Reliance Mart1

INTERNSHIP TRAINING REPORT
A Study conducted at

RELIANCE MART

Submitted in partial fulfillment of the requirements

For the award of the degree of Master of Business STUDIES
Bangalore University

Submitted by

JYOTHI.N.R

REG NO. 10TUMBS006

Under the Guidance of
Dr. Muninarayanappa,,
Coordinator & chairman
Department of commerce

BANGALORE UNIVERSITY 10TUMBS006 | 2

STUDENT DECLARATION

I hereby declare that the internship project report titled An organized study. At RELIANCE
MART is an original work done by me, submitted in partial fulfillment for the award of the
degree of master of business studies to Bangalore University. This has not been submitted in
part or full towards any other degree of any other Institute or University

PLACE: BANGALORE JYOTHI.N.R
DATE: 26/08/2013


ACKNOWLEDMENT

The satisfaction and euphoria that accompany the successful completion of any task would be
incomplete without the mention of the people who made it possible, whose constant guidance and
encouragement crown all the efforts with success.

I wish to express a sense of gratitude and love to my family members, friends and faculty
members of school of business studies for the moral support, strength, help and for everything that they
gave me which went a long way for completion my project.

The project work embodied in the project has been carried on under the . I would like to express my
indebtedness for their encouragement and able guidance. In spite of their pre-occupation with several
assignments.

PLACE: Bangalore JYOTHI.N.R
DATE: 10TUMBS006


CONTENTS
SL NO TITLE PAGE NO
1
Introduction
5
2
Industry Profile
7
3
Company Profile
19
4
Data Analysis and Interpretation
66
5

Findings and Suggestions
77
6
Conclusion
78
7
Bibliography
79


CHAPTER 1
INTRODUCTION
Reliance Mart is one of the reputed Retail industry in India situated Bangalore, Karnataka. The
prime objective of the study is to assess, how the theoretical aspects are made use in the various
departments of Reliance mart and to study their organizational functions. The theoretical aspects
that we study can be observed how exactly they are put into practice in the real competitive
world. The study has been done with the assistance of live observation. This organization study
in Reliance mart helped to obtain the practical knowledge about Retail industry. The purpose of
the study is to know the practical implication & policies of the company Offer suggestions based
on the findings and finally derive a conclusion from the observations. The limitation of the study
the report has been prepared with limited information. The study is based on the information
supplied by the officials of Reliance mart. The primary sources for the study are official records,
interaction with the employees, various documents of the company. The secondary sources for
the study are annual Reports, Brochures.
Scope of Retail Sector in India
The scope of the Indian retail market is immense for this sector is poised for the highest
growth in the next 5 years. The organized retailing sector in India is only 3% and is expected
to rise to 30 - 35% by the year 2012. There are under construction at present around 325
Departmental stores, 300 new malls, and 1500 supermarkets. This proves that there is a
tremendous scope for growth in the Indian retail market. The growth of scope in the Indian
retail market is mainly due to the change in the consumers behavior. For the new
generation have preference towards luxury commodities which have been due to the strong
increase in income, changing lifestyle, and demographic patterns which are favorable. The
scope of the Indian retail market is very vast. And for it to reach its full potential the
government and the Indian retailers will have to make a determined effort.
Retail market in the organized sector in India is growing can be seen from the fact that 1500
supermarkets, 325 departmental stores, and 300 new malls are being built. Many Indian


companies are entering the Indian retail market which is giving Indian organized retail
market a boost. One such company is the Reliance Industries Limited. It plans to invest US$

6 billion in the Indian retail market by opening 1000 hypermarkets and 1500 supermarkets.
Pantaloons are another Indian company which plans to increase its retail space to 30 million
Square feet with an investment of US$ 1 billion.
Bharti Telecoms an Indian company is in talks with Tesco a global giant for a 750 million
joint venture. A number of global retail giants such as Wal-Mart, Carrefour, and Metro AG
are also planning to set up shop in India. Indian organized retail market will definitely grow
as a result of all this investments.


CHAPTER 2
INDUSTRY PROFILE

WHAT IS RETAIL?
The word retail is, in fact, derived from the French word retailer, which means to cut off a piece
or to break bulk. A retailer may be defined as a dealer or trader who repeatedly sells goods in
small quantities. The sale of goods or commodities in small quantities directly to consumers of,
or engaged in the sale of goods or commodities at retail. It also means to sell in small quantities
directly to consumers.
RETAIL
The sale of goods individually in small quantities to the public or to sell
Retailing consists of the sale of goods or merchandise from a fixed location, such as a
department store or kiosk, or by post, in small or individual lots for direct consumption
by the purchaser. Retailing may include subordinated services, such as delivery
The sale of goods directly to the consumer; to sell at retail, or in small quantities directly
to customers; to repeat or circulate (news or rumors) to others; Of, or relating to the sale
of good directly to the customer; In retail quantities, or at retail prices
To sell directly to the consumer, usually in small quantities in comparison with the total
level of sale
Any product for sale in a store or directly to a consumer
Trade in which a client buys or sells an over-the-counter stock through a broker dealer.
Merchants selling tangible goods in a face-to-face environment who normally use
conventional terminals and swipe transactions.


TYPES OF RETAIL SECTOR
Retailing is one of the pillars of the economy in India and accounts for 35% of GDP. The retail
industry is divided into organized and unorganized sectors. Over 12 million outlets operate in the
country and only 4% of them being larger than 500 sq ft (46 m2) in size.
Organized Retail
Unorganized Retail
ORGANIZED RETAIL
Organized retailing refers to trading activities undertaken by licensed retailers, that is, those who
are registered for sales tax, income tax, etc. These include the corporate backed hypermarkets
and retail chains, and also the privately owned large retail businesses. Organized retail segment
has been growing at a blistering pace, exceeding all previous estimates. According to a study by
Deloitte Haskins and Sells, organized retail has increased its share from 5 per cent of total retail
sales in 2006 to 8 per cent in 2007. The fastest growing segments have been the wholesale cash
and carry stores (150 per cent) followed by supermarkets (100 per cent) and hypermarkets (75-80
per cent). Further, it estimates the organized segment to account for 25 per cent of the total sales
by 2011.
UNORGANIZED RETAIL
Unorganized retailing, on the other hand, refers to the traditional formats of low-cost retailing,
for example, the local kirana shops, owner manned general stores, pan/beedi shops, convenience
stores, hand cart and pavement vendors, etc. Unorganized retailing is defined as an outlet run
locally by the owner or caretaker of a shop that lacks technical and accounting standardization.
The supply chain and sourcing are also done locally to meet local needs. Its organized
counterpart may not obtain its supplies from local sources.


DIFFERNCE BETWEEN ORGANIZED AND UNORGANIZED
RETAILING:
The major differences between organized and unorganized retailing lies in its number (chain) of
store operations. An unorganized outlet may be just stand alone or can have maximum of 2-3
outlets in a city, where as the organized outlets are "any retail chain (more than two outlets)
which is professionally managed (even if its family run), has a accounting transparency (with
proper usage of MIS and accounting standards) and organized SCM with centralized quality
control and sourcing (certain parts can be locally made) can be termed as an "organized retailing"
in India.
Retailing in India is predominantly unorganized. According to a survey by AT Kearney, an
overwhelming proportion of the Rs. 400,000 core retail market is UNORGANISED. In fact, only
a Rs. 20,000 core segment of the market is organized. We are known as a nation of shopkeepers
with over 12 million, the highest outlet density in the world in the world with an estimated
turnover of $ 200 billion. However a disturbing point here is that as much as 96 per cent of them
are smaller than 500 square feet in area. This means that India per capita retailing space is about
2 square feet (compared to 16 square feet in the United States). India's per capita retailing space
is thus the lowest in the world. Another point to note is that only 8 % of our population is
engaged in Retail whereas the global average is around 10-12%.

INSTORE RETAILERS:
This type of retail format is also known as the brick and mortar format. These retail stores are in
the form of fixed point sale outlets. They are specially designed to lure the customers. There are
different types of stores through which the in store retailers operate.

Branded Stores appear in the form of exquisite showrooms. Here the total range of a particular
brand is available and the quality of the product is certified by the government. There are also
multi brand specialty stores that sell a series of brands so that the consumer can choose from the


wide array of brands. Department stores have a large number of brands and products catering to
all basic needs to luxurious items as well.

