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Shruti Shrivastav M: +91 9871201556 E: shruti_shrivastav2013@pgp.isb.


Senior Project Manager, eTechies.in July 2013 - Present
VC funded B2C Technology Services Company, providing extended warranty, repair & support for computing devices
Product and Brand Management
Setup Business Unit for New Service: Extended Warranty
o Led exclusive partnership with Flipkart
o Managed E2E operations (logistics & insurance); handled billing & customer claims on devices
o Responsible for technology integration between platforms
o Handled product pricing, designed monthly discount offers & performed break-even analysis
Reduced device turnaround time from 17 days to 12 days by assessing and redesigning E2E value chain
Improved Brand Image through Online Reputation Management
Business Development
Successfully added 90% of the targeted product portfolio of computing devices
Established relationships with OEMs, Large Format Retailers & Distributors
o Prepared proposals for business promotion; designed margin structure & new engagement models
o Worked with MicroMax, Zen Mobiles, Spice Hotspot, Jumbo Electronics, Redington, Savex & Ingram Micro
Helped in designing the advertising campaigns for both online and offline marketing
o Helped increase the sales by 30% over a period of three months
o Performed market surveys to improve product design, obtain feedback & offer competitive discounts
Analyst, Indian Angel Network (IAN) March 2010 - Feb 2012
IAN is Asias largest Angel Investor Group, consisting of more than 200 Individuals & Member Institutions
Led a team of 3 to carry out deal sourcing, screening & vetting
o Successful seed funding of 2 ventures: Stayzilla.com & Gamiana Entertainment
Improved the quality and quantity of new incoming ventures
o Partnered with B-Schools such as ISB and organizations such as TiE, VCCircle & NENonline
Conceptualized and organized workshops and events to enhance brand image
o Successfully managed Wagon R Think Big Challenge 2 event in association with Times of India, telecasted
on CNBC TV 18, which added incubatee companies to IANs portfolio
Analytical Skills
Analyzed over 5000 B-plans & assisted investors in investment opportunities by performing research and analysis
on aspects of competition, revenue model & scalability
Developed a research paper for NASSCOM Product Conclave 2010 on The Changes over a decade in Cost
dynamics for Startups, reporting cost benefit of 65% to SMEs
Manager, Strategy & Initiatives, Rotopower Group July 2006 - January 2010
A diversified family owned enterprise in Turnkey Electrification, Asset Renting & Facilities Management.
Rotopowers Facilities Management arm, Rotopower Projects Pvt. Ltd., was acquired by Tenon Group in 2010.
Business Development & Customer Relationship
Successfully led the company to an acquisition
o Developed change strategies, managed employee expectations pre & post-acquisition
Strengthened brands position by embracing the Go Green ideology
o Increased profits by 15% for MNCs such as Aviva & Steria by implementing Green Housekeeping Techniques
o Increased service offerings by 50% by introducing services like Energy Audits, Rainwater Harvesting
People Management Skills
Solved issue of employee poaching while adding a revenue stream
o Increased the number of competent employees from 600 to 1000 in just 2 years by establishing a for-profit
training school for skills enhancement of electricians, supervisors & engineers
Handled customer relationship management & coached site supervisors & project engineers on soft skills

Indian School of Business, India April 2012 June 2013
Kellogg School of Management, Northwestern University, IL, USA (Intl. Exchange)
Post Graduate Program in Management (Marketing and Strategy & Leadership)
Lead Coordinator, Sustainability Club (Special Interest Group)
University of Delhi, Delhi College of Arts & Commerce July 2003 - May 2006
Bachelors of Arts (Honors) Economics
Student Body President

Awarded: All-Rounder (2002-03), Head Girl (2002-03), Vice Head Girl (2001-02) at the School Level
Trained in classical music and Kathak & BharataNatyam. Also enjoy designing interiors, apparels and jewelry