Limba engleza

Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question.
_A___ 1. Complete the following statements by choosing the right alternative a, b or c:
1. Im looking forward to.news from you.
a. receiving
b. receive
c. get
_C___ 2. Mr. rown! t"e marketing manager "as informed me t"at t"ere will be a.
in "is de#artment
ne$t mont".
a. s#are room
b. o##ortunity
c. vacancy
_C___ %. &om "as.t"e 'ic"mond (econdary (c"ool in 2))*.
a. been
b. attended
c. graduated
____ +. ,lease! find my C-
a. attac"ed
b. enclosed
c. sent
____ *. .ont you t"ink t"at t"is "andwriting is./
a. clear
b. illegible
c. eligible
_C___ 0. I would like t"e ..to work for suc" a big com#any as yours.
a. occasion
b. vacancy
c. o##ortunity
____ 1. My #resent em#loyer.."is business.
a. lets
b. is closing down
c. leaves
__C__ 2. (ome t"ink t"at if t"ey write on #ur#le #a#er t"eir a##lication will
a. be funny
b. be acce#ted
c. stand out
_C___ 3. A #roducts market value re#resents t"e.at w"ic" t"at #roduct would be
sold if offered #ublicly.
a. value
b. ca#ital
c. #rice
____ 1). 2 is a s"ort from usiness to usiness and is used t"ose as#ects
of e4commerce t"at involve t"e e$c"ange of goods and services between com#anies over
t"e Internet
a. to define
b. to designate
c. to determine
____ 11. &"e direct marketing is a..of marketing t"at attem#ts to send t"e
messages directly to
consumers using 5addressable6 media suc" as mail and e4mail
a. way
b. form
c. means
__C__ 12. C2C consumer to consumer is t"e oldest form of facilitating #eo#le to
deal directly to eac"
ot"er
a. commerce
b. trade
c. e4business
__C__ 1%. &"e market researc" re#resents t"e study of w"at #eo#le buy and w"y and it is
usually .by a
com#any before it develo#s a new #roduct.
a. driven
b. offered
c. conducted
_A___ 1+. .of a new #roduct! means t"at it can first be #roduced only in t"e country
w"ere it was
develo#ed! t"en as it becomes standardi7ed and more familiar! can be #roduced in ot"er
countries
and e$#orted back to w"ere it started.
a. &"e Marketing strategy
b. &"e Marketing
c. &"e life cycle
__C__ 1*. A market leader is t"e com#any t"at .t"e largest 8uantity of a #articular
#roduct and t"us
emerges as a leader
a. advertises
b. #romotes
c. sells
_A___ 10. &"e aim of marketing is to make selling
a. nicer
b. su#erfluous
c. mare e$#ensive
_A___ 11. 2C! business4to4consumer electronic commerce is a form of electronic
commerce in w"ic"
#roducts and are sold from a firm to a consumer w"o t"is way doesnt "ave to buy
from a
traditional s"o#.
a. goods
b. t"ings
c. services
____ 12. Marketing is a social and managerial .by w"ic" individuals and grou#s
obtain w"at t"ey need
and want t"roug" creating and e$c"anging #roducts and value ot"ers.
a. fact
b. #rocess
c. #"enomenon
_C___ 13.
A marketing strategist s"ould decide if #roducts in t"e sector are #rimarily sold on
5logic6
on 5emotion6.
a. eit"eror
b. neit"ernor
c. rat"er t"an
____ 2).
&"e marketing strategies t"at were successful in some cases s"ouldnt be taken as
a. codes
b. guidelines
c. rules
____ 21.
In 133* 9ein7over "alf of its marketing budget into direct marketing and t"en move
it back
to advertising
a. #ut
b. #laced
c. sold
____ 22.
A very im#ortant marketing decision is .resources between t"e e$isting customers
and t"e
new ones.
a. to give
b. to s"are
c. to allocate
_C___ 2%.
