LIST OF TABLE AND GRAPH

No. Name of Tables And Graphs Pag

e No
1 Have a bike 33
2 Company 34
3 Media 35
4 Advertisement influence 36
5 Knowledge from buying 37
6 Decision maker 38
7 Mode of purchase 39
8 Features considered 40
9 Time period 42
10 Schemes that Attract most 44
11 Want to change bike 46
12 Test drive 48
13 Satisfaction

1
 Have a bike

Result No. of respondent(30)

Yes 28
1
 No 2

Company name

Company No. of respondent(30)

Bajaj 11
Hero Honda 9
TVS 3
LML 7

1
 Media

Media No. of respondent(30)

Newspaper 4
Television 9
Friends 14
Other 3

Advertisement influence

Result No. of respondent(30)

1
 Yes 22
No 8

Knowledge before buying

Result No. of respondent(30)

Yes 18
No 12

1
 Decision maker

Decision No. of respondent(30)

Father 16
Mother 2
Self 11
Other 1

Mode of purchase

Mode No. of respondent(30)

By cash 22
1
 By loan 8

Features consider
Features No. of respondent(30)
Price 2
Style 9
mileage 8
Easy driving 3
Color 4
Brand reputation 4

1
 Time period

Years No. of respondent(30)

0-1 yr 4
1-2 yr 19
2-3 yr 5
Above 3 2

1
CHAPTER: 6

TESTING OF HYPOTHESIS

2
 TESTING OF HYPOTHESIS

A hypothesis is a proposition, which the

researcher wants to verify. It is tall test and my null
hypotheses are,

H0: P = 0.40
H1: P ≠ 0.40

With reference to favorable market of Hero

Honda Bike.

Now to verify this hypothesis I have taken

significantlevel of 1 %. It means in the long run risk
of making the wrong decision is I out of every 100.
2
 Since the sample size is more than 30 the use
of Z test is most applicable.

Now,
P = Probability of Hero Honda is given best by
consumer.
Q = Probability of other company bike is given best
by consumer.
X = Hero Honda bike is purchased by consumer.
N = Total no. of Respondents.

P = x/n
=51/100
=0.51
q =1-p i.e. 0.49

Z calculation = p–q
_______
_______
√ PQ

1
 _______
100
= 0.51- 0.40
__________
__________
√ 0.49*0.4
________
100

= 0.11
________
________
√ 0.00196

= 0.11
_______
0.04427

1
 = 2.48

= 2.48 < 2.56

So, How may accepted at 1 % level of significance. It

may be concluded that 40 % of consumer go for
other company bike and 60 % go for Hero Honda
bike.

1
CHAPTER: 7

FINDINGS

2
 Findings

 The study shows that 51 respondents are using

Hero Honda.
 The current trend is that respondents give
maximum no of point to price and mileage.
 The study show that 48 respondents are come to
know from “others” and 26 respondents are come
to know from “friends” about Hero Honda bike.
 The study shows that 55 respondents are purchase
Hero Honda bike by Loan and 45 respondents are
purchase Hero Honda bike by cash.
 The study shows that 31 respondents are give
point to mileage.
 The study shows that more no. of respondents
gives more weightage to price. The more no. of
serviceman, Students, Businessmen, and others
give more weightage to the price when
Professionals give more weightage to the mileage.

2
 The study shows that 46 respondents are father
take a decision to purchase bike And 42
respondents are self take a decision to purchase
bike.
 The study shows that 30 respondents are give rank
to available in show rooms and 35 respondents are
give rank to after service.
 The study shows that 43 respondents are giving
excellent to festival offer and 41 respondents are
give poor rank to the anniversary offer.
 The study shows that 45 respondents are
purchase Hero Honda bike whose salary is below
5000 income.

1
1
 SUGGESTIONS

1. Hero Honda should introduce a low price moped

2. For the promotion, company show make road-

show that will

3. Increase the sales. The company should give

more concentrate on the advertisement.

