Possible Viva questions

Segmenting & Targetting daily basis buyers , middle class ppl . based on socio
economic class.
Positioning Cheapest price than the competitors . ( lower than MRP
Competition Reliance !resh , spencers , !ood world etc"#
Suppliers $ational brands rin , sabena , ( middle class brands , Sach , %im , etc"#
&wn brands tasty treats .
'irectly !rom !armers and small scale industries li(e bala)i !oods . *heat ,
moong dal , chillies !rom +ulbarga . !ew !rom ,yderabad .
-SP " # lowest pricing in the town .
.air Price is in Growth Stage o! Product life cycle.
Fair Price has /0 stores in 1angalore .
*hy Srini%as nagar .iar Price 2 ans " co3 it was nearer to my house.
*hich were the other nearest .air Price shops 2
In SWOT analysis S* is internal to company &T is e4ternal ,
There r 5 industry structure types
Pure monopoly only 6
&ligopoly small number o! large 7rms range !rom higly di8erentiated to
standardi3ed .
Monopolistic competition many competitors
Pure competition many competitors with same product
Fair price is into _______________________________?
SKU - It stands for Stock Keeping Unit. The SKU number is a VITA piece of information to
e!er" store. #ombined $ith the U%# number& the SKU identifies the product $ithin the
companies in!entor" database. It not on'" supp'ies information about the items cost& but a'so
about the number of items in the store& the number on back order and the number that can be
purchased from other stores in the chain. (ithout the SKU and U%# numbers& !endors $ou'd
ha!e no idea the amount of items the" carr"& or $hat the" are spending or earning on that product
and their profit margin $ou'd be impossib'e to track.
Market Research System
Step 1: )efine prob'em * #onsumer perception to$ards Fair price and ur ob+ecti!es,
-ased on target market ours is Consumer marketing research . ( other is -.- ,
-ased on methodo'ogica' approach there r . t"pes of research /ua'itati!e and /uantitati!e .
0urs is 1uantitati!e co2 the data ! co''ected through /uestionnaire and sur!e" is /uantifiab'e
into numbers & graphs and tab'es.
T"pe of 3esearch done is combination of e4p'orator" and descripti!e.
There are 5 t"pes of research 6 e4p'orator" & descripti!e and causa' research .
74p'orator"
Step 2 :
)ata Source 8 %art A * internet 6 secondar" data , %art - * %rimar" data ,
3esearch approach 8 Sur!e" 3esearch
3esearch instrument 8 1uestionnaires * c'osed-ended /uestions,
Samp'ing %'an 8
samp'ing unit 8 Fair %rice customers
samp'ing si2e 8 9::
samp'ing procedure 8 there are . t"pes %robabi'it" and ;on-%robabi'it"
ours is Non-probability
in that convenience sampling * other t"pes are +udgement < /uota
samp'ing ,
#ontact method 8 %ersona' Inter!ie$ .
Step : #o''ect the info
Step ! : Ana'"se the info * statistica' techni/ues - graphs,
Step " : %resent the findings
Step # : =ake the decision
$stimating current %eman& method is b" estimating area market potentia' * most attracti!e
and performing market, tota' market potentia'.
=u'tip'e 6 Factor Inde4 method
$stimating 'uture %eman&: Sur!e" of bu"ers & %ast sa'es ana'"sis .