Coatings Word April 2010

Project18:Layout 1 3/25/10 10:25 AM Page 1
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Premlum P1F fer
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Performanoe
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uality
Rad1ech
Beeth #929
nanoFLON microFLON
Properties Test Method Unit 101T 114T 118C 119N 150N 160N 124T4 131T1 132T1 132T2 141T2 141T3
Average
particle size
ASTM D4464 microns 6 - 9 4 - 8 4 - 6 4 - 8 4 - 6 5 - 8 16 - 30 4 - 6 4 - 6 10 - 13 10 - 13 14 - 22
Primary
particle size
Scanning electron
microscope (SEM)
microns 0.2 0.2 0.2 0.2 0.15 0.15 N/A N/A N/A N/A N/A N/A
90% ASTM D4464 microns 13 12 10 12 9 13 40 10 10 20 20 35
Melting point ASTM D4591 C / F 323/614 321/610 320/608 320/608 321/610 321/610 325/617 328/622 328/622 327/621 328/622 327/621
Specifc
gravity
ASTM D5675 g/cc 2.15 2.15 2.15-2.2 2.1-2.2 2.2 2.2 2.15-2.2 2.1 - 2.2 2.15-2.2 2.15-2.2 2.1-2.2 2.1-2.2
Bulk Density ASTM D4895 g/l 200 - 500 200-350 250 - 400 250-450 250-450 250-450 300-550 300 - 550 300-550 300 -500 250-400 300 - 500
Surface area ASTM D5675 m^2/g 6.0 - 8.0 6.0 - 8.0 6.0 - 8.0 7.0 - 9.0 11.0-13.0 11.0-13.0 1.0-3.0 3 3 1.0-3.0 1.0-3.0 1.0 -3.0
FDA Status 21CFR 177.1550 175.300 175.300 175.300 177.1550 177.1550 175.300 177.1550 175.300 175.300 177.1550 175.300

29 9 h # t e e B
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9

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est Method
microscope (SEM)
Scanning electron
ticle size par
Primary
ASTM D4464
ticle size par
Average
TTe ties Proper

0.2
nan
118C
0.2 0.2 microns
4 - 6 4 - 8 6 - 9 microns
114T 101T Unit

N/
124
oFLON
0.15 0.15 0.2
16 - 5 - 8 4 - 6 4 - 8 6
160N 150N 119N C

N
microFLON
141
N/A N/A N/A A
10 10 - 13 4 - 6 4 - 6 30
132T2 132T1 131T1 4T4

N/A
141T3
/A
14 - 22 - 13
1T2

A Status FD
ASTM D5675 Surface area
ASTM D4895 Bulk Density
ASTM D5675
gravity
Specifc
ASTM D4591 Melting point
ASTM D4464 90%
microscope (SEM) ticle size par

175.30 175.300 177.1550 21CFR
6.0 - 8 6.0 - 8.0 6.0 - 8.0 m^2/g
250 - 4 200-350 200 - 500 g/l
2.15-2 2.15 2.15 g/cc
320/60 321/610 323/614 C / F
10 12 13 microns

175.3 177.1550 177.1550 175.300 00
1.0-3 11.0-13.0 11.0-13.0 7.0 - 9.0 8.0
300-5 250-450 250-450 250-450 400
2.15- 2.2 2.2 2.1-2.2 2.2
325/ 321/610 321/610 320/608 08
40 13 9 12
/

177. 175.300 175.300 177.1550 300
1.0 1.0-3.0 3 3 3.0
250 300 -500 300-550 300 - 550 550
2.1 2.15-2.2 2.15-2.2 2.1 - 2.2 -2.2
328 327/621 328/622 328/622 617
2 20 10 10 0
/ / /

175.300 .1550
1.0 -3.0 0-3.0
300 - 500 0-400
2.1-2.2 1-2.2
327/621 /622
35 20
/ /

Project1:Layout 1 3/5/10 12:12 PM Page 1
WWW.COATINGS WORLD.COM APRIL 2010 5
COLUMNS
22 International Coatings Scene
Europe Economic downturn doesnt deter
R&D investment.
24 Business Corner The entreprenuers narrow
part of the hour glass.
APRIL 2010 VOL. 15, NO.4
FEATURES
27 Interior Color Trends & Forecast
34 Resins Market Panel Discussion
38 Green Coatings Market is Growing
40 Lab Equipment Directory
42 P2i Tests Plasma Nano-Coating for Solar Industry
DEPARTMENTS
6 Editors Page
8 As We Go To Press
8 Index to Companies
10 Fresh Paint
21 Patents
26 New Products
43 Industry News
45 People
46 Suppliers Corner
47 Meetings
50 Final Coat
ADVERTISING
SECTIONS
48 Classified Ads
49 Advertising Index
COVER DESIGN BY JESSICA CARLIN
COVER PHOTO COURTESY OF VALSPAR
COATINGS WORLDCoatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ
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27
26
p.5 TOC APR10:p. 4 tof C 4/04 3/26/10 11:26 AM Page 5
Springtime means COLOR
Editors Page
EDITOR
Tim Wright twright@rodpub.com
VICE PRESIDENT/EDITORIAL DIRECTOR
Tom Branna tomb@rodpub.com
ASSOCIATE EDITOR
Kerry Pianoforte kpianoforte@rodpub.com
ART DEPARTMENT
Michael Del Purgatorio michaeldp@rodpub.com
INTERNATIONAL CORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips
EDITORIAL ADVISORY BOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Sidney Lauren (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
RODMAN PUBLISHING
PRESIDENT
Rodman J. Zilenziger, Jr. rod@rodpub.com
EXECUTIVE VICE PRESIDENT
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ADVERTISING SALES (Europe)
Baudry Boisseau Associates
27 Rue J. Lebeau- B-1000, Brussels, Belgium
Tel.: 32-(0)2-513-06-47 Fax: 32-(0)2-514-17-38
baudry@baudryboisseau.com
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COATINGS WORLDS circulation is audited by BPA Worldwide.
6 APRIL 2010 WWW.COATINGS WORLD.COM
E
very year color experts at paint companies develop color
trend forecasts for consumers and industry. There are many
variables that affect the direction of design and color. Trends
develop over the course of time. Demographics, changing consumer
desires, social and economic changes and technology all converge,
or come together, to influence color themes.
When it comes to designing interior living spaces color is arguably the
most important aspect of an interior design scheme. It helps coordinate
all of the design elements together to create one mood that is trying to
be captured in a particular space.
Nothing changes a room faster than color. Especially during hard eco-
nomic times with an unhealthy housing market. Regardless of the pur-
pose, a fresh coat of paint remains one of the most economical ways to
change our living environments.
Color trends for 2010 take inspiration from a variety of social and econom-
ic influences. For this years article, Coatings World asked a panel of experts
to address the key trends influencing color design at the moment. Color is so
important, according to Richard Prime, communications manager, NCS Colour
AB, in fact its probably one of the only aspects of a design or project that can
be translated to the viewer, audience or market in seconds, which is often the
amount of time it takes for a customer to make a buying decision. Id go as far
as saying it is the single most important aspect of the design process for any-
one wanting to create a commercially or critically successful item.
To hear more from our panel of color experts from the likes of Kelly-Moore,
Valspar, PPG, The Paint Quality Institute, NCS Colour AB, Resene and
California Paints, turn to page 27.
Also in this issue, Kerry Pianoforte explores trends in the green
coatings market, talking to key players including Benjamin Moore,
Sherwin-Williams and Mythic Paint. Pianoforte says the market is driv-
en primarily by increasingly stringent environmental regulations, and
to a lesser degree, increasing consumer interest in buying environmen-
tally friendly products and the growing popularity of green building
standards, most notably the U.S. Green Building Councils (USGBC)
LEED (Leadership in Energy and Environmental Design) initiative. To
read more turn to page 38.
Lastly, for this years annual resins market update (page 34), Coatings
World asked a panel of experts to address key issues facing the market
including the economy, new technology and strategies for moving for-
ward in 2010. The panel is made up of individuals from some of the
worlds largest and most diverse resins suppliers including BASF,
Eliokem, DSM NeoResins+ and Celanese. These companies are at the
forefront of developing new resin technology that is helping the coatings
industry evolve into the future.
TWRIGHT@RODPUB.COM
p.6 editorial APR10:p. 6 Editors Page 3/26/10 11:56 AM Page 6
The Innovation Principle.
Innovation is the most important formula for success. At BYK we know that innovation
demands forward thinking about new products and processes, effective services and strong
partnerships. It takes imaginative applications of state-of-the-art technologies. Ultimately,
innovation requires knowledge, experience and the drive to discover new solutions. Thats
BYKs Innovation Principle
. Put it to work for you. Together, we can help you achieve a