If you are :ust..a business you obviously dont "ave any e$isting customers.
a. beginning
b. ending
c. starting u#
____ 2+.
It seems t"at some com#anies "ave "ig" levels of
a. abandonment
b. defection
c. leaving
__C__ 2*.
Com#anies t"at sell credit know t"at t"ey must strikebetween kee#ing t"e old
customers and
attracting new ones.
a. a #roblem
b. a crisis
c. a balance
____ 20.
A well known marketing strategy is to create a ..sc"eme for t"e loyal customers.
a. #rofitable
b. beneficial
c. reward
__A__ 21. is a strategy meaning t"at a com#any uses commercial #artners to
attract new customers
a. &"e marketing mi$
b. &argeting
c. &"e affinity marketing
__C__ 22. ;ne of t"e most im#ortant decisions a marketing strategist s"ould take is
w"et"er or not to
useto stimulate #urc"ase
a. rewards
b. gifts
c. incentives
_C___ 23. 1. After yout"is faculty will you attend an MA course/
a. will graduate
b. will finis"
c. graduate
____ %). y t"e time you finis" t"e #ro:ect I be back at t"e office.
a. would be
b. will be
c. Am
_A___ %1. &"ey wont make any forecasts before t"eyall t"e information t"ey
need.
a. receive
b. will receive
c. wont receive
__C__ %2. I will send you a message as soon as I..t"e novel.
a. will finis" reading
b. s"all finis" reading
c. finis" reading
____ %%. <ill you kee# on learning until yout"e lesson/
a. will "ave understood
b. understand
c. are going to understand
__C__ %+. ,lease! sto# t"e car before you.my "ouse
a. would reac"
b. will reac"
c. reac"
_A___ %*. <"en I .. sure about t"e result! I will let everybody know it.
a. am
b. s"all be
c. am going to be
____ %0. .......w"at may! if you are decided to become a manager! you=ll do it in t"e end.
a. came
b. come
c. will come
____ %1. ........w"at you want! I strongly believe t"at our 9' manager knows "ow to deal
wit" #eo#le.
a. do
b. say
c. make
_C___ %2. ....... to say t"at a good manager s"ould "ave more t"an tec"nical skills.
a. it=s wort"
b. it=s enoug"
c. suffice it
__A__ %3. 9eaven.......for you to leave t"e country>
a. forbid
b. forbade
c. s"all forbid
__C__ +). ...........t"at a good manager s"ould "ave only tec"nical skills.
a. don=t be it
b. s"an=t be it
c. not be it
_C___ +1. (omebody.........t"e board on w"at=s "a##ening "ere.
a. informs
b. will inform
c. inform
____ +2. ?ou........my advice@ leave t"ose files for tomorrow>
a. may take
b. take
c. "ave taken
__C__ +%. 9urry u#> ?ou......t"e re#orts A(A,.
a. could send
b. sent
c. send
__A__ ++. &"e boss re8uired t"at everybody.......t"e meeting on Monday.
a. attend
b. will attend
c. would attend
_C___ +*. &"e marketing manager "as ordered t"at t"e new strategies.....by tomorrow at
noon.
a. will be ready
b. are ready
c. be ready
____ +0. &"e c"airman suggested t"at all em#loyees ........ "im w"at t"ey don=t
understand
a. can ask
b. ask
c. "ave to ask
_C___ +1. &"e bank owner ordered t"at t"e wages ........... "is stuff.
a. will motivate
b. must motivate
c. motivate
____ +2. &"e oard recommended t"at t"e #ro:ects .......... "anded in two weeks= time.
a. are
b. be
c. will be
__A__ +3. &"e manager suggested t"at #rices .......... ke#t low so as to attract new
customers.
a. be
b. would be
c. could be
_C___ *). &"e e$ecutives ............ t"at t"e com#any=s #olicy be well known by t"e #ublic.
a. "ave desired
b. would desire
c. desire
__C__ *1. . .."ave found t"at nearly all im#ortant decisions are made in t"e
subconscious.
a. &"e scientists
b. &"e engineers
c. &"e #syc"oanalysts
__C__ *2. &"e direct marketings .on entertainment is clear@ t"ere is no room for it in
direct
communications.
a. o#inion
b. 8uestion
c. stance
_C___ *%. 6&"e rig"t4brain6 dominated advertisers use..rat"er logic.
a. reason
b. intelligence
c. intuition
__C__ *+. A famous advertiser called Cyrus Curtis considers t"at t"e key ingredient of an
ad is its..
a. brand
b. atmos#"ere
c. story
__C__ **. (ometimes consumers make im#ulsive!..decisions.
a. unconscious
b. irres#onsible
c. subconscious
____ *0. If an advertising agency doesnt sell t"en it isnt .
a. aggressive
b. #rofitable
c. creative
_A___ *1. A consumer must take a..decision if "e wants to buy a #ension.
a. smart
b. logical
c. Ins#ired
____ *2. Its "ig" time our com#any .a new #roduct.
a. would launc"
b. launc"ed
c. "ad launc"ed
_C___ *3. I wis" Imore imagination.