4. Hero Honda Company should implement a new

strategy to reduce the competition and lead into
the bike market.

5. As people expect more mileage per kilometer,

company should increase the mileage of the
hero Honda bike.

2
6. Hero Honda should make a sports bike like to
Kawasaki Suzuki Hyabusa bikes which can run
with maximum speeds.

1
 SWOT
Analysis
OF
HERO
HONDA

2
 SWOT Analysis

 Strengths

 Ability to understand customer’s needs

and wants

 Recognized and established brand

name

 Effective advertising capability

 Weaknesses

 R&D is not close to the Hero

manufacturing plant

2
  Hero is vulnerable in the joint venture
because

 Honda Motor Company has so much

power

 Opportunities

 Global expansion into the Caribbean and

Central America

1
  Expansion of target market (include
women)

 Become India’s leader in the scooter

market

 Threats

 Honda Motorcycles and Scooters India

can take away market share and cause
joint venture to go sour

 Bajaj Motors is a strong competitor

1
CHAPTRE: 8

REFERENCE
MATERIAL

BIBLOGRAPHY

APPENDICES

1
BIBLIOGRAPHY
2
 Marketing research, G.C.Beri, Third Edition, Tata
McGraw Hill Publishing Company Limited,
New Delhi, 2000

 Marketing management, Philip Kotler, Twelth

(Millennium) edition, Prentice-Hall of India
Private Limited, New Delhi, 2003

 www.herohonda.com

3
3
 APPENDICES

QUESTIONNAIRE

A STUDY ON CONSUMER BUYING BEHAVIOUR

AT TIME TO PURCHASE HERO HONDA BIKE.
3
1 Do you have own bike?

(a) Yes [ ]. (b) No [ ]

If yes than,

2 Which company bike do you have at present?

Company ____________________

3 Whom do you refer to purchasing bike?

(A) News paper [ ] (C) TV advertisement

[ ]
(B) Friends [ ] (D) others
[ ]

3
 4 Who is decision maker for purchasing bike in
your family?

(A) Father [ ] (B) Mother [ ]

(B) Self [ ] (D) other [ ]

5 How you purchase bike?

(A) By cash [ ] (B) By Loan [ ]

6 What features you considers when you

purchase bike please give the rank.

attributes excelle Very good Avera Poo Very

nt good ge r poor
price
Less
maintenance
Style
Durability

1
Mileage
Easy driving
Brand
reputation
Color

7 Rate the following attribute of show room

Attributes 1 2 3 4 5

Available
After sales
Services
infrastruct
ure

8 From where are you purchasing___________?

(A) Shivani Auto [ ] (C) Shiddi Auto [

]
(B) Dhruv Auto [ ] (D) others
[ ]

1
 9 Rate the following schemes that attract you
most.

attribut 1 2 3 4 5
es
Special
offer
Exchan
ge offer
Special
gift
Cash
discoun
t

10 Rate the following feature you have purchase

hero Honda
Bike.

Attribute 1 2 3 4 5
Mileage
Available

1
Price
After service
Pick up

11 give your suggestion.

___________________________________________________
___________________________________________________
___________________________________________________

• CUSTOMER PERSONAL INFORMATION:-

A. Name: -
___________________________________________

B. Address:-
___________________________________________
_________________________________________
__
_________________________________________
__

1
C. phone no:-
__________________________________________

D. Age (in year):-

18 to 20 [ ] 21 to 25
[ ]
26 to 30 [ ] 31 to 35
[ ]
36 to 40 [ ] 41 & above
[ ]

E. Occupation:-

Services [ ] Businessman
[ ]
Students [ ] Professional
[ ]
Others [ ]

F. monthly income:-

1
 5000 [ ] 5000-
10,000 [ ]
10,000-15,000 [ ] 15,000-
20,000 [ ]
20,000 Above [ ]

Sing.______________
_____

Date.______________
_____