decisive competitive advantage.
Visit us at the Asia Pacic Coatings Show 2010, June, 23 24, Balai Sidang Jakarta
Convention Center, Jakarta, Indonesia, Booth # E1.
www.byk.com/innovation
As We Go To Press
Greenkote expands European licensee network
Greenkote Plc, Cleveland, OH, has
expanded its licensee network in Europe
with sales of licenses and coating sys-
tems to Impreglon AG of Luneburg,
Germany. To supplement its own range
of coatings, Impreglon AG acquired the
license and production rights for an addi-
tional environmentally friendly coating
process from Greenkote Plc, UK.
The Impreglon agreement will allow
us to focus on the development of growth
through our license business model in
Europe, said Arie Laor, CEO, Greenkote.
He also indicated that Impreglons addi-
tional coating technologies and plants
promotes an overall and stronger pres-
ence in Europe, which increases the
reach of its technology to additional
applications that are complimentary to
those provided for Daimler, VW and
Audi, and creates a strong driver for
other coaters competing with Impreglon
to adopt its technology.
Free of any emissions into the environ-
ment, Greenkotes zinc thermo diffusion
process (ZTD) protects metal surfaces
against corrosion attack.
Greenkotes location in Sauerlach,
Germany has provided coating services
to the automotive OEM and Tier 1 metal
component supply base for VW, Audi, GM
and Daimler AG, in addition to other
industries.
Through the license agreement
Greenkote will transfer the process coat-
ing systems and certain patented tech-
nologies to Impreglon Ungarn Hft. in
Hungary, Turkey. Impreglon will contin-
ue to serve Greenkote customers from
this location while also expanding sales
for coating services in designated terri-
tories in Germany, which include
Schleswig-Holstein, Bremen and Lower
Saxony.
DUPONT INTRODUCES
ARCHITECTURAL POWDER COATINGS
DuPont has introduced Alesta AR,
new line of premium architectural
powder coatings. With no solvents and
virtually no VOCs, the powder coating
process results in a cleaner, safer fin-
ishing operation. DuPont Alesta AR
architectural coatings provide a high
level of design freedom and are easily
matched to glass, plastic, wood or vir-
tually any other building material.
Colors can be adjusted to suit individ-
ual aesthetic preferences without
compromising essential functional
properties such as weatherability or
impact and abrasion resistance. The
DuPont Alesta standard product line
in cludes products that meet AAMA
2603 specifications. CW
Index to Companies
This index gives the starting page for a department or feature with
a significant reference to a manufacturer of paint, coatings, adhesives and
sealants. Subsidiaries are indexed under their own names.
Agion Technologies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Altana . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Aremco Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
BASF Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 21
Bayer MaterialScience. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 26
Benjamin Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 38
California Paints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 27
DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Greenkote . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Henkel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Kelly-Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Mythic Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Para Paints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
PPG. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 21, 27, 50
Resene. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Sansin Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 38
Sika . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Teknos Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Valspar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Wah Seong . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Weilburger Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
p.8 as we go APR10:columns 3/26/10 11:27 AM Page 8
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Fresh Paint
BASF has established a technical
center for developing eco-friendly
coatings technologies for the automo-
tive industry in Korea. BASF and the
Gyeonggi Provincial Government of
the Republic of Korea (GGPG) signed
a memorandum of understanding
(MOU) to confirm their collaboration
in constructing this center.
BASF will set up a coatings techni-
cal center at the Gyeonggi Techno
Park in Ansan City, Gyeonggi
Province, with the support of GGPG.
In this technical center, BASF plans
to conduct research and development
of eco-friendly waterborne coatings
for use by automotive OEMs as well
as the technology for an integrated
coating process, which yields more
cost-efficient results.
We appreciate the value BASF
brings forth to the automotive indus-
try in Korea, said Moon-Soo Kim,
governor of GGPG. BASFs coatings
technologies provide our automotive
industry with more sustainable
options and, by increasing cost-effi-
ciency in production, helps our
automakers to be more competitive.
We are happy GGPG plays a part in
helping to address the needs of
Koreas automotive industry.
BASF plans to open the center
mid-2010. The establishment of the
facility in Korea is an important step
to further strengthen our interna-
tional technical network and the
capability to support the business of
our customers in Korea and globally,
said Raimar Jahn, president of BASF
Groups Coatings Division, at the
signing ceremony.
In waterborne coatings, water
replaces the majority of the organic
solvents that solventborne coatings
contain. The resulting reduction in
solvent emissions means a consider-
ably lower impact on the environ-
ment. The development and use of
the integrated process will shorten
the car body coating process and
thus saves time and resources.
SHERWIN-WILLIAMS TO BE
DISTRIBUTOR OF SPRAYLAT
SHIELDING COATINGS IN NA
Sherwin-Williams has signed an
agreement with Spraylat Corporation
of Pelham, NY, to become the exclu-
sive North American distributor of
Spraylat EMI/RFI shielding finishes,
BASF to set up technical center for
eco-friendly car coatings in Korea
Left to right: Moon-Soo Kim, governor of GGPG; Raimar Jahn, president of BASF Groups
Coatings Division; and Chin-Wook Cho, CEO, BASF Company Ltd, Korea.
p.10-20 fresh paint APR10:p. 10-11 fresh paint june 3/25/10 10:31 AM Page 10
also known as conductive coatings,
which are used to help protect
enclosed electronic devices from elec-
tromagnetic and radio frequency
noise or interference. The Sherwin-
Williams chemical coatings division,
which serves the product finishing
market through 75 company-owned
facilities in North America, will dis-
tribute Spraylats conductive coatings
to electronics-industry OEMs and
product finishing shops.
EMI/RFI shielding finishes are
functional coatings that are fre-
quently used for telecommunica-
tions, office, medical and military
equipment. The Sherwin-Williams
chemical coatings division offers a
complete line of coatings for electron-
ic enclosures, from solvent and
waterborne finishes to polyurethane
and powder coatings and functional
shielding (conductive) coatings.
This relationship with Spraylat
strengthens our position in the elec-
tronics finishing market in North
America and allows both companies to
address the changing market for
EMI/RFI coatings by better serving
product finishers, said Jim Papenfuss,
Sherwin-Williams chemical coatings
vice president of marketing.
Spraylat Corporation is a private-
ly-held global specialty coatings com-
pany. The electronic materials busi-
ness unit of Spraylat Corporation,
based in Mt. Vernon, NY, supplies
conductive coatings and materials to
the electronics industry. This product
family includes silver-coated copper,
pure silver and hybrid coatings.
BENJAMIN MOORE NAMES
HUE AWARD WINNERS
Amy Wax of Montclair has won the
top prize for Residential Exteriors in
the 2010 Benjamin Moore HUE
Awards. Wax is the first professional
color consultant to receive a HUE
Award. A student of color theory with
a B.F.A. from Syracuse University,
she combined her educational back-
ground and family ties in real estate
to create her business, Your Color
Source Studios, Inc., which offers
color advice to homeowners and
building and design professionals.
The residential exteriors that
helped earn Wax her HUEY include a
Victorian-style house in her home-
town of Montclair. The base is a rich,
historic shade, with trims in more
whimsical colors that draw the eye to
the details of the architecture genre.
In the same community, Wax trans-
formed a white stucco three-story
home by using a mossy green base
with terra cotta and brown trims.
The resulting makeover is suggestive
of Arts and Crafts design.
The HUEYs, established in 2005
by Benjamin Moore to recognize
those in architecture and interior
design whose work embodies a pas-
sion for color usage, will be handed
out to the honorees on May 5 at the
Museum of Arts and Design,
Columbus Circle, New York City. Six
firms altogether won Benjamin
Moore HUE Awards this year.
Each of the four Competition Hon -
Fresh Paint
NANOTECHNOLOGY IN COATINGS & ADHESIVES MARKET
EXPECTED TO BE WORTH $3.7 BILLION IN 2010
According to a new technical market research report,
Nanotechnology in Coatings and Adhesive Applications:
Global Markets, from BCC Research, the global market
value for nanotechnology in coatings and adhesives is an
estimated $3.7 billion in 2010, but is expected to increase
to nearly $19.2 billion in 2015, for a 5-year compound
annual growth rate (CAGR) of 39.3%.
The largest segment of the market, nanocoatings, is
expected to increase at a five-year CAGR of 39.5%, from
$3.4 billion in 2010 to nearly $18 billion in 2015.
The other segment, nanoadhesives, is expected to
reach a value of $1.2 billion in 2015. The market in 2010
is estimated at $257 million. Thus, the five-year CAGR
is projected to be 36.4%.
Robust potential markets for nanocoatings and
nanoadhesive products exist worldwide for a myriad of
applications spanning medical and healthcare, electron-
ics, energy, transportation, construction, packaging,
forestry, textile and homeland security sectors.
This report is divided into two primary sections
nano coatings and nanoadhesivesto survey existing
and emerging technologies in these markets worldwide,
survey and provide an analysis on relevant patents, as
well as to profile the key companies involved with the
development of products in these areas.
NEWS
youNEED!
c o a t i n g s w o r l d . c o m
The
c o a t i n g s w o r l d . c o m
Check for our daily updates.
BREAKING NEWS from Coatings World brings the news right to your desktop.
Fresh Paint
orees will receive a paint-drop-shaped
HUE glass sculpture and $5,000 cash
prize. Besides Amy Wax, they include
Ghislaine Vias Interior Design, New
York, for Residential Interiors; Envision
Design, Washington, DC, for Contract
Interiors; and Allen + Philp Arch -
itects/Interiors, Scottsdale, AZ, for
Contract Exteriors. All competed in their
categories against a total of nearly 150
entries from around the U.S.
In previous years, the HUE
Lifetime Achievement Award was
presented to an architect. The 2010
honor will go for the first time to an
interior design firm, Diamond
Baratta Design and its principals
William Diamond and Anthony
Baratta, of New York City. A HUE
Special Achievement Award will go
to Eikona Studios, of Cleveland, OH,
HYUNDAI I-FLOW CONCEPT CAR
FEATURES LIQUID METAL COATING
At the Geneva Motor Show held last month Hyundai and
BASF presented their jointly developed i-flow concept
car. The technologies and materials involved have not
been combined in automobiles to date and illustrate pos-
sibilities for mobility in the future, according to BASF.
For example, the interior of the i-flow offers a revolution-
ary seating concept, and the high-gloss liquid metal coat-
ing is not only eye-catching but also environmentally
friendly due to the use of a waterborne paint system.
A concept for the seat frame of the i-flow provides an
example for how lightweight construction materials can
help conserve resources. It features Ultramid Balance, a
polyamide that consists of 60 percent of renewable raw
materials, as well as other thermoplastics and energy-
absorbing foams. The joint goal was to save as much
weight as possible by using plastic components.
Elastollan, a thermo-plastic polyurethane elastomer, can
be used for high-quality surfaces. It is abrasion-proof and
can be produced in a wide range of both light and dark inte-
rior colors. The BASF polyurethanes material Elastoskin is
used for the dashboard and for interior automotive parts.
The i-flows energy concept in its modern diesel engine
is encapsulated with a rigid foam polyurethane insula-
tion system that protects both the engine and the envi-
ronment. On short trips and in city traffic especially,
engines are slow to reach the optimum operating tem-
perature or cool down quickly. The thermal engine insu-
lation lessens this effect, reducing both emissions and
fuel consumption. In addition, a harvesting system using
the thermoelectric effect converts heat from the exhaust
gases into electrical energy that helps power auxiliary
systems. This results in significant fuel savings.
A new catalyst from BASF combines four technologies
to cut emissions in just two components. As a result, it is
possible to satisfy increasingly stringent emission stan-
dards for automobiles. At the same time, the new solu-
tion saves both weight and space.
Passive heat management can be used to reduce ener-
gy consumption even further. For example, a wide range
of infrared-transparent and infrared-reflecting pigments
in the car interior result in cooler plastic surfaces for the
dashboard, seat and center console. Pigments from
BASFs Sicotan, Sicopal and Lumogen ranges provide
very dark or black surfaces that remain distinctly cooler
when exposed to sunlight.
Modern vehicle interiors aim for maximum comfort.
The BASF innovation Steron is a soft-touch coating tech-
nology. Various textures even with a high complexity can
be designed, varying from soft velvet to a smooth silky
touch, always keeping a natural feel.
Lastly, a brilliant effect is provided by a new mirror-
like paint from BASF Coatings. The Liquid Metal
basecoat makes the i-flow look as though it is chrome-
plated rather than painted. In addition, the innovative
iGloss clearcoat makes the paint surface both scratch-
resistant and weather-resistant.
Fresh Paint
for its restoration and preservation
of mural art and other masterpieces
in churches, cathedrals and other
American houses of worship.
Benjamin Moore is proud to pres-
ent HUE to another group of
immensely talented and visionary
architects and interior designers who
have clearly demonstrated their
understanding of the power, impact,
emotion and vitality that color brings
to our world, said Eileen McComb,
director of corporate communications
for Benjamin Moore.
This years HUE jury included
Thomas R. Krizmanic, AIA, LEED AP,
a principal of STUDIOS Architecture,
which was a 2008 HUE honoree; Reed
Kroloff, director, Cranbrook Academy
of Art and Art Museum; Mayer Rus,
design and culture editor of The Los
Angeles Times Magazine; Essie
Weingarten, founder and president of
Essie Cosmetics, Ltd.; and, Tim
Wisgerhof, former creative director at
Saks Fifth Avenue and now head of his
own firm, TwoSeven, Inc.
JOTUN SETS UP FIRST
DEALER IN KAZAKHSTAN
The first Jotun Multicolor showroom
was recently opened in Atyrau,
Kazakhstan and is operated by Jotun
Turkey, which has territorial rights
over Kazakhstan for the multinational
paint firm headquartered in Norway.
Jotun has been active in Kazakhstan
for several years due to the burgeon-
ing oil and gas industries there.
Participation in a number of big proj-
ects provided Jotun with a stable pres-
ence on this market. With the new
Multicolor center, Jotun Turkey is
hoping to start serving smaller cus-
tomers and strengthening the compa-
nys position. Unlike other Jotun
Multicolor centers that cater only to
Jotuns decorative product portfolio,
the one in Atyrau is an example of the
firms Single Source Solution
approach. When visiting the dealer
shop, prospective customers will be
able to find both protective and deco-
rative products.
CUSTOM-BILT METALS JOINS PPG
CERTIFIED METAL PANEL PROGRAM
Custom-Bilt Metals, Chino, CA, has
joined its PPGs Certified Metal Panel
Program (PPG/CMPP). PPG/CMPP is
a certification program administered
by the PPG coil and extrusion coatings
group. It gives architects a direct
channel to metal panel manufacturers
certified by PPG to apply high-per-
formance Duranar, Duranar Ultra-
Cool and Coraflon fluoropolymer coat-
ings to metal building components,
and/or to specify, design, fabricate
and/or install aluminum components
pre-painted with these coatings.
BAYER INVESTS IN PRODUCTS
FOR MEDICAL TECHNOLOGY
Bayer MaterialScience recently com-
pleted its acquisition of PolyBioMed
Ltd. based in Sheffield, UK, expanding
its product portfolio for medical technol-
ogy. PolyBioMed, formerly a subsidiary
of Lombard Medical Technologies plc,
provides polymer coatings, surface
treatments and biomaterials to the
medical device industry. The acquisition
gives Bayer MaterialScience access to
application areas such as coronary
drug-eluting stents, plus catheter sys-
tems for interventional cardiology, urol-
FROST & SULLIVAN SAYS ASIA PACIFIC
PAINT & COATINGS MARKET IS BACK ON TRACK
According to Frost & Sullivans Chem icals & Materials Practice, which hosted
an analyst briefing via webinar on the Asia Pacific paint and coatings market
last month, despite being hit hard by the economic downturn and having to
face some major challenges along the way, the Asia Pacific region has managed
to rebound nicely. According to IMF, Asian economies swiftly deployed stimu-
lus packages to boost government
spending, reduce interest rates
and stabilize financial markets.
These measures have aided in the
regions rapid recovery.
The paint and coatings indus-
try in Asia is expected to expand
at a moderate rate with China
and India remaining the engines
of growth. The industry also fore-
casts vast growth opportunities in
key developing Southeast Asian
countries such as Indonesia and
Vietnam. Although, the Asian paint industry seems to be faring better than
its western counterparts, industry players still need to be wary of continued
weak global demand and focus on remaining competitive in the market.
The Asia Pacific paint and coatings industry continues to gain momen-
tum despite facing major challenges in 2009, said Sheila Senathirajah,
program manager, Chemicals & Materials Practice, Frost & Sullivan.
With China and India leading the way, followed by key Southeast Asian
countries, the industry is forecast to expand moderately this year with the
promise of rapid growth expected in the coming years.
Fresh Paint
ogy and neurology. The aim is to provide
innovative materials which can
enhance design, manufacturing and
end-use performance for a variety of
medical devices.
PARA PAINTS AND
LOWES FORM PARTNERSHIP
Lowes Companies, Inc. and Canadian
paint manufacturer Para Paints have
formed a strategic alliance, bringing
Para Paints to all Lowes retail stores in
Canada by mid-April 2010. Lowes will
carry two major Para sub-brands
including Para Lifestyles paint for con-
sumer markets, and Para Professional
Precision, which caters to both con-
sumer as well as painting contractors.
The launch of the Para brand into
Lowes Canada will include their home
color system with over 2,150 designer
shades along with Paras Canadian
Heritage Collection. The Para color sys-
tem along with new themed color
brochures and inspiring color coordinat-
ing idea cards will launch alongside the
new paint lines later this spring.
ALTANA ACQUIRES AQUAPRINT
Specialty chemicals group Altana has
signed an agreement to acquire the
business of Aquaprint GmbH. The com-
pany, which is based in Oyten, Lower
Saxony, Germany, primarily produces
coatings for in-mold labels and other
labels as well as waterborne overprint
varnishes for use on paper, cardboard
and foils. By way of an asset deal,
Altana mainly acquires Aquaprints
customers and know-how, as well as its
machinery, plants, andinventories.
Within the Altana Group, Aquaprint
will be incorporated into the
ActegaCoatings & Sealants division,
where it will be fully integrated into
ActegaTerra GmbH, Lehrte.
WAH SEONG IN TALKS
TO BUY FIRM IN W. AFRICA
Malaysia-based Wah Seong Corp. is in
negotiations with The Orleans Group of
West Africa, as it is interested in acquir-
ing Orleans strategic partner,
Socotherm, for its pipe-coating business
in Nigeria. Wah Seong anticipates an
increase of activity in gas field develop-
ments, gas distribution and deepwater
field exploration and development in the
region. Originally, Orleans and Soco -
therm had a 40:60 pipe-coating joint ven-
ture in West Africa. In December last
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Fresh Paint
year, Orleans bought over Socotherms
60% interest. Having acquired 100% of
Socotherms pipe-coating assets, OSK
Research said Orleans would soon sell
them to Wah Seong. A new joint-venture
company would be set up and Wah Seong
would then lease these assets back to the
joint-venture company, according to
OSK. With Socotherm in the picture,
Wah Seong will gain access to key oil and
gas markets like Europe, South America,
Africa and Australia, where Socotherm
has a reputable standing.
CALIFORNIA PAINTS TEAMS UP
TO PRODUCE COLOR TRENDS FOR
SPRING SUMMER 2011
California Paints is part of the Spring
Summer 2011 color trends generated by
Global Color Research. Presented by Mix
Trends, the color selection consists of
twenty forecast colors that create unique
color stories. All colors have been select-
ed from California Paints Perfect Palette
collection. Global Color Research, the
London-based color consultancy studio,
is a key provider of dependable color
trend information, which is available to
all design markets. Mix Trends, a bi-
annual color publication produced by
Global Color Research, used the colors of
California Paints to develop color stories
titled Whisper, Spirit, Genteel and Risk.
All stories reflect optimism and growth
for the 2011 year and help embrace the
future. California Paints worked closely
with Global Color Research and Dunn
Edwards, manufacturer of premium
paint products in the Southwest region,
to create this color trend summary in a
concise booklet format. Each color story
brings the color selections to life, while
helping to inspire and guide designers in
their color selection.
PPG NAMES AUTO COLOR SUPPLY
2009 PLATINUM DISTRIBUTOR
PPGs automotive refinish business has
named Auto Color Supply of Mur -
freesboro, TN, as its 2009 Platinum
Distributor of the Year. The award was
presented to Auto Color Supply owner
Pat Anderton in February during the
annual PPG Platinum Conference at
the Green Valley Ranch Resort in
Henderson, NV. Anderton bought Auto
Color Supply in Murfreesboro from his
sister and brother in-law in 1983. Since
then, he has expanded operations and
opened stores in Shelbyville and
Columbia, TN. His team of 12 employ-
ees sells a full line of PPG products.
Anderton became a PPG Platinum
Distributor in 2005. The PPG Platinum
Program began in 1995 as a loyalty and
support initiative for PPG single-line
distributors with the ultimate goal of
providing exceptional service and bene-
fits for PPG refinish customers. The
program delivers competitive advan-
tages to participants by aligning the
technology, training and customer sup-
port of PPG with the entrepreneurship,
customer awareness, local market
knowledge and service capability of the
independent distributor.
DEMAND FOR PAINT IN
JAPAN TO GROW IN 2010
The Japan Paint Manufacturers
Association has published data for the
demand for paint in Japan for the fis-
cal year 2010. The predicted total vol-
ume is 1,434,000 tons, which is 1.1%
more than in the fiscal year 2009.
Market sectors predicted to grow in
2010 include new vehicles (226,000
tons, +9.7%); electrical appliances
(67,000 tons, +6.3%); metallic products
(97,000 tons, +5.4%); and industrial
machinery (58,000 tons, +18.4%).
Market sectors facing a decline include
buildings (364,000 tons, -0.8%); steel
structures (76,000 tons, -1.3%); marine
usage (111,000 tons, -7.5%); wooden
products (26,000 tons, -7.1%); and DIY
usage (25,000 tons, -7.4%).
MPI LAUNCHES PROGRAM
FOR RAW MATERIAL SUPPLIERS
Master Painters Institute (MPI) has
launched its Starting Point program
for paint raw materials suppliers.
Under the new program, MPI will
invite paint raw materials suppliers to
submit wet samples of their starting
point (guide) formulas that feature
their new or strategic materials.
We believe this program could make
it easier for our listing paint manufac-
turers to adopt new technologies to
meet MPI performance standards,
said Barry Law, president of MPI. We
think this program could save paint
suppliers valuable time and resources
in their work. And that will help them
get new products to market faster, and
speed up acceptance at the end-user
level. Theres potential here to move
the whole industry forward more quick-
ly to higher performance and environ-
mentally-friendly technology.
According to MPI, the program is ide-
ally suited for suppliers of resins, addi-
tives, solvents, or non-color pigments
who target commercial/architectural
coatings applications.
BAYER INTRODUCES BAYMEDIX
MEDICAL PRODUCTS BRAND
Bayer MaterialScience LLC has intro-
duced the Baymedix brand of medical
products, consolidating several product
concepts under one unifying name. The
Baymedix portfolio includes several
coatings products: Baymedix CL lubri-
cious coatings; Baymedix CH hydro -
philic coatings; and Baymedix CD
drug-eluting coatings. In addition to
covering the existing product lines, the
Baymedix name will also be applied to
custom-tailored polymers designed to
meet individual customer needs.
MERCEDES-BENZ APPROVES
NEW PPG PRIMER WORLDWIDE
Mercedes-Benz has approved PPG
DP4000 2K primer by PPGs automo-
tive refinish business for worldwide
refinish repairs of all Mercedes-Benz
cars. The 2K primer is designed to help
body shops cut costs and increase pro-
ductivity. The technology underpinning
Fresh Paint
PPG DP4000 2K primer enables body
shops to dispense with the need to sand
the electrocoat substrate on new pan-
els. This can reduce the process time for
primer application by up to 50 percent
and ensures that the corrosion protec-
tion of the electrocoat is maintained.
PPG DP4000 2K primer is capable of
sealing off the most sensitive sub-
strates and is suitable for direct appli-
cation over unflatted new panels coated
with OE electrocoats, and also most
rigid plastics.
SIKA ACQUIRES AUTOMOTIVE
GLASS REPLACEMENT
ADHESIVE SYSTEMS BUSINESS
Sika Corporation, the U.S. subsidiary of
Sika AG, has acquired the automotive
glass replacement business of ADCO
Products, Inc. The business acquired
reaches an annual turnover of approxi-
mately $7 million and will be integrated
into Sikas aftermarket business unit in
the U.S. and its industry division in
Canada and Latin America. As part of
the transaction, Sika acquired the rights
to the Titan brand name of auto glass
adhesives. Also, four employee sales rep-
resentatives from ADCOs AGR (auto-
motive glass replacement) division are
expected to join Sikas existing 21 per-
son sales force which is currently the
largest sales force in the U.S. AGR mar-
ket, according to the company.
SIKA EXPANDS ITS CONSTRUCTION
SEALANT BUSINESS IN JAPAN
Sika AGs subsidiary Sika (Japan) Ltd.
has acquired the construction sealant
business of Henkel Japan Ltd. The
acquired business includes the well-
known trademarks, Bellace and
Duribbon, which are well established in
the Japanese construction market with
annual sales of approximately $11.5
million. With this acquisition, Sika will
complement its Sikaflex range and
strengthen its market position in the
Japanese construction sealant market.
H.B. FULLER ACQUIRES INDUSTRIAL
ADHESIVES BUSINESS IN MALAYSIA
H.B. Fuller Company has entered into
a stock purchase agreement under
which it will acquire all of the shares of
Revertex Finewaters Shd Bhd in
Malaysia, a joint venture of Yule Catto
& Company Plc and Jahor Corporation.
Revertex Finewaters is a leading sup-
plier of adhesives in Malaysia, with a
well developed export network
throughout Southeast Asia, including
Thailand, Indonesia, Philippines,
Vietnam and Singapore. The company
currently employs 104 people and oper-
ates one manufacturing facility. In
2009, it had net revenue of approxi-
mately $18 million.
The acquisition of Revertex Fine -
waters further strengthens our mar-
ket position in Southeast Asia and
expands both our geographic presence
and customer portfolio in this very
fast growing region, said Michele
Volpi, president and CEO, H.B. Fuller.
With a more diversified product
offering, enhanced technical capabili-
ty and closer proximity to the cus-
tomer base, we expect this acquisition
to generate significant growth syner-
gies in the periods ahead.
This transaction is expected to close
during the second quarter of 2010 and
is subject to customary closing condi-
tions and regulatory approvals. Once
closed, the results of this business will
be included in the companys Asia
Pacific operating segment.
TEKNOS EXPANDS IN CHINA
To improve the services Helsinki,
Finland-based Teknos Group Oy pro-
vide to it international customers, the
paint firm will open a new sales office
