivals and the formal event will all go toward the new Promise House facilitys amenities
listed below.

Needed Amenities:
Furniture
Supplies
Technology

Our Plan For Good Neighbor 4 the Promise
Our plan is to raise funds by hosting multiple festivals and one formal event hosting Tom
Thumbs business contacts as Good Neighbor 4 the Promise. All proceeds from the festivals
and the formal event will go towards Promise House and the construction of a new facility. The
festivals are planned to occur during the summer of 2014 and the formal event is planned to
occur August of 2014.

Festivals
The Good Neighbor 4 the Promise Festivals will be an event held every 1
st
and 3
rd
Saturday
during the summer months May through July of 2014. We are planning various events such as
the ones listed below to draw in the community to the festivals. The festivals will be held at
specified store locations where there will security to monitor and keep the festivals safe.

The events held within the festival will be:
Various Game Booths
Bounce Houses
Live Radio Entertainment
Food Booths
Paid Booths

At the food booths, people from the community will have to pay for food and beverages that are
offered at reasonable prices. For the game booths and bounce houses people will be able to
buy tickets that are redeemable for use of the games and bounce houses throughout the
festival. Companies that pay to have booths will inform the community on their programs that
also contribute to homeless youth in Dallas as well as host various raffles or games of their
choosing. At all event locations there will be donation jars where people are given the
opportunity to donate any amount of their choosing.

Formal Event
For the formal event, we are planning to hold a dinner for Tom Thumbs business contacts. This
dinner will be another way to get other companies to join our cause. The purpose of this
banquet dinner is to not only join our cause, but to also raise more awareness of youth
homelessness within our business contacts and invoke them to contribute more. We plan to
have a Promise House Representative to speak more on their purpose at the dinner.

In order to attend this dinner, tickets will be sold and all proceeds will go toward a bank account
for Promise House. Promise house will then be able to use those funds for anything the new
facility might need after it is open.

Staffing
Considering that there will be six events held on the parking lots of some specified Tom Thumb
locations, staffing is important for these occasions. At each event, at least one member from the
board will; be present to ensure the fundraisers go on smoothly.
Food Outlets
Tom Thumb usually has Deli shops within their store. Since they are certified to serve food, the
employees will be given the right to serve food to participants for the awareness program. This
group of individuals serving food will solely be on the volunteer basis. There will be other
volunteers presents to ensure that the needs of the guests attending the awareness program
are met; in terms of explaining to them what the program is about and what these guests can do
to donate or help in whichever way possible.
The Volunteer Center of North Texas were also contacted and will be available to help. The
volunteers from VCNT will be two group of 15 members each. The first group will help with the
setting up of the event in terms of putting up the bouncing castles for the kids attending and
other activities adult guest can participate in. The other group will be the clean up crew, after
each fundraising event will clean the parking lots and put everything in order.
Security
Due to the large amount of individuals expected to attend the festivals to raise awareness. it is
important that security is provided for the safety of our guest. the security agency that will be
used is Valor Security. Valor is known for having the best security system for shopping centers,
hospitality businesses, as well as providing security for mixed business properties. A minimum
of two or a maximum of four security guards will be available to ensure the safety of our guests.
Through negotiated rates, the guards will be paid $20 per hour. Extra security cameras will be
attached to the canopies to ensure the safety of our guests as well as our employees.
Formal Event
The formal event that marks the end of the awareness program is going to be in the form of a
banquet for all the parties involved in raising the awareness of the homeless teens. The event is
going to be held at the second saturday of september and will be catered for by the Two Sister
Catering. The staff for the banquets will be provided by S&A Staffing. the wage rate per server
is $12 and a total of 15 servers are going to be hired. Hours for the banquet are yet to be
determined.











Reference

http://thescoopblog.dallasnews.com/2013/11/youth-advocates-gather-for-annual-event-to-
discuss-teen-homelessness-in-dallas-area.html/

Homeless and Runaway Youth. (2013, October 1). Homeless and Runaway Youth. Retrieved
April 20, 2014, from http://www.ncsl.org/research/human-services/homeless-and-runaway-
youth.aspx

About Us. (n.d.). Promise House. Retrieved April 20, 2014, from http://promisehouse.org/about-
us/

NRS Statistics on Runaways - Third Party Statistics | National Runaway Safeline. (2014). Retrieved
April 19, from http://www.1800runaway.org/learn/research/third_party/


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