a. to "ave
b. "ave "ad
c. "ad
__A__ 0). 9e s#oke as if "e somet"ing about our advertising cam#aign.
a. knew
b. "ad known
c. could know
____ 01. &"ey ado#ted a new s"a#e for t"e ,e#si bottle in case #eo#le ..it more.
a. will like
b. liked
c. like
__C__ 02. &"e advertisers idea enc"anted everybody as if t"ey.under a s#ell.
a. "ave been
b. are
c. were
_C___ 0%. &"e new manager be"aved as if "e ..everyone around "im.
a. could know
b. "ave known
c. knew
__C__ 0+. Its about time you ..us your suggestions.
a. #resent
b. will #resent
c. #resented
__C__ 0*. I wis" "e.t"e im#ortance of being u# to date wit" everyt"ing.
a. will understand
b. understand
c. understood
_C___ 00. If we only .w"at our com#etitors #lan we could avoid launc"ing a similar
#roduct.
a. were knowing
b. "ad known
c. knew
____ 01. &"e famous advertiser looked awkward as if "e.everyone staring at "im .
a. would "ate
b. "ated
c. "ad "ated
_A___ 02. (ome e$#erts consider t"at t"e moment of trut" is w"en t"e #ros#ects or
customers .wit" t"e
advert.
a. #erceive
b. see
c. engage
_A___ 03. Aanguage muc" too often w"at #eo#le feel.
a. com#licates
b. e$#lain
c. camouflages
__C__ 1). .o you t"ink t"at advertising s"ould be/
a. funny
b. #layful
c. entertaining
____ 11. &"e #ur#ose of advertising is to
a. dis#lay
b. #ersuade
c. advertise
_C___ 12. &"ere is no genuine between selling and 5being creative6.
a. misunderstanding
b. difference
c. clas"
__A__ 1%. . <e cannot ..on t"e #ublic wit"out re#aying t"em.
a. intrude
b. disturb
c. u#set
_C___ 1+. If you really understand t"e customer needs you can touc" "im atof "is
being.
a. t"e "eart
b. t"e sole
c. t"e core
__C__ 1*. Advertisers s"ould..entertainment wit" selling.
a. add
b. matc"
c. mi$
__C__ 10. Ad writers forget t"ey are salesmenB instead of sales t"ey seek
a. money
b. #ower
c. a##lause
__C__ 11. &"e advertisers :ob is to make t"e #roduct.
a. smarter
b. better
c. look better
__C__ 12. 1. &"e marketer wis"ed "e more last mont".
a. would "ave sold
b. sold
c. "ad sold
____ 13. If only we ..to work in advertising ten years ago>
a. start
b. "ad started
c. "ave started
__C__ 2). &"e advertisers wis"ed t"eir #roduct .Co 1 on t"e market.
a. will be
b. was
c. "ad been
__A__ 21. If only t"ey to understand t"e customers e$#ectations! t"ey would "ave
been muc" more
successful wit" t"eir recently launc"ed #roduct.
a. "ad managed
b. manage
c. could manage
____ 22. If only t"eir commercial .. in t"e viewers memory t"eir brand could "ave
been famous>
a. "ad been lodged
b. "ad lodged
c. could "ave been lodged
__A__ 2%. In order to make online customers visit a #articular web4site! marketers can use
ot"er media#rint.
a. banners
b. letters
c. advertising
_A___ 2+. &"e <all (treet Dournal is an information. site
a. "ig"ly used
b. im#ortant
c. interactive
__A__ 2*. (earc" engines generate. by selling banner advertising.
a. #rofits
b. revenue
c. money
____ 20.
Interactive online services allows customers to access account..
a. money
b. situation
c. balances
_C___ 21.
&"e Internet enables consumers and com#anies .. "uge amounts of information
a. to divide
b. to send
c. to s"are
____ 22.
y means of t"e Internet #eo#le can be connected wit" :ust a few.
a. mice clicks
b. mouse clicks
c. mouse click
____ 23. &"e Internet #rovides e4marketers wit" access to a broad range of
segments.
a. #eo#le
b. users
c. demogra#"ic
_C___ 3). . Eids ;nly area offers "omework "el# and online maga7ines along wit" t"e
usual games! .and
c"atrooms.
a. "ardware
b. software
c. C.s
__C__ 31. ?ounger grou#s are more likely to use t"e Internet for entertainment and..
a. "aving a good time
b. "aving fun
c. sociali7ing
_C___ 32.