and technical service center in
Shanghai in the spring of 2010. Ville
Tuominen, managing director desig-
nate of Teknos China and the leader of
the Shanghai office will be assisted by
local personnel. In addition to sales and
technical services, the operations of
Teknos China cover a tinting service,
logistics and warehousing provided
through a local partner.
WEILBURGER COATINGS GMBH
TAKES OVER FRENCH COMPANY
NABER-MEYER S.A.S.
Weilburger Coatings GmbH, parent
company of Grebe Group, has acquired
90 percent of the shares in Naber-Meyer
S.A.S., F-78620 Acheres, France. Naber-
Meyer S.A.S. is a niche supplier for dec-
orative glass coatings focussing on the
cosmetics and beverage industry. With a
market share of approximately 45 per-
cent Naber-Meyer are market leaders in
this segment in France. Plastic coatings
as well as special industrial finishes are
part of their product portfolio as well.
Currently Naber-Meyer S.A.S. has 27
employees. Integration into the global
structure of the Grebe Group will create
new business prospects for Naber-
Meyer S.A.S. allowing them to increase
their export share. The companys name
will be changed to Weilburger France.
DEACOM NAMED HOT
COMPANIES FINALIST
Deacom, Inc., producer of the Deacom
Integrated Accounting and Enterprise
Resource Planning (ERP) Software
System, has been named a 2010 Hot
Companies finalist by Network
Products Guide. The Deacom ERP
Manufacturing Software is designed to
simply manage all areas of a building
component, modular building, pharma-
ceutical, specialty chemical, adhesive
and sealant, cosmetic, food and bever-
age, and paint and coatings manufac-
turer in one software system. The
enterprise software solution is config-
ured to handle complex business
processes, such as production, invento-
ry control, accounting, sales order
entry, purchasing, labor tracking, and
retail Point-of-Sale (POS), without
costly customization. CW
Fresh Paint
Coming next month in Coatings World
Also: Functional Additives
Biocides, Fungicides & Algicides Directory
Marine
Coatings
Radcure
Coatings
Patents Update
Patent No. U.S. 7,497,935 B2
PPG Industries has been granted
a patent for a process for coating an
electroconductive substrate com-
prised of electrophoretically deposit-
ing on the substrate a curable elec-
trodepositable coating composition to
form an electrodeposited coating
over at least a portion of the sub-
strate. The electrodepositable coat-
ing composition is comprised of a
resinous phase dispersed in an aque-
ous medium, the resinous phase is
comprised of one or more ungelled,
active hydrogen-containing ionic salt
group-containing resins, which are
electrodepositable on an electrode;
one or more curing agents; one or
more metal deactivators; and curing
the coated substrate.
BASF PATENTS MULTICOAT/
COLOR EFFECT PAINT
Patent No. U.S. 7,479,308 B2
BASF Coatings AG has received a
patent for a process for producing mul-
ticoat color and/or effect paint systems
comprised of at least one primer, at
least one color and/or effect basecoat,
and at least one clearcoat comprised of
applying at least one primer curable
thermally and with actinic radiation to
a substrate to give at least one primer
film, exposing the at least one primer
film to actinic radiation to give at least
one partially cured primer film which
can still be thermally cured, applying at
least one pigmented coating material
curable thermally to the outer surface
of the partially cured at least one
primer film to give at least one pig-
mented film which can still be cured
thermally applying at least one
clearcoat material curable with actinic
radiation to the outer surface of the at
least one pigmented film to give at least
one clearcoat film curable with actinic
radiation, exposing the at least one
clearcoat film curable with actinic radi-
ation to actinic radiation to give at least
one clearcoat cured with actinic radia-
tion, and subjecting the at least one
primer film, and the at least one pig-
mented film, to joint thermal curing.
HENKEL PATENTS
REACTIVE HOT MELT ADHESIVES
Patent No. U.S. 7,645,831 B2
Henkel AG & Co. has obtained a
patent for a moisture curable hot melt
adhesive composition prepared by
reacting a polyisocyanate with a mix-
ture comprised of a urethane diol and
a polyether polyol or polyester diol or
both. The urethane diol being the reac-
tion product of a cyclic carbonate and a
compound containing an amino group
and a further group selected from the
group consisting of amino groups and
hydroxyl groups, which composition, in
the presence of moisture, cures to an
irreversible solid form.
CLARIANT PATENTS
AZO PIGMENT PREPARATION
Patent No. U.S. 7,645,336 B2
Clariant has received a patent for
an azo pigment formulation comprised
of 4,4-diaminodicyclohexyl-methane
wherein a fraction of trans,trans-iso-
mer is at least 25% based on a total
amount of 4,4-diaminodicyclohexyl-
methane.
SUPERABSORBENT POLYMER
AQUEOUS PASTE AND COATING
Patent No. U.S. 7,488,541 B2
Evonik Stockhausen, Inc. has
obtained a patent for a coated sub-
strate comprised of a substrate mate-
rial, an aqueous superabsorbent
polymer paste comprised of a blend
of from approximately 1-5% weight
of superabsorbent polymer particles
having a particle size distribution in
the range of greater 150 microns to
smaller than 850 microns, and from
95-99% weight of an aqueous water-
soluble polymer solution comprised
of from 0.5-5% solid level character-
ized in that the viscosity of the aque-
ous superabsorbent polymer paste
will be from 1000 mPas and to
approximately 35,000 mPas.
AGION TECHNOLOGIES
PATENTS COLOR STABLE
ANTIMICROBIAL COATINGS
Patent No. U.S. 7,645,824 B2
Agion Technologies, Inc. has received
a patent for a substantially color stable
antimicrobial coating system comprised
of an epoxy resin-based or wax-based
coating composition and from approxi-
mately 1-30% weight based on the total
solids content of the coating composi-
tion of an antimicrobial metal-ion con-
taining, ion-exchange type inorganic
antimicrobial agent the antimicrobial
agent is comprised of from 0.1-25%
weight silver ions and 0.1-25% weight
copper ions, based on the weight of the
antimicrobial agent, and wherein the
weight ratio of the silver ions to the cop-
per ions is from 1:10 to 10:1.
POWDER COATING COMPOSITION
Patent No. U.S. 7,485,674 B2
Toyo Aluminum Kabushiki Kaisha
has obtained a patent for a powder coat-
ing composition comprised of powder
coating particle including thermoset-
ting resin powder, an adhesive binder,
and a flake pigment bound to a surface
of the thermosetting resin powder by
means of the binder; wherein the pow-
der coating particle has an average par-
ticle size of at most 100 m based on
D50 conversion, a bonding ratio
between the thermosetting resin pow-
der and the flake pigment is in a range
from 90-100%, and the adhesive binder
is of at least one selected from the group
consisting of terpene resins, ter-
pene/phenol resins, terpene hydro-
genated resins, and terpene/phenol
hydrogenated resins. CW
PPG patents electrodepositable coating
p.21 patents APR10:p. 14 -15 patents-nov 3/25/10 11:02 AM Page 21
Economic downturn doesnt
deter R&D investment
International Coatings Scene
B
alance-sheet tactics adopted by compa-
nies within the coatings supply chain in
Europe to deal with the economic down-
turn have triggered cutbacks in investment in
production plants but not so much in R&D.
Throughout the chain extending from raw
material suppliers through coatings producers to
their customers, companies have been focusing
on generating cash flow to restrict falls in profits
or even increase them, as well as to reduce debt.
The strategy has led to big decreases in capi-
tal investment by many companies but to a
much lesser extent in R&D expenditure. For the
larger players at least maintaining research
capacity has become almost sacrosanct.
With production plants, companies are mak-
ing much deeper cuts in spending, even reduc-
ing or postponing major maintenance work.
With R&D they are delaying development of
new applications, products and technologies.
Some of the larger coatings companies and
leading raw material supplies having been sav-
ing research money by making their R&D
operations more efficient and more productive
by cutting staff. Stand-alone incremental prod-
uct improvements have been set aside in order
to concentrate resources on advancing major
innovations.
However they have been trying to keep any
reduction in R&D spending to a minimum
because economic downturns tend to present
opportunities for innovation work so that
companies can take full advantage of rising
demand after a full recovery.
The exception is with SMEs which often
have little choice but to make cuts in
research expenditure because for them R&D
can be highly expensive.
Companies should not take the risk of call-
ing a halt to innovation projects, said Paul
Hodges, a consultant at the London-based con-
sultancy International eChem. Once you stop
development work on something it can be diffi-
cult to get it started again.
Innovation is always important but its cru-
cial at the moment because when there is a
full recovery, the world will be different for
coatings and other companies than it was
before the crisis, he continued. The primary
concerns will be things like carbon footprints
and pressure on natural resources rather than
conspicuous consumption.
Multinational coatings companies are par-
ticularly anxious to protect their R&D opera-
tions. They are conscious of the fact that
innovation is vital at present because of the
need to adjust their portfolios to the expected
new market conditions when demand returns
to more normal levels.
The priority in most markets will then be sus-
tainability driven by the needs for energy securi-
ty, curbs on greenhouse gas emissions, more
recycling and conservation of raw materials.
Were fully aware that when the economy
begins to recover, markets and customers will be
more focused on sustainable products, said Leif
Darner, AkzoNobels board member responsible
for performance coatings. We (have) therefore
maintained our focus on R&D and product stew-
ardship and continued to concentrate on innova-
tions in the field of sustainable technology.
AkzoNobels sales last year fell by seven per-
cent to 4.8 billion ($6.6 billion). Earnings before
interest, tax, depreciation and amortization
(EBITDA) dropped 18 percent to 492 million.
However with the help of a 19 percent reduc-
tion in operating working capital, cash flow
increased 14 times from 91 million in 2008 to
1.2 billion. Net debt was cut by 16 percent.
The companys two coatings operations suf-
EUROPE
BY SEAN MILMO
EUROPEAN CORRESPONDENT
MILMOCW@RODPUB.COM
Continued
investment in
R&D is vital
to stay one-
step ahead of
the competi-
tion when the
economy
recovers.
p.22-23europe APR10:columns 3/25/10 10:44 AM Page 22
EUROPE
International Coatings Scene
fered reductions in capital expendi-
tureby six percent in decorative
paints and by 31 percent in protective
coatings. Although total R&D spend-
ing rose marginally as a proportion of
sales, it was reduced in absolute
terms by four percent.
AkzoNobels strategy this year is to
continue with what it calls an aggres-
sive program of investment in high
growth markets, such as China, India
and Latin America and to redirect
R&D investment into bigger and bold-
er innovation projects.
The company has identified 50 large
innovation projects. These include water-
based decorative and protective coatings,
next generation antifouling coatings,
self-healing coatings, low-energy curing
and biorenewable raw materials.
AkzoNobel is also stepping up its
efforts to increase from 20 percent
last year to 30 percent the proportion
of revenue stemming from eco-premi-
um solutions. A products eco-premi-
um status is determined by its fulfil-
ment of six criteria in the areas of tox-
icity, energy efficiency, use of natural
resources, emissions and waste, land
use and risks, such as accidents.
Hempel, the Danish-based coatings
producer, has just opened a newly
expanded R&D center in Barcelona
for antifouling and protective coatings
and a smaller one for decorative
paints in Bahrain. Later this year it
will be inaugurating a research center
in Guangzhou, China, as part of a
strategy of bringing closer to the cus-
tomer its R&D activities, in which its
main unit is in Copenhagen.
R&D is at the heart of the compa-
ny, said Malte Eggers, group commu-
nications director at Hempel, which
does not reveal its R&D expenditure.
If we cut back on innovation we are
cutting our life line. But weve had to
react to the financial crisis. Some cus-
tomers want less innovation and more
lower-cost products. That means more
research work on customization, which
could require less spending than on
ordinary R&D.
Henkel, for which adhesive tech-
nologies accounts for nearly 60 per-
cent of research expenditure, kept its
R&D spending last year at a similar
level to that of 2008. But it cut its
global R&D staff by seven percent
while adhesives research is being con-
centrated on larger projects in order
to increase the number of break-
through innovations.
Like other major players, including
AkzoNobel, the company has been step-
ping up its drive to exploit open innova-
tion or the R&D policy of bringing in
ideas and research work from outside
the company, often through product or
technology development partnerships.
A similar strategy is pursued by some
large raw material suppliers, such DSM
of the Netherlands, a leading global pro-
ducer of coatings resins.
At a time of scarcity of R&D finance,
particularly from banks, development
partnerships with larger companies
offer hope to SMEs struggling to bring
innovations to the market.
In formulation businesses like coat-
ings, if an SME has something innova-
tive to offer it can do quite well at the
moment, said David Thomas, chemicals
analyst at Oxford Economics, Oxford,
England. If its a supplier of coatings
materials with something worthwhile it
could have the opportunity of a partner-
ship with a coatings producer. The bigger
companies see these partnership as not
only a source of new ideas but a way of
cutting R&D costs. CW
p.22-23europe APR10:columns 3/25/10 10:44 AM Page 23
C
hemark analyzed 120 closely held coat-
ings and adhesives businesses ranging in
size from $5 million to $150 million. For
arguments sake, we initially defined those head-
ing these privately held companies as entre-
prenuers. We understood there are those who
would argue that entrepreneurs exist within
traded corporations as well, but we chose to focus
on the former in this case.
Our research observations basically told us
in conclusion, that these entrepreneurs want-
ed two contradictory satisfactions in their
business life:
Free time to do what they really wanted to
do; while concurrently
Wanting to control almost everything, and
enjoying the confusion.
The hour glass analogy is a very straight-
forward thesis we tended to prove in our
research. Stated simply, therefore, our conclu-
sion was that the typical entrepreneurs with-
in the group we studied wanted more time
away from the day-to-day business environ-
ment while at the same time enjoying being
caught up in the somewhat chaotic minutia of
it all. Yes, they even crave returning to what
brought them into this business in the first
place. Like going back into the lab or the
plant and just tinkering.
WHY WAS THIS HAPPENING?
To answer this question we first had to re-
visit the definition of the term entrepreneur
itself. Wikipedia defines an entrepreneur as:
So, to reassure ourselves that we were defin-
ing and describing our efforts correctly, we had
to reanalyze our interview pool group and
determine how many of the 120 entrepreneurs
were currently managing a business that had
reached equilibriuman up and running
businessversus, as the Wikipedia definition
states, a person who has possession of a new
enterprise, venture or idea. The emphasis on
new in the definition forced us to cull out 115
of the 120 interviewees, leaving only five true
entrepreneurs by this strict definition.
The question then arises, If the only reason
we entitle heads of closely held businesses entre-
preneurs, who have not, by definitional contrast,
The entreprenuers narrow part
of the hour glass
What is
the true
defintion
of an
entreprenuer?
Business Corner
STRATEGIES & ANALYSIS
BY PHIL PHILLIPS, PHD
CONTRIBUTING EDITOR
PHILLIPS@CHEMARKCONSULTING.NET
...a person who has possession of a
new enterprise, venture or idea and
assumes significant accountability
for the inherent risks and the out-
come. The term is originally a loan-
word from French and was first
defined by the Irish economist
Richard Cantillon. Entrepreneur in
English is a term applied to the type
of personality who is willing to take
upon herself or himself a new venture
or enterprise and accepts full respon-
sibility for the outcome. Jean-
Baptiste Say, a French economist is
believed to have coined the word
entrepreneur first in about 1800. He
said an entrepreneur is one who
undertakes an enterprise, especially a
contractor, acting as intermediatory
between capital and labour.
p.24-25 business corner APR10:columns 3/25/10 10:46 AM Page 24
STRATEGIES & ANALYSIS
Business Corner
created anything but instead, manage
what someone else invented, what are
they to be called?
As a researcher one can change the
rules if one wants to but when chang-
ing them, there must be a thread of
solid rationale behind it.
Therefore, we were forced, by the
definition, to redefine our study group
as owners of privately-held, small- to
medium-sized coatings and adhesives
businesses.
Nevertheless, our conclusions re -
mained unaltered; these business
heads were conflicted over their per-
sonal desires.
WHY IS THIS CONFLICTION
AN IMPORTANT OBSERVATION?
There are seven solid reasons why it
is important to recognize the symp-
toms in time to do something about
them. The reasons are:
The leader constantly sends mixed
signals to his/her organization;
It causes a developed strategy to
become flawed to near useless;
Directional confusion results;
Misdirection causes sequence slow-
down;
Good people leave the organization;
Conversely, it makes it difficult to
hire good people; and
Finally, the business may not fail
revolutionarily, however, it will even-
tually fail in some manner.
Please understand that we have not
discounted many of the solid and good
features and accomplishments of this
group. These leaders have helped to
build their respective companies by
using great skills in achieving success
in the past. Our consideration is with-
in their current leadership and the
signals they are sending through both
their own organization as well as the
marketplace since many times the
leader of the business is recognized as
the business itself.
Ironically, there are simple but tough
disciplines that can be administered to
these types of privately held businesses
that can relieve their organizations of
much of these stressful issues. Here are
the key disciplines:
Self-observation. A process of an
unbiased look in the mirror;
Template. Custom development of a
success template;
Development of play book. Coach
and correct; and
Process of style change. Bringing
reports into the process. CW
Successful Strategies for Decision-Makers
CHEMARK
230 N.Bennett St., Ste. 3 Southern Pines, NC 28387
910-692-2492 E-mail: phillips@chemarkconsulting.net
Web Site: chemarkconsulting.net
Partner Offices: Dorking, ENG Research Triangle Park, N Detroit, MI
Core Competencies
Value Implications for CLIENTS
Value Systems Analysis
Customer Relationship
Management
Market Integrity Assessment
Position, Growth,
Competitive, Image Analysis
New Business Development
Market Research
Strategy Business Assessment
&Planning
Chemark Consulting Group is
a 30-year-old management
consulting firm that
concentrates on tactical &
strategic activities surrounding
all industries pertaining to coat-
ings, adhesives, sealants,
resins, polymers and additives.
Since 1975, its global clients
include product formulators,
raw materials and application
equipment suppliers and
end-users.
THE
CHEMARK
CONSULTING
GROUP
COATINGS
ADHESIVES
SEALANTS
&
SPECIALTY
CHEMICALS
p.24-25 business corner APR10:columns 3/25/10 10:46 AM Page 25
New Products
Sansin introduces Purity Interior Zero
VOC Penetrating Stain
Sansin Corporation has introduced its
new Purity Interior Zero VOC Pen -
etrating Stain, a water-based interior
wood stain with a base free from any
VOCs that penetrates both soft and hard
woods with consistent, uniform coverage,
according to the company. It is available
at participating dealers or can be shipped
direct from a nearby dealer location. With
Purity Interior Zero VOC stain, cus-
tomers can apply the stain directly to any
wood without purchasing and applying
wood conditioners, requiring less stain to
deliver vibrant and even wood saturation
with little to no odor and zero VOCs. The
new product delivers the following fea-
tures: zero VOCs; little to no odor; ease of
application, with the choice of a wipe or
spray stain; fast dry time, allowing coat-
ing with Sansins interior clears after
only 15 minutes; minimum pigment
transfer upon top coating; and excellent
penetration, lapping performance, and
uniform appearance, even on maple. It is
available in a new line of Micro-Fine
Colors, called Eco-Tones, which deliver
the vibrancy and richness of dyes without
the high toxicity, the company said.
BAYER MATERIALSCIENCE UNITES
ITS BIOMATERIALS PRODUCTS
UNDER NEW TRADE NAME
Bayer MaterialScience has launched a
range of innovative biomaterials for
medical devices under the new brand
name Baymedix. This includes Bay -
medix CL lubricious coatings, the drug-
eluting Baymedix CD coatings, and
hydrophilic Baymedix CH coatings,
which are characterized by very high
mechanical strength and particular
hemocompatibility. It also encompasses
Baymedix FG foams for wound dress-
ings and Baymedix AT topical tissue
adhesives that are currently in develop-
ment. These products can be used as an
alternative to stitching materials for
medical wound closure. While Bayer
MaterialScience has a decades-long his-
tory of supplying medical-grade thermo-
plastic resins such as Makrolon polycar-
bonate and Texin thermoplastic poly -
urethane, the Baymedix name refers to
its new biomaterials segment. The com-
pany said it intends to aggressively grow
this coatings-related medical business in
the next few years.
NEW CORR-PAINT CP4095
HIGH TEMP ORANGE COATING
Corr-Paint CP4095, a new high temper-
ature, orange-pigmented coating devel-
oped by Aremco Products, Inc., is now
offered for providing corrosion protec-
tion and color identification on large
aluminum and steel structures found in
the power plant, oil refining, chemical
processing and steel industries for
applications to 1,100F (593C). Corr-
Paint CP4095 is a single part, orange-
pigmented, silicone-based, waterdis-
persible coating system for protecting
large aluminum and steel structures
used in demanding industrial applica-
tions to 1100F (593C). CW
Aremcos new Corr-Paint CP4095 works in
temperatures up to 1,100F.
Sansin Corporations new Purity Interior
Zero VOC Penetrating Stain.
p.26 new products APR10:columns 3/25/10 10:47 AM Page 26
Interior Color Trends & Forecast
E
very year color experts at
paint companies develop
color trend forecasts for
consumers and industry. There are
many variables that affect the
direction of design and color.
Trends develop over the course of
time. Demographics, changing con-
sumer desires, social and economic
changes and technology all con-
verge, or come together, to influ-
ence color themes.
When it comes to designing interi-
or living spaces color is arguably the
most important aspect of an interior
design scheme. It helps coordinate all
of the design elements together to
create one mood that is trying to be
captured in a particular space.
Nothing changes a room faster
than color. Especially during hard
economic times with an unhealthy
housing market. Regardless of the
purpose, a fresh coat of paint remains
one of the most economical ways to
change our living environments.
Color trends for 2010 take inspiration
from a variety of social and economic
influences. For this years article,
Coatings World asked a panel of experts
to address the key trends influencing
color design at the moment.
What does color mean to you
as a color design professional
and to consumers?
Debbie Zimmer, director of communica-
tions and alliances, Paint Quality
Institute (PQI), Dow Coating Materials:
Color can be a catalyst for change or a
backdrop. By simply changing a rooms
hue, the mood of the space can be
altered. Consumers either embrace
color change or are fearful of it. They
need to be reassured that their choice
will work in their space. This applies to
both those that change hues often and
those that may change color with the
change of the decade.
Mary Lawlor, color stylist for Kelly-Moore
Paints: Color is very dynamic. It is essen-
tial in our lives and does more than just
beautify. Marketers have tapped into the
power of color to sell their products and
services. The consumer can be manipu-
lated into buying products when mar-
keters team known color appeal with
demographics. Con sumers look at color
as a representation of who they are. They
will have little difficulty selecting a color
for their cell phone case, a relatively low
cost item, but when tasked with selecting
a color to paint their home, they experi-
ence great fear. They fear making a mis-
More than
ever paint
companies
must serve
a diverse
palette
of color
options.
BY TIM WRIGHT
EDITOR
Photo: Resene
p.28-33 color APR10 3:features 3/25/10 2:15 PM Page 27
take they will not be able to live with.
Sue Kim, color trend and forecast
specialist, Valspar: Colors are visual
and environmental essentials that
express our life style. Valspar con-
sumers often share their life stories
with us and ask which colors would
be best to capture moments. As a
color expert, I feel the same way but
Im in the position to see the emotive
side of colors and provide the best
option for each consumer.
Maryellen Mantyla, director of market-
ing, California Products Corporation:
Color is the consumers way to take con-
trol of their surroundings. From the
clothes they wear to the color of their
iPods, color truly reflects the consumers
personality. Paint color is no different. It
allows a consumer to take control of a
design project and showcase their prefer-
ences with permanencedisplaying
their personality on a larger scale.
Richard Prime, communications manag-
er, NCS Colour AB: Color is an incredible
tool for a designer. Its probably one of the
only aspects of a design or project that
can be translated to the viewer, audience
or market in seconds, which is often the
amount of time it takes for a customer to
make a buying decision. Id go as far as
saying it is the single most important
aspect of the design process for anyone
wanting to create a commercially or crit-
ically successful item.
Dee Schlotter, brand manager - The Voice
of Color, PPG Pittsburgh Paints: Paint
used to be all about function and quality
and a little about decoration. Now, espe-
cially for the consumer, it is all about
color. When consumers think of how
they can transform a room wall color has
the power to do that. The right color can
have an emotional reaction and stimu-
late the senses.
What are the trendsetters
influencing color today?
Zimmer, PQI: Color trending is driven by
a number of influences including pop cul-
ture, the economy, along with technology.
For example, given todays economy and
the state of real estate, many homeown-
ers are freshening a space with a much
more neutral scheme, with an eye
towards resale.
Lawlor, Kelly-Moore: Color trends are the
result of very careful observation of what
is going on in our world including social,
technological and economic issues. There
are several global organizations that
track color trends. I am a member of the
Color Marketing Group, an international
organization of color marketers who
meet twice a year to track color direction.
While consumer demand and the design-
er both influence color direction, some-
times it is a matter of marketers prede-
termining a palette of colors that are uti-
lized by various manufactures in varying
industries. This ensures color coordina-
tion for consumer and commercial goods.
Prior to the recession, color trends
COLOR TRENDS & FORECAST
The Paint Quality
Institutes Good Morning
palette offers color recom-
mendations including
honey-like hues such as
Tan or Pale Gold, Coral,
Yellow and Mineral Grey.
With consumers contin-
ued desire to create both
warm and functional
spaces the Good Morning
palette consists of hues
that are fresh, clean and
comfortable, said Debbie
Zimmer, director of com-
munications and alliances,
Paint Quality Institute
(PQI), Dow Coating
Materials.
MILLION EURO INVESTMENT IN NEW TECHNOLOGY BY EVONIK
In developing custom-designed color solutions for customers in the global
paint and coatings industry, color accuracy is the first prioritybut speed
is also of the essence. Evoniks Colorants Product Line is now responding to
customer demands for an increasingly
shorter time to market by means of a mil-
lion-euro investment in high throughput
experimentation (HTE) technology. This
highly automated experimentation at its
Maastricht facility to service its global
Colorant business, will increase the quality of the results as well as reduce
the development time for colorant design. Apart from greater flexibility and
quicker results, HTE technology offers the additional advantage of further
improvements in product quality.
P
h
o
t
o
:

