1

A PROJECT REPORT
ON
A Micro Study on Independent Financial Advisor (IFA) at ICICI Securities with
special reference to Ahmedabad City.
FOR
ICICI Securities
Submitted to
Marwadi Education Foundation Group of Institutions

In partial fulfilment of requirement of the award for the degree of
Master of Business Administration
Under
Gujarat Technological University

Under the Guidance of
Faculty Guide Company Guide
Prof. Hemali Tanna Mr. Samir Vora
Asst. Professor Regional Head
Submitted by
Mahesh Shyara
Enrollment No.:
127340592127
MBA Semester III
July 2013

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Student declaration


I Mahesh Shyara hereby declare that the report for Summer Training Project
entitled A Micro Study on Independent Financial Advisor (IFA) at ICICI Securities with
special reference to Ahmedabad City. Is a result of my own work and my indebtedness to
other work publications, references, if any, have been duly acknowledged.


Place: Rajkot Student Signature
Date: 05/08/2013 Mahesh Shyara










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Preface

MBA is a professional course wherein for a student to posses only theoretical knowledge
alone is not enough but also to improve practical skill which is helpful to them in every field
of life in their future. Students need to have a practical implementation in the current
scenario.

Experience is the best teacher's. This saying is very well applicable in everyone's life.
Therefore as a student of management it must apply to me also. Then the question arises
that from where we can get this experience. Obviously we must undergo practical Training.
To serve this purpose I had undergone eight weeks summer training at ICICI securities
limited and as an outcome I have prepared this project report.

This project report on A Micro Study on Independent Financial Advisor (IFA) at ICICI
Securities with special reference to Ahmedabad City This project also deals with various
activities of ICICI securities limited. The experience of this training will be useful in my
future.

It is my pleasure to present work. This training has expanded my horizon of knowledge in
practical as well as theoretical, which is vital for any student in management level studies.
From this training I come to know that when we study theory but practice it is very difficult
to understand. Therefore to serve dual purpose of practical training has been made
compulsory for the student of MBA.



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Acknowledgement

I hereby thank the individuals who directly or indirectly gave their never ending support in
First, I expressed my sincere thanks to Dr. S. C. Reddy (Dean, Faculty of Management)
Marwadi Education Foundation Group of Institutions for giving me the opportunity to
perform my training.
I expressed a deep sense of gratitude to the Managing director and Chair person of ICICI
Securities and Mr. Samir Vora (Regional Head) to explain all proceedings
enthusiastically. I also thanks each and every employee of ICICI Securities who directly or
indirectly help me in completing this project.
I am here thankful to Prof. Hemali Tanna who gave me her wholehearted
encouragement, support and precious time. She also helped me in selection of the topic
and guide me in the project with her valuable knowledge.









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Index
Sr. No Particulars Page No.
Part I General Information
1. Industry Overview
1.1 History 1
1.2 Market players in the industry 7
2. Company Overview

2.1 History
10

2.2 Growth and Development
15

2.3 Performance and other key performing data
19

2.4 Products / Service Overview
21

2.5 Departmental Overview
26

2.6 SWOT Analysis
29
Part II Research Work
3 Introduction of the study

3.1 Background of the study
30

3.2 Review of literature
34

3.3 Statement of problem
38

3.4 Objectives of the study
38

3.5 Contribution and learning from the project
39
4. Research Methodology

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4.1 Research Design
40

4.2 Sampling Method
40

4.3 Sampling Size
40

4.4 Sources of Data
40

4.5 Data collection Method
41

4.5 Data collection instrument
41
5. Analysis and interpretation of data 42
6. Results and Findings 52
7. Suggestions and conclusion 53
8. Limitations of the study 55
9. Bibliography 56
Annexures 57












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1.1 HISTORY
Even as the European and American stock markets reckon with the changes brought
about by the Internet and IT/telecom advances, the Indian stock market has quickly moved
to global standards.
The sheer breadth of the changes since the National Stock Exchange started operations in
1994 and with the Securities and Exchange Board of India (SEBI) also driving the changes
in the market system, have enabled the Indian market to move well ahead in just five
years.
Even as online automated trading and better clearing and settlement mechanisms have
been put in place, perhaps, the most significant change in the Indian market has been the
coming of paperless trading; it may well be a precursor to the next big changes rolling
settlements and Internet trading. But the push towards paperless trading stands out even
in a decade when the market landscape has changed beyond recognition.
Dematerialization
Dematerialization (holding and trading securities in paperless mode) was an alien concept
in India before 1995; in five years, large quantities of paper have been flushed out of the
system. Since the entry of the foreign institutional investors (FIIs) and online trading, the
old system, laden with paperwork at every conceivable stage, was out of place in an
otherwise fast trading environment.
As the FIIs complained about the paperwork as a major constraining factor, the
government and SEBI took notice. The requisite legislative changes were put in place
quickly - the Depositories Act, 1996 was passed and the NSE, with the UTI and the IDBI,
set up the National Securities Depository Ltd (NSDL).






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But the depository concept did not gain popularity; the FIIs which had clamored for its
introduction, now ignored it. The reason: Lack of liquidity. But, unless the institutional
investors stepped in, there could be no liquidity. This stalemate frustrated the push for a
paperless environment.
SEBI guidelines
With regulatory pushes SEBI, in phases, made demat trading in stocks mandatory for
institutions first and, then, for all investors. Mandatory paperless trading, forced the FIIs to
dematerialize their holdings quickly.
As a consequence of SEBI's action, most major stocks are traded in the paperless mode
now. The second phase will involve some 200 stocks in a few months time. The effect of
SEBI's action is evident from NSDL's statistics. A total of 698companies, with a market
capitalization of Rs.737300 crores (almost 80 per cent of the market capitalization of all
listed stocks), is enrolled with the NSDL.
With 13.65 billion shares in the demate mode, nearly 19 million investor accounts, and
securities valued at Rs.396800 crores ($91 billions) actually dematerialized, the concept of
dematerialization can be said to have taken roots. If the regulatory direction is any
indication, more paper will be flushed out of the system in the next two years.
The costs of dematerialization have declined as the NSDL slashed charges as volumes
expanded and the competition _ from the Central Depository Services Ltd(CSDL) floated
by the BSE _ started in 1999 second half. A series of measures by SEBI and NSDL also
helped ease the strain faced by retail investors.
From a long-term perspective, demat in India is of considerable significance. Not only has
the general trading environment improved and quickened, volumes too have perked up,
even in the demat segment. With demat taking off, there isnow scope for an improvement
in the quality of investor services.