1. Flobal economy .a ra#id growt" if funds werent directed toward military
adventures.
a. registers
b. will register
c. would register
____ 3%.
&"ey agreements if t"ey werent necessary.
a. didnt conclude
b. wouldnt conclude
c. would conclude
____ 3+.
If international organi7ations ..t"ey wouldnt donate money for #eo#le suffering
from t"e war
destruction.
a. dont care
b. didnt care
c. dont matter
__C__ 3*.
&"ey wouldnt reduce tariffs and liberali7e trade for t"e Most4Gavoured4Cation if t"ey
t"at
t"ose #eo#le are in need.
a. will not know
b. "adnt known
c. didnt know
__A__ 30.
<e wouldnt desire to buy so many t"ings if we t"eir commercials before.
a. didnt see
b. saw
c. wouldnt see
__C__ 31. Mobile #"ones ."ave followed a classic H(4s"a#ed curve.
a. s"o##ing
b. selling
c. sales
____ 32. In t"e late 133)s t"e onset of #re4#ay o#tions triggered a dramatic ..in
sales.
a. lift
b. raising
c. u#turn
_C___ 33. ;n 1 Danuary 132* -odafone made t"e IE=s first mobile..
a. #ager
b. calling
c. call
__C__ 1)). &"e com#any "as a..of over + billion #ounds.
a. number
b. business figure
c. turnover
Matching Exercises:
Nota : in forma prezenta termenii de mai jos sunt potriviti cu definitia corecta
- cand am introdus exercitiul in blackboard am dat optiunea random! care amesteca ordinea
'ead t"e following terms and #"rases and matc" eac" term from t"e rig"t column to t"eir definition from
t"e left column
1. Matching Exercise
1. covering letter 1. a##lication letter
2. curriculum vitae 2. #ersonal data s"eet
%. to ty#e %. to write using a ty#ewriter or calculator
+. "andwritten +. written by "and
2. Matching Exercise
1. to advertise 1. to #romote somet"ing
2. to enclose 2. to #ut in an envelo#e
%. marketing %. t"e t"eory and #ractice of #resenting! advertising and selling t"ings
+. direct mail cam#aigns +. form of advertising by means of w"ic" marketing
communications are sent to customers using t"e #ostal service
" #$ Matching Exercise
1. ,roduct life cycle 1. &"e life cycle of a new #roduct! w"ic" first can be #roduced only in t"e country
w"ere it was develo#ed! t"en as it becomes standardi7ed and more familiar! can be
#roduced in ot"er countries and e$#orted back to w"ere it started
2. Customer needs 2. customer e$#ectations of a #roduct or service
%. Market leader %. t"e com#any t"at sells t"e largest 8uantity of a #articular #roduct and t"us emerges as
a leader
+. Advertising4 +. making known! calling #ublic attention to a #roduct! service or com#any by means
of #aid announcements so as to affect #erce#tion or arouse consumer desire to make a
#urc"ase or take a #articular action.
%$ Matching Exercise
1. Marketable 1. attractive to buyers! consumers! etc
2. Market#lace 2. t"e system of buying and selling goods under com#etitive conditions
%. Manufacturer %. a business t"at makes or #rocesses raw materials into finis"ed #roducts
+. Market s"are +. t"e #ro#ortion t"at a com#any "as of t"e total volume of trading in one ty#e of goods
and services
&$ Matching Exercise
1. &o ac8uire 1. to get! to gain #ossession of
2. Customer retention 2. t"e marketing goal of kee#ing your customers from going to your com#etitors
%. .efection %. desertion! abandonment! o#ting for anot"er seller
+. 'etailer +. (eller of goods or commodities directly to consumers at a retail #rice
'$ Matching Exercise
1. targeting 1. t"e #rocess of identifying t"e s#ecific needs of t"e market segments! selecting one or more
of t"ese segments as a target! and develo#ing marketing #rograms and ad cam#aigns
directed towards eac".