P
Q
I
changed rapidly. While color still remains
a very important determinant in a pur-
chase today, manufacturers are selecting
from palettes that will enhance their
existing products. This versatility is key
to profitability and salability.
Karen Warman, marketing manager,
Resene: We are seeing paint colors
extend beyond painted walls and more
into being part of a broader solution. For
example complementary surfaces such
as laminates, home furnishings and
flooring actively offering recommended
color schemes that include paint to help
customers put their look together much
faster. Consumers are increasingly
expecting suppliers to give them a more
holistic solution i.e. how does your
product/color fit into a total look for me,
rather than just one company selling
one portion.
Kim, Valspar: First, color trends are a
reflection of where our consumers are
and mapping out where a majority of
them are driving. I find color trendsetters
in furniture or interior dcor industries
but more often, I find our consumers
inspire each other. I love navigating blogs
and pictures of everyday people with
keen eyes and creativity showing more
appealing color designs. We are a creative
generation that seeks personalization
around us. As a color designer, I capture
the movement of colors based on the
macro trends that impact our con-
sumerhousing, education social con-
science. For 2010 color trends, Valspar
shared four trends that reflect whats on
our consumers mind. The key word is
transition and reflects back into outr-
timeline and sets an ideal picture for the
coming years. Valspars Vintage Romance
and Retro Retreat collections show the
bridge colors from the past. On the other
hand Watercolor Impression and
Peaceful Ambience paint an idealistic pic-
ture of the future.
Mantyla, California Paints: Color is about
trends, but also authenticity, and technol-
ogy. It is important for us at California
Paints to make sure all fronts of color are
covered. Working with London-based
Global Color Research allows us to stay
on top of all influencers of future color
trends. In addition, our partnership with
Historic New England has resulted in a
newly developed exclusive historic color
palette focusing on the authentic colors of
the 20th century. We feel it is important
to pair our color matching technology
with organizations that have passion and
expertise in all aspects of color.
Prime, NCS Colour: There are a number
of key influences in terms of color trends.
Number one is still fashion, which influ-
ences the rest of the creative industries
and indeed the tastes of the consumer.
Granted there are always brands and
individuals operating outside of these
areas but they have niche markets,
which can be difficult for an outsider to
access. That said, in terms of individual
trends I would say that surface texture is
important at the moment, with designers
exploring the inherent beauty of a raw
material. Id also say that accent colors
are quite pure and chromatic at present,
while fruity, natural colors are popping
up everywhere but used as accents
against the raw natural materials.
Theres a certain fresh, airy color palette
in design, which is appealing to the eye
and the consumer that allows them to
get their splash of color without being too
over the top. Lets not forget that trend
colors are not usually used as the main
color block in design, fashion or architec-
ture as people still find color a little scary
in the design community and especially
architecture which still clings to its
monochromatic roots.
How do color trends differ in
terms of working with interior
versus exterior space?
Zimmer, PQI: Interior colors are much
easier to change and therefore change
more regularly. Exterior changes occur
over a longer period of time. How often do
homeowners change their roof color,
which makes up 30% or more of the total
California Paints partnership with Historic
New England has resulted in a newly devel-
oped exclusive historic color palette focus-
ing on the authentic colors of the 20th cen-
tury and will be released this April.
The living room wall above is painted
with Valspars Mint Whisper, part of the
Watercolor Impression collection of
colors. Other color collections in
Valspars most recent color trends
include Peaceful Ambiance, Vintage
Romance and Retro Retreat.
Photo: Valspar
P
h
o
t
o
:

C
a
l
i
f
o
r
n
i
a

P
a
i
n
t
s
exterior space. The biggest pop of color
change a consumer can make is probably
to their front doora great spot to
change with the seasons.
Lawlor, Kelly-Moore: Interior color
trends change more frequently and offer
a wider array of colors. Exterior trends
tend to be more steadfast and limited to
a neutralized palette. Exterior colors
need to work well with existing elements
in the natural surrounding as well as
with neighboring architecture. In the
Western region of the U.S. with a lot of
exterior stucco substrates, recent color
trends have been very colorful. Color
combinations of yellow, golds, tans, terra
cotta, reds, olives and blues are common-
ly used on commercial properties. New
home communities have also become
more colorful, incorporating very deep
and dark earthy colors on the exteriors.
Warman, Resene: Exterior colors are
tending to remain neutral, though there
has been an increasing use of darker fin-
ishes and blacks. Part of this is technolo-
gy driven with new substrates that can
cope with darker topcoats and new paint
technology, such as Resene Cool Color
technology, that enables the coating to
reflect more of the suns energy keeping
it cooler than a standard color.
Kim, Valspar: Traditionally, there are
two different mindsets when it comes to
interior and exterior space. For interior,
its a personal story where we want to
express who we are in full. So the colors
are diverse and expressive on many lev-
els. For exterior, there is added the
anchor of being a good neighbor and the
exterior colors are like a family picture
for everyone to see. So color selections
are more cautious and more regionally
appropriate. However, with outdoor liv-
ing trends and consumers love of green
garden space, we have pushed interior
colors to the outdoors. Outdoor furniture
and dcors are becoming more interior
inspired.
Mantyla, California Paints: Color combi-
nationsinterior and exteriorare
what our customers are requesting. Both
bold and monochromatic schemes are
still the trend for interior and exterior
projects. Exteriors utilize brighter clean-
er whites while interiors showcase more
neutral whites with a tendency to go
gray. Interior neutrals are all the rage
while the definition and range of neu-
trals has changed dramatically. Darker
shades of gray, beige and tan once con-
sidered accent colors are now universally
accepted as neutral.
Prime, NCS Colour: Trend colors are still
used as accents. With exterior color you
also have to consider that you are stating
your color taste or style to a wider audi-
ence whether you want to or not. So there
is a tendancy to be a little more under-
stated in this arena. You also have to
think about the fact that, outside, colors
change in perception. In daylight, an
already bright color can often be per-
ceived as blindingly chromatic so some of
the brighter trend colors will not be so
suitable as they will become too bright to
appreciate.
Schlotter, PPG: Interiors can go much
more bold with color choices since it is
easier to paint interior spaces. Exteriors
tend to be more classic and convention-
al since we only paint exteriors every
10-15 years.
What are todays hot colors?
Zimmer, PQI: Yellow and grey. Yellow for
optimism and grey as a fresh and new
neutral.
Lawlor, Kelly-Moore: When looking at
colors for the home, we are seeing that
the consumer has developed multiple
color personalities. Sometimes they want
the security of the safe and traditional
neutral with a little chameleon quality to
it. We are seeing a shift in neutrals from
the popular tans to warmer grays. The
consumer will also have a strong desire
to incorporate cleaner, brighter colors
that offer a sense of honestycolors like
turquoise and copper.
Warman, Resene: Inside, while neutrals
are still very popular, bold colors are
also widely used for features comple-
mented with accents of strongly pat-
Photo: Kelly-Moore
This ultra formal living room has a dash of the unexpected placed behind the sleek enter-
tainment area. Kelly-Moores Trim HL4241-1 Stocking White; Wall 1 HL4263-3 Hammered
Pewter; Accent Wall HL4204-2 Martini Olive; Ceiling HL4257-2 Land Rush Bone.
terned wallpaper.
Kim, Valspar: Sea Kiss is part of Valspars
2010 Color Trend called Watercolor
Impression. As we look forward to upcom-
ing years, there is desire to start fresh, a
new beginning. Water is a source of life
and the start of spring. This clean blue
with a hint of turquoise is great to define
the positive attitude for coming years.
Today, we also see more neutrals and
gray-based colors. Also the refined classic
colors that are familiar with deep rich
tones will take center stage.
Prime, NCS Colour: Right now I would
say that those natural fruity, pure colors
are strong. But I would also say that
many people are picking a single color
family and experimenting with lightness
and darkness. Tone on tone color block-
ing is popular coming from the fashion
industry and brands like Lanvin and
Acne. In design, I believe were due a trip
back towards washed out minimalism
with earthy or dusty monochrome tones.
Creams, leather tones, really rich colors
and materials, which will be tied to mod-
ernistic and art deco shapes. There are
indications from Acne, the Swedish
lifestyle brand, how this will develop. My
colleagues and I are really excited about
its forthcoming collection, which is revis-
iting the designs of Carl Malmsten. The
advanced images that have been leaked
out have got a lot of folks very excited
indeed.
Schlotter, PPG: The biggest color is grey
but paired with a bright yellow, deep
pink or off-white. Greys current popular-
ity comes from fashion, the state of the
economy and wars, which are very seri-
ous issues that cause serious colors to
reflect them. PPGs Forsythia Blossom is
a bright yellow that counteracts that
seriousness with a splash of fun and hap-
piness. The other big color this is year is
PPGs Sea Sprite, which is a green/blue
that is gorgeous on the wall.
How important of a role does color
play in the overall design scheme?
Zimmer, PQI: Color sets the tone for the
design scheme. Is it a whimsical space, a
place of refuge or does it need to be warm
or functional?
Lawlor, Kelly-Moore: Color plays a very
important role. It can change a look from
cold and dreary to warm and fun.
Generally speaking, one needs to select
the items with limited color availability
for their space first, and then add in
other items with greater color availabili-
ty to coordinate the scheme. Generally
paint color is the last decision due the
enormity of available selection.
Warman, Resene: Most customers seem
to want to fit-in with the outside world
and will paint their house to fit-in with
the neighborhood, but are happy to be
much braver inside and use their
favorite colors that are more reflective of
what you might find in their wardrobe.
Because the interior of a house or a fea-
ture wall or two is so much easier to
paint than the outside of your house, cus-
tomers are less risk averse when choos-
ing colors inside.
Kim, Valspar: Color sets the mood for
every room and captures a familys style.
When we think about overall color and
design scheme, our consumers often
determine what colors define the mood of
the room before they start looking for
furniture or curtain style. The color
defines the space and confirms the mood
of the space.
Prime, NCS Colour: Color plays a huge
role in the overall design scheme. It can
influence mood, create themes, tie things
together or make focal points. If you use
it cleverly and are not afraid of it the
results can be incredible. It can last in
the mind for longer than any other
design expression.
How comfortable are consumers
with the color selection process?
Zimmer, PQI: Consumers remain appre-
hensive about color selection. It contin-
ues to be an area that many struggle
with and in some cases, prevents a home-
owner from making a room change.
Lawlor, Kelly-Moore: Many a consumer
NCS Colour AB Launches Exterior Color Collection
Exterior coloring is a difficult area of expertise. With many variables to consid-
er before even embarking on an exterior coloring project, mistakes cost both
time and money, which is why the color experts at NCS Colour AB (formerly
known as the Scan dinavian Colour Institute) in Stockholm, Sweden have intro-
duced the NCS Exterior Color Collection. The kit features a special collection of
NCS colors chosen for their suitability in the exterior environment. The NCS
Exterior Color Collection offers a range of 322 colors specifically selected for
exterior use, based on the firms wealth of renowned expertise in this specialist
area. The collection includes extra-
large color samples, ideal for sur-
face analysis. These samples also
include lightness and reflection
information (NCS v and Yl), also
known as LRV. The color tool
comes in a stylish box for storage,
which can also hold separate sam-
ples, available to order. In addition
to the exterior set comes with an
informative brochure on exterior
coloring, including handy advice
and tips for successful color design.
Photo: NCS Colour AB
has gone to the paint store thinking they
knew the exact color they wanted only to
discover it looked totally different once it
was painted on the wall of their home.
This can make the consumer very fear-
ful of selecting color for their home.
Consumers have asked for a few things
to help them with their decisions includ-
ing larger color samples, the ability to
recolor an image of their home on the
computer and wet samples to apply to a
wall. All of these are available from most
manufacturers today.
Warman, Resene: Many consumers
seem to have lost their confidence
with colors. As color has become more
and more a design feature, customers
often feel their project needs to make
a strong color statement and we
often employ someone to assist with
this rather than go with their gut
feeling on what colors would be right
for them.
Kim, Valspar: There are certain
groups of at-home design divas, both
male and female. They are very com-
fortable with colors and experiment
with colors. These consumers who
reach out to me are successful select-
ing one perfect color for them and
need help for other harmonious colors
for trim, ceiling, door or adjacent
rooms. Less sophisticated consumers
need color suggestions from the start.
Their expectation on color advice is for
a color designer to narrow down the
color selection process and leave some
room for them to have a chance to
select the final color.
Mantyla, California Paints:
Consumers are looking for useful
color tools that showcase real color
usage. Color combinations are impor-
tant as well as real use photos show-
ing featured combinations are helpful
for consumers to gain confidence in
their color choices. Mini decks or
smaller color selections like
California Paints Historic and 20th
Century Colors of America collections
help consumers zero in on a color fam-
ily more easily. Larger-sized single
color chips are becoming the usual
request from consumers.
Prime, NCS Colour: With the web,
people are opening up to taking con-
trol of design. Were seeing lots of
enquiries from companies wanting to
customize the NCS Navigator right
now so their customers can explore
color for themselves.
Schlotter, PPG: Consumers are not
comfortable with the color selection
process. They need help with what
colors go great together. PPG has
the Harmony program which offers
color in contextfive colors on a
paint swatchcolors that can be
used for paint, flooring, fabrics, win-
dow treatments and carpet so con-
sumers can be sure all their colors
work well together.
How about behind the scenes?
What is happening in the R&D lab
on the color development front?
Lawlor, Kelly-Moore: We have been
working closely with our pigment suppli-
ers to produce zero-VOC colorants that
will ensure our low- and zero-VOC prod-
ucts remain so once tinted in fashionable
colors. Were already using zero-VOC col-
orants in the factory and anticipate
using them in our stores very soon.
These reformulated products have
caused problems for tint machine ven-
dors who are addressing these issues. We
have also been working on heat reflec-
tive pigments for our products. These
pigments are intended to keep buildings
cooler in warmer climates. The color
range for these types of pigments is lim-
ited, and tends to be light- to mid-ranged
earthy colors. We're also focusing more
on bright reds and yellows with high
exterior durability. This will allow us to
produce more fashionable exterior colors
that will not fade rapidly.
Kim, Valspar: My interaction with R&D
is to develop colors that are new and
appealing to our consumer based on the
color trends I see for coming years. When
I need to communicate the emotive side
of color, the R&D lab makes it possible
with their scientific side of color.
Mantyla, California Paints: At Cal -
ifornia Paints, our color lab is one of
the busiest places in the building. We
are always working on new ways to
bring high quality color solutions to
our customers. Over the last three
years we have been very focused on
offering our dealers the most revolu-
tionary colorant system on the mar-
ket. Our Trillion Super Strength
Colorant will be released in May
2010 and is imported from Europe
exclusively for California Paints. Due
to its super strength intensity, less
colorant is needed to achieve opaque,
Contrast and contradiction drive
the latest color trends showcased
in Resenes The Range 2010,
which focuses on a move away
from basic earthiness towards the
warmth and comfort of copper
browns, such as Resene
Desperado; a shift from gold
towards yellows, such as Resene
Ipanema; while healthy oranges
and pinks, such as Resene
Daredevil and Resene Vibe,
pack some punch.
Photo: Resene
Resins Market Panel Discussion
For this years annual resins market update, Coatings World asked a panel of experts
to address key issues facing the market including the economy, new technology and
strategies for moving forward in 2010. The panel is made up of individuals from some
of the worlds largest and most diverse resins suppliers including BASF, Eliokem,
DSM NeoResins+ and Celanese.
BY TIM WRIGHT
EDITOR
How did the resins market
perform in 2009? How did this
compare to 2008 and what are
your predictions for this year?
Uwe Liebelt, group vice president, dis-
persions and pigments, BASF North
America: The market for resins in
2009 was strongly influenced by the
respective markets in which the end
products are used. Products commonly
used for printing, packaging, construc-
tion and general industrial applica-
tions were subject to the continued
weak market conditions in these seg-
ments. Some of these markets were
temporarily down as much as 40 per-
cent or more in 2009 versus 2008.
Others such as the do-it-yourself
(DIY) market segment didnt suffer
that much because customers changed
their consumption pattern. For exam-
ple, instead of buying or building new
homes, money was spent on repairs
and renovations.
We definitely have seen the demand
side improving during the first months
of 2010 versus 2009. It seems as
though this improvement goes beyond
a simple refilling of the pipeline and
we are confident that it will continue
throughout 2010. However, different
market segments will recover at differ-
ent paces. In some areas, such as the
publication sector, a significant up -
swing is aggravated by structural
issues in the industry. Whereas areas
like packaging might continue to bene-
fit from an increase in online shopping.
Steve Wilson, coating resins marketing
manager, Eliokem: The resin market
began to rebound in 2009 likely to a
level of 85 to 90 percent of the previ-
ous year. Some of this was due to the
manufacturers low inventories at the
end of 2008. It is likely 2010 will
resemble performance of 2009
because customers are watching in -
ventory levels and monitoring work-
ing capital. Also, the construction
industry is still lagging.
Jared Elliott, marketing manager,
paints and coatings, Celanese Emulsion
Polymers: The resins market mirrored
the overall economy. North American
GDP was down in 2009 over 2008. Our
customers in both the paint and adhe-
sives segments saw reduced demand
year over year for their goods. Our cus-
tomers are noting that the downward
trend seems to have leveled off and
they hope for a stable to slight increase
in 2010.
Dimitri de Vreeze, business unit direc-
tor, DSM NeoResins+: In 2009 we saw
a decline in the lower end market
demand. The crisis forced many com-
panies in the long supply chains of
resins to lower their stock levels,
Key trends in todays coating resins market include regulatory and environmental conditions
along with the demand for improved performance and lower cost. Price fluctuations and the
availability of the raw materials used to make resins continues to have an impact as well.
p.34-37 resins APR10:features 3/26/10 9:52 AM Page 34
which resulted in lower demand for
resins producers. Overall there was a
decline of 10 to 30 percent versus
2008, depending on region, length of
chain and type of end-market. Our
outlook for 2010 is cautiously opti-
mistic. Some of the major end mar-
kets for resins are down by five to 20
percent, so we dont expect that the
resins volumes will return soon to the
levels of 2007.
What are the major trends
and challenges influencing
the resins market today?
Uwe Liebelt, BASF: Key influencers for
the resins market include regulatory
and environmental conditions and
market demand for improved perform-
ance and lower cost. The cost volatility
and availability of raw materials used
in the manufacture of resins also con-
tinues to have an impact.
Steve Wilson, Eliokem: Raw material
price increases, specifically acrylic- and
methacrylic-based monomers price fluc-
tuations, is an issue as are raw material
supply shortages. In addition, changing
VOC legislation by region in the U.S.
resulting in non-uniformity between the
regional legislative environmental
groups is a challenge because develop-
ing resins to serve one regional group
may not meet the requirements in
another group. Lastly, developing new
technologies and maintaining accept-
able pricing to the paint manufacturers
continues to be difficult.
Jared Elliott, Celanese: The increas-
ingly stringent VOC legislation contin-
ues to play a role in the resins market
as coatings producers strive to balance
the regulations and the high perform-
ance demanded by consumers. The
growing green movement is also con-
tributing to the push toward eco-
friendly paints that have very low
odor and can meet the various green
certifications.
Dimitri de Vreeze, DSM NeoResins+: The
main trend is sustainability. We see this
in the stricter legislation, but also the
demand for more environmentally
friendly resins. Within NeoResins+ we
are continuously looking for the use of
renewable raw materials, materials with
a reduced carbon footprint and products
with an improved life cycle analysis.
How is the current economy
in the U.S. and around the
world affecting the market
and what is your company
doing about it?
Uwe Liebelt, BASF: 2009 was an
unprecedented year globally for eco-
nomic weakness is most markets. The
market softness had a dramatic effect
on the sales of raw materials for coat-
ings. If we have learned one thing, it is
that customers always value innova-
tive products that help them to save
costs, differentiate their products and
innovate in their markets. This was
true before, during, and after the cri-
sis. With the integration of Ciba into
our portfolio and by bringing all coat-
ing raw materials under one roof in
the new Dispersions & Pigments
Business Unit, we are now even better
positioned to help our customers be
more successful in the future.
Steve Wilson, Eliokem: The economic
downturn has lowered the housing
starts and general construction activity
in the U.S. for more than a year. In gen-
eral, consumers are controlling their
spending a lot more than in normal peri-
ods. Both of these actions have led to a
lowering of demand for architectural
coatings, which of course has lowered the
demand for resins, both solvent-based
and water-based acrylic resins that are
used in manufacturing these coatings.
Jared Elliott, Celanese: The resins mar-
ket is a bellwether for the paint indus-
DSM and Novomer using CO
2
to develop coating resin
Royal DSM N.V., headquartered in the Netherlands, and Novomer Inc.,
Waltham, MA/USA, recently signed an agreement to jointly develop a coating
resin using carbon dioxide (CO
2
) as a raw material. This development agree-
ment follows a cooperation agreement and an investment by DSM Venturing