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As a consequence of dematerialization, the Indian market is also well prepared for web-
based trading though the quality of telecom infrastructure and inadequacies in the banking
system-stock exchange linkages may cause delays. Notably, with regard to the thrust
towards paperless trading, the Indian market managed in three years what took even the
US much longer.
With a high degree of dematerialization a reality, the stage is set for rolling settlement and
web-based trading. Once these are in place, the Indian market will have moved closer to
the standards in advanced markets, such as the US. And paperless trading may well bethe
catalyst for such a rapid advancement.
The security market in India has developed a lot in last 5 to 7 years. The develop mentis
due to the increasing awareness among the people; developing communicational media
and most importantly change in the way of transaction i.e. on line trading of Securities.BSE
Online Share Trading B.O.L.T. has brought revolution in the security market.
Introduction of private banks in security market dealing and real estate business have
brought the efficiency and competition in the market. Mutual funds are also one of the
major elements which have influenced the growth of security market. Foreign Investment
Institution [F.I.I.] and Foreign Direct Investment [F.D.I.] has also contributed in the growth
of the security market in India. Currently in the security market following securities are
been traded by the investors, institutional buyers and foreign investors. Shares [Equity
shares & preference shares] Debentures Government Bonds Mutual Funds Commercial
papers
The main feature of todays market is the Dematerialized form of almost all securities.
Previously the securities were available in materialized form i.e. in papers but now it is
available in Dematerialized form. It means securities are not given in paper format but in
ELECTRONIC format it is been directly credited in purchasers demat account.





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The brokerage industry
The stock-broking business has undergone a sea change over the last decade. The three
main factors behind the changes in the stock-broking business are first the shift from floor-
based to screen-based trading in1994. This brought transparency into trade execution and
raised the confidence of investors. The result has been lower transaction charges and
increased convenience. This has helped both the investors and the brokers.
The second change was dematerialization. Dematerialization is a process of converting
physical share certificates into electronic shares. This saves time and money. The
introduction of futures and options was the third major factor that has changed the face of
the stock- broking business as it is a new avenue for revenue. In actuality the brokerage
industry continues to develop rapidly. Many of the traditional restrictions against banking
activities within the brokerage industry are being eliminated and the barriers are
disappearing. Due to this, some commercial banks have as subsidiaries, brokerage
houses that offer discounts and some of them have available accounts that offer all of the
services that are offered by a checking account.
The basic function of a brokerage firm is to execute buy and sell orders for
clients.
Traditionally these firms have offered the investigation of the quality and the Possibilities of
investing in a variety of investment products. It is still accustomed for Brokerage firms to
offer information about possible investments free of charge. This activity of bringing free of
charge stock investment report is one of the main tools that are utilized by brokerage
houses to compete against other firms and to investors it continues to be an important
service. In order to capture this vast diverse clientele, the brokerage industry has
segmented itself. After the restrictions in commissions were eliminated, several
brokerages began to open up their doors as discount brokerage firms. In actuality,
brokerage firms may be classified into full service brokers and discount brokers.





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Full service brokerage firms continue to offer informative stock reports and a level of
service much higher than other brokerage houses. Discount brokerage houses only
dedicate themselves to execute orders for clients. Full service brokers are sellers looking
for purchasing and selling for clients and offering more customer service than is available
from discount brokers.
Stock broking in India
The origin of stock broking in India goes back to a time, when shares, debentures and
bonds representing title to property were first issued on the condition of transfer from one
person to another. The earliest record of dealings in securities in India is the East India
Companys loan securities.
The advent of the companies Act 1850 and subsequent introduction of the principle of
limited liability, made investments in stocks and shares popular. Though stock broking was
practiced in Calcutta as early as 1836, the members of the broking profession had neither
any code of conduct for their guidance, nor any permanent place for congregation.
Ever since the Securities and Exchange Board of India (SEBI) assumed the monitoring
function of brokers, stock broking is emerging as a professional service in tune with the
requirements of mature and sophisticated stock exchanges in the country, replacing its
traditional closed character as inherited family business. To act as a broker, certificate of
registration from the SEBI is mandatory.
Stock broker
Investor requires a Stock Broker to buy and sell shares in stock exchanges (BSE, NSE
etc.). Stock Broker is registered member of stock exchange. A stock broker can register to
one or more stock exchanges. Only stock brokers can directly buy and sell shares in Stock
Market. An investor must contact a stock broker to trade stocks. Broker charges
commissions (brokerages) for their service. Brokerage is usually a percent of total amount
of trade and varies from broker to broker. A stock broker is a person or a firm that trades
on its client behalf, the customer tells the broker what they want to invest in and they will
issue the buy or sell order. Some stock brokers also give out financial advice.


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Stock broking services
A transaction on a stock exchange must be made between two members of the exchange
an ordinary person may not walk into the Bombay Stock Exchange (for example), and ask
to trade stock. Such an exchange must be done through a broker.
There are three types of stock broking service:
Execution-only, which means that the broker will only carry out the client's
instructions to buy or sell.
Advisory dealing, where the broker advises the client on which shares to buy and
sell, but leaves the final decision to the investor.
Discretionary dealing, where the stockbroker ascertains the client's investment objectives
and then makes all dealing decisions on the client's behalf.















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1.2 Market players in the industry
HDFC Securities

HDFC Securities are one of the leading stock broking companies in India and a subsidiary
of HDFC Bank- a renowned private sector bank.
As a stock broking company, they have completed 10 years of operation serving a diverse
customer base of retail and institutional investors.
They offer a suite of products and services across various asset classes such as equity,
gold, debt and real estate. Be it stocks, derivatives, mutual fund, fixed deposits, NCDs,
insurance, bonds, currency derivatives or PMS, they have a product that suits each of your
investment needs.
Their web portal is based on Web 2.0 technology and their state-of-the art technology
enables seamless trading experience on both the exchanges BSE and NSE.
Their mobile trading application is compatible to all smart phones such as smart phones
such as Blackberry, Android, Windows, Java and i-Phone.
Once you activate mobile trading on your smart phone, you can place order in Equities &
Derivatives and get Stock Quotes on the move. You can even create Multiple Personalized
Market watch and track the stocks and other asset classes such as gold, bonds etc the
way you want.
The registered office of HDFC Securities is in Mumbai.