Supermarkets are basically self service retail stores. Discount Stores offer commodities at
reduced prices. In Hyper Marts customers have wide variety of products to choose from and they
are also available at discounted rates. Convenient stores are located in prominent places within
the reach of majority of the customers and do not operate in stringent work hours. Shopping
Malls are a storehouse of a large variety of retail shops situated close to each other.

RETAILING FORMATS IN INDIA:

MALLS: The largest form of organized retailing today. Located mainly in metro cities,in
proximity to urban outskirts. Ranges from 60,000 sq ft to 7,00,000 sq ft and above. They lend an
ideal shopping experience with an amalgamation of product, service and entertainment; all under
a common roof. Examples include Shoppers Stop, Piramyd, and Pantaloon.

SPECIALTY STORES: Chains such as the Bangalore based Kids Kemp, the Mumbai
books retailer Crossword, RPG's Music World and the Times Group's music chain Planet M, are
focusing on specific market segments and have established themselves strongly in their sector.

DISCOUNT STORES: As the name suggests, discount stores or factory outlets, offer
discounts on the MRP through selling in bulk reaching economies of scale or excess stock left
over at the season. The product category can range from a variety of perishable/ non perishable
goods.

DEPARTMENT STORES: Large stores ranging from 20000-50000 sq. ft, catering to a
variety of consumer needs. Further it is classified into localized departments such as clothing,


toys, home, groceries, etc. Departmental Stores are expected to take over the apparel business
from exclusive brand showrooms. Among these, the biggest success is K Raheja's Shoppers
Stop, which started in Mumbai and now has more than seven large stores (over 30,000 sq. ft)
across India and even has its own in store brand for clothes called Stop.

HYPER MARTS/SUPERMARKETS: Large self service outlets, catering to varied
shopper needs are termed as Supermarkets. These are located in or near residential high streets.
These stores today contribute to 30% of all food & grocery organized retail sales. Super Markets
can further be classified in to mini supermarkets typically 1,000 sq ft to 2,000 sq ft and large
supermarkets ranging from of 3,500 sq ft to 5,000 sq ft. having a strong focus on food & grocery
and personal sales.

. CONVENIENCE STORES: These are relatively small stores 400-2,000 sq. feet located
near residential areas. They stock a limited range of high-turnover convenience products and are
usually open for extended periods during the day, seven days a week. Prices are slightly higher
due to the convenience premium.

MBOs: Multi Brand outlets, also known as Category Killers, offer several brands across a
single product category. These usually do well in busy market places and Metros.

The Indian Retail IndustrySky is the limit
In terms of the retail development index India ranks fifth. In Asia it occupies the second
position, next to China. Among all the global markets, the Indian retail market is the most
expanding. This is owing to absence in restriction at the entry level. So the large foreign
companies can reap the benefits of economies scale by entering the green retail fields of India.
There are many reasons why the retail industry in India can reach the zenith. Firstly the
organized retail sector in India has a very low contribution to the entire retail sector in the


country. Hence there is ample scope for the new players to achieve success in the backdrop of
soaring disposable income of the upcoming generation. Secondly, not only have the incomes
increased but there has been a sea change in the preferences of the consumers. These factors
have acted as a stimulus for the ushering of foreign players retailing in apparels, accessories,
electronic appliances etc. Large shopping malls have already mushroomed in the metropolitan
cities. There still lies untapped potential in the Indian Retail Market.

Retail Sector Growth in India
In this section we may deal with the growth of the organized as well as the unorganized retail
sector of India. Due to the untapped potential that exists in the Indian retailing market, it is a very
fast growing sector. One reason that can be attributed to this rapid entry of the foreign retail
giants, is that the Western Countries have reached a point of saturation in their retail sector.
Another reason as already mentioned earlier is the change in the tastes and preferences or the
psychographic of the consumers that is bent in their favor. The retail sector in India contributes
to about 10% in the GDP, it is the most underdeveloped sector in terms of investments that are
made in this sector. The unorganized retail sector has recorded a growth of 5% per annum while
the organized sector is growing at 25-30 % per annum. One should not be impressed by the
figures of the organized retail markets since developed market in US, Taiwan, Malaysia is still a
dream to the Indian retail market. They have registered a growth of 50% per annum. The retail
stores have mushroomed in the Tier II and Tier III cities. The participants in the retail market
hold the presence of market in the cities as a signal to their growth.

It has been seen that the retail companies have invested in the IT sector for their growth and
development. The IT sector has contributed greatly to the growth of the retail sector in India. The
retail firms have made lumpy investments in Enterprise Resource Planning System as a strategy
for their growth and development. SAP has also assumed a significant role in the growth and
development of the organized retail industry. The sudden growth of the organized retail sector
can be attributed to the ushering of the domestic retail giants like Reliance, Pantaloons, ITC,
RPG, Rahejas and the Bharti Group. The foreign companies continue to wait in the sidelines.


These prominent retail chains have adversely affected the farmers in some states. Another
viewpoint is that the farmers have rather benefited since they were eager on the market
intervention of the big retailers for the purpose of marketing and processing of their output. Since
the big retailers reap the benefits of buying directly from the farmers, the consumers can
purchase the products at minimal price rates. In places like Uttarakhand, the big retail chains are
welcomed for the same purpose by the farmers. They have helped in putting finances in the right
channels of processing and packaging.

Growth of FMCG
The report produced by HSBC shows that the FMCG retail sector is expected to grow by 60 %
by 2010. Leaving aside the packaging sectors, the other sectors that have registered rapid growth
are hair care, household care, confectionery, chocolates etc.

Growth of Consumer Durables
The consumer growth industry is estimated to grow by 40% in the coming season. The
television, refrigerator and washing machines sector has also witnessed a rapid growth. The
market for Indian color television is expected to reach the value of 10.5million units by the next
fiscal year. The refrigerator market is estimated to reach 4.5 million. Hence in a nut shell the
retail industry in India has witnessed unprecedented growth in the past years. The organized
sector is expected to make Quantum jumps in the coming years in terms of its contribution to
GDP.


Contribution of Indian Retail Industry
Contribution of Retail:
What, How and for whom the presence of retail sector in India has been in limelight for the last
few years. Its significance has been undoubted. Policymakers are quite optimistic that the
evolution and steady maturation of organized retailing will take the economy to new highs.
Besides, it will also help strengthen the linkages between the different sectors so as to break the
vicious circle of poverty and ensure a bright future for the next generation. The benefit of
retailing to general public includes growing awareness and brand consciousness.

Retailing in India: the present scenario
The present value of the Indian retail market is estimated by the India Retail Report to be
around Rs. 12,00,000 core($270 billion) and the annual growth rate is 5.7 percent. Retail
market for food and grocery with a worth of Rs. 7, 43,900 cores is the largest of the different
types of retail industries present in India. Furthermore around 15 million retail outlets help
India wins the crown of having the highest retail outlet density in the world. The contribution
of retail sector to GDP has been manifested below:
Country Retail Sector's share
in GDP (in %)
India 10
USA 10
China 8
Brazil 6

As can be clearly seen, retailing in India is superior to those of its contenders. Retail sector is
a sunrise industry in India and the prospect for growth is simply huge. There are many factors
that have stimulated the rise of the shopping centers and multiplex-malls in a jiffy. Some of
them can be listed as follows:


Rise in the purchasing power of Indians- the rise in the per capita income in the last
few years has been magnificent. This has led to the generation of insatiable wants of
the upper and middle class. The demand of new as well as second hand durables has
risen throughout the country thus providing the incentive for taking up retailing.

Favorable to farmers- retailing has helped in removing the middlemen and has thus
enhanced the remuneration to farmers. This is a new revolution in the agricultural
sector in India and will go a long way in amending the condition of agriculture, a major concern
among policy makers.

Use of credit- a typical Indian is most conversant with using credit cards than carrying
money. These have led to a shift of the consumer base towards supermarkets and make
the payments in the form of credit.

Comfortable Atmosphere- a visit to a retail store appears to be more soothing for the
generation-Y. People and kids prefer to shop in an air conditioned a tech savvy manner.
The retail industry is the second largest employer in India. It currently employs about 7
percent of the total labor force in India. Finance Minister P. Chidambaram's recent
statement salaries ought not to be legislated is a welcome move as most of the
organized retail is in private hands. However only about 4.6% of the total retail trade is in
organized sector. It generates about Rs.55, 000 cores ($12.4 billion). The major and
minor players desperately need to work hard in this direction so that next time the figures
look more decent. The government must also make an attempt to ameliorate the situation
as political instability and infrastructure namely power and roads are the major
roadblocks in the path of smooth functioning of the market.