in Novomer in 2007. The joint development project will benefit from the broad
variety of DSMs technologies and market access, in combination with the
unique, efficient CO
2
polymerization technology of Novomer.
The chemistry and process technology for producing polymers from CO
2
and
propylene oxide (PO) will be developed by Novomer, while DSM will convert the
polymers into resins and formulate them for target applications such as coat-
ings, adhesives and graphic arts. According to DSM, initial results are encour-
aging and suggest that this project might lead to completely new and improved
application properties in coatings.
Given the fact that up to 50% by weight of CO
2
is used as raw material, the
production of these resins will result in an improved carbon footprint. The
process is also expected to be highly efficient, enabling the replacement of con-
ventional resins in a number of coating applications.
Polycarbonate resins are widely known because of their superior perform-
ance and resistances and theoretically could find use in many types of coatings.
Commercial use of conventional types has however always been limited due to
their cost position and some weaknesses that are inherent in these products.
The new CO
2
-based aliphatic polycarbonates to be developed by DSM and
Novomer could potentially resolve these weaknesses.
DSM and Novomer are looking to develop the first polymer in more
than a decade to enter the mainstream of the coatings industry, said Rob
van Leen, chief innovation officer, DSM. This exciting development can
lead to a breakthrough that could change the coatings industry. Besides
cost issues, these innovative coating resins also address environmental
and performance issues.
try. The generally weak economy has
taken its toll on both our customers
coatings and our resin production. This
is true especially in North America and
also in Europe. The Asian region
showed signs of recovery much more
quickly than the rest of the world.
Dimitri de Vreeze, DSM NeoResins+: The
U.S. was the first economy to be hit by
the crisis, which had its impact on China
as an export nation. It is clear that a
local crisis can have global consequences.
Within DSM we have taken the required
measurements in cost control and opti-
mizing cash flows. However DSM has
continued to invest heavily in innova-
tion. In 2009 we opened a new water-
borne acrylic factory in The Netherlands
and a new multi purpose polyester facto-
ry in Germany in January 2010.
How is the current economy
affecting the demand and
production of resins in
mature and emerging markets?
Uwe Liebelt, BASF: During the first
months of 2010, we have seen improve-
ment in demand for resins. As would be
expected, emerging markets such as
Southeast Asia continue to show higher
growth rates versus the developed mar-
kets of Europe and North America. We
should continue to see some production
shifting to regions that can accommo-
date higher growth rates at lower cost.
China and India will continue to be
important growth regions for resins.
Jared Elliott, Celanese: China and
India are definitely growing markets.
There is no shift in resin production
from the West to the East. Instead, it is
a growth in production for these
emerging markets. We announced the
expansion of our VAE plant in Nanjing,
China late last year that will be sup-
plying these markets in 2011.
Dimitri de Vreeze, DSM NeoResins+: It
should be noted here that there is not a
real shift of resin production in the sense
that production that was first taking
place in Europe or U.S. is now being done
in Asia and from there exported to the
west. It is more a difference in resin
demand growth between the regions.
The export from Asia of products with
ink or paint applied on them is replacing
production of those products in the west,
so the shift is mainly indirect. The crisis
has affected demand in all markets,
either mature or emerging. We see how-
ever that the local end market in China
is recovering faster than the markets in
U.S. or Europe. The crisis has not
changed the basic reasons for the shift
from Europe and the U.S. to Asia, albeit
that current lower demand in the West
will temporary delay some investments
in Europe and the U.S. Legislation, pack-
aging and transport costs as well as the
lack of intellectual property enforcement
are factors which prohibit the shifting of
production of some resins to Asia.
How would you characterize
the pricing situation in the
resins market?
Uwe Liebelt, BASF: Raw material cost
volatility and availability has been an
issue, particularly since the third
quarter of 2009. BASF has announced
price increases as a result.
Jared Elliott, Celanese: It is no secret
that raw material prices are again on
the rise this year after a relatively sta-
ble time in 2009. We have seen particu-
larly high increases in the acrylate
monomers, which are also experiencing
various supply disruptions. Our cus-
tomers are very knowledgeable of the
raw material trends and though no one
ever wants a price increase, they under-
stand the underlying issues.
Dimitri de Vreeze, DSM NeoResins+:
Raw material prices have increased
over the past few years due to the
price increments of fossil fuels. DSM
has managed to control cost but we
had to pass some of the price rises on
to our customers.
What are your customers
demands these days?
Uwe Liebelt, BASF: The resins market
New resins technology
BASF recently introduced Joncryl 1522, a light- to
medium-duty waterborne product for direct-to-metal
coatings providing corrosion protection. In addition,
BASF has developed high solids acrylic polyols with
rapid property development in two component polyiso-
cyanate cured coatings. Finally, the company has
introduced several waterborne energy curing resins
especially for wood coatings.
With the acquisition of Ciba, BASF has added peo-
ple, technology and products that complement its
existing offerings. The addition of key product areas
such as light stabilizers, photo initiators, formulation
additives and antioxidants compliments the existing
product offerings from BASF.
Eliokem has introduced Hydro Pliolite 040. This water-
based acrylic copolymer emulsion is designed specifically for
high performance masonry coatings and utilizes an emulsi-
fied binding system (EBS) that is unique to Eliokem. This
resin system is designed to penetrate into the substrate to
allow better adhesion than conventional latex polymers. The
EBS technology consists of a dissolved, solventborne poly-
mer emulsified in water. This resin is ideal for concrete cure
and seal products and can be formulated to comply with
ASTM 1315. It forms a film while the water evaporates and
leaves a dissolved polymer to penetrate and adhere to pre-
viously coated substrates that used a solvent-based or
water-based sealer. Hydro Pliolite 040 is recommended for
use in primers, exterior masonry coatings, tilt up and hori-
zontal concrete membranes.
Eliokem has also recently introduced Pliotec SA10, a
styrene acrylic latex with excellent adhesion properties
used in top and base coats for metal coatings; Pliotec SA40,
(continued on next page)
is being driven by regulatory changes
and demands for products with less
environmental impact, improved per-
formance and lower cost. The relative
importance of these factors depends on
the market, region and customer. Some
examples of customer demands are con-
sistency, supply security lower volatile
organic compound (VOC) systems, and
improved weathering performance.
Steve Wilson, Eliokem: Changing VOC
legislation is of top concern for coatings
manufacturers, however this is also an
opportunity for resin manufacturers if
they can develop resins to permit for-
mulating within the VOC limits. This
opportunity has recently prompted
Eliokem to develop new resins for
porch and floor coatings, low VOC hori-
zontal concrete coatings and swimming
pool paints and garage floor coatings.
Continued consolidation of paint man-
ufacturers creates new supply syner-
gies for resin manufacturers. Regional
companies are increasingly being
acquired by larger manufactures,
which changes our supply arrange-
ments. Paint manufacturers would like
suppliers to maintain pricing and in
todays volatile pricing environment it
becomes a challenge to maintain.
Jared Elliott, Celanese: Our customers
are striving to be more competitive in
their market space and have elicited
our assistance in creating value in
their products. Quite often, this means
a drive toward a lower VOC or greener
formulation, which will be introduced
in the form of either a new brand or
reformulated one. This is true across
the various segments as DIYers want a
more eco-friendly profile and contrac-
tors / specifiers aim to obtain green
certifications.
Our customers show a cautious opti-
mistic trend in demand, which is still
depending on the end market develop-
ment. We do see increased queries for
sustainable products.
What end market areas are driv-
ing growth in the resins market?
What areas are flat?
Uwe Liebelt, BASF: Different market
segments will recover at different paces.
In some areas such as the publication
sector, a significant upswing is aggravat-
ed by structural issues whereas areas
like packaging might see a stronger and
more stable growth.
Steve Wilson, Eliokem: New technolo-
gy in primer markets appear to be
growing. Primers with enhanced stain
blocking capabilities in a water based
form are gaining considerable momen-
tum. Remaining markets appear to be
somewhat flat across the board from
our perspective.
Jared Elliott, Celanese: As a reflec-
tion of the challenged real estate
economy, the new construction paint
market is down significantly in the
U.S. and most economists are not
expecting the new home market to
recover until the second half of 2011.
As most of the home improvement
stores and paint manufacturers have
said, the DIY market is the silver lin-
ing. Homeowners are spending the
time and money to spruce up their
homes and DIY paints are leading
the charge. We have worked with
many paint producers to create a
more eco-friendly interior paint that
appeals to the homeowner with its
low odor and improved eco-profile.
Celanese is helping to grow this
niche through our line of EcoVAE
emulsions for solvent and coalescent-
free paints.
We see growth in mature markets
due to the substitution of solvent-
borne resins by more sustainable
technologies like waterborne resins,
UV resins and powder resins. In the
end markets, we see that some of the
larger end markets are down, espe-
cially the automotive and industrial
construction markets. The flooring
and joinery markets show stability
while resin demand in the food, can,
adhesives and graphic arts indus-
tries is growing. CW
APE-free carboxylated styrene acrylic colloidal dispersion
used in tough, flexible and abrasion resistant coatings for
concrete; and Pliotec PA20, a pure acrylic resin used prima-
rily in universal primers and concrete sealers and stains.
Celanese Emulsions Polymers has added a number of
new products to its product portfolio. First, the company
made two new additions to its EcoVAE line for low-VOC,
eco-friendly paints including EcoVAE 405, which offers
superior scrub resistance. In numerous lab tests, flat interi-
or paints made with EcoVAE 405 show improved scrub
resistance over paints made with vinyl acrylic and 100%
acrylic resins. Second, Celanese introduced our EcoVAE 408
for freeze-thaw stable interior paints. This product is a
breakthrough in creating a low VOC paint that is also
freeze-thaw stable for use in colder climates.
Evonik Industries recently added yet another innovative
binder system, Silikopur 8080, to its Tego product portfolio.
The new product imparts extra shine and functionality to
surfaces of plastics, textiles and leather. Evonik Tegos
Silikopur 8080 is ideal for protecting surfaces against envi-
ronmental influences, maintaining their appearance and
feel for a long time. The novel, single-component silicon-
modified polyurethane dispersion stands out for its high
flexibility and elasticity in hot and cold conditions. Once
applied, the product can withstand temperature swings
from -30 C to 50 C, without forming cracks in the coating.
Additionally, it is easily diluted with water and dries at
room temperature. After a short time, the treated surface
shines with new properties, since the coating system creates
a stain-resistant anti-stick effect. Silikopur 8080 protects
wooden surfaces from abrasion and minimizes the typical
creaking of leather. Environmental compatibility played a
large role during the development of Silikopur 8080 and the
product is free of the organic solvent NMP.
Green Coatings Market is Growing
Manufacturers of low and zero VOC coatings are taking a holistic view when it
comes to developing greener coatings, focusing not only on what goes into the
can, but also on sustainable packaging and fuel efficiency.
BY KERRY PIANOFORTE
ASSOCIATE EDITOR
D
riven primarily by increasingly
stringent environmental regula-
tions, and to a lesser degree,
increasing consumer interest in buying
environmentally friendly products and the
growing popularity of green building stan-
dards, most notably the U.S. Green
Building Councils (USGBC) LEED
(Leadership in Energy and Environmental
Design) initiative, the market for low and
zero VOC has experienced growth.
The 2009 market was definitely
improved for low and zero VOC coatings,
said Rocky Prior, president of Mythic
Paint. It is becoming more commonplace
to find these materials specified on proj-
ects, thus increasing their volume.
We have continued to see growth in
low VOC coatings, said Steve Revnew,
vice president of product development
for The Sherwin-Williams Company.
The reason for this growth is two-fold.
First, VOC regulations continue to
become more stringent and second,
more buildings are being built using
green standards.
Going green has become popular
with professionals in the painting indus-
try as well as with consumers across the
board, and professionals are keeping up
with the interest in green coatings from
all perspectives, both by acknowledging
the demand aspect as well as from the
perspective of meeting regulations by
specifying the appropriate product, said
Revnew. Traditional residential, multi-
family residential and commercial mar-
kets are all areas for continued growth
in green building.
The market opportunity is to identify
anyone who is concerned about the envi-
ronment or reducing their personal expo-
sure to VOCs, said Carl Minchew, direc-
tor of product development at Benjamin
Moore. Because this is a fairly complex
subject we see hospitality and health
care facilities as growth areas. There is
also an important consumer segment,
especially the so-called dark greens, and
its growing well.
RIDING THE GREEN WAVE
Nowadays companies are taking a
holistic view when it comes to going
green. It simply is not enough to offer
low and VOC paints. They are also uti-
lizing sustainable packaging and
implementing fuel efficiency in all
aspects of paint production.
Today, many companies, including
paint manufacturers, are establishing
sustainability goals for themselves and
are implementing environmental initia-
tives within their business practices,
said Revnew. For example, leading paint
manufacturers are making great strides
to minimize waste and improve energy
systems in their facilities by minimizing
fuel consumption in distribution routes,
using renewable raw materials such as
soy and sunflower oil in paint formula-
tions, improving product packaging with
recyclable materials, and equipping
delivery trucks with biodiesel fuel.
Sherwin-Williams is one company
embracing and practicing environmental
stewardship. Above and beyond develop-
ing new and improving existing products
to meet demand for green coatings,
were taking steps to manufacture and
package products in a responsible way,
he said. Products with our proprietary
GreenSure designation offer maximum
performance, long-term durability and
were designed and manufactured taking
steps to reduce environmental impact
and to meet or exceed the most stringent
regulatory requirements. The designa-
tion assures our customers at a glance
that the coatings were manufactured in
a way as to leave little footprint, and
many come in recycled plastic contain-
ers. These sustainable containers are 100
percent recycled from post-consumer
resin, and their labels, printed with soy
ink, contain 75 percent recovered fibers
and 25 percent post-consumer waste.
Whats more, some of our products are
Greenguard Indoor Air Quality Certified
as well as certified for Greenguard for
Children and Schools by the Greenguard
Environmental Institute. The attention
to the process of creating and certifying
our coatingsbeyond the products
themselvesgoes a long way to build
consumer confidence, which is how we
are tapping into this resource.
Benjamin Moore has also been on the
forefront of environmental responsivity.
We have been there all along and we are
thrilled to see consumers catching up,
said Minchew. We introduced our first
zero VOC product, called Pristine, in
1994 and we have been in the market
ever since. In addition, we have long been
serious about the environment with an
environmental policy in place to make
One of Benjamin Moores latest environ-
mentally friendly offerings is Arborcoat, a
line of waterborne exterior stains, which
is comprised of five products formulated
for decks and siding applications.
p.38-39 low voc APR10:features 3/26/10 9:52 AM Page 38
sure we nurture and protect it.
Mythic Paint is more focused on pro-
viding a premium product that is totally
safe for the consumers family, rather
than just being green, said Prior. By
choosing our products the consumer does
not need to sacrifice their own health for
the sake of a high performance product.
The fact that we are an environmental
product that is made in a zero discharge
facility, and contained in totally recycla-
ble paint pots is less of a focus than mak-
ing sure we are totally safe for people and
their pets. Being truly environmental, in
our mind, is just the right thing to do.
NEW PRODUCTS
Sherwin-Williams has a wide variety of
coatings that contain less than 50 grams
per liter of VOCs. Our newest line
includes the ProClassic Waterbased
Acrylic-Alkyd, said Revnew. ProClassic
Waterbased Acrylic-Alkyd coatings offer
alkyd paint performance at a less than
50 grams per liter level for high-volume
commercial and wood trim/accent appli-
cations, respectively.
Meanwhile, weve updated our zero
VOC Harmony interior latex. The new
formulation, which features a similar
technology as that found in baking soda,
reduces unpleasant indoor odors after
the paint is first applied. The coating,
which offers even better durability, hide
and application than ever before make it
a popular choice for professionals looking
to meet green standards and eliminate
disruptive painting odors in their build-
ing and remodeling projects.
Due to their low VOC content, VOC-
compliant coatings can be applied in
occupied spaces with minimal impact on
daily activities, said Revnew. This
means painting crews can work on a
project during regular business hours,
offering project managers cost savings as
they avoid payment for work performed
during overtime. Whats more, our low
VOC paints perform on par or better as it
relates to hiding and longer lasting per-
formance compared to paints not cur-
rently complying with the latest regula-
tions. These qualities translate to fewer
coats needed to achieve a durable sur-
face, which minimizes the frequency of
costly repaints.
Recent technological advances in
environmentally responsible coatings
have also brought a new generation of
performance-rich interior products to the
market that offer even longer-lasting
durability and high-end aesthetics, along
with application ease, Revnew contin-
ued. Some environmentally responsible
paints also contain antimicrobial proper-
ties that resist mildew, and other
microbes to help maintain a fresh
appearance longer. In addition, these
coatings prevent stains from penetrating
better than ceramic coatings on the mar-
ket, and resist burnish marks and with-
stand repeated washings and visible
paint wear, making them perfect for
high-traffic areas and facility environ-
ments. Low VOC coatings are constantly
being updated and improved, and we can
expect to see products with even better
durability and ease-of-application prop-
erties as VOC regulations and consumer
demand drives the market.
All of the products on Benjamin
Moores Gennex platform are low VOC,
meaning less than 50 grams per liter,