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KARVY Financial Service Ltd

Karvy, the parent group is one of Indias largest integrated financial services providers with
a 25+ year operating history. KARVY covers the entire spectrum of financial services such
as Stock Broking, Commodities Broking / Finance, Registry Services, Depository services,
Merchant Banking & Corporate Finance, IPO distribution, Investment Banking, Realty
Services, Insurance Broking/Distribution, and Distribution of Financial products like mutual
funds, bonds, Personal Finance Advisory Services, BPO / Technology Services, Wealth
Management and Loans. KARVY has a pan-India presence with over 909 offices in 616
locations across India and overseas at Dubai and New York and has over 9,000 highly
qualified staff.
Keeping in line with Karvy credo to be a leading and preferred financial services provider,
our focus at Karvy Finance will be to provide the complete spectrum of financial services
products to our customers and build a strong nationwide distribution footprint to emerge as
the leader in Capital Markets and Retail Finance in India.
Our niche lies in the fulfilment of your financial needs at all stages of your life by making
possible simple and flexible financial solutions tailor made to suit your requirements.









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N J WEALTH

Doing the 'right' thing is a virtue most desirable. The difference between success and
failure is often, not dictated by knowledge or expertise, but by its actual application and
perseverance. When it comes to successful wealth creation for customers, it is something
that we believe in & practice. For us it is more than a mission; it is what defines our lives
and our actions at NJ India Invest.
With this passion, they continue to evolve and make the right product accessions and
service innovations in our offerings. To the advisors, we offer a 360 comprehensive
business platform with unmatched IT solutions, empowering them to set the best practice
standards and deliver real value to their customers. Over the years, has seen us grow
from strength to strength and expand rapidly, setting new benchmarks in the process. But
for they, what really matters the most is the number of lives we have managed to
transform and they still have a long way to go...
Today NJ India Invest Pvt. Ltd. is one of the leading advisors and distributors of financial
products and services in India. Established in year 1994, NJ has over a decade of rich
exposure in financial investments space and portfolio advisory services. From a humble
beginning, NJ, over the years has evolved out to be a professionally managed, quality
conscious and customer focused financial investment advisory & distribution firm.
The headquartered in Surat, India, and have more than INR 10,000 Crores plus of mutual
fund assets under advice, with a wide presence at over 104 locations in 21 states in India.
The numbers are reflections of the trust, commitment and value that NJ shares with 11 Lac
plus customer base with over 14000+ Advisors.
NJ prides in being a professionally managed, quality focused and customer centric
organization. The strength of NJ lies in the strong domain knowledge in investment
consultancy and the delivery of sustainable value to clients with support from cutting-edge
technology platform, developed in-house by NJ.


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2.1 History
ICICI (Industrial Credit and Investment Corporation of India) ICICI Bank Limited is an
Indian financial services company headquartered in Mumbai, Maharashtra. It is the second
largest bank in India by assets and third largest by market capitalisation. It offers a wide
range of banking products and financial services to corporate and retail customers through
a variety of delivery channels and through its specialised subsidiaries in the areas of
investment banking, life and non-life insurance, venture capital and asset management.
The Bank has a network of 3,130 branches and 10,486 ATM's in India, and has a
presence in 19 countries, including India.
ICICI Bank is one of the Big Four banks of India, along with State Bank of India, Punjab
National Bank and Canara Bank.
Corporate history
ICICI Bank was established by the Industrial Credit and Investment Corporation of India,
an Indian financial institution, as a wholly owned subsidiary in 1994. The parent company
was formed in 1955 as a joint-venture of the World Bank, India's public-sector banks and
public-sector insurance companies to provide project financing to Indian industry. The
bank was initially known as the Industrial Credit and Investment Corporation of India Bank,
before it changed its name to the abbreviated ICICI Bank. The parent company was later
merged with the bank.
ICICI Bank launched internet banking operations in 1998.
In the 1990s, ICICI transformed its business from a development financial institution
offering only project finance to a diversified financial services group, offering a wide variety
of products and services, both directly and through a number of subsidiaries and affiliates
like ICICI Bank.




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In 2000, ICICI Bank became the first Indian bank to list on the New York Stock Exchange
with its five million American depository shares issue generating a demand book 13 times
the offer size.
ICICI Securities Limited is an investment banking firm of ICICI Bank. It provides end-to-
end solutions including web-based services through the non-banking distribution channel
to the retail and corporate customers. It operates in three segments; corporate finance
including equity capital markets advisory services, institutional equities, retail and financial
product distribution.

ICICI having 26 lacks online customer.

ICICI is adding 40,000 customers month on month.

Close to 80% are new investors.

Every month more than 8000 sip adding.

More than 5000 crore equity AUM.

History of the organization
The dematerialized form of shareholding and the depository mode of trade (scrip less
trade) have been in operation in developed financial markets for over 15years. In India, the
first depository commenced operation a decade back and is relatively new. The Indian
financial market is in need of both scrip-based and scrip less trade, but the investing
community, which is used scrip-based trade, is bound to take some time to accept the
latter. The scrip less trading, till now a domain of the western world ,institutional investors
and GDR holders is now mandatory even for small investors. All those who hold physical
share certificates have to get them dematerialized. If they do not, they will be forced to do
so at the time of sale.
The countless numbers of conservative Indians have to digest it, whether they like it or not.
First, the institutional investors succumbed. Then the high net worth individuals, trading in
more than a certain numbers of shares, were forced to give in. now, it is the turn of the
small investors of select-companies.



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SUBSIDIARIES
Domestic
ICICI Prudential Life Insurance Company Limited
ICICI Lombard General Insurance Company Limited
ICICI Prudential Asset Management Company Limited
ICICI Prudential Trust Limited
ICICI Securities Limited
ICICI Securities Primary Dealership Limited
ICICI Venture Funds Management Company Limited
ICICI Home Finance Company Limited
ICICI Investment Management Company Limited
ICICI Trusteeship Services Limited
ICICI International
ICICI Bank UK PLC
ICICI Bank Canada
ICICI Bank Eurasia Limited Liability Company
ICICI Securities Holdings Inc.
ICICI Securities Inc.
ICICI International Limited
Prudential Pension Funds Management Company Limited







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Vision
To make ICICI direct the dominant online share trading by world class people and
services.