Future Retail Industry in India
According to a study the size of the Indian Retail market is currently estimated at Rs. 704 cores
which accounts for a meager 3 % of the total retail market. As the market becomes more and
more organized the Indian retail industry will gain greater worth. The Retail sector in the small


towns and cities will increase by 50 to 60 % pertaining to easy and inexpensive availability of
land and demand among consumers. Growth in India Real estate sector is also complementing
the Retail sector and thus it becomes a strong feature for the future trend. Over a period of next 4
years there will be a retail space demand of 40 million sq. ft. However with growing real estate
sector space constraint will not be there to meet this demand. The growth in the retail sector is
also caused by the development of retail specific properties like malls and multiplexes.
According to a report, from the year 2003 to 2008 the retail sales are growing at a rate of 8.3%
per annum. With this the organized retail which currently has only 3% of the total market share
will acquire 15-20 % of the market share by the year 2010. Factors that are playing a role in
fuelling the bright future of the Indian Retail are as follows:
The income of an average Indian is increasing and thus there is a proportional increase in
the purchasing power.
The infrastructure is improving greatly in all regions is benefiting the market.
Indian economy and its policies are also becoming more and more liberal making way for
a wide range of companies to enter Indian market.
Indian population has learnt to become a good consumer and all national and
international brands are benefiting with this new awareness.
Another great factor is the internet revolution, which is allowing foreign brands to
understand Indian consumers and influence them before entering the market. Due to the
reach of media in the remotest of the markets, consumers are now aware of the global
products and it helps brands to build themselves faster in a new region

However despite these factors contributing to the growth of Indian retail Industry, there are a few
challenges that the industry faces which need to be dealt with in order to realize the complete
scope of growth in Indian market. Foreign direct investment is not allowed in retail sector, which
can be a concern for many brands. But Franchise agreements circumvent this problem. Along
with this regulations and local laws and real estate purchase restrictions bring up challenges. And
with Good Planning, Timely Implementation and a media campaign that touches Indian
consumers any brand can go far ahead in the Indian Retail Revolution.


FDI In Indian Retail Industry

The Government of India was initially very apprehensive of the introduction of the
Foreign Direct Investment in the Retail Sector in India. The unorganized retail sector as has been
mentioned earlier occupies 98% of the retail sector and the rest 2% is contributed by the
organized sector. Hence one reason why the government feared the surge of the Foreign Direct
Investments in India was the displacement of labor. The unorganized retail sector contributes
about 14% to the GDP and absorbs about 7% of our labor force. Hence the issue of displacement
of labor consequent to FDI is of primal importance. There are different viewpoints on the impact
of FDI in the retail sector in India. According to one viewpoint, the US evidence is empirical
proof to the fact that FDI in the retail sector does not lead to any collapse in the existing
employment opportunities. There are divergent views as well. According to the UK Competition
Commission, there was mass scale job loss with the entry of the hypermarkets brought about by
FDI in the UK retail market. According to another school of thought, there is undoubtedly labor
displacement associated with FDI, but employment generation will occur in different
dimensions. Varied skills would be specialized. Taking into consideration the pros and cons of
introducing FDI in India, ICRIER has recommended 49% of FDI. The opening up of FDI in
India is also expected to be gradual so that the domestic industries can tailor themselves
according to the changes. At the formative stage, the idea was to start with 26% of FDI in this
sector. But soon the idea changed as China's FDI moved up from 49% to 100% in the retail
sector. While the government is continuing its plans to liberalize FDI in the retail sector in India,
foreign companies like Wal-Mart are waiting on the threshold. They basically wish to enter into
partnership with various multinational chains. FDI would bring about modern infrastructure that
would help to boost the productivity of the organized retail sector in India. Malls have
mushroomed in various locations. They are the centre of entertainment for the new generation.
FDI is not allowed in the retail sector and this is the reason why many prominent global players
like Dominos, Levis, Lee, Nike, Adidas, TGIF, Benetton, Swarovski, Sony, Sharp, Kodak etc are
entering the retail market via licensee or franchisee. The opening up of the economy to FDI in
the retail sector is also expected to generate employment. FDI can be a blessing instead of curse
only if it produces backward linkages relating to production and manufacturing. It may also, in


the process help to push up domestic production as well as exports. In the present scenario, 51%
Foreign Direct Investment is permitted in India only through single brand retailing. The
international retailers are entering the market through licensees just as Wal-Mart has entered
through the franchisee, Bharti Enterprises.

Government Intervention in Indian Retail

India's government seems to be on a gradual but definite path toward allowing foreign retailers
into the country.... suggests the A.T. Kearney's Retail Development Index 2006. It is a
common knowledge that the Union government has to face a number of hurdles both from its
opponents as well as its allies before it could announce the final verdict. There have been
demands from all corners regarding framing of rules to safeguard interests of the so-called
small traders. Simultaneously economists have the consensus that industrialization is
imperative for the growth of the economy and foreign investment has to play an inevitable role
in it. With Lok Sabah elections to come in 2009, the Union government too seems a bit
confused regarding decision in who's favor can provide it a political edge. So in this study let us
compare the views for and against liberalization as is held by Indian Bureaucrats.


CHAPTER-3
COMPANY PROFILE

The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest private
sector enterprise, with businesses in the energy and materials value chain. Group's annual
revenues are in excess of US$ 27 billion. The flagship company, Reliance Industries Limited, is
a Fortune Global 500 company and is the largest private sector company in India. Backward
vertical integration has been the cornerstone of the evolution and growth of Reliance. Starting
with textiles in the late seventies, Reliance pursued a strategy of backward vertical integration -
in polyester, fiber intermediates, plastics, petrochemicals, petroleum refining and oil and gas
exploration and production - to be fully integrated along the materials and energy value chain.


The Group's activities span exploration and production of oil and gas, petroleum refining
and marketing, petrochemicals (polyester, fiber intermediates, plastics and chemicals), textiles
and retail. Reliance enjoys global leadership in its businesses, being the largest polyester

yarn and fiber producer in the world and among the top five to ten producers in the world in
major petrochemical products. The Group exports products in excess of US$ 15 billion to more
than 100 countries in the world. Major Group Companies are Reliance Industries Limited
(including main subsidiaries Reliance Petroleum Limited and Reliance Retail limited) and
Reliance Industrial Infrastructure Limited.

The Company from time to time seeks to further diversify into other
industries. In January 2006, the Company approved a plan to establish a retail business through a
subsidiary Reliance Retail Limited that will operate, among other things, supermarkets,
convenience stores and specialty stores across India. The Company approved initial expenditure
of US$ 750 million to fund the initial stages of this plan. The Company's subsidiary Reliance
Jamnagar Infrastructure Limited is currently establishing infrastructure facilities such as roads
and buildings for the proposed Special Economic Zone (SEZ) at Jamnagar, Gujarat. The
Company's major products and brands, from oil and gas to textiles are tightly integrated and
benefit from synergies across the Company.

Central to the Company's operations is its vertical backward integration strategy;
raw materials such as PTA, MEG, ethylene, propylene and normal paraffin that were previously
imported at a higher cost and subject to import duties are now sourced from within the Company.
This has had a positive effect on the Company's operating margins and interest costs and
decreased the Company's exposure to the cyclicality of markets and raw material prices. The
Company believes that this strategy is also important in maintaining a domestic market
leadership position in its major product lines and in providing a competitive advantage.
The Company's operations can be classified into four segments namely:


Petroleum Refining and Marketing business
Petrochemicals business
Oil and Gas Exploration & Production business
Others

The Company's refinery at Jamnagar is the third largest refinery at a single location in the world.
The Company is:

The world's largest producer of Polyester Fiber and Yarn
4th largest producer of Paraxylene (PX) and Purified Terepthalic Acid (PTA)
6th largest producer of Mono Ethylene Glycol (MEG)
7th largest producer of Polypropylene (PP)

.


Founder Chairman

"Between my past, the present and the future, there is one common
factor: Relationship and Trust. This is the foundation of our growth."