2. incentives 2. benefits! or reduced costs! t"at motivate a decision maker in favor of a #articular c"oice
%. to #urc"ase %. to obtain in e$c"ange for money or its e8uivalent! to buy
+. branding +. traditional advertising met"od used to create an ac8uired res#onse from a target audience
based on cumulative im#ressions and #ositive reinforcement
($ Matching Exercise
1. CG; 1. c"ief financial officer
2. e$ecutive 2. #erson or grou# of #ersons w"o "as t"e #ower to #ut im#ortant #lans! decisions! etc into
effect
%. 9' manager %. #erson in c"arge wit" "iring #eo#le and solving t"e em#loyees legal #roblems
+. CJ; +. c"ief e$ecutive officer
)$ Matching Exercise
1. em#loyer 1. a #erson or com#any t"at em#loys #eo#le
2. 9uman 'esources Manager 2. manager res#onsible wit" t"e staff recruitment
%. #resident %. t"e "ead of an institution
+. dean +. t"e "ead of a faculty
*$ Matching Exercise
1. em#loyee 1. a #erson w"o works for somebody or for a com#any in return for wage
2. 9uman 'esources Manager 2. manager res#onsible wit" t"e staff recruitment
%. #resident %. t"e "ead of an institution
4 +. dean +. t"e "ead of a faculty
+,$ Matching Exercise
1. to glide along 1. to move along smoot"ly and continuously4 for instance like a snake on t"e groun
2. inductive reasoning 2. logical reasoning
%. to leave a trail of bruised feelings %. to make a bad im#ression! to offend or abuse #eo#le
+. to make forecasts +. to #redict future events by making use of some given information
++$ Matching Exercise
1. managerial c"ores 1. managerial duties or res#onsibilities
2. managerial traits 2. managerial c"aracteristics
%. career orientation %. occu#ational self4conce#t
+. enter#rising orientation +. t"e ability! imagination and desire to create and carry out new #ro:ects and
#erform
difficult activities
+-$ Matching Exercise
1. social orientation 1. ones #ersonal c"aracteristic of beeing attracted to #eo#leB to communicate and
sociali7e
wit" t"em! etc
2. assertive 2. s"owing a strong and confident #ersonality
%. to see t"e 5big #icture6 %. to be able to get t"e meaning of t"e w"ole situation
+. #ersuasiveness +. t"e ca#acity to be convincing
. +#$ Matching Exercise
1. di#lomacy 1. t"e art of tactfully dealing wit" #eo#le
2. em#at"y 2. t"e ability to imagine and s"are anot"er #ersons feelings
%. to accom#lis" %. to succeed in doing smt"! to com#lete smt"
+. to deal wit" +. to attend to a #roblem! to manage
" +%$ Matching Exercise
1. to fit into 1. to be suitable for a #articular role or task
2. to overcome 2. to #revail over! to be victorious
%. #ros#ect %. a #otential buyer
+. to be e#itomi7ed +. to be symboli7ed! best re#resented by! etc
" +&$ Matching Exercise
1. to intrude 1. to #ut or force in ina##ro#riately! es#ecially wit"out invitation or
#ermission
2. to matc" 2. to combine
%. indelibly %. t"at cannot be erased
+. Kco#ycatK + unaut"ori7ed du#licate of a certain fas"ion designB t"ey are usually made
of
lesser 8uality
imitations of t"e original
G 10 Matching Exercise
1. to #i8ue one=s interest 1. to #rovokeB arouse! to stir
2. memorabilia 2. a souvenirB an ob:ect t"at is treasured for t"e memories associated
wit" it.
%. brand e8uity %. value added by a brand name identity to a #roduct or service beyond
t"e functional
benefits #rovided.
+. fee +. a fi$ed sum c"arged! by an institution or by law! in e$c"ange for a
certain service or
#rivilege! et
" +($ Matching Exercise
1. subscriber 1. someone w"o contributes a sum of money in e$c"ange of a certain
service
2. account balance 2. t"e amount of money in an account! e8ual to t"e net of credits and
debits at
t"at #oint in time
for t"at account
%. revenue %. gross! t"e entire amount of income before any deductions are made
+. staleness +. triteness! lack of originality as a result of being dull
. +)$ Matching Exercise
1. information storage 1. t"e "olding of data in an electromagnetic form so as to be easily
accessed
by a com#uter
#rocessor.
2. a##liance 2. a device o#erated by use of electricity! gas! etc
%. to cutback %. to cut downB to make a reduction inB to #lace restrictions on
+. overall +. general! com#lete
" +*$ Matching Exercise
1. #asty4faced 1. #ale and dull com#le$ion.