said Minchew. The Gennex platform,
and this is critical, is comprised of zero
VOC colorants. So when we make a low
or zero VOC paint it stays low or zero
VOC in any color the customer desires.
We do not add VOC with our tinting col-
ors as most companies do. Furthermore,
we have a great new zero VOC product
called Natura. Because it is part of our
Gennex family of products it remains
zero VOC in any color you want.
Benjamin Moore also just introduced a
line of exterior stain products called
Arborcoat. In time for spring painting
these stains are low VOC and feature
outstanding performance across all prod-
ucts and finishes, said Minchew.
Mythic Paintss latest offering is zero
VOC, zero toxin exterior flat paint. Like
all our ten finishes, the exterior flat can
be tinted to any color without adding
VOCs, said Prior. Independent testing
labs have proved that Mythic Paints is as
high, if not higher durability, coverage
and performance than any of the tradi-
tional paints.
As environmental regulations con-
tinue to change, coatings companies
must focus on developing products that
now only meet the regulations, but
meet their customers performance
demands. As VOC regulations are con-
stantly changing, the varying stan-
dards require that paint and coatings
products be made to comply with the
most restrictive of all the VOC regula-
tions in existence, said Revnew.
Additionally, VOC regulations are not
hard and fast, but rather change near-
ly every year. This means that as the
compliance rules continue to change
and become more stringent, certain
types of paints will begin to disappear
from store shelves, and new paint spec-
ifications will have to be adopted. CW
Sherwin-Williams EcoVision Program
The concept of going green in recent years has become increasingly popular
in all areas of business. But for many companies going green is not merely a
buzz word, but a philosophy on how to run a business. The Sherwin-Williams
Company prides itself on taking a holistic view when it comes to issues of sus-
tainability. Not only are they at the forefront of developing low and VOC prod-
ucts, but they incorporate that philos-
ophy into all aspects of its business.
In line with this focus on sustain-
ability in all aspects of business,
Sherwin-Williams has developed the
EcoVision program. EcoVision is
Sherwin-Williams corporate philosophy and sustainability program, whereby,
the company is committed to being a recognized leader in the development of
sustainable processes, products and activities that are profitable, preserve nat-
ural resources and contribute to social improvement, said Diana Strongosky,
vice president of research and development, paint and coatings division at
The Sherwin-Williams Company.. The five areas of focus for this program are
conservation, innovation, accountability, respect and responsibility.
p.38-39 low voc APR10:features 3/26/10 9:52 AM Page 39
Lab Equipment Directory
Here is a look at the latest offerings from select lab
equipment manufacturers. For more information on the products
listed, please contact the company directly.
Atlas Material Testing Technology
Chicago, IL
773-327-4520
Fax: 773-327-5787
E-mail: info@atlas-mts.com
Web site: www.atlas-mts.com
New Product: UVTest Fluorescent
UV Testing Device
Attributes/comments: Atlas intro-
duces the UVTest, a stackable UV flu-
orescent testing device. With state-of-
the-art optical and temperature sen-
sor technology, the UVTest is a low
cost, economical, entry-level device for
performing artificial weathering test-
ing. Features include simple touch
screen functionality and plug-and-
play operation.
New Product: LS-200 Full Spectrum
Monitoring Device
Attributes/comments: The LS-200
Full Spectrum Monitoring Device helps
customers show objective evidence that
they are in compliance with test specifi-
cations during ISO 17025 quality
audits. For use in Ci Series Water-
Ometers to precisely measure the SPD
output of the xenon lamp.
Brookfield Engineering
Middleboro MA
508-946-6200, 800-628-8139
Fax: 508-946-6262
E-mail:
k_durant@brookfieldengineering.com
Web site:
www.brookfieldengineering.com
New product: Powder Flow Tester (PFT)
Attributes/comments: Brookfields
PFT delivers quick/easy analysis of
powder flow behavior. Its ideal for
manufacturers who need to elimi-
nate the downtime/expense of hop-
pers/silo discharge failure. Cust -
omers can perform QC checks on
materials, characterize new formula-
tions/adjust composition to match
established product flow behavior.
New Product: CAP 1000+ and CAP
2000+ Viscometers
Attributes/comments: The versatili-
ty of the CAP 1000+ and CAP 2000+
makes these instruments a practical
tool for R&D and more detailed QC
testing. It provides viscosity flow cures
and temperature profiles (using
optional Capcal32 software). Perfect
for the painting and coatings industry.
CAS-MI Laboratories
Ypsilanti, MI
888-772-9000
Fax: 734-483-0085
E-mail: solutions@cas-mi.com
Web site: www.cas-mi.com
New product: New Location for
CAS-MI Laboratories
Attributes/comments: CAS-MI Lab -
oratories has fully moved into their
new 11,000 sq. ft. laboratory location,
a completely renovated building at
435 Joe Hall Drive, Ypsilanti, MI,
with state-of-the-art instrumentation
for analyzing and testing paints, coat-
ings, plastics and polymers.
Cheminstruments, Inc.
Mentor, OH
513-860-1598
Fax: 513-860-1597
E-mail: bbresser@chemsultants.com
Web site: www.cheminstruments.com
New product: Adhesive Testing
Equipment
Attributes/comments: Equipment
for pressure sensitive and other adhe-
sive testing including peel adhesion,
tack, static and dynamic shear, release,
burst strength, COF, tensile and elon-
gation and material analysis.
New product: Sample Preparation
Equipment
Attributes/comments: Laboratory
drawdown coaters, hot melt coaters,
laminators, combination coater lami-
nators, sample roll down units, hand
rollers, test panels, sample cutters
and hand proofers.
Eiger Machinery, Inc.
Grayslake, IL
847-548-0044
E-mail: sales@eigerus.com
New product: EMI-R&D Mill
Attributes/comments: Laboratory
bead mill for producing samples as
small as 25 mils and up to 10 liters
with repeatable results. Now avail-
able with PLC monitoring and con-
trol. Information can be accumulated
while operating providing useful
process data. EMI R&D lab mills are
self-contained bench top mills used for
research, quality control and technical
service applications.
New product: LHSD-E Laboratory
Disperser/Mixer
Attributes/comments: The new
LHSD-E lab disperser with electric lift
can be used with high shear dispersion
p.40-41 lab equipment APR10:p. 40,43 lab update 3/25/10 11:03 AM Page 40
blades, a rotor stator mixer or optional
batch bead mill head for processing
various materials and viscosities. The
disperser provides constant RPM and
torque to produce realistic scale-up
information that ensures duplication
of the results. Various monitoring
instrumentation available including
data collection.
INDCO
New Albany, IN
800-942-4383
Fax: 800-942-9742
E-mail: info@indco.com
Web site: www.indco.com
New product: INDCO Mixing
Station
Attributes/comments: New for sum-
mer 2010, our ergonomically designed
mixing workstation. Designed for 4 stir-
rers and is now 72 L by 24 H, specifi-
cally formulated to reduce fatigue on
the individual. This model features an
all stainless steel construction and is
completely pre-plumped for air mixers.
INDCO can provide an entire mixing
solution.
Konica Minolta Sensing Americas
Ramsey, NJ
201-236-4300
E-mail: marketing@se.konicaminolta.us
Web site:
www.konicaminolta.com/sensingusa
New product: CM-5 Benchtop
Spectrophotometer
Attributes/comments: Konica Minolta
Sensing has launched the CM-5 bench-
top spectrophotometer for use in the
paint and coatings industry. The CM-5 is
a full featured, highly accurate and a
totally standalone instrument that does
not require a PC. The CM-5 can display
everything from numeric data, spectral
graphs and colorimetric plots, making a
PC for basic color control a thing of the
past. The versatility of the top port
design can support the measurement of
solid objects, pills, granules, liquids and
pastes. It also integrates a sliding body
panel to expose its large transmittance
chamber capable of measuring films or
plates up to 60 mm thick. The sliding
panel design, with no sides, allows for
the measurement of an objects with no
length limitation.
Little Joe Industries
Hillsborough
908-359-5213
Fax: 908-359-5724
E-mail: info@littlejoe.com
Web site: www.littlejoe.com
New product: ADM-2 Automatic
Draw Down Machine
Attributes/comments: The ADM-2
removes operator variables from using
grind gages. Scraper angel, force and
speed are tightly controlled compared
to manual operation. The ADM-2 is
multi-speed with scraper speeds of one
to ten seconds to meet the needs of any
lab. The ADM-2 guarantees confor-
mance to ASTM D 1316 and ASTM D
1210 for proper use of a grind gage.
Nanovea
Irvine, CA
949-461-9292
Fax: 949-461-9232
E-mail: info@nanovea.com
Web site: www.nanovea.com
New product: Nanovea Compact
Mechanical Tester
Attributes/comments: The Compact
Mechanical Tester provides unmatched
multi-function nano and micro/macro
modules interchangeable on a single
platform. Both the nano and micro/macro
modules include scratch tester, hardness
tester and wear tester modes providing
the widest range of testing in the indus-
try on a single module.
Premier Mill, an SPX Brand
Delavan, WI
800-252-5200, 262-728-1900
Fax: 262-728-4904
E-mail: premier.mill@spx.com
Web site: www.spxft.com
New product: Lab/Pilot Plant
Supermill 1.5
Attributes/comments: Premier Lab -
oratory/Pilot Plant Supermills are
unique because they offer all of the
advantages of larger production size
units but are compact and rugged
enough for pilot plant testing. These
pilot plant mills are specifically
designed for small product runs that
require continuous dispersing and par-
ticle size reduction. Process data is
scaleable to production size units. A
variable speed milling shaft, several
milling shaft configurations (screens,
discs and spacers) and various pump
options makes this machine versatile
enough to process and disperse a broad
range of formulations.
Union Process, Inc.
Akron, OH
330-929-3333
Web site: www.unionprocess.com
New product: 110cc Mini Tank
Attributes/comments: Union Process
has developed a new 110 cc mini tank
for its laboratory attritors. The
redesigned mini tank allows cus-
tomers to process batches as small as
20-30 cc of material. The tank is now
compatible with the Union Process
model 01-HD/HDDM Attritor, a high-
speed laboratory Attritor that com-
bines benefits of the companys standard
01-HD heavy duty wet grinding mill with
the advantages of using disks (rather
than arms) and media as small as 0.1mm
or smaller. The combination of high speed
milling and small media for processing
very small batches has never been avail-
able from Union Process until now. CW
Should Your Company Be Here?
Send information to
Coatings World,
Lab Equipment Directory
Fax: (201) 825-0553
E-mail: dale@rodpub.com
p.40-41 lab equipment APR10:p. 40,43 lab update 3/25/10 11:03 AM Page 41
B
ritains P2i, in partnership with Savannah, GA-based
Energy Launch LLC, will be testing its new plasma-bond-
ed nano-coating on solar panels and other solar elements
with solar industry manufacturers over the next two quarters
prior to industry launch.
The durable coating renders a surface like panel glass to
be not merely liquid-repellent, but rather non-wettable,
which means that dirt and other materials do not adhere,
according to Ross Harding, managing partner of the venture
fund. In normal solar panel arrays, dirt tends to reduce the
efficiency of a panel by three to five percent, which then
requires manual cleaning, he said. The routine cleaning of
solar panels has become a cottage industry in solar markets
like California.
In colder climates, frost can be a problem for solar systems,
but the new coatings product reduces frost formation, since
water beads up and rolls off the glass surfaceespecially
inclined panels.
Should one or more solar panels become more completely
occluded, by a flock of Canadian geese, for example, the ener-
gy loss to the chain can be much higher, in the double-digit
percentage range, and require immediate cleaning.
Another feature of the new coating is that it does not
deflect or absorb as much energyonly one thirdas com-
peting coatings like polytetrafluoroethylene, or PTFE, com-
monly known as Teflon. Thus energy capture by the energy-
conversion materials is higher. Other commonly used solar
panel coatings, like silicon dioxide, which provides glare pro-
tection, afford little functionality for water-repellency.
While Harding was unable to estimate the market value of
coatings like the P2i product, he said that businesses, which
have led to an increase of only one percent in solar panel effi-
ciency have been launched to become $1 billion enterprises.
The P2i coating is molecularly bound to the entire product
surface and solvent-free. The nanometer-thin polymer coat-
ing is applied in a vacuum chamber using a special pulsed
ionized gas, or plasma, according to the company.
P2i Ltd, based in Oxfordshire, UK, was established in 2004
to commercialize liquid-repellent treatments developed by
the UKs Ministry of Defense, the company indicates. Now on
a commercial scale, P2is patented process has been success-
fully applied to a wide range of products in a wide range of
markets including performance textiles, electronic devices,
filtration media and bio-consumables.
P2i Inc., a wholly owned subsidiary of P2i Ltd., is based at
the Herty Advanced Material Development Center, in
Savannah, GA. Apart from solar applications, the coating
process has been used in bio-consumables, consumer elec-
tronics, optics, performance textiles, optics and water filtra-
tion, under the ion-mask and Aridion brands. CW
Nanotechnology innovators P2i and Energy Launch have teamed up
to develop a nano-coating designed for application on solar panels.
BY CHARLES THURSTON
CONTRIBUTING EDITOR
P2i Tests Plasma Nano-Coating
for Solar Industry
[The new coating] does not deflect or absorb
as much energyonly one thirdas com-
peting coatings like polytetrafluoroethylene, or
PTFE, commonly known as Teflon.
p.42 nano APR10:columns 3/25/10 10:48 AM Page 42
Industry News
Lanxess has started up a new on-
site power plant at its location in
Porto Feliz, Brazil. This will increase
the efficiency and environmental
compatibility of the on-site produc-
tion of iron oxide pigments, which
are marketed globally as Bayferrox
and regionally as Po Xadrez. The
innovative, highly efficient cogener-
ation plant for the production of
electricity and steam has a capacity
of 4.5 MW and achieves an efficiency
of up to 90%. It is powered by
bagasse, a fibrous component of
sugar cane that is left over after
sugar production. Thanks to the use
of this renewable, environmentally
friendly raw material, energy can be
produced on a CO
2
-neutral basis.
The amount of CO
2
released is
exactly the same as that previously
absorbed by the sugar cane crops
during growth.
The project was launched in 2008
and cost approximately 8 million.
The start-up of the new cogenera-
tion plant is enabling the company
to cut CO
2
emissions at the site sig-
nificantly. Annual climate gas emis-
sions will be approximately 44,000
metric tons of CO
2
equivalents less
than in 2002.
PERSTORP OPENS
APPLICATION LAB IN INDIA
Perstorp has opened a new applica-
tion laboratory in Ghatkopar, a sub-
urb of Mumbai, India. The laborato-
ry will assist application R&D
experts with the exploration of new
formulations and developments in
paint, coatings and resins. Perstorp
has also recently expanded its sales
and marketing organization in India
to better support customers and
plans to continue to recruit further
competence
MILLION EURO INVESTMENT IN
NEW TECHNOLOGY BY EVONIK
In developing custom-designed color
solutions for customers in the global
paint and coatings industry, color
accuracy is the first prioritybut
speed is also of the essence. Evoniks
Colorants Product Line is now
responding to customer demands for
an increasingly shorter time to mar-
ket by means of a million-euro
investment: HTE (high throughput
experimentation) technology. This
highly automated experimentation
at its Maastricht facility to service
its global Colorant business, will
increase the quality of the results as
well as reduce the development time
for colorant design.
HTE reduces our time-to-market
to a minimum, enabling maximum
flexibility and rapid handling of lab
work, said Matthias Creutz, head of
Evoniks Colorants business. Re -
search has shown that a critical suc-
cess factor for colorants customers is
the time interval between the
screening of a new colorant and its
market launch. By investing in HTE
we will set a new global standard in
the colorant development process,
thus providing our customers a clear
advantage over their competitors.
Apart from greater flexibility and
quicker results, HTE technology
offers the additional advantage of
further improvements in product
quality.
Evoniks Colorants Product Line
uses the same standardized proce-
dures throughout their R&D facili-
ties located in the U.S., the
Netherlands, Australia, China and
Brazil. Managed by a global team of
technical experts, the Colorants
Product Line is able to deliver high-
quality, consistent results direct to
customers at local levels. Our glob-
al networking of technical work will
be even more efficient due to the
systematic pooling of our formula-
tion and development results that
HTE enables, Creutz added.
ARCH CHEMICALS RECEIVES
EPA REGISTRATION FOR DENSIL
DG 45 AND VANQUISH 100
The U.S. Environmental Protection
Agency (EPA) has granted registra-
tions of Densil DG 45 antimicrobial
and Vanquish 100 antimicrobial,
developed by Arch Chemicals, Inc.
for use in building product applica-
tors. Both Densil DG 45 and
Vanquish 100 are broad-spectrum
antimicrobials that inhibit the
growth of bacteria, fungi and algae,
preventing odor, staining and pre-
mature product failure. These prod-
ucts are a part of an extensive prod-
uct line for interior and exterior
paints, wallboard, ceiling tiles, floor-
ing materials and carpeting that
tackle the growing problems of mold,
mildew and bacteria.
Lanxess starts up sugar cane power plant
PRICING CHANGES
Ashland Performance Materials: April
1$0.03/wet lb. increase homopolymer and
copolymer vinyl-acetate emulsions, and
vinyl-acrylic emulsions in North America.
Celanese: April 1$0.03/lb. increase for
all vinyl acetate homopolymer and vinyl
acetate ethylene emulsions sold in North
America.
Clariant: April 1increase for its line
waxes.
Huntsman: April 1100/ton increase in
Europe, $0.05/lb. increase in North
America and $150/ton increase in Asia-
Pacific, Africa, Latin America and Middle
East for all its titanium dioxide pigments.
p.43-44 industry news APR10:columns 3/25/10 10:48 AM Page 43
Arch has also been granted regis-
tration for use of its Omacide IPBC
30, 40 and 100 fungicides as dry-film
paint preservatives by Pest Man -
agement Regulatory Affairs (PMRA),
the agency responsible for conducting
efficacy assessments on pest control
products as well as industrial biocides
for use in Canada. These broad-spec-
trum fungicides, based on IPBC (3-
lodo-2-propynl-n-butylcarbamate)
chemistry, inhibit the growth of
mildew on latex paints and are used
where a high mold hazard is present.
ARCH CHEMICALS AND
SYNGENTA JOIN FORCES
Arch Chemicals has announced that
it will incorporate Sporgard technol-
ogy into new biocide solutions to
actively combat mold and fungi in
paint, coatings and other building
materials. Sporgard technology is an
advanced mold solution developed by
Syngenta.
Arch Chemicals is excited about
the opportunity to expand our family
of biocides for building products with
Sporgards technology, which repre-
sents the next generation in dry-film
fungicides for coatings products,
said Mark Kenline, global business
director for Arch Chemicals
Industrial Biocides Building
Products business. This alliance
with Syngenta builds on Archs well-
established reputation for superior
microbiology product formulation
skills, regulatory and toxicological
expertise and in-depth market
knowledge.
CELANESE EMULSION POLYMERS
EXHIBITS LATEST OFFERINGS AT
INTERLAKOKRASKA 2010
Celanese Emulsion Polymers exhibit-
ed its broad range of waterborne
technologies at Interlakokraska
2010, the leading paints and adhe-
sives exhibition for Russia. Under the
business slogan, Your Future is Our
FocusWorldwide, the multination-
al team from Celanese discussed