Shri Dhirubhai H. Ambani
Founder Chairman Reliance Group
December 28, 1932 - July 6, 2002

Born December 28, 1932
Chorwad, Gujarat
Died July 6, 2002 (aged 69)
Mumbai, India
Nationality Indian
Occupation Business tycoon, chairman of Reliance industry
Net worth US $6.10 billion
Religion Hindu
Spouse(s) Kokilaben Ambani
Children Mukesh Ambani & Anil Ambani

Dhirajlal Hirachand Ambani, also known as Dhirubhai, 28 December 1932, - 6 July 2002,
was an Indian rags to riches business tycoon who founded Reliance industry with his cousin.


Ambani took his company (Reliance) public in 1977, and by 2007 the combined fortune of the
family (sons Mukesh and Anil) was 60 billion dollars, making the Ambani's the second richest
family in the world, next to the Walton family. Dhirubhai has been one among the select Forbes
billionaires and has also figured in the Sunday Times list of top 50 businessmen in Asia.

Dhirubhai started off as a small time worker with Arab merchants in the 1950s and
moved to Mumbai in 1958 to start his own business in spices. After making modest profits, he
moved into textiles and opened his mill near Ahmadabad. Dhirubhai founded Reliance Industries
in 1958. After that it was a saga of expansions and successes.

Reliance, acknowledged as one of the best-run companies in the world has various
sectors like petrochemicals, textiles and is involved in the production of crude oil and gas, to
polyester and polymer products. The companies refinery at Jamnagar accounts for over 25% of
India's total refining capacity and their plant at Hazira is the biggest chemical complex in India.
The company has further diversified into Telecom, Insurance and Internet Businesses, the Power
Sector and so on. Now the Reliance group with over 85,000 employees provides almost 5% of
the Central Government's total revenue.

In 1986 after a heart attack he has handed over his empire to to his two sons Anil and
Mukesh. His sons are carrying on the successful tradition of their father


Shri Mukesh D. Ambani
Chairman & Managing Director

Shri P.K.Kapil Shri Ramniklal H. Ambani Shri Mansingh L. Bhakta
Executive Director

Shri Nikhil R. Meswani Shri Hital R. Meswani Shri PMS Prasad
Executive Director Executive Director Executive Director

Board of Directors of Reliance Industries Limited


Shri Yogendra P. Trivedi Dr. D. V. Kapur Shri M. P. Modi

Prof. Ashok Misra Prof. Dipak C Jain Dr. RaghunathAnant Mashelkar


Major Subsidiaries & Associates:-
The Reliance Industries Limited is the flagship company of Reliance Group which has
ownership interest in the following subsidiaries & associates

Major Subsidiaries:
Reliance Petroleum Limited
Reliance Netherlands BV (including Trevira)
Reliance Retail Limited
Ranger Farms Private Limited
Reliance Retail Insurance Broking Limited
Reliance Dairy Foods Limited
Reliance Retail Finance Limited
RESQ Limited
Reliance digital Retail Limited
Reliance Service Solutions Limited
Reliance Jamnagar Infrastructure Limited
Reliance Haryana SEZ Limited
Reliance Industrial Investment & Holdings Limited
Reliance Exploration & Production - DMCC
Reliance Industries (Middle East) DMCC
Reliance Global Management Services (P) Limited
Reliance Commercial Associates Private Limited
RIL (Australia) Pty Limited

Major Associates:
Indian Petrochemicals Corporation Limited
Reliance Industrial Infrastructure Limited


Formats of Reliance RETAIL

Reliance Fresh (Super Market)
Reliance Mart
Reliance Digital
Reliance Trends
Reliance Super (Mini- Hypermarket)
Reliance Footprint
Reliance Jewels
Reliance AutoZone


Reliance Industries launched its first retail format called Reliance Fresh in Hyderabad. Spread
over 2,000-5,000 sq ft, 11 such Reliance Fresh neighborhood convenience stores were come up
in the city.
Branches:
Chennai,
New Delhi,
Hyderabad,
Jaipur,
Mumbai,
Chandigarh,
Ludhiana,
Orissa,
UP
West Bengal
Jharkhand

Reliance is gearing up to revolutionize the retailing industry in India. Towards this end, we are
aggressively working on introducing a pan-India network of retail outlets in multiple formats. A
world class shopping environment, state of art technology, a seamless supply chain
infrastructure, a host of unique value-added services and above all, unmatched customer
experience, is what this initiative is all about The retail initiative of Reliance will be without a
parallel in size and spread and make India proud. Ensuring better returns to Indian farmers and
manufacturers


and greater value for the Indian consumer, both in quality and quantity, will be an integral
feature of this project. By creating value at all levels, we will actively endeavor to contribute to
India's growth.
Product range of reliance fresh

Vegetables and fruits: this is the specialty of the store as they provide fresh fruits and
vegetables at a rate lower than the market price.

Households Items: In the stores we can get items which are at slight premium rate than market
price, but usually of high quality.

Food and Beverages: This area of the product line they stock all the premier brands and also
their private label.

Groceries: In this sector reliance is promoting its private label as they are promoting their own
brands and they do the packaging of the product and then label it privately and then sell it at
premium as compared it to the loose items.

Dairy Products: The dairy products in some locations are procured from the farmers themselves
and some places they procure it from the manufacturers.

Refrigerated products: This product line is dominated by the brands available in market and
very less private labeling is done.

Non food items: Here we get many petty non food items at a premium than market price.

Reliance Fresh would carry fresh fruits and vegetables, staples, top-up grocery, non-food
items and dairy products and a whole lot of other categories at very competitive prices. All the
stores opened have an average area of about 1,800


sq ft and an average of about 20 sales associates attending to customers in each
store open from 8 a.m. to 10 p.m. on all seven days of the week. A targeted sales turnover of Rs
90,000 crores (US$ 20 billion) by 2010 with a planned investment of Rs 30,000 crores over the
next five years that's the retail vision of Mukesh Ambani and his RIL retail team. RIL's retail
venture seems all set to achieve the status of being the flag-bearer of India Retail Inc, and that
too in record time!
It's been in the news for quite some time now. Earlier, about a year ago, it was only
whispered in close industry circles. Slowly the whispers become louder, and the word gained
ground that India's largest private sector company, Reliance Industries Limited (RIL), is entering
the Indian retail sector in a real big way. But with virtually nothing coming from anyone in the
know inside RIL about their retail plans; this has to be one of the most closely guarded secrets of
India's corporate story.


RELIANCE RETAIL LTD has launched its much-awaited hypermarket format (which also
happens to be Indias largest hypermarket) called Reliance Mart at Iscon Mall, SG Highway,
Ahmadabad on August 15. After the successful launch of the supermarket format Reliance
Fresh and the consumer electronics concept mega store Reliance Digital, the hypermarket is
the third retail format launched by Reliance Retail.

Spread across 165,000 square feet of shopping area, Reliance Mart will provide the
shoppers a never-before-experienced shopping delight. The hypermarket will carry a range of
over 95,000 products catering to the entire family. Shoppers will have the option to choose from
a wide array of products in every category ranging from fresh produce, food & grocery, home
care products, apparel and accessories, non-food FMCG products, consumer durables and IT,
automotive accessories, lifestyle products, footwear and much more.

The launch of Reliance Mart is yet another step by Reliance Retail towards
providing international shopping experience to all our customers at unmatched affordability,
guaranteed quality and choice of products and services. Reliance Mart marks the achievement of
another milestone in our effort to unleash a retail revolution in India.

Reliance Mart offers some unique services to the shoppers like tailoring, shoe repair,
watch repair, a photo shop, gift services and laundry services, all within the store. The store also
houses its own fresh bakery, serving hot, off-the-oven bread and bread products throughout the
day and local savouries, an ice-cream train for the kids, a chakki, ready-made batter and loose tea


and pickle for the housewives. Reliance Mart will also sell fine jewellery and fashion jewellery
as part of its lifestyle section.

Reliance Mart will also house a health and wellness store providing pharmaceutical drugs and
other wellness products
The hypermarket also launched a host of Reliances own brands in select categories with
superior quality and affordable prices like First Class, Network, Net play, Team Spirit and
Sparsh in Mens and Womens Formal / Casual and Ethnic wear, DNM- X in the jeans
category for men and women, Panda for kids clothing and Grip in the luggage section. The
footwear category will carry Zig in formal wear. Hi Attitude for semi -formal, Tosco for
party wear and Monza for the sports enthusiast. There are many products that will be
exclusively available in Reliance Mart stores only.

