Medical information officer

Novartis Pharmaceuticals, Australia and New Zealand

March 2012 Present (2 years 5 months)
Present Novartis and promote assigned product to the target customer to
ensure sales target achievement in the territory

Major Accountabillities

Maintain and increase knowledge of products, diseases, competitors and
selling skill for prescription generation.
Meet/exceed sales target for the assigned product mix through full
coverage of target territories spending 90% of available time in
detailing activity and implementation of cycle plan
Proactively seek out opportunities to increase customer base through
sharp targeting and selection while maintaining superior service to
current customers (healthcare professionals including doctors and
chemists)
Deliver superior sales presentations to customers by fully planning
each call with specific objectives, maintaining customer interest,
handling objections, communicate product features as customers benefits
and competently use detailing material (literature, brochures, clinical
papers etc.)
Ensure accurate and timely completion of all weekly reports,
maintenance of territory records, handling enquiries and complaints
promptly and professionally in line with company procedure
Develop opinion leaders as speakers to promote product through
scientific activity lecture/seminar/symposia/RTM

MEDICAL INFORMATION OFFICER
Novartis
April 2011 July 2013 (2 years 4 months)
Promote the companies a range of pharmaceutical products to hospital, specialist's center clinics and
pharmacies

Key Role & Responsibilities

Achieving Sales Target as IMS and contribution is concern.
To present and promote the companies a range of pharmaceutical and Consumer products to
hospital, specialists, pharmacy and Chemist.
Participating in the development of the division's/ department's work plan; distributing and following-up
on work activities, projects and programs, monitoring work flow and reviewing work methods and
procedures
Organize medical seminars and public forums.
Build close ties with the decision-makers of main hospitals/pharmacies to ensure a continue usage of
company's products.
Foster strong relationship with specialists, doctors, and chemists to encourage the use of company's
products.
Maintaining records on data, such as sales records, items sold, and representatives records to ensure
compliance with sales targets and incentives
Managed territory and sales by identifying different type of customers and different pockets of sales to
meet the challenging targets.
Shared new ideas in zonal cycle meetings that resulted in zonal sales increase.
Coordinate with dealer/distribution to ensure availability, visibility and liquidity.
Ensures that the sales targets for all brands / products are met as per action plan.
Develops and maintain an efficient and effective customers and effective communication in order to
maximize Sales and achieve planned Market shares.
Provides timely feedback on market situation, sales outlooks, competitor's activities, product pricing.

Key Achievements during the role
Achieve 110 % YTD in 2011 & 107 % YTD in 2012
Made Presentation on CAC 1000 Plus which is moving towards all over Pakistan.
Performance Appraisal Rating 2011 & 2012 is consistently 3.2 out of 3.3