Mission
To judged by their sales and earnings growth rates than on the absolute value of their
sales and earnings. Look for companies that consistently grow faster than their peers.
Investors prefer companies that increase profit margins -- the percentage of sales that they
keep every year. This is accomplished either by lowering expenses or raising prices. Look
for companies that consistently find ways to squeeze more profits out of sales than their
peers.
The financial health of a company is dependent on a combination of profitability, short-term
liquidity and long term liquidity. Companies, which are profitable, but have poor short term
or long term liquidity measures, do not survive the troughs of the trade cycle.
With their share certificates being replaced by small slips and receipts, naturally the
average investors will have their share of fears and apprehensions. It is necessary to
educate and convince these investors about the benefit of Demat rather than forcing them
to take part in the game.








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Present Scenario
ICICI direct recently launched the concept of 'financial superstores' across the country.
These stores offer a variety of financial products and services under one roof. It is a one-
stop shop that facilitates existing and potential customers to be able to talk and help him
understand their financial plans and goals.
To enable his customers to maximize their returns and plan for their future, ICICI direct
has also started financial planning services at these stores. Customized financial plans
can be created for our customers by dedicated Relationship Managers who will
understand the customer's requirements and future goals based on this information, the
Relationship Manager works on creating a comprehensive and easy-to-read financial plan.
This will enable ICICI direct to move from just a transactional based relationship to a
meaningful and value-added long-term relationship with our customers. As customer's
requirements and goals continue to evolve, so will ICICI Directs services and offerings.












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2.2 Growth and Development

MAEKET COVERAGE
Ground Network Largest in India
122 Franchisees and 28 branches
Covers 234 cities in 23 states across India
Trade execution facility on BSE and NSE for Cash as well as Derivatives
Depository/Demat account services
Personalized ICICI DIRECT research advice
Uniform service standards

FUTURE PLAN
ICICI DIRECT is all set to launch each branch in five kilometre radius in the next
financial year and promises to continue delivering on time excellent service to their
customers.

Achievements
Retail
ICICIdirect.com, won the Outlook Money ' Best e- Brokerage Award' eighth
times in a row. Previously, the firm won the award in 2004, 2005, 2007, 2008,
2009, 2010 and 2011.
ICICI Securities won the Outlook Smart use Technology e-Retailer of the year
2013 conferred by FIHL in association with HomeShop18.com.
ICICIdirect.com won the 'Stock Broker of the Year' award at the Money Today
FPCIL Awards 2012.
ICICI Securities Business Partners (Sub Broker channel) won the 'Franchisor of
the Year' at the Franchise Awards 2012 for the fourth time in a row.


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ICICI Securities won the 'BSE IPF D&B Equity Broking Awards 2012' under two
categories:
Best Equity Broking House - Cash Segment
Largest E-Broking House
ICICI Securities won the Chief Learning Officer Award from World HRD
Congress for Innovation in learning category.
ICICI Securities won the Grand Jury Award for 'Commendable performance by
National Financial Advisor (Retail) - Online' at the CNBC TV 18 - Financial
Advisor Awards 2011. The awards recognized India's best Financial Advisors.
ICICI Securities Business Partners (Sub Broker channel) won the 'Franchisor of
the Year at the Franchise Awards 2011', third time in a row.
ICICI Securities was the winner of the 'Smart use Technology e-Retailer of the
year' 2012 award conferred by Franchise India in association with UTV
Bloomberg for the first time.
ICICIdirect.com, won the Outlook Money ' Best e- Brokerage Award' seventh
time in a row. Previously, the firm won the award in 2004, 2005, 2007, 2008,
2009 and 2010.
ICICI Securities' Business Partners (Sub Broker channel) won the 'Franchisor of
the Year 2011' for the third consecutive year.
Anup Bagchi, MD & CEO has been honored with the Zee Business 'Industry
Newsmaker Award 2010' for his tremendous and unmatched contribution in the
field of Finance.
Pankaj Pandey, Head- Research ICICI direct has won the Zee Business Best
Market Analyst 2010 award in the Equities Fundamental Category.
CMO Asia Awards for Excellence in Branding and Marketing 2010:

Brand Leadership Award (overall)
Campaign of the Year' for the Trade Racer Campaign
Brand Excellence in Banking and Financial Services for the store format
Award for Brand Excellence in the Internet Business

Franchisor of the year award 2009
Retail concept of the year awards 2009

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Frost and Sullivan 2009 Award for Customer Service Leadership
ICICI direct, the neighborhood financial superstore won the prestigious
Franchise India Service Retailer of the Year 2008 award.
ICICI direct has also won the CNBC AWAAZ 2007 Consumer Award for the
Most Preferred Brand of Financial Advisory Services.
Best Broker - Web 18 Genius of the Web Awards 2007

Institutional
ICICI Securities awarded the Asia money `Best Domestic Equity House' for
2012.
Vikash Mantri tops The Wall Street Journal's Asia's Best Analysts survey in the
media sector for 2010.
ICICI Securities has awarded as the Best Investment Bank 2008 by Global
Finance Magazine.
The Corporate Finance group also was awarded a runner-up Best Merchant
Banker by Outlook Money in 2007.
ICICI Securities topped the Prime Database League Tables 2007 for money
raised through IPOs/FPOs.
The equities team was adjudged the 'Best Indian Brokerage House-2003' by
Asia money.







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Technology
Fairfax Business Media has recognized ICICI Securities as a recipient of CIO
100 Asia Award in 2013.
ICICI Securities has been awarded the NASSCOM IT Innovation Awards 2013.
CIO Masters for Collaboration and Cloud was awarded by Biztech2 (Network
18) in 2013.
IDG India has recognized ICICI Securities as a recipient of CIO 100 award in
2009, 2010, 2011 and 2012, four times in a row.
IDG India has conferred the CIO Hall of Fame award in 2012.
EMC Transformers Award was presented for best use of IT to transform
business in 2012
CIO Masters for Virtualization was awarded by Biztech2 (Network 18) in 2012
ICICI Securities was the Bloomberg UTV CXO Awards Finalist for Best
Utilization of IT to Transform Business in 2011
ICICI Securities was conferred the Gold CIO award jointly by CIOL and
Dataquest at the Enterprise Awards 2010
ICICI Securities was the NASSCOM CNBC IT User Awards Finalist in 2009 and
2010
Indian Bank's Association Business Technology Awards was presented for Best
Online Trading Platform in 2006 and 2007