Locations of Reliance Mart Stores:-
Hyderabad,
Tirupati,
Ahmedabad,
Jamnagar,
Ranchi,
Bangalore,
Pune,
Mumbai,
Faridabad
Gurgaon,
Jodhpur
Tiruchirappalli.


Products of Reliance mart
cameras,
home & kitchen appliances,
mobile phones and software.
groceries,
clothing,
computers,
jewelry,
shoes,
books,
music
services of a cobbler and a photo-printing service.
fresh produce,
food and grocery,
apparel and accessories,
footwear,
consumer durables and IT,
furniture & furnishings
refrigerators,
air conditioners,
blenders,
chimney and gas stoves,
coffee makers,
electric cookers,
electric kettles,
fans and coolers,
irons,
juicers,


microwaves
mixers,
grinders and processors,
toasters and sandwich makers,
vacuum cleaners,
washing machines,
water filters


Your one stop shop with cutting edge technology for the entire range of household electronics,
appliances, computers, gaming and telecom products brought to you in a demystifying, enjoyable
& experiential ambience supported by the highest quality of service and value.

Reliance digital is a Stand-alone store which was formed on 23rd October, 2007.
Basically, Stand-alone stores are shopping mall or shopping center which has satellite buildings
located either on the same tract of land or on one abutting it, on which it is located. Reliance
digital follows CDIT format (consumer durable in technology)

With over 150 international and national brands and over 4000 products at amazing prices,
they have the largest display of models to help you find the right solution that fits your lifestyle.
The range at Reliance Digital spans, Audio and Video products (TV's, DVD players, Car Audio
players), Electronic Musical Instruments and Digital Cameras, Gaming Consoles and Games,
Computers and Peripherals, Mobile and Fixed line instruments, Durables like, Air Conditioners,
Refrigerators, Water Purifiers, Kitchen and Home Appliances.

At Reliance Digital, you get to touch, try and feel every product before you make your
decision. Their specially designed Experience Zones (for high-end entertainment systems like
home theatres, televisions, home and car music systems) simulate exact conditions to familiarize
customers with their products.

With a vision to generate inclusive growth and prosperity for farmers, vendor partners, small
shopkeepers and consumers, Reliance Retail Limited (RRL), a subsidiary of RIL, was set up to
lead Reliance Groups foray into organized retail.


Since its inception in 2006, Reliance Retail Limited (RRL) has grown into an organization that
caters to millions of customers, thousands of farmers and vendors. Based on its core growth
strategy of backward integration, RRL has made rapid progress towards building an entire value
chain starting from the farmers to the end consumers.

Reliance Digital provides various offers from time to time.

1. SUMMER CARNIVAL:
To enjoy the summer season, RELIANCE DIGITAL has AMAZING offers for its customers in
product categories - AC, Refrigerator, Cameras, Laptops, HIGH END TVs. Various Finance
options are available according to cities.


2. WIN dial! India wins, you win!

Reliance Digital gives offers in world cup too. Through the exciting WINdia card, a customer
gets to score runs with every purchase above Rs 7,000/- and wins instant cash discounts of upto
25%. Customers could win gift vouchers of upto 75% of the bill value, in case India continued
its winning streak in the Quarter Finals, Semi Finals & the Finals of the World Cup the purchase
were free.

3. Anything and Everything @ Rs 26/

Reliance Digital celebrated Indias Republic Day with its Anything and everything @ Rs 26/-
offer, an excellent opportunity for customers who were looking out for a product in Consumer
Electronics/Home Appliances and who would like to pay in EMIs. The customer purchases his
favorite product by paying only Rs. 26 and has the flexibility to pay the balance in easy EMIs.


Company: Reliance Retail
Subsidiary Company: Reliance Trends
Founded: 2007
Headquarters: Bangalore
Chairman and Managing Director: Shri Mukesh Ambani
Stores at Bangalore city : Reliance Trends at Mantri mall, Richmond Road and Jayanagar
The Apparel, Luggage and Accessories division of reliance retail has announced the
launch of their first Apparel specialty store Reliance Trends.
All the 3 Reliance Trends stores located at different places across Bangalore offer
some of the best Indian and International brands with each stores area of more than 15,000sq.ft.
Of shopping area, and has been designed and furnished by the best of the international design
agencies to offer a high style and lavish experience to the Indian consumer.
The store layout compliments the evolving tastes and preference of fashion savvy
consumers, giving them an opportunity to view/shop with ease, along with an army of well
trained customer service associates to compliment the entire shopping process.
Riding on the tremendous success of Reliance Mart at various locations across India, the apparel
division of Reliance Retail is well on track to democratise fashion and make it attainable to the
masses.
This is being possible by the extraordinary design pool of Indian and International
designers, integrating the international design trends and preferences of the Indian consumers.


The company is offering solutions to common maintenance problems through its state of the art
innovative products like Ever White Shirts, Anti Stain Trousers, Wrinkle free range of garments,
aromatic clothes for infants and quick-dry sportswear that ensures optimum moisture
management.
Product quality has been ingrained into the DNA of Reliance Trends and is integral to the
mission of Grahak Devo Bhava. The quality system are designed, implemented and
monitored as per international standards by a highly competent team of professionals.
To deliver the customer the best value for their money, only those products that demonstrate
an exemplary safety and quality meeting both implicit and explicit needs of the consumer are
approved for purchase.
Some of the quality standards that are being followed are American Association of
textiles, Chemists and colourists. American Standard, ISO and BIS methods. For the first time in
organized retail, Reliance Trends is introducing Made to Measure Tailoring service offering
customized fits to all the customers buying fabric from the store at prices compatible to
neighborhood tailors.
Reliance Trends is offering a homogenous mix of private label of brands across mens,
womens and childrens category to fulfill every customers requirements.

The Network range of garments comprises of formal office wear and collection for men and
women, while the Net play range, showcases a smart casual collection for the evolving
workplace. The DNMX range has been developed with a clear focus on the youth of India,
offering them exclusively crafted fashion garments like Denims, T-shirts etc.
Sparsh range of Indian wear for women, offers the finest collection of salwar kurtas,
churidars and a fast evolving Mix and Match range of garments. An exclusive label Panda
has been developed for infants and toddlers, while the FRENDZ range of garments would
compliment the wardrobes of the growing generation of boys and girls.
Apart from these private labels, the store is also offering some of the most renowned brands
in the country like Levis Strauss Signature, Peter England, Indigo Nation, American
Tourist, John Players etc. Some designer labels either directly or through their sub brands
most of these exclusively for Reliance Trends.


Continuing the tradition of reaching out to the middle class of the country, the current
offering from Reliance Trends is easily affordable to the Indian consumer. The specific
private label called First Class, is designed to cater to the range of garments cutting across
mens, womens and childrens wear to deliver extreme value to the Indian consumers.
Taking forward the voice of Shri Mukesh Ambani, Chairman & Managing Director, Reliance
Industries Ltd, Reliance Trends delivers unmatched affordability, quality and chain of
products and services to the consumer. Reliance Retail continues to fine tune its offering and
listening to its customers and learning from them. This as the Chairman envisions, will be the
beginning of transformation of Indian Retail with benefits for the consumer.

Product Profile

o Womens Wear
Indian wear
Formal wear
Semi Formal wear
Casual wear
Dress material
Lingerie

o Mens wear
Formal wear
Semi Formal wear
Casual wear
Sports wear
Mens wear fabric
Under garments


o Kids wear
Infants Toddlers
Girls 2-8 years
Girls 8-14 years
Boys 2-8 years
Boys 8-14 years

o Accessories

Handbags Socks

Handkerchiefs Sports Goods

Private labels by Reliance Trends


External Brand in Reliance Trends



It will be a smaller version of the hypermarket format. It is to offer over 10,000 products in
various categories like grocery, home care, stationery, pharmaceutical products, apparels &
accessories, FMCG, consumer durables & IT, automotive accessories and lifestyle products.
Reliance Super stores are to be large supermarkets with an area of 4,000 to 10,000 sq. ft. and
will not sell fruits and vegetables like Reliance Fresh.


It is a specialty footwear store that would offer over 25,000 pairs of formal, casual, ethnic,
party wear and sportswear in men, women and children footwear. The store is to be spread
over 7,500 square feet and be dedicated to footwear, handbags and accessories. The design of
Footprint was conceptualized by Pavlik of USA which is one of the best design houses in the
world keeping in mind the taste and preferences of the Indian consumer. It shall offer brands
from Europe and America like Josef Siebel, Rockport, Hush Puppies, Lee Cooper Clarks,
Levis, Nike, Adidas, Piccadilly, Dr. Scholls and more. For kids, Crocs and Disney will be
showcased. The store plans a pan-India presence by opening over 15 more specialty stores.


