A STUDY ON EFFECTIVENESS OF 4 PS OF MARKETING AT

TRAVANCORE TITANIUM PRODUCTS LIMITED,

THIRUVANANTHAPURAM


A Project Report
Submitted in partial fulfillment for the requirement
Of the award of the degree of Master of Business Administration of
Cochin University of Science and Technology

Submitted By
JUNAIDH A THATTASSERY
Reg. No: 85211087
Under the guidance of
Mr. JOHN K. BABU
MBA, Assistant Professor

DEPARTMENT OF MANAGEMENT STUDIES

KOKKOTHAMANGALAM, CHERTHALA
APRIL 2013



DECLARATION

I JUNAIDH A THATTASSERY, the student of 4
th
semester MBA, KVM College of
Engineering and Information Technology declare that this research project entitled
Effectiveness of 4ps of marketing at Travancre Titanium Products Limited
TVM. submitted for the award of Degree of Master of Business Administration of Cochin
University of Science and Technology (CUSAT) is an original work done by me under the
guidance of Mr. John K Babu, Asst. professor , KVM College of Engineering and Information
Technology, Cherthala and this report has not been previously formed the basis for the award of
my Degree, Diploma/ Fellowship or any other similar title.


JUNAIDH A THATTASSERY

Place : Cherthala
Date :








ACKNOWLEDGEMENT

I am indebted to the all powerful Almighty God for all the blessings he showered on me and
for being with me throughout the study.

I express deep sense of gratitude and indebtedness to Dr. Pyarilal, Chairman of the college
for his great support and encouragements.
I honestly express my gratitude towards our respected principal Dr. Shashidhar K. Kudari
for granting permission to continue with this study.

I wish my wholehearted and deepest gratitude to Mrs. Balambika T.A, Head Of The
Department of MBA for lending me the opportunity to do this study.

I also wish to extend my wholehearted and deepest gratitude to Dr. C.T. Paul Former
Director, department of MBA for lending me the opportunity to do this study.
I honestly express my gratitude towards my project guide Mr. John K Babu, Asst professor,
for his wise and generous help extended to me on behalf of this project work.
I express deep sense of gratitude and indebtedness to Mrs. Sunitha. S, HRM Assistant
manager Travancore Titanium Product Ltd. Trivandrum for providing me the necessary data
relevant to the study.
I also wish to express my heartfelt gratitude to all staff members of Travancore Titanium
Product Ltd. Trivandrum and to all friends who directly were involved in this project.
Further, I do remember with friendly gratitude to all my classmates and faculty members
who have consistently encouraged me for completing this project work.


JUNAIDH A THATTASSERY

TABLEOF CONTENTS


CHAPTER NO
CONTENTS PAGE NO
I
INTRODUCTION
1 General Introduction 1
1.1 Need for the study 2
1.2 Statement of the problem 2
1.3 Objectives 3
1.4 Scope of the study 3
1.5 Limitations 3
II
THEORETICAL BACK GROUND 4
III
PROFILE
3.1 Industry Profile 11
3.2 Company Profile 14
3.3Product Profile 22
IV
RESEARCH METHODOLGY
4.1 Research design 30
4.2 Sampling method 31
4.3 Sample size 31
4.4 Source of Data 32
4.5 Tools used for data analysis 33
V
ANALYSIS AND INTERPRETATION 35 - 81
VI
FINDINGS ,SUGGESTIONS,CONCLUSION 85 - 87

Bibliography 87
Appendix 88 - 89
LIST OF TABLES
SL.
NO.
TITLES
PAGE
NO.
1. Quantity purchased 35
2. Same quality compared to sample 37
3. Response on quality 39
4. Quality variation 41
5. Maximum usage 43
6. Satisfaction with product compared to competitors 45
7. Mode of payment 47
8. Discounts 49
9. Pricing methods 51
10. Price variation on market conditions 53
11. Response on change in pricing method 55
12 Response on safe packing 57
13. Response on timely delivery 59
14. Response on transportation by TTPL 61
15. Location enables easy transportation 63
16. First contact with TTPL 65
17. Official website: useful or not 67
18. Interpretation on promotional methods 69
19. Quick customer response and resolving problems 71
20. Continue as a satisfied customer 73
21. Efficiency rating 75
22. Chi- square test-I 77
23. Chi- square test-II 79
24. One way ANOVA 81

LIST OF FIGURES
SL.
NO.
TITLES
PAGE
NO.
1. Quantity purchased 36
2. Same quality compared to sample 38
3. Response on quality 40
4. Quality variation 42
5. Maximum usage 44
6. Satisfaction with product compared to competitors 46
7. Mode of payment 48
8. Discounts 50
9. Pricing methods 52
10. Price variation on market conditions 54
11. Response on change in pricing method 56
12 Response on safe packing 58
13. Response on timely delivery 60
14. Response on transportation by TTPL 62
15. Location enables easy transportation 64
16. First contact with TTPL 66
17. Official website: useful or not 68
18. Interpretation on promotional methods 70
19. Quick customer response and resolving problems 72
20. Continue as a satisfied customer 74
21. Efficiency rating 76



SYNOPSIS
The researcher plans to study on the topic Effectiveness of 4Ps of
Marketing at Travancore Titanium Products Limited Thiruvananthapuram..
Various related information for the study are collected through questionnaire
and discussions. The study was planned to find out how the 4ps of marketing is
effectively utilized in the company, whether the customers are satisfied with the
company etc. The study revealed that almost all the customers are satisfied and
the company ensures good quality products to the customers and the study
suggests that promotional activities can be made little more effective.