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2.3 Performance and other Key performing Data
FINANCIAL PERFORMANCE

Financial year Profits (Rs. In Millions )
2007-2008 1556.30
2008-2009 2721.24
2009-2010 4012.32
2010-2011 5130.98
2011-2012 4632.33
(Source: Annual Report)












1556.3
2721.24
4012.32
5130.98
4632.33
Financial Performance
(Rs. in Millions)
2007-08
2008-09
2009-10
2010-11
2011-12

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Current Position of the company in market
Broking companies Rank
1
st
position Angel Broking
2
nd
position Motilal
3
rd
position SMC
4
th
position India bulls
5
th
position Geojit
6
th
position Bonanza Group
7
th
position ICICI Securities
8
th
position Anagram Securities
9
th
position India Infoline
10th position Khandwala securities
(Source: Tradeji.com (Top 10 broking companies by ET 1st) Page 1 Dt: 20-07-2013
Time: 8.32 pm)

ICICI is always stays among the top 10 stock broking companies. It had maintained its
consistency of remaining new and trustworthy for the brokers and for the customers too.
This is the reason that it always sustain its position among the top 10 companies and its
the great thing for any company to remain in the top 10 companies and to maintain itself
there is also difficult.







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2.4 Products / Service Overview






Prodcuts
Investment
Products
Bounds
IPOs
Mutual
Fund
Fixed
Deposits
NCDs
Financial
Planning
Wealth
Product
PMS
Assets
Home
Loan
LAS
LAP
Real Estate
Equity
3-in-1 A/C
Prepaid
Account
ATS
Paid
Education

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(1) Investment Products

a) Bonds:
A debt investment in which an investor loans money to an entity corporate or
governmental that borrows the funds for a defined period of time at a fixed interest
rate. Bonds are used by companies, municipalities, states and U.S. and foreign
governments to finance a variety of projects and activities.


b) Initial Public Offering(IPOs)
The offer of shares by a private company to the public to get finance is mainly
called as IPOs. IPOs are often issued by smaller, younger companies seeking the
capital to expand, but can also be done by large privately owned companies looking
to become publicly traded.
In an IPO, the issuer obtains the assistance of an underwriting firm, which helps it
determine what type of security to issue (common or preferred), the best offering
price and the time to bring it to market.


c) Mutual Funds
Mutual fund is a company that brings together money from many people and
invests it in stocks, bonds or other assets. The combined holdings of stocks, bonds
or other assets the fund owns are known as its portfolio. Each investor in the fund
owns shares, which represent a part of these holdings. ICICI Securities provide
more than 2000 funds.


d) FD (Fixed investment products)
Fixed Deposit refers to a savings account or certificate of deposit that pays a fixed
rate of interest until a given maturity date. Funds placed in a Fixed Deposit usually
cannot be withdrawn prior to maturity or they can perhaps only be withdrawn with
advanced notice and/or by having a penalty assessed.


35


e) NCDs (Negotiable Certificate Of Deposit)
A certificate of deposit with a minimum face value of $100,000 is mainly considered
as NCDs. These are guaranteed by the bank and can usually be sold in a highly
liquid secondary market, but they cannot be cashed-in before maturity.

(2) Wealth Products

a) PMS (Portfolio Management Services)
The art and science of making decisions about investment mix and policy,
matching investments to objectives, asset allocation for individuals and
institutions, and balancing risk against performance.
Portfolio management is all about strengths, weaknesses, opportunities and
threats in the choice of debt vs. equity, domestic vs. international, growth vs.
safety, and many other tradeoffs encountered in the attempt to maximize return
at a given appetite for risk.

(3) Assets

a) Home Loans
A Home Loan given by a bank or a Mortgage Company or any other financial
institution for the purchase of a primary or investment residence. In a home
mortgage, the owner of the property (the borrower) transfers the title to the lender
on the condition that the title will be transferred back to the owner once the payment
has been made and other terms of the mortgage have been met.

In home loan ICICI is providing one additional facility in which if any person transfer
the loan from other bank to ICICI then he have to pay the currant loan rate and one
more advantage he get that is he get that much loan for other needs like car and
other assets and that also at same interest rate.




36


b) LAP (Loan Against Property)
The term loan against property refers to a situation in which the borrower takes a
loan from a bank or financial institution where the security for the loan is a property
that is owned by the borrower.

c) LAS(Loan Against Securities)
Loan against security means the loan you take from the banks of other financers by
depositing some approved valuables as the collateral. The collateral could be in the
form of shares and debentures.

(4) Equity

a) 3 in 1 A/c
In 3 in 1 account ICICI Securities is providing all 3 accounts combined which
includes,
Trading account
Savings account
Demat account
By using 3 in 1 account an individual can deal in all 8 to 9 products like Equity,
mutual funds , derivatives , IPOs and etc. and in additional they get one very
important benefit is they get this all products online and they get relief from the
documentation while investing in all products.

b) Prepaid Account
ICICI Bank presents a special current account for those who prefer to pay a fixed
prepaid charge on an annual basis and who do not want to commit any balance at
any point of time. In Prepaid Current Account, the customer does not have to
maintain any minimum or average balance but just has to charge his account with
Rs. 2999 every year. Charge once and enjoy free* banking for the whole year. It is
simple and transparent and the advantages include



37


c) ATS (Assets Transfer Service)
This unique facility is provided by ICICI Securities in which investor can transfer or
change money from one product to another product for example , if an investor get
more interest in mutual fund but he has invested the money in FD in past than he
get the facility by that he can transfer his money from FD to mutual fund.

d) Paid Education
ICICI security is providing online education facility by which if an individual want to
learn then he can learn from the online program of ICICI securities.
















38


2.5 Departmental Overview
Marketing Mix:
Product:
The core product of ICICI Direct is Equity.
The expected product is Equities plus some other investment plans for short period
of time.
The augmented product is what ICICI Direct famous for. Apart from their core
product they also deal with loans, bonds, debentures, mutual funds etc.
The potential products are investment plans with tax benefits and promising service
to their clients on time.

Price:
Price in terms of brokerage plans based on the volume of trading for retailers and
corporate.
Once in quarter the brokerage plans are revised by the ICICI Securities.