It is a stand-alone fine jewellery format. It is to be a one stop shopping destination for fine
jewellery. Reliance Retail ventured into gems and jewellery trade with the aim of launching
300 stores all over India within a 3 year time frame. With a growing demand for jewellery
and lower competition, Reliance Retail Ltd. plans to overtake Tatas Tanishq by 2010. The
gold jewellery range shall include Kolkata Filigree, Rajkot minakari jewellery, Kundan from
Jaipur, Temple jewellery from Kerala, Jadau from Amritsar and more. In Diamond jewellery,
Reliance Jewels will offer the finest quality of diamonds and the widest range of daily wear,
party wear and wedding designs.


Reliance AutoZone A one stop shop for Retailing of Automotive Products (Accessories,
Batteries, Treys & Tubes, Lubricants etc) & Car Care activities through stand-alone
speciality stores offering the consumers a pleasant, conducive and service oriented retail
ambience at best value along with quick fitment facility.

Reliance AutoZone has a vision of creating customer delight by delivering world class
quality at the best price with widest choice of automotive products and services.

We offer our customers more than 50 leading brands and 1500 products for a wide range of
Cars, SUVs and Bikes. We cater to the entire range from an entry level segment to a
premium segment.
We are present at convenient locations in multiple cities offering personalized service
through well trained associates. All our stores offer on the spot fitment facilities. Quality
is a key differentiator of our stores. For example: Sun films are CMVR compliant, Alloy
wheels are as per ARAI standards and the helmets are ISI approved. We have a transparent
warranty policy backed by manufacturers.


COMPETITORS

Big Bazaar is a chain of department stores in India, currently with 75 outlets. It is owned
by the Pantaloon Retail India Ltd, Future Group. It works on the same economy model as Wal-
Mart and has considerable success in many Indian cities and small towns. The idea was
pioneered by entrepreneur Kishore Biyani, the CEO of Future Group. Currently Big Bazaar
stores are located only in India. It is the biggest and the fastest growing chain of department store
and aims at being 350 stores by the end of year 2010.
It offers all types of household items such as home furnishing, utensils, fashion products
etc. It has a grocery department and vegetable section known as the Food Bazaar and its online
shopping site is known as FutureBazaar.com. The real estate fund management company
promoted by the Future Group expects to develop more than 50 projects across India covering a
combined area of more than 16 million sq. ft. On April 1 2007, Big Bazaar had to shut its outlets
in Mumbai as the 120 retrenched employees called a strike with the support of Bhatia Kamgar
Sena (the trade Union wing of Shiv Sena). Later the management agreed to reinstate the sacked
workers

Pantaloon Retail India Ltd, is Indias leading retail company with presence across food,
fashion, home solutions and consumer electronics, books and music, health, wellness and beauty,
general merchandise, communication products, E-tailing and leisure and entertainment.
Headquartered in Mumbai (Bombay), has over 450 stores across 30 cities in India and employs
over 18,000 people. Pantaloon founded by Mr. Kishore Biyani. The company owns and


manages multiple retail formats catering to a wide cross-section of the Indian society and its
width and depth of merchandise helps it capture almost the entire consumption basket of the
Indian consumer. Founded in 1987, as a garment manufacturing company, Pantaloon Retail
forayed into modern retail in 1997 with the opening up of a chain of department stores,
Pantaloons. In 2001, it launched Big Bazaar, a hypermarket chain, followed by Food Bazaar, a
supermarket chain. It went on to launch Central, a first of its kind, seamless mall located in the
heart of major Indian cities. Some of its other formats include, Collection I (home improvement
products), E-Zone (consumer electronics), Depot (books, music, gifts and stationeries), all
(fashion apparel for plus-size individuals), Shoe Factory (footwear) and Blue Sky (fashion
accessories). It has recently launched its retailing venture, futurebazaar.com. In India's chaotic
markets, Kishore Biyani is the unchallenged king of retail. He has the knack of catching rivals
off-guard and striking where it hurts most. And now that he's set himself the task of retaining
control of the largest retail space in the country, he won't let anyone - suppliers or international
promoters included - catch him slacking. The latest to face the wrath of the 43-year-old is South
African hypermarket Shop rite, which opened shop in Mumbai last month through a franchise
agreement with local company Normal Lifestyle.

.
It is retail chain with more than 760 outlets selling groceries, fruits, vegetables, medicines and
mobile phones. It was started and is managed by Mr. R. Subramaniam, IIM Ahmedabad alumni.


DLF Retail Developers Ltd. is one of the troikas of the DLF Group. Besides being India's
largest real estate developer, DLF is also of the leaders in innovating shopping malls in India. It
caught public eye when it launched the 2, 50,000 sq ft. shopping mall in Gurgaon. It has brought
a dramatic change in the lifestyles and entertainment with its City Centers and DT Cinemas. DLF
has plans to invest Rs. 2000-3000 crore in all the emerging areas from metros to class cities in
the next two years. Till last year the company was involved in building 18 malls out of which 10
were in the NCR region. Future plans of DLF involve opening up of 100 malls (specialty malls,
big box retailing and integrated malls) across 60 cities in next 8-10 years. They are slowly
transforming into 'lease' and 'revenue share' models. Local players like ITC, the A.V. Birla
Group and Tatas have given the hints to enter organized retail. Frances Carrefour SA and
Britains Tesco too were recently in news for their future plans to explore the Indian retail
market

Bharti Retail, a wholly owned subsidiary of Bharti Enterprises. Has announced two joint
ventures (JV)with the international retailing behemoth, Wal-Mart. The first JV ensures cash and
carry business, in which 100 percent FDI is permitted and it can sell only to retailers and
distributors. The second JV concerns the franchise arrangement. Sunil Mittal, Chairman of the
Bharti Group assured that the ventures will use low prices every day and best practices for the
satisfaction of the customer. Processed foods and vegetables will be delivered by Bharti Field
Fresh, Bharti's JV with Rothschild. Bharti Retail aims to foray every city with a population
exceeding 1 million. It has plans to come up with an investment of more than $2 billion in
convenience stores, supermarkets and hypermarkets spread over an aggregate 10 million sq. ft. The


expansion drive looks ambitious but analysts are worried that Bharti may face stiff competition from
Pantaloon and Reliance as they too have sanguine plans to flood the markets with thousands of retail
outlets in the coming five years. Bharti Telecom also has plans to offer all its fixed and mobile
telecom products and services from a single window to the SMB (Small and Medium Business)
enterprises under the Bharti Infotel division.

Lifestyle is part of the Landmark Group, a Dubai-based retail chain. With over 30 years
experience in retailing, the Group has become the foremost retailer in the Gulf. Positioned as a
trendy, youthful and vibrant brand that offers customers a wide variety of merchandise at
exceptional value for money, Lifestyle began operations in 1998 with its first store in Chennai in
1999 and now has 13 Lifestyle stores, 5 Home Centers and 1 Baby shop store across Chennai,
Hyderabad, Bangalore, Gurgaon, Delhi, Mumbai and Ahmedabad. Business World-IMRB Most
Respected Company Awards Survey has rated Lifestyle as the Most Respected Company in the
Retail Sector in 2003 and 2004. Lifestyle has also been awarded the ICICI-KSA Technopak
Award for Retail Excellence in 2005, the Reid & Taylor Retailer of the Year Award for 2006 and
more recently, the Lycra Images Fashion Award for the Most Admired Large Format Retailer of
the Year in 2006


Vision

To be the most admired and successful organized Retail Company in India that materially
enhances the quality of life of every Indian.

We will achieve this by:
Providing unprecedented affordability, quality and choice in global products and services
Being the partner of choice in creating prosperity for Indian farmers and other producers
of goods and services
Unleashing the power of the Indian workforce through the generation of new &
attractive employment opportunities, & creating an empowered & rewarding workplace

Mission of the Company

Leap frog the way an Indian Consumer shops
Be a trusted partner who provide the best products & services the world has to offer, at
the best prices, in the most convenient setting.
Create an efficient and transparent global supply chain by the creation and optimal
utilization of world-class infrastructure and international partnerships, thus creating more
value for our customers, suppliers, partners and stake holders.
Bring prosperity to millions of Indian producers, especially our farmers, by providing the
most attractive returns for their efforts. Be a capable and dependable partner to them right
through their creation process and help them become more successful.
Unleash the initiative, creativity & energy of Indian workforce through creation of new
jobs, & provide our employees a supportive, rewarding environment to work and grow.
Financially reward our shareholders on a sustained basis


Core Values
Respecting and valuing employees
Creating a positive work culture and a mutual trust and creating a feeling of family.