2. u#4market 2. a##ealing to or designed for "ig"4income consumers
%. to envisage %. to imagine! to form a mental image of somet"ing t"at is not #resent
+. drawback +. a disadvantage or inconvenience
-,$ Matching Exercise
1. assets 1. economic resources t"at are owned or controlled by an entityB w"at a firm or
individual owns 2. e$em#t from 2. to free from an obligation! a duty! or a liability to
w"ic" ot"ers
are sub:ect
%. #arent bank %. a bank in one country t"at "as a subsidiary in anot"er country
+. subsidiary com#any +. a com#any t"at is com#letely controlled by anot"er com#any
-+$ Matching Exercise
1. domestic 1. concerning t"e internal affairs of a nation
2. business customs 2. usual business or individual #ractice! traditional business #olicy
%. branc" %. administrative division of some larger or more com#le$ organi7ation
+. to downgrade +. to c"ange in a negative way
--$ Matching Exercise
1. to en"ance 1. to increaseB make better or more attractive
2. to mitigate 2. to moderate La 8uality or conditionM in force or intensity
%. drive %. #"ysiological state corres#onding to a strong need or desire
+. . distortion +. un#leasant c"ange
-#$ Matching Exercise
1. owners"i# 1. #ossession! t"e act of "aving and controlling #ro#erty
2. to bar 2. t"e act of e$cluding someone
%. to :uggle %. to deal wit" simultaneously
+. to forgo +. to abandon! lose! refrain from consuming
-%$ Matching Exercise
1. 7est 1. gusto! vigorous and ent"usiastic en:oyment
2. to "am#er 2. to "inder or in"ibit t"e #rogress or movement of someone or somet"ing
%. breakt"roug" %. a ma:or ac"ievement or success t"at #ermits furt"er #rogress! as in
tec"nology
+. cumbersome +. difficult to "andle or use es#ecially because of si7e or weig"t
-&$ Matching Exercise
1. to trigger 1. to set off! initiate! #rovoke
2. onset 2. t"e beginning or early stages
%. <A, %. wireless a##lication #rotocol
+. (M( +. te$t messaging
1. 2C marketing designates a set of transactions between two com#anies
2. -odafone is t"e worlds biggest mobile network o#erator.
%. ;n Danuary 2))2! -odafone made t"e IEs firstmobile call.
+. &"e #rice at w"ic" a #roduct is offered for sale to t"e #ublic re#resents its market #rice.
*. ;nly t"e market leaders are 8uoted at t"e (tock J$c"ange
0. &"e direct mail cam#aigns are a form of electronic advertising
1. &o market a #roduct means to advertise and offer it for sale
2. &o satisfy t"e customers= needs means to "ave t"e best #rices on t"e market
3. A 5"ot6 #roduct is a brand new #roduct t"at a##eals very muc" to t"e #ublic
1). A market#lace is a s8uare suc" as -ictoria (8uare
11. Marketing deals e$clusively wit" advertising #roducts
12. A market leader is one w"o s#onsors t"e most advertising cam#aigns
1%. &"e #rocess of identifying t"e s#ecific needs of segments and selecting one or more
of t"ese
segments as a target is called branding.
1+. A com#any t"at is risk averse is one t"at doesnt test t"e market before taking its
marketing
decisions
1*. (ome com#anies reward t"eir customers by giving some of t"eir money back
10. If a com#any wants to kee# its "ig"4s#ending customers! it must sell only e$#ensive
stuff.
11. &o ac"ieve greater customer retention direct marketers "ave switc"ed t"e em#"asis
from #roduct
to service
12. A com#any t"at looses its customers is a com#any t"at doesnt "ave a "ig" degree of
defection
13. &"e use of direct distribution mail order or direct delivery of services is one of t"e
direct
marketers most #owerful wea#ons
2). A director is one w"o writes screen#lays for movies
21. A CJ; manager deals wit" t"e accounting de#artment of a com#any
22. All managers s#end most of t"eir time talking to #eo#le
2%. &"e "ead of a university is called dean.
2+. An em#loyer is one w"o works for a mont"ly subsidiary
2*. In a big com#any! suc" as IM! for instance! t"e general manager is t"e one w"o
"ires #eo#le
20. &"e marketing de#artment of a com#any deals wit" advertising! market researc" as
well as
selling
21. All em#loyees are c"ecked by t"eir su#ervisors.
22. &"e manager is t"e owner of a com#any
A 23. A manager w"o is tec"nically com#etent is one w"o knows "ow to #lan! lead!
organi7e and control
"is own work as well as t"at of t"e ot"er em#loyees.
G %). &o "ave an enter#rising orientation means to be a good entre#reneur.
G %1. (omeone w"o makes market forecasts is one w"o #redicts t"e weat"er
G %2. <"en you flatter someone means t"at you bruise t"at #ersons feelings
A %%. A managers daily c"ores include resolving conflicts among subordinates
G %+ An assertive #erson is one w"o always s#eaks very loud.