solutions to the industrys most
pressing topics at the four day exhibi-
tion. Celanese presented its Mowilith
brand of emulsions for environmen-
tally-friendly interior and exterior
paints as well as those for fire retar-
dancy, wood and metal protection and
thermal insulation (EIFS).
At this years exhibition, Celanese
introduced Mowilith LDM 1865 to
the Russian audience for use in eco-
logically-friendly, waterborne exteri-
or coatings. In addition, the
Celanese Emulsions technical serv-
ice team presented the evolution of
VAE technology from interior matt
paints to interior semi-gloss and now
to exterior paints and plasters.
Mowilith LDM 1865 is an innova-
tive VAE technology designed to
improve the performance of outdoor
weathering including reduced dirt
pick-up and fading, said Michael
Sauer, regional sales director for
Eastern Europe. In addition, this
VAE emulsion is ideal for exterior
thermal insulation systems (EIFS)
and offers fire retardant behavior in
exterior paints and plasters.
DOW COATING MATERIALS
PRESENTS TECHNICAL PAPER AT
FURNITURE COATINGS CONFERENCE
Dow Coating Materials presented a
technical paper on the use of
Designed Diffusion technology to
reduce volatile organic compounds
(VOCs) in hybrid acrylic/urethane
furniture coating binders without
sacrificing performance at the
Furniture Coatings Conference in
Berlin, Germany, on March 3, 2010.
In his presentation titled, The Use
of Designed Diffusion Technology in
Binders for Furniture Coatings with
Unique Properties, Guy Clamen,
technical group leader for industrial
coatings in EMEA, explained how
this new technology can help furni-
ture coatings formulators maintain
high coatings performance while sat-
isfying recent EU directives on VOC
emissions.
We took a designed diffusion tech-
nology approach for waterborne
acrylic/urethane hybrid binders to help
formulators achieve a unique combina-
tion of low film formation temperature
and high hardness properties, said
Clamen. This technology offers the
performance of polyurethane disper-
sions (PUDs) at high acrylic levels in
acrylic/urethane hybrids.
ATLAS MATERIAL TESTING
AND UNDERWRITERS LAB
FORM ALLIANCE
Underwriters Laboratories (UL), an
independent third-party safety test-
ing and certification provider, has
entered into a strategic alliance with
Atlas Material Testing. This alliance
benefits both companies with
increased global testing capacity and
expertise in accelerated aging per-
formance and enables them to pro-
vide faster testing and certification
turnaround-time for manufacturers
specializing in solar energy products.
IN BRIEF
Elementis and Hung San Hwa
Sung have formed a strategic part-
nership, whereby Elementis will
exclusively represent the Hung San
products and technology outside
Korea while Hung San will represent
Elementis to the coatings industry
inside Korea...Dow Chemical has
declared force majeure for phenol in
the Americas due to circumstances
beyond its reasonable control. The
situations is expected to be resolved
by mid-April 2010...Fortune maga-
zine named DuPont among the 50
Most Admired Companies in the
world for 2010. Fortune cited the
company for its innovation, financial
soundness, people management and
social responsibility. CW
Industry News
p.43-44 industry news APR10:columns 3/25/10 10:48 AM Page 44
People on the Move
PPG makes executive appointments
PPG Industries has appointed
Timothy M. Knavish vice president,
automotive coatings, Americas.
Knavish is currently PPG general
manager, automotive coatings,
Americas. He will continue to be
based at the PPG automotive coat-
ings headquarters in Troy, MI and
will report directly to Cynthia A.
Niekamp, vice president, automotive
coatings. Knavish joined PPG in
1987, in flat glass engineering at the
companys corporate headquarters in
Pittsburgh. Knavish moved to the
companys architectural coatings
business in 2000, becoming plant
manager for the East Point, GA man-
ufacturing facility. In 2002, he moved
to Pittsburgh as director, supply
chain, automotive replacement glass,
and in 2004, he became global direc-
tor, manufacturing and supply chain,
for the automotive refinish coatings
business. Knavish moved to
Australia in 2005, as managing
director, Australia and New Zealand
coatings, and general manager, auto-
motive refinish. In 2007, he assumed
responsibility in Troy as general
manager, automotive coatings,
Americas.
PPG Industries has also appointed
John R. Outcalt vice president, auto-
motive refinish. He will assume glob-
al responsibility for PPGs automo-
tive refinish business. Outcalt is cur-
rently vice president, automotive
refinish, Americas. He will continue
to be based at PPGs automotive
refinish business headquarters in
Strongsville, Ohio, and will report
directly to J. Rich Alexander, senior
vice president, Performance
Coatings. Outcalt joined PPGs auto-
motive OEM coatings business in
1983 as marketing services manager
on the Chrysler account. After pro-
gressing through various marketing,
marketing services, technical, sales
and management positions within
automotive OEM coatings, Outcalt
became director of network sales for
automotive refinish in 1996. Outcalt
then served as director of collision
center operations and director of
sales, North America, refinish, before
joining PPGs insurance and services
business as general manager. In
October 2005, he served as general
manager, refinish, United States and
Canada. In December 2007, Outcalt
was named to his current position.
INTERNATIONAL PAINT PROTECTIVE
COATINGS NAMES TWO MANAGERS
International Paint Protective
Coatings has assigned David Hunter
and Bill Dempster with the addition-
al role of fire protection business
manager, overseeing all sales and
service efforts for the companys
Chartek and Interchar fire protec-
tion products throughout North
America. Hunter currently serves as
oil and gas account manager for the
companys Chevron and Exxon cus-
tomers, and will now provide man-
agement support to the Fire
Protection business in the U.S. Gulf,
Mexico and South America.
Dempster currently serves as the
Americas HVI market manager and
will provide leadership for the
remaining territories of the U.S. and
Canada. In these roles, Hunter and
Dempster will actively promote
International Paint Passive Fire
Protection Technology and products,
assisting market managers and their
regional teams in ongoing sales and
service efforts.
NORDSON ELECTS NEW MEMBERS
TO BOARD OF DIRECTORS
Nordson Corporation announced the
election of three new directors to its
board along with the re-election of
two current directors, all for terms
expiring in 2013. The total number of
Nordson directors will remain at 12
as the three new directors replace
three retired directors. Newly elected
to the Nordson Board of Directors
are Michael F. Hilton, Victor L.
Richey Jr. and Lee C. Banks. Hilton
recently became Nordsons president
and chief executive officer. Prior to
his joining Nordson, Hilton was sen-
ior vice president and general man-
ager for Air Products and Chemicals
Inc. Richey is chairman, president
and chief executive officer of ESCO
Technologies Inc., a diversified man-
ufacturer of special purpose utility
solutions for electric, gas and water
utilities. Banks is executive vice
president and operating officer of
Parker Hannifin Corporation, a man-
ufacturer of motion and control tech-
nologies and systems, providing pre-
cision-engineered solutions for a
wide variety of mobile, industrial
and aerospace markets. Re-elected to
the Nordson Board are Randolph W.
Carson and Benedict P. Rosen.
RPM ADDS TO TREASURY
AND IT DEPARTMENTS
RPM International has named Terri
Wallace as manager, global treasury
and Marvin Muhumuza as informa-
tion technology auditor. Wallace will
serve as RPMs primary treasury
management contact in the U.S. and
as a liaison for European-based
financial and treasury managers.
She will also assist in cash flow
preparation and analysis and sup-
port the execution of RPMs global
liquidity and debt management
objectives. Muhumuzu joins RPM
from PNC Financial Services Group
where he was a senior quality assur-
ance analyst lead. CW
p.45 people APR10:columns 3/25/10 10:56 AM Page 45
Suppliers Corner
Tego Twin 4100 utilizes siloxane Gemini
technology and helps formulators raise
the performance of waterborne coatings.
Tego Twin 4100 effectively lowers sur-
face tension and improves wetting and
flow even at very low concentrations,
according to the company. Its Gemini
structure reduces foaming even in high-
ly dynamic processes and application
methods. The products good compatibili-
ty and long-term activity also perform in
problematic binder systems. The solvent-
free Tego Twin 4100 has proven itself
particulary useful in waterborne formu-
lations for wood and industrial finishes
as well as printing inks and lacquers.
EVONIK INTRODUCES
EXP 3600 MATTING AGENT
Evonik Industries has expanded its
Acematt range of matting agents with
the addition of EXP 3600. Ths silica-
based matting agent is suitable for use
in UV-cured coatings, thanks to its spe-
cial surface configuration, according to
the company. EXP 3600 features high
transparency, low residual gloss, excel-
lent surface quality and scratch resist-
ance. Evonik Acematt products are
easy to incorporate and do not nega-
tively impact the coating systems other
application properties.
PALIOCROM BRILLIANT
ORANGE FROM BASF
Paliocrom Brilliant Orange L 2850 is the
first of a new generation of effect pig-
ments from BASF. Exceptional brilliance
and ultra-high chroma enable the cre-
ation of novel designs in the orange to red
shade area, according to the company.
This innovative pigment is based on iron-
oxide-coated aluminum platelets of the
thin silver dollar type, which have very
fine particle size distribution. The result
is a brilliant effect, combined with ultra-
high chroma and lightness, as well as
excellent hiding power offering scope for
a variety of styling options. With its pro-
nounced flop characteristics (light/dark
contrast) and strong sparkle, the product
allows subtle variations in coatings
design. Paliocrom Brilliant Orange L
2850 is suitable for both solvent- and
water-based systems. Its main applica-
tions are high-performance automotive
coatings and industrial coatings for com-
puters, telecommunications equipment
and electrical appliances. In combination
with other effects or colored pigments,
the product provides opportunities for a
wide variety of different stylings covering
the entire color spectrum.
RHODIA INTRODUCES
RHODOLINE OTE ADDITIVES
Rhodia has introduced Rhodoline OTE,
APE-free and zero-VOC additives that
extend waterborne coating open time
two to four fold and enables the formula-
tion of highly performing low- to zero-
VOC coatings. This low odor eco-friendly
solution has been developed to design
sustainable coatings, being compliant
with Green Seal (GS-11) or EU eco-label
requirement. Increasing open time gives
painters more time to work overlays
seamlessly or touch up paint to correct
imperfections such as drips and brush
marks. In addition, Rhodoline OTE pro-
vides other high performance benefits.
For instance, it enhances gloss, boosts
stain and scrub resistance and delivers
freeze-thaw stability. Rhodoline OTE is
an easy-to-use solution for formulators,
suitable for a wide range of polymer
binders including acrylic, styrene acrylic,
vinyl acrylic and ethylene vinyl acetate.
ASHLAND OFFERS APEO-FREE
ADDITIVES IN MIDDLE EAST
Ashland Aqualon Functional In -
gredients has introduced to the Middle
East a new and expanded portfolio of
alkylphenolethoxylate-free (APEO-free)
specialty additives for improving gloss,
leveling, color development, freeze-thaw
stability and consistency of paint and
coating. Ashlands newly-expanded port-
folio now provides formulators and man-
ufacturers with more options for per-
formance improvements and control.
Drewplus foam control agents and
pHLEX neutralizer, for example, pro-
vide customers with improvements that
simplify manufacturing and deliver
functional benefits to paint and coating
formulations.
ROCKWOOD PIGMENTS
EXPANDS SOLAPLEX RANGE
Rockwood Pigments recently launched
its latest addition to the Solaplex range
of pigments for coatings and plastics. The
new Solaplex Bright Orange 34H1004
grade was developed as a result of the
need for a red-shade orange high per-
formance pigment. The new product is
redder and significantly stronger in tint
than the existing orange 34H1003 grade,
enabling Rockwood to extend its color
range further into the red-shade area of
the challenging yellow to orange color
space. The Solaplex range is a novel class
of inorganic pigment that complements
Rockwood Pigments existing Colourplex
mixed metal oxide range. Solaplex pig-
ments are recommended for all types of
coatings and plastic where exterior
weather or heat fastness properties are
required in applications such as archi-
tectural, industrial and exterior masonry
coatings.
JAYGO OFFERS ALTERN MILL
The Jaygo Altern Mill, a new ultra-
fine grinding batch mill, offers superi-
or technology with high quality results
by allowing the mixing and grinding
in one operation, according to the com-
pany. The Altern Mill is a safe, clean,
closed system designed for the produc-
tion of coatings and inks. Free trials of
the mill are available. CW
Tego Twin 4100 for waterborne coatigns
p.46 suppliers corner APR10:p.50 SC-dec 3/25/10 10:56 AM Page 46
Meetings
Apr. 12-14: American Coatings
Conference 2010, Charlotte,
NC/USA. More info: Vincentz
Network, www.american-coatings-
show.com/conference.
Apr. 13-15: American Coatings
Show 2010, Charlotte, NC/USA.
More info: Vincentz Network,
www.american-coatings-show.com.
Apr. 13-16: 3rd PaintExpo,
Karlsruhe, Germany. More info:
Messe Karlsruhe, www.paintexpo.de.
Apr. 18-20: ASC Spring Convention,
Savannah, GA/USA. More info: The
Adhesives and Sealant Council,
www.ascouncil.org.
Apr. 20-22: Emulsion Poly merization
and Waterborne Coatings, Ypsilanti,
MI/USA. More info: Eastern Michigan
University Coatings Research Institute,
www.emich.edu/cri.
Apr. 20-24: Surface Technology,
Hannover, Germany. More info:
www.hann overmesse.de.
Apr. 22-23: Korean Coatings Show
2010, Seoul, South Korea. More info:
DMG World Media, The Coatings
Group; www.coatingsgroup.com.
Apr. 30: Understanding Coating Raw
Materials, Ypsilanti, MI/USA. More
info: Eastern Michigan University
Coatings Research Institute,
www.emich.edu/cri.
May 4-5: Electrocoat 2010, Louisville,
KY/USA. More info: The Electrocoat
Association, www.electrocoat.org.
May 5-6: Basics of Polyurethane
Coatings, Ypsilanti, MI/USA. More info:
Eastern Michigan University Coatings
Research Institute, www.emich.edu/cri.
May 12-14: NW Coatings Fest 2010,
Portland, OR/USA. More info:
www.pnwsct.whomedia.com.
May 17-21: Introduction to Paint
Formulation, MO/USA. More info:
Missouri S&T Coatings Institute,
http://coatings.mst.edu.
May 18-20: Advanced Topics in
Polymers and Coatings, Ypsilanti,
www.emich.edu/cri.
May 23-26: RadTech UV&EB 2010,
Baltimore, MD. More info: Radtech,
www.radtech2010.com.
June 2-4: Principles and Practices of
Coating Formulations, Ypsilanti,
www.emich.edu/cri.
June 3-4: European Coatings
Conference Fire Retardant Coatings
IV. More info: Vincentz Network,
www.european-coatings.com/events.
June 7-8: Surcon 2010, Harrogate,
UK. More info: Oil & Colour
Chemists Association (OCCA),
www.surfex2010.net.
June 8-9: Surfex 2010, Harrogate,
UK. More info: Oil & Colour
Chemists Association (OCCA),
www.surfex2010.net.
June 8-10: Improving Durability and
Performance of Coatings, Ypsilanti,
www.emich.edu/cri.
June 8-10: NanoMaterials 2010, London,
UK. More info: Pira International,
www.nanomaterials 2010.com.
June 23-24: Asia Pacific Coatings
Show 2010, Jakarta, Indonesia. More
info: DMG World Media, The Coaitngs
Group, www.coatingsgroup.com.
June 28-July 2: CoSi 6th Coatings
Science International 2010,
Noordwijk, The Neterlands. More info:
Eindhoven University of Technology,
www.coatings-science.com. CW
RadTech UV/EB 2010 is in Baltimore in May
MAJOR MEETINGS
Apr. 13-15: American Coatings Show 2010, Charlotte, NC/USA;
www.american-coatings-show.com.
Apr. 22-23: Korean Coatings Show 2010, Seoul, South Korea;
www.coatingsgroup.com.
May 23-26: RadTech UV&EB 2010, Baltimore, MD; www.radtech2010.com
Have Your Meeting or
Conference Listed in
Coatings World
Send announcements to:
Coatings Worlds
Meetings Department
70 Hilltop Road, Third Floor
Ramsey, NJ 07446 USA
E-mail: twright@rodpub.com
p.47 meetings APR10:p. 51 meetings june 3/25/10 10:57 AM Page 47
Classified Advertising
Equipment for Sale
Employment
Opportunities
Pigments/ Additives
Stainless IT Stainless ITT
The CONN Blades
Most Efficient & Aggressive Available
UHMW Poly
w w w . c o n n b l a d e . c o m
(814) 723-7980
Coatings World Classified Ads
patty@rodpub.com
Blades
Customer Service
CWM CLASSIFIED 0410.qxd:CWM Class March2004 3/25/10 2:27 PM Page 1
Classified Advertising
WWW.COATINGS WORLD.COM
Company Name Page Phone Fax Website
Aeonclad . . . . . . . . . . . . . . . .25 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.aeonclad.com
Alex Color . . . . . . . . . . . . . .Cov. 3 . . .888-ALEX COLOR . .570-875-0885 . . . . .www.alexcolor.com
American Coatings Show . . .11 . . . . . .+49 511 9910-271 . . .+49 511 9910-279 . .www.american-coatings-show.com
BASF Corporation . . . . . . . .4 . . . . . . .800-962-7829 . . . . . .800-971-1123 . . . . .www.basf.com/usa
Buhler Inc. . . . . . . . . . . . . . .23 . . . . . .763-847-0280 . . . . . .763-847-9909 . . . . .www,buhlergroup.com/ink
BYK USA Inc. . . . . . . . . . . . .7 . . . . . . .203-265-2086 . . . . . .203-284-9158 . . . . .www.byk.com
Celanese . . . . . . . . . . . . . . . .9 . . . . . . .972-443-3913 . . . . . . . . . . . . . . . . . . . . . . .www.Celanese-Emulsions.com
Chemark Consulting . . . . . .25 . . . . . .910-692-2492 . . . . . .910-692-2523 . . . . .www.chemarkconsulting.net
Conn & Company . . . . . . . . .17 . . . . . .814-723-7980 . . . . . .814-723-8502 . . . . .www.connblade.com
Evonik Degussa Corporation .29 . . . . . .973-541-8923 . . . . . . . . . . . . . . . . . . . . . . .www.evonik.com/chroma-chem
Evonik Degussa Corporation .Cov. 4 . . .800-367-4857 . . . . . . . . . . . . . . . . . . . . . . .www.evonik.com/colortrend
Mitsubishi Gas
Chemical America, Inc. . . . .3 . . . . . . .212-687-9030 . . . . . .212-687-2810 . . . . .www.aromaticchemicals.com
Shamrock Technologies Inc .Cov. 2 . . .973-242-2999 . . . . . .973-242-2536 . . . . .www.shamrocktechnologies.com
Advertising Index
Products & Services
CWM CLASSIFIED 0410.qxd:CWM Class March2004 3/25/10 2:27 PM Page 2
Final Coat
Scottsdale library is first building designed
with PPGs new VARI-Cool coatings
T
he Appaloosa Branch Library, Scottsdale, AZ/USA, is
the first building constructed with color-shifting
Duranar VARI-Cool coatings from PPG.
Duranar VARI-Cool coatings contain pearlescent pig-
ments that reflect the suns energy using PPGs ULTRA-
Cool infrared-reflective coatings technology. In addition
to helping buildings to stay cooler, the coatings change
color according to viewing angle and how light refracts
across their surface.
On the Appaloosa Branch Library, the appearance of
the coating changes from dark green to silver to mauve.
In a static state, the coating projects a light gray-green
tint that matches plants, sand and the surrounding
desert landscape.
Due in part to Duranar VARI-Cool coatings, the building is
expected to use 32 percent less energy than other libraries of
comparable size. It has qualified for LEED Gold certification
by the U.S. Green Building Council. Jeremy Jones, AIA,
LEED AP, a principal in DWL Architects & Planners, Inc.,
Phoenix, AZ, was the lead architect. The 21,000 square-foot
library is owned by the city of Scottsdale.
Duranar VARI-Cool coatings are available in 17 pre-
formulated standard tints. To learn more, visit
www.ppgideascapes.com. CW
The Appaloosa Branch Library in Scottsdale,
AZ/USA, is the first building constructed
with PPGs color-shifting Duranar VARI-Cool
coatings. The coating contains pearlescent
pigments that reflect the suns energy using
ULTRA-Cool infrared-reflective technology,
which is expected to help the building use
32 percent less energy than other libraries
of comparable size.
p.50 final coat APR10:columns 3/25/10 10:57 AM Page 50
THIS COUPON GOOD FOR
NO FREE LUNCH.
NO BASEBALL TICKETS.
NO BALLOONS.
NO HOT AIR.
JUST QUALITY AQUEOUS
DISPERSIONS AT VERY
COMPETITIVE PRICES.
888-ALEX COLOR
www.alexcolor.com
COLOR IS OUR MIDDLE NAME
Alex Color.qxd:Layout 1 9/4/08 12:02 PM Page 1

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