ORGANISATIONAL STRUCTURE

REGIONAL MANGER
STORE MANGER
AST.STORE MANGER
MA

DEPT MANGER
MA

AST.DEPT MANGER
MA

K3
MA

K2
MA

K1
MA

KT


FUNCTIONAL AREAS

MARKETING DEPARTMENT
HUMAN RESOURCE DEPARTMENT
FINANCE DEPARTMENT
ADMINISTRATION DEPARTMENT
COMMERICAL DEPARTMENT


Marketing Department

Basic marketing function: In reliance marketing department play a crucial role. There
are three main function of marketing department in reliance, there are:
Communication of promotion: Marketing department is held responsible for
communicating all upcoming promotions like any offer or discount to customers. This is
done through visual merchandising which means displaying about current offers and
communicating it. This is done through various mean like leaflets, dangles, etc.
Customers behavior and their buying pattern: Marketing department is also responsible
for knowing about its customer and thereby their buying pattern because on the basis of
this only further decision regarding promotion is taken
Competitive analysis: Beside above two stated the main function of marketing
department is to do competitive analysis i.e. knowing about their competitor and their
strategy and thus taking a prominent step.

Products and services offered: Marketing department people has responsibility to take
care of kind of product and services to be offered. It generally includes all FMCG good,
any electronic goods, staples. When it comes to serve reliance people are take proper care
of customer care and take guarantee of their product which they offer.
Distribution channel: Marketing people take care of supply of goods to final
destination. Rather than purchasing from any wholesaler reliance purchase all its
vegetables from farmer (where production is more) for all other FMCG it buys directly
from producer.

Advertisement: Since communicating all latest offers to customer is primary duty/
responsibility of marketing department therefore this work is done very crucially by
them, for promoting its products reliance uses various media like posters, banners,
leaflets, danglers, etc.


Sales promotion: Sales promotion is any initiative undertaken by an organization to
promote an increase in sales, usage or trail of a product or services (i.e. initiatives that are
not covered by the other elements of the marketing communications or promotions mix).
For promoting its sales marketing department offers various offers like buy one get one
free, or buy 2ltr Pepsi at just rupee 15.

Customer loyalty card: Reliance offers membership cards to their customers in order to
get new customers, retain the existing ones. It is one of their marketing strategies.

Marketing department structure

Marketing Head (Zonal)
State Head
Executives


Human Resource Department

Personal selection and department: HR is considered as core of all organization thus
selection of any personal is the key aspect. Recruitment plays an important role in HR.
Recruitment means selecting the Right candidate, at the right time, at the right cost.

Employee remuneration: HR department is held responsible for deciding on the
pay scale of the employee. This decision is taken after considering things
Minimum Wages Act 1947
Qualification
Experience
Previous earnings

Human Resource Management Department Structure

HR Head (Zonal)
Training
Zonal Training
State Training
Recruitment
Recruiters
HR Operations
Payroll and compliances


Finance Department

Source and Application: There are various sources of fund, some of them are:
Initial Public Offering (this method was first introduced by reliance itself), Equity share
Capital, debenture, bank loans, creditors, etc. As far as application is concern then the
main area of application is purchasing all goods from main suppliers like farmers for all
different kinds of fruits and vegetables and from main producers like Nestle, Maggie, etc.

Profit: The estimated turnover of Reliance Retail in the last financial year was around
Rs. 4500 cores and the estimated loss was very marginal (less than 10% of sales). Actual
data has not been provided by the company.

Sales expenditure trend: The sales expenditure trend of the company can explained
as follows first purchase department places an order for purchase to operation department
which is further placed to vendor. Once conformation letter is received from vendor side
then goods are received from them and then quality checking process takes place. For all
goods received goods receipt note is generatedwhich is sent to commercial department
for payment. This is how sales trend expenditure takes place in reliance retail.

Cost control: Controlling cost is the prime function of finance department. In order to
control price reliance follows HUB AND SPOKE MODEL which means that it sources
its F&V from farmer due to which cost of intermediaries comes down. Apart from this it
buys all of its FMCG from producer only.

Pricing technique: Charging correct price is very important thus before charging any
price finance people do a competitive analysis i.e. they charge price after seeing their
competitor all their profit margin.


ADMINISTRATION DEPARTMENT
The Store administration comes under the Store Manager. Its functions are store maintenance,
housekeeping, security etc. Admin Department is subdivided into Maintenance, Housekeeping,
Security, Information Technology or Info departments.
The store maintenance is concerned with the proper running of the store in co-ordination with all
the departments. It also has to ensure proper back-up power supply in times of power cuts. It
takes care about the proper operation of elevators, Air conditioners, lighting etc..
The House keeping is concerned with keeping all the departments of the store clean and tidy all
the time. It is very important as the look and feel of the store attracts more customers and
improves the business. Its functions include supplying of snacks to employees in the evening,
cleaning and mopping the floor, Rest rooms, windows etc.
The information technology is a separate section. This department is responsible for the
maintenance of all the computer systems, billing machines, networking, communication etc.
Functions of Information Technology section
Scheme updation
Repair Maintenance of Software and Hardware components
SAP maintenance
Networking etc.
The Security section is an outside agency and recruited on contract basis. It is concerned with the
security of the entire store. Security department keeps a vigilant check on all people entering and
leaving at various entry and exit points in the store. The security personnel at entry locations will
have counting machines to keep track of customer foot falls. They also check the bills of all
customers before letting them out. The Admin department also maintains different registers like
Customer Foot Fall Register, Attendance Register, Visitors Register, and Management Trainee
Register etc. During the closing of the Store Admin will check all the Cash Counters, Exchange
and Baggage Counters and locks all the departments.


COMMERCIAL DEPARTMENT
Commercial department at big bazaar is responsible mainly for cash related functions. It is also
responsible for some of the financing functions as there is no finance department at Reliance
Mart stores. It is only present at the zonal level. The commercial department carries out some
finance related functions like preparation of budget for day to expenses at various levels,
responsible for communicating weekly, monthly and yearly sales targets and margins for all the
department managers.
There is an Assistant Manager under whom there is Head Cashier and then the Cashiers. All the
cashiers report to Head Cashier who in turn reports to the Assistant Manager.
Functions of Commercial Department
Cash Till Operations
Handling Cash
Allocation of Till wise Cashiers
Accepting different modes of Payments
Registration or activation of Payback applications
Distribution and Maintenance of HHTs (Hand Held Terminals)
Treatment of Shortage or Excess cash etc.


SWOT ANALYSIS


Strengths:
o High quality,
o latest in-style products,
o international shopping experience
o value for money pricing
o loyal following
o Own brand of merchandise, which is both trendy and individualistic.
o new introductions every week
o variety of designs and styles
o exciting mix with a range extending from stylized clothes, footwear and
accessories for men, women and children to well-co-coordinated table linens,
artifacts, home accessories and furnishings.
o Well-designed interiors, sprawling space, prime locations, lovely coffee shops add
to the customers shopping experience.

Weakness:
o Needs to expand faster to maintain market share
o Size of the stores should be increased to stock more products.
o Targets the middle-class segment. Higher class customers do not prefer west side.
o Trent limited may not be able operate west side efficiently due to its other operations.


OPPORTUNITIES:
o To survive in todays world globalization is important. Reliance marts have a
wide opportunity to go more global to improve and expand its business.
o They also have the opportunity to consider more overseas supplier which will
actually give them cost advantage, rather than suppliers available on a local level.
o They also have the opportunity to maximize the use of available technology to
improve their functioning and to gain competitive advantage.

Threats:
o If the unorganized retailers are put together, they are parallel to a large
supermarket with no or little overheads, high degree of flexibility in merchandise,
display, prices and turnover.
o Shopping Culture: Shopping culture has not developed in India as yet. Even now
malls are just a place to hang around with family and friends and largely confined
to Window-shopping.
o Cultural Variation leads to variation in merchandise in India at different
geographical locations.
o Competition from future group and various other retail stores which are growing
rapidly.


