Introduction

1. SWOT Analysis is a strategic planning tool used to

evaluate the: Strengths, Weaknesses, Opportunities,
Threats

2. History of SWOT Analysis
Developed at Stanford Funded by Fortune 500
companies Took 9 years to develop Involved 5000
interviews
Internals Externals

3. Strengths
4. What you do very well maybe better than anyone else
5. Weaknesses What you lack in or what you dont do very
well
6. Opportunities What is it that you could do but arent?
7. Threats Elements in the environment that could cause
trouble for the you to achieve objective or goal.
8. Creative Use of SWOTs How can we Use each Strength?
How can we Stop each Weakness? How can we use each
Opportunity? How can we Defend against each Threat?
9. Strengths Weaknesses Opportunities S-O Strategies W-O
Strategies Threats S-T Strategies W-T Strategies SWOT
Matrix Also known as TOWS Matrix Current conditions
The Plan for the future
10. Matching strengths to opportunities Otherwise known
as: S-O or Maxi-Maxi strategy Using a strength to
maximise an opportunity
11. Matching weaknesses to opportunities Otherwise
known as: W-O or Mini-Maxi strategy Improving
capability to maximise an opportunity
12. Matching strengths to threats Otherwise known as: S-
T or Maxi-Mini strategy Minimising a threat with a
strength
13. Matching weaknesses to threats Otherwise known as:
W-T or Mini-Mini strategy Minimising weaknesses and
threats at same time (often last choice)
14. Strategic Model Mission Values Vision Strategy
Everything Balanced Strategic Initiatives Personal
Objectives Strategic Outcomes Structural Engineer
Contractor ---------- ----------- Why we exist What we
believe in What we want to be our game plan
Implementation & Focus What we need to do What I need
to do How do we develop our Strategy!
15. A strength can be a competitive advantage like -
Believe in yourself - Positive Attitude - Focus - Intelligence
- Ability to learn - Time Management - Sense of
Responsibility - Specific Goals - Passion & Determination -
Critical Thinking Ability - Supporting Environment - etc
16. You have to believe in yourself, otherwise you can't do
it. If you don't believe in yourself, how do expect anyone
else to? Because ultimately, you're the one who has to do
it. Donny Osmond Believe in yourself, and the rest will fall
into place. Have faith in your own abilities, work hard, and
there is nothing you cannot accomplish. Brad Henry
17. A weakness can be a disadvantage such as -
Procrastination - Poor Time Management - Non-
supportive Environment - Irresponsible - Unrecognized
Institution - Complex Goals - etc
18. An opportunity can be - Good Institution -
Scholarships - Good Mentor - Internships - Jobs - Backups
- etc
19. A threat can be - Hurdles - Health Problems - No
Jobs - Discouragement - Bad Environment - May be
friends - etc