A %*. &"e c"arismatic managers are also t"e most #ersuasive
A %0. If you "ave good inter#ersonal skills! it means t"at you can=t "ave a lot of
friends
A %1 &"e #ersons w"o "ave a staggering IN are always very determined to succeed
A %2. ?ou cant become a successful manager if you dont "ave some inborn
managerial traits
G %3. &o overcome a #roblem means to fail solving it
G +). 5Aeft4brain6 dominated #eo#le tend to focus more on t"eir feelings.rat"er t"an
on t"eir reason
G +1. &o be creative im#lies to be a very organi7ed #erson
A +2. Gamous brands suc" as Marlboro! Coca4Cola or Aevi Deans base t"eir
advertising mainly on #ure
emotional symbolism
G +%. 5'ig"t4brain6 dominated #eo#le are smarter t"an t"e 5left4brain6
dominated ones
A ++. If a com#any advertises #roducts t"at are similar to ot"ers! it must make
am#le use of imagery in
association wit" attractive symbols
G +*. Creative #eo#le "ave a lot of fantasy! ins#iration and intuition but t"ey
dont "ave logic at all
+0. (ometimes advertising can be a form of researc"
A +1. Advertisers :ob is to sell
A +2. &"e #ur#ose of advertising is to #ersuade
G +3. &"ere is no genuine clas" between selling and =being creative=
A *). Advertising s"ouldn=t be entertaining
G *1. Most selling sites are designed to move consumers t"roug" multi#le stages
of t"e decisionmaking
#rocess
G *2. An A&M is an Automated &eller Mac"ines t"at sim#lifies financial
transactions wit" customers
A *%. Gederal J$#ress is an e$cellent e$am#le of "ow e$#ensive a well4designed
service web site can
be.
G *+. <on.com site offers a lottery #ri7e of u# to O1))) million for visiting it
**. &"e Coca4Cola <eb site consists of twelve different sections.
*0. &oday a growing number of a##liances and systems o#erate on analogue information
A *1. Connectivity makes bits to flow from one a##liance or location to anot"er
G *2. 'ecent studies s"ow t"at consumers dont access information on t"e Internet
before making ma:or
life decisions
G *3. &"e ty#ical Internet user is a young! tec"y! u#4market male
#rofessional
G 0). Consumers aged *) and older never use t"e Internet
G 01. &"e <orld &rade ;rgani7ation is t"e international forum t"at #rovides t"e
Most4Gavoured4
Cation #rinci#le
A 02. &ec"nology "as created a new commercial reality t"at led to t"e emergence
of global markets for
standardi7ed consumer #roducts
0%. &"e <orld ank was initially formed in 13++ to aid countries suffering from t"e
destructions of
t"e war
G 0+. &"e international trade growt" "as been favoured by long #eriods of war.
0* A domestic bank is one t"at o#erates e$clusively wit" national currency
00. A #arent bank in one country t"at "as a subsidiary in anot"er country.
01 ot" branc"es and subsidiaries are full4service banking institutions
02 Most Asian and Islamic countries e$"ibit female #reference! manifested in C"ina by
t"e
wides#read #ractice of aborting male fetuses
03. In (weden! more t"an +* #ercent of administrative and managerial #ositions are "eld
by women.
1). ,erce#tion is t"e #rocess by w"ic" #eo#le derive meaning from wit"in t"emselves
L suc" as a
feeling of frustrationM or from t"e e$ternal environment
11. ,erce#tions "ave not"ing to do wit" consumer be"aviour.
12. &"e usual tec"ni8ue for defining an individuals lifestyle is called #syc"ogra#"ics and
it involves
measuring attitudes and interests in diverse areas suc" as work! #olitics! recreation and
t"e like.
1%. <omen "aven=t always "ad leading #ositions in ma:or cor#orations and #rivate sector
organi7ations
1+. At #resent! women are better educated and "old more :obs worldwide t"an ever
before
A 1*. -odafone "as a strong visual identity based on t"e colour red
Gill in t"e blanks wit" t"e rig"t form of t"e verb so as to form correct grammatical
statements@
1. &"e "uman resources manager L to t"inkM.&9ICE(...... t"at many candidates dont
know "ow to write a C-
2. &"e teac"er considers t"at your "andwriting Lto be M..9A( JJC... illegible
%. ;ne "as to use only black or dark blue ink w"en "ePs"e LwriteM.<'I&J(........... an
a##lication form.