CHAPTER: 4
DATA ANALYSIS AND INTERPERTATION
ANALYSIS
4.1 What retail chain do you usually go to?
( ) kirana shop ( ) reliance mart ( ) malls
Details Respondent Percentage
Kirana shop

09 9%
Reliance mart 48 48%

Malls 20 20%

ANALYSIS
Data collected for project from 100 responded in which 9 are like to visit daily, 48 are like to
visit weekly, 20 are likely to visit fortnightly and 23 likely to visit once in a month .

Interpretation
In total respondent I analyzed that most of the customer are likely to visit on weekly for reliance
mart . In my observation I found that more scheme should be provided on weekend.

0
10
20
30
40
50
60
Kirana
shop
Reliance
mart
Malls
Series 2
Series 1


4.2 How frequently you visit reliance mart?
Daily ( ) weekly ( ) fortnightly ( ) once in month ( )
Daily

09 9%
weekly 48 48%

Fortnightly 20 20%

Once in a month 23 23%

ANALYSIS
Data collected for project from 100 responded in which 9 are like to visit daily, 48 are like to
visit weekly, 20 are likely to visit fortnightly and 23 likely to visit once in a month .

Interpretation
In total respondent I analyzed that most of the customer are likely to visit on weekly. In my
observation I found that more scheme should be provided on weekend.

0
10
20
30
40
50
60
Daily weekly Fortnightly Once in a month
Series 2
Series 1


4.3. What do you mostly shop for at reliance mart store?
Cloths ( ) Grocery ( ) cosmetic product ( ) all products ( )

Cloths 24 24%
Grocery 23 23%
Cosmetic product 06 6%
All product 47 47%

ANALYSIS
Data collected for project from 100 responded in which 47 customer are like to purchase all
product, 24 are like to purchase cloths, 23 are likely to purchase grocery, 6 likely to purchase
cosmetic product .

Interpretation
In total respondent we analyses that most of the customer are like to purchase variety of product
in the store. Company should try to retain the customer. And should increase the variety of
cosmetic product & grocery.

0
10
20
30
40
50
Cloths Grocery Cosmetic product All product
Series 2
Series 1


4.4. Are the Price of Reliance mart lower than the other competitor?
Yes ( ) No ( ) Equal ( ) no idea ( )

Yes
35 35%
No
20 20%
Equal
31 31%
No Idea
14 14%

ANALYSIS
Data collected for project from 100 responded in which 35 customer say and 20 say no, 31 say
some time and 14 customer are say never .

Interpretation
According to respondent customers are not fully satisfied . Company should try to give the best
quality product in minimum price to the customer.

0
10
20
30
40
Yes No Equal No Idea
Series 2
Series 1


4.5. Why do you prefer to shop at Reliance Mart?
Quality ( ) Brand ( ) Price ( ) One stop shop ( )

Quality
24 24%
Brand 32 32%
Price 14 14%
One stop shop 30 30%

ANALYSIS

Data collected for project from 100 responded in which 32 customer are believe in reliance brand
and 30 are like to purchase in one stop shop and 24 are like to purchase quality product, only 14
respondent consider price ..

Interpretation

In total respondent I analyses that most nof the customer are believe in reliance brand like to
purchase qualitative product in stop shop. Here I observed that people want to purchase original
product and want better service.
0
5
10
15
20
25
30
35
Quality Brand Price One stop shop
Series 2
Series 1


4.6. Do advertisement and promotion influence your shopping decision?
Yes ( ) No ( )
Yes 92 92%
No 08 08

ANALYSIS

Data collected for project from 100 responded in which 92 customer are like promotion scheme
and 8 are those people say promotion scheme doesnt effect on purchasing.

Interpretation

In my observation I found promotion scheme is must to sustain customer attract customer &
influence the purchasing.

0
20
40
60
80
100
Yes No
Series 2
Series 1


4.7. Are you aware of different promotional schemes provided by reliance mart?
Yes ( ) No ( ) somewhat ( )
Yes 65 65%
No 19 19%

ANALYSIS

Data collected for project from 100 responded in which 65 customers are aware promotion
scheme and 19 customers are not aware of promotion scheme and 16 customers are somewhat
aware .

Interpretation

In total respondent I analyzed that most of the customer are aware of promotion scheme. In my
observation I found that attractive promotion scheme will increase more sale .

0
10
20
30
40
50
60
70
Yes No
Series 2
Series 1


4.8. Are Promotion scheme Taken by Reliance mart easy to understand?
Yes ( ) NO ( ) some time ( )
Yes
51 51%
No 21 21%
Sometime 28 28%

ANALYSIS

Data collected for project from 100 responded in which 51 customer say yes and 21 are those
which say no and 28 say some time .

Interpretation
Company should try making promotion scheme easy understandable, promotion scheme should
be in both in English & Kannada

0
10
20
30
40
50
60
Yes No Sometime
Series 2
Series 1


4.9. How likely are you to recommend Reliance Mart to a friend or relative?
Excellent ( ) Good ( ) Fair ( ) Poor ( )
Excellent
07 7%
Good 47 47%
Fair 44 44%
Poor 02 2%

ANALYSIS
Data collected for project from 100 responded in which 7 customer say excellent and 47 say
good, 44 say fair which are and 2 customer are those say poor .

Interpretation
In my observation I found that only 47% customer is fully satisfied from the store. Company
should try satisfy the customer by providing better service and rectify their problem immediately.

0
10
20
30
40
50
Excellent Good Fair Poor
Series 2
Series 1


4.10. How do you come to know about various products available at Reliance Mart?
Friend ( ) TV ( ) Radio ( ) Telephone ( )
Friend
28 28%
TV 50 50%
Radio 10 10%
Telephone 12 12%

ANALYSIS
Data collected for project from 100 responded in which 28 customer say friend and 50 customers
say TV, 10 customers say Radio and 12 customers say Telephone .

Interpretation
According responded result most of most of customers come to know about product from TV.
Company can try to retain customers and increase customers as they get information from
friends.

0
10
20
30
40
50
60
Friend TV Radio Telephone
Series 2
Series 1


4.11. Kindly suggest improvement that can be done according to you to make operation
management more effective and impactful.
Cashier Speed ( ) Staff Knowledge ( ) Waiting Time Management ( )
Cashier speed 45 45%
Staff knowledge 30 30%
Waiting time management 25 25%

ANALYSIS
Data collected for project from 100 responded in which 45 customer say cashier speed and 30
say staff skill, 25 say waiting time management .

Interpretation
According respondent customers are not fully satisfied company should recruit new skilled
cashier for better performance.

0
10
20
30
40
50
cashier speed staff knowledge wating time
management
percentage
respondent


CHAPTER5

FINDINGS & SUGGESTION
FINDINGS
Majority of customers here visit weekly.
Majority customers like to purchase all goods from Reliance Mart.
Weekly offers are popular among customer.
Customers of reliance mart prefer brand of products.
Customers like one stops shopping.
Advertisement is the biggest way to attracting the customer.
Most of customers come to reliance mart are aware about promotional scheme.
Promotion scheme not so easy to understand for customer.
Most of customer is not fully satisfied with store.
Majority of customers come to know about products of reliance mart through TV.
Price is almost equal to other competitors
Shortages of skilled workers.

SUGGESTION
More promotion scheme should be used to penetrate the market.
Skilled employees should be higher to do work effectively
Promotion scheme should in such way that customer can understand easily.
Service of store should be providing in such way which full the need of the customer.
Advertisement should be both in English and Kannada
Company should come with more variety of products into market.
Company should try to minimize the price
Employed more skillful employee


CHAPTER 6
CONCLUSION

The report reveals that there is huge scope for the growth of organized retailing and
improvement of Reliance Mart. With the changing lifestyle, modernization and westernization
there exists a huge scope for the growth of Reliance Mart store and is therefore a threat to
unorganized retailing. Reliance Mart store are able to provide almost all categories of items
related to food, health, beauty products, clothing & footwear, durable goods so it become quite
easier for the customer to buy from one shop and hence is a convenient way of shopping when
compared to unorganized retailing. Aggressive Marketing is the key to increasing the market
share in this area, since the market has a lot of potential both in terms of untapped market .


CHAPTER 7
BIBLIOGRAPHY

www.ril.com
www.google.com
www.wickipedia.com

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