Promotion:
Promotional activities for few tax saving products are done through media during
main events happening.
Associates from ICICI Direct advertise through word of mouth.
Mails too are sent to the existing clients for sustaining a rapport by announcing
discounts for their loyalty with ICICI Direct.

Place:
At present there are 18 branches located in Chennai and have spreader with 45
branches across TN.
Chennai is partly divided into two clusters namely Chennai-1 and Chennai-2 with 8
and 10 branches respectively.
ICICI Directs motto is to open new branches every five kilometers in near future.



39


People:
As employees working in the service organization, they are the contact people with
the customers. Every branch is filled with 7-11 employees well groomed to handle
the clients in an effective and efficient way.

Physical evidence:
As there is more number of walk ins at the branches the neighborhood people tend
to visit ICICI Direct branches for their financial queries.

Process:
The process followed in the organization gives a wider openings and scope for
every individual at ICICI Direct. Clients have given excellent feedback for sustaining
top quality and quick process followed by ICICI Direct.












40


Organization Chart


















41


2.6 SWOT Analysis
Strengths

Management philosophy and commitment to maximize shareholders returns.
Upgraded product design and development facilities to develop new products
and aid diversification.
Ongoing activities to support up gradation of operational performance and
rise in productivity.
Team of talented and committed professionals available to improve
companys performance.

Weakness

Competition from cheap imports
Low customer base

Opportunities

Since the stock market and the Indian economy are booming, more and
more people are willing to invest and multiply their wealth.
Due to this there is a demand of financial service provider to people to fulfill
their advisory needs so that they can have money to support them at the
time of crisis.


Threats

Constant pressure to be cost competitive to meet customer expectations.
Relentless pressure to maintain profitability due to rising input/raw material
price.
The threats are the competitors like HDFC, Karvy, NJ India, angel broking
firm.




42

























43

























44


3.1 Background of the study

ONLINE INVESTMENT PORTAL
Nearly two billion people are connected to the Internet. During the last twenty years, the
technology revolution has had an intense and irreversible impact on the world and Indian
stock market has also witnessed these changes. From its formal inception in the 19th
century, the Indian capital market has come a long way and can be said to be in a maturity
stage, backed by a developed legal system. The internet has made financial products and
services available to more customers and eliminated geographical barriers. Earlier
investors were solely dependent on their brokers but nowadays they are participating more
in buying and selling of shares with the help of internet. E-trading has saved time, energy
and money as it helps to access the market from anywhere at any time. The primary
objective of this research paper is to analyze the impact of internet growth on the stock
market transactions. The paper also discusses the current state of internet trading in India
and particularly the scope of online trading market available in India.
Online stock trading in India
Online stock trading in India has gained ground in the last two years. It's interesting to note
that it was a beer making company, "WIT Beer" that for first time, way back in 1969, had
introduced the idea of online stock trading. There are several leading companies involved
in online stock trading in India. ICICI Direct, Share khan, Anand Rathi, Geojit securities,
Indiabulls, Religare, Kotak Securities, Motilal Oswal Securities, Reliance money, India
Infoline.com Securities limited, and IDBI Paisa builder are the major players in online
Indian stock trading.





45


Who is IFA?
Independent Financial Advisers or IFAs are professionals who offer independent advice
on financial matters to their clients and recommend suitable financial products from the
whole of the market. The term was developed to reflect a UK regulatory position and has a
specific UK meaning, although it has been adopted in other parts of the world, such as
Hong Kong.
The term "Independent Financial Adviser" was coined to describe the advisers working
independently for their clients rather than representing an insurance company, bank or
banc assurer. At the time (1988) the UK government was introducing the polarization
regime which forced advisers to either be tied to a single insurer or product provider or to
be an independent practitioner. The term is commonly used in the United Kingdom
where IFAs are regulated by the Financial Services Authority (FSA) and must meet strict
qualification and competence requirements.
Typically an Independent Financial Adviser will conduct a detailed survey of their clients
financial position, preferences and objectives; this is sometimes known as a fact find.
They will then advise appropriate action to meet the client's objectives; and if necessary
recommend a suitable financial product to match the clients needs.
Individuals and businesses consult IFAs on many matters including investment, retirement
planning, insurance, protection and mortgages (or other loans). IFAs also advise on some
tax and legal matters.








46


Facts and figures of Indian stock market
Trading Volume
In the year 2009-10, the trading volumes increased by 50.36 % to 4,138,023 crore (US $
916,709 million) from 2,752,023 crores (US $ 540,142 million) during 2008-09. The
average daily trading volume increased from 11,325 crores (US $ 2,223 million) during
2008-09 to 16,959 crores (US $ 3,757 million) during 2009-10. The remarkable aspect was
that the trading volumes in the year 2009-10 showed a growth of 16.53 % over the trading
volumes witnessed in 2007-08.
Market Capitalization
The total market capitalization of securities available for trading on the CM segment
increased from 363,350 crores (US $ 115,606 million) as at end March 1995 to 6,009,173
crores (US $ 1,331,230 million) as at end March 2010. The Market capitalization witnessed
an increase of 107.49 % during 2009-10 as compared to the market capitalization of
2,896,194 crores (US $ 568,439 million) in 2008-09. As compared with 2007-08, the
market capitalization in 2009-10 increased by 23.69 %. The market capitalization ratio of
NSE was 97.49% as of March 31, 2010. The company with the highest market
capitalization as of March 2010 was Reliance Industries Limited followed by Oil and
Natural Gas Corporation of India Limited and NTPC Ltd.








47


History online investment
At the end of March 2010, a total number of 363 members were permitted to allow
investor's web based access to NSE's trading system. The members of the exchange in
turn had registered 5,143,705 clients for web based access as on March 31, 2010. During
the year 2009-10, 11.13 % of the trading value in the Capital Market segment (692,789 -
US $ 135,974 million) was routed and executed through the internet. The table below
shows the growth of internet trading from the fiscal years 2006-07 till 2009- 10. Chart-1
shows the internet trading volumes in the CM segment of NSE in comparison with the total
traded volumes at NSE.

Trends in online Product
Total current internet users are 13 crores, annually growth is 28% to 30%.
60% of online purchaser in metropolitan area at least monthly.
Ecommerce revenue in India will increase by more than five times.
Revenue of Ecommerce business in 2012 is 800 crores to 900 crores.
Expected revenue for 2016 is 4400 crores.
Total revenue in online financial product is 18% and it will increase by 25%
up to 2015.
Online trading account 11% in total.
In online trading-6% cost less and in offline trading 6% cost plus.
Online tax filling went up 504% in last year.
In every 18 minutes one online insurance policy is sold.