+. Alice knows "ow to be"ave w"en s"e L to goM.F;J(........ to a :ob interview
*. (ome make a big mistake because t"ey L to writeM<'I&J...... t"eir covering letters on
#ur#le #a#er.
0. &om knew t"at "e Lto "aveM.9A......... to ty#e "is C- as fast as "e could
1. &"e girl understood t"at many ads Lto re8uireM.9A. 'JNII'J..... t"e a##licants to
be at least 12.
2. ill forgot to enclose an a##lication letter w"en "e Lto #ostM.,;(&J....... "is C-
3. ?ou Lnot writeM..I.CQ& <'I&J....... too many details about your education so your
C- was re:ected
1). &"e students Lnot a##lyM..I.CQ& A,,A?...... for a sc"olars"i# abroad w"en t"ey "ad
t"e c"ance to do so.
11 All marketers know t"at ,. Eotler Lto writeM.<'I&J(....... t"e best books on marketing
12 &"e manager a##reciates t"e fact t"at "is #roducts L to be #romotedM.A'J
,';M;&J......... using t"e best marketing
strategies.
1% &"e customers L to admitMA.MI&....... t"at t"eir e$#ectations "ave been satisfied.
1+. It L to beM.I(...... very good t"at t"e telemarketing officers "ave made a lot of sales
calls
1* Jverybody knows t"at ,rocter and Famble #roducts L to beM.A'JJICF.......
advertised a lot lately.
10. &"e board admitted t"at t"e advertising cam#aign Lto beM.9A. JJC......... a
successful one.
11 &"e students "ad been e$#lained all t"e sub:ects before t"ey Lto sitM...(A&....... t"e
e$am.
12. &"e new #roduct "ad already offered a lot of benefits w"en t"e com#any Lto
considerM.C;<I.J'J....... t"e
#ossibility of a merger.
13. &"e girl confessed t"at s"e Lnot knowM..9A.CQ& EC;<C...... anyt"ing about
marketing before attending t"is
faculty.
2). &"e com#any "ad created t"e most suitable marketing mi$ before t"ey Lto
orderM.;'.J'J....... t"e
launc"ing of t"e new #roduct.
21. <"en you start u# a business you Lnot "aveM..;CQ& 9A-J........ any e$isting
customers.
22. A com#any Lto manageM..<IAA MACAFJ.......... to attract new customers w"en t"ey
allocate enoug" money for
t"is.
2%. &"e manager "o#es t"at "is com#etitors Lnot "aveM .<IAA C;& 9A-J...........better
advertising means
2+ &"e marketing strategist knows t"at a good service Lto "el#M.<IAA 9JA,.......... t"e
com#any to #reserve t"e
e$isting customers.
2* .irect marketers assume t"at #eo#le Lto a##reciateM <IAA A,,'JCIA&J...........t"e
direct delivery of services.
20 Ame$ Members"i# Miles created a reward sc"eme t"at Lto giveM.<;IA. FI-J........
some value back to its
loyal customers.
21. .irect marketers understood t"at t"ey Lto ac"ieveM .<;IA. AC9IJ-J...........greater
customer retention by
switc"ing t"e em#"asis from #roduct to service.
22. Feneral marketers wanted to build brands t"e #ros#ects Lto feelM..<;IA.
GJJA......... familiar wit".
23. Com#anies Lto knowM.EC;<....... t"at t"e incentives t"ey offer will attract more and
more customers.
%). A customer t"at Lto buyM.;'.J'J....... from a su##lier for t"e first time would look
for a lot of benefits.
%1. &"e Internet will "el# you a lot if you LknowMEC;<.. "ow to use it.
%2. @ Aittle Alan LuseM<IAA I(J.. t"e com#uter to #lay games if you buy "im one.
%%. @ If you LaccessMACCJ( America ;nline you will find a lot of information.
%+ @ If you LaccessMACCJ( America ;nline you will find a lot of information.
%* If a message "as been aimed only at selling! t"e Internet users LreactM <IAA
'JAC&..negatively.
%0. &om LworryM.<;IA. <;''?....if "is online s"o##ing werent delivered in due
time.
%1. If I LknowMECJ< EC;<."ow to get a s#onsors"i# I would tell it to you
%2. <"at would you do if your country Lnot becomeM..I.CQ& JC;MJ..a member
of t"e Juro#ean Inion/
%3. <"at strategy would you o#t for if your com#any LgoM<JC&.bankru#t/
+). If t"e national currency LfallMGJJA.. by almost more t"an "alf t"is year! t"e
living standards
would be radically reduced.