48


3.2 Review of Literature

Review 1

Impact of Internet Growth on the Online Stock Trading In India, Global Institute Of
Management, Srivastava, Sarika, Gandhinagar (Srivastava, 2011)

Nearly two billion people are connected to the Internet. During the last twenty years, the
Technology revolution has had an intense and irreversible impact on the world and Indian
stock market has also witnessed these changes. The internet has made financial Products
and services available to more customers and eliminated geographical barriers. The main
purpose of this paper was to present a critical analysis on the competition between online
ECN and traditional Market Maker trading on the NASDAQ stock exchange. Indian
investor has not yet fully realized the importance of using technology for stock trading. The
major findings of the study are the Indian investors are more conservative, they do not
change brokers for trading In the Indian context, online trading can be rightly called as a
recent phenomenon and even till day online trading is not much popular among investors
for which a list of factors can be blamed. This fact is clearer from the information available
that where numbers of stock exchanges in India have grown from 7 exchanges in 1946 to
total 23stock exchanges till 2011. Online trading is gaining momentum with trading volume
growing by 150 % per annum.

















49



Review II

Internet Access Increases Stock trading, Boston Research center, Watson, Noshua
(Watson, 2013)

The growth of online trading is mainly depend upon the web if there is no web what would
happen broker might be doing trading offline or they might found another channels to do
the trading. The researchers do the analyses on two large corporate 401(k) plan. Both
plans opened a Web trading channel in 1998, adding to pre-existing phone trading.
Within18 months of the initiation of Web trading, Web transactions had grown to
approximately 60 percent of all transactions. The total trading rate of participant adding up
phone and Web channels had quadrupled from its pre-Web level. Stock price volatility or
increased overall market volume, the Web effect is very large. Participants who traded
frequently by phone prior to the introduction of Web trading are also less likely to try the
Web. The lower effort cost associated with Web transactions leads traders to execute
smaller dollar value transactions in their Web trades relative to phone trades. Finally, the
authors find that despite popular reports about excessive internet-based day trading, the
availability of a Web-based trading channel does not increase short-term trading. They
define short-term trades as trades that are "reversed" within five days of the original trade.













50



Review III

The Internet and the Investor (Odean, 2001)

Online stock trading in India, Brad M. Barber and Terrance Odean (2001)

The Internet is changing how information is delivered to investors and the ways in which
investors can act on that information. It has lowered both the fixed and marginal costs of
producing financial services, thus enabling newer, smaller companies to challenge
established providers of these services. Technology that allows services traditionally
provided by people in buildings to be replaced by services provided by software and
computers is challenging traditional practices in the brokerage industry and stock
exchanges. The online trading may remove middleman work which decreases the cost for
investor but on the contrary they face problem for where to invest they decode by the chat
room gossip or from on-line journalist. Such cyberspace advice is nearly costless to
reproduce. However, its quality varies greatly so much information Available for free on the
Internet; many investors will be unwilling to pay anything for advice alone. Now a days
investor maid decision in very different way and in very different environment because they
are having a lot more information as compare to earlier. Which leads to better decision
making? Some day the Internets ability to connect people could profoundly affect investor
influence on corporate governance.











51




Review IV
The Valuation of Ecommerce Announcements During Fluctuating Financial Markets
(Michaek Dardan, 2005)
The Valuation Of Ecommerce Announcement During Fluctuating Financial Market,
The Dardan Group, Michaek Dardan, Antonis Stylianou,Shana Dardan, 2005
Many recent studies found out that there is change in stock price and in divided policy due
to IT these may be positive or negative changes toward the future ongoing cash flow of the
corporation the main purpose of this study is to found out the meteoric rise in use of the
internet and its value to corporation. This study has examined the responses of abnormal
stock returns to firm because of Ecommerce action and the firms Ecommerce activity
increases market value of the firm over time And also investigate financial condition of the
market and find out where the abnormal volumes associated with these news events. This
studys empirical findings using event study methodology serve to complement other case
studies and quantitative work. These findings illustrate that IT spending by firms on E-
Commerce initiatives is of value to the investor. This provides further insight into the notion
of a resource-based view of a firm and its IT effectiveness, and investor optimism in the
positive impacts of IT investments in recent years.















52



3.3 Statement of Problem

A Micro Study on Financial Advisor (IFA) at ICICI Securities with special reference to
Ahmedabad City.
To analyze the awareness and problems faced while online portal using and to find out
actual scenario of online trading in Ahmedabad.

3.4 Objective of Study

To make IFAs aware about the online Platform of ICICI Securities because most of
the IFAs are working on offline mode.
To know about the awareness among Independent Financial Advisors about online
investment portal.
To analyse the situation of Independent Financial Advisors with the help of different
measures and criteria.
To carry out qualitative as well as quantitative analysis of different Independent
Financial Advisors on the basis of various investments done by them.
To know whether the IFAs are satisfied with the services of their online service
providers and or not.
To find out the IFAs preference for investment.
To get the idea of how an investment option is selected as per the needs and
preferences.
To find out the problems that faced by IFAs when they use online portal.
To know the features that IFAs look when using an online investment option.




53


3.5 Contribution and Learning from the Project
Primary survey pertaining to online portal services in Ahmedabad shows the current
scenario of different services been offered by broking firms. Services are like equity,
Mutual Fund, Bonds, IPOs and NCDs etc. It will also throw some light on additional
facilities been provided by them like reference based products and financial planning
products.
Learn about different products of Financial Investment.
By met with clients, my convincing power was improve.
Learnt about handle the different role like student and intern at given situation.
Learnt that give more importance to the academic than the SIP.
Improve the capacity of measure the people.
Learnt that corporate the informal relationship was more useful to get the work from
others.

















54

























55


4.1 Research Design

The nature of our research design is Descriptive in studies.
Descriptive research, also known as statistical research, describes data and
characteristics about the population or phenomenon being studied. Descriptive
research answers the questions who, what, where, when and how.
Descriptive research is taken because it includes the knowing the views of different
Independent Financial Advisor about the online portal of ICICI Securities.

4.2 Sampling Method

The sampling technique used to collect the samples for the study will be Convenient
Sampling.

4.3 Sampling Size

100 different Independent Financial Advisors of Ahmedabad only which would be
connected with private sector players of the industry will be considered to conduct the
study.

4.4 Source of Data

Primary Data
o Survey Method and by personal interview using questionnaire.

Secondary Data
o Data Provided by the Company
o Articles
o News paper or Magazines
o Books
o Securities website


56


4.5 Data Collection Method

Survey Method is used as a Data Collection Method
The methodology adopted includes:
Questionnaire
Random sample survey of Independent Financial Advisors


4.6 Data Collection Instrument

I have using different instrument for collect the data which are given below.
Telephone
Face to Face
Questionnaire





















57

























58



Q1: Gender

Gender %
Male 80
Female 20





Interpretation:
According to my survey in Ahmadabad city, about gender above graph shows that 80%
are male IFA while 20% are female IFA. It means that as compared to male, female IFA
are very less in number.






80
20
0
10
20
30
40
50
60
70
80
90
Male Female
Gender %
%

59



Q2: Marital Status

Marital Status %
Single 27
Married 73




Interpretation:
According to my survey in Ahmadabad city, about marital status above graph shows that
73% are married IFA, while 27% are single IFA.






27
73
0
10
20
30
40
50
60
70
80
Single Married
Marital Status %
%

60



Q3: Age

Age %
20-30 17
31-40 29
41-50 36
>50 18




Interpretation:
According to my survey in Ahmadabad city, 17% IFA are falls in the age between 20-30,
29% IFA falls in the age between 31-40, 36% IFA falls in the age of between 41-50 and
only 18% IFA falls in the age of more than 50. It means that in my survey majority of the
IFA are falls under 41-50 age and than in the age between 31-50. It analysed that freshers
and old age IFA are very less in number.


17
29
36
18
0
5
10
15
20
25
30
35
40
20-30 31-40 41-50 >50
AGE %
%

61



Q4: Dealing in

Dealing In Total
Equity 54
Mutual Fund 60
FD 48
IPOs 28
Insurance 50



Interpretation:
According to my survey in Ahmadabad city, about dealing in 54% IFA are interested in
equity, 60% IFA are interested in mutual fund, 48% IFA are interested in FD, 28% IFA are
interested in IPOS And 50% IFA are interested in insurance. According to this we can say
that, more than 50% IFA are interested in equity and mutual fund.



54
60
48
28
50
0
10
20
30
40
50
60
70
Equity Mutual Fund FD IPOs Insurance
Dealing in
Total

62



Q5: Mode of operation








Interpretation:
According to my survey in Ahmadabad city, about mode of operation 68% IFA are
interested in offline method, while 32% IFA are interested in online portal, it interprets that
very less number of IFA are engaged in online portal and majority of the IFA follows offline
portal for dealing with their work.



32
68
0
10
20
30
40
50
60
70
80
Online Offline
Mode of Operation %
%
Mode of operation %
Online 32
Offline 68

63



Q6: Are you aware about online platform?

Are you aware about online platform? %
Yes 60
No 40




Interpretation
According to my survey in Ahmadabad city, about online platform 60% IFA are aware
about online platform while 40% IFA are not aware. As 40% are not aware about the
online method obviously they cannot work.




60
40
0
10
20
30
40
50
60
70
Yes No
Are you aware about online platform %
%

64



Q7: Which companies are you aware of?

Which companies are you
aware of
Total
ICICI Securities 36
NJ India 33
HDFC 46
Karvy 29



Interpretation
According to my survey in Ahmadabad city, about company awareness 46% IFA are
aware about HDFC, 36% IFA are aware about ICICI securities, 33% IFA are aware about
NJ India, 29% IFA aware about karvey. From this interpretation we can say that HDFC is
quite well known company as compared to other.



36
33
46
29
0
5
10
15
20
25
30
35
40
45
50
ICICI Securities NJ India HDFC Karvy
Which companies are you aware of
Total

65



Q8: Are you using online distribution?

Are you using online distribution? %
Yes 18
No 46
Not aware 35




Interpretation:
According to my survey in Ahmadabad city, about online distribution, 46% IFA are not
using online distribution, 35% IFA are not aware about online distribution and only 18%
IFA are using online distribution.




18
46
35
0
5
10
15
20
25
30
35
40
45
50
Yes NO NOT AWARE
Are you using online distribution %
%

66



Q9: You are using online services of which companies?

You are using online services of which companies? %
ICICI Securities 8
HDFC 32
karvy 27
NJ India 33




Interpretation:
According to my survey in Ahmedabad city, Most of the IFA are using online portal of
HDFC and NJ India and around 27 percent IFA are using service of Karvy and only 8
percent IFA are using ICICI Securities.


8
32
27
33
0
5
10
15
20
25
30
35
ICICI Securities HDFC KARVY NJ india
You are using online services of which
companies
%

67



Q10: Are you satisfied with current company?

Are you satisfied with current company? %
Yes 25
No 30
No Reply 45



Interpretation:
According to my survey report of Ahmedabad city, 25 percent (IFA) are
satisfied with the online portal with the current company, and 30 percent
(IFA) are not satisfied with the facility of online portal, and 45 percent (IFA)
had not given any reply. It means that most of the IFA are not showing their
interest in online portal they are happy with their old method of offline.



25
30
45
0
5
10
15
20
25
30
35
40
45
50
Yes No No Reply
Are you satisfied with current company %
%

68

























69



Results and Findings

ICICI Securities Limited, a financial service company focused on wealth creation for all its
customers such as institutional and corporate clients, HNI and retail customers.
With changes in time and technology, people have started trading through online
platform but still many of IFAs are trading through offline platform.
Most of the IFAs are having low client base.
88% IFAs are aware about online portal of ICICI Securities and 38% would want to
join ICICI Online portal.
62% IFAs are using Online portal out of them 27% are facing problem while trading
online.
















70

























71



Suggestion and Conclusion

Suggestion

From the study it is found that the level of awareness about Online Portal is high.
The company should provide facility to book limit order trades during after-hours.
The company can provide more market tips through SMS.
The company should more concentrate to the age group of 30-40.
Various sales promotion techniques can be introduced.
Better training to the customer so that customer doesnt face any problem regards
to use any function.
Awareness campaigns like giving idea about future and options, derivatives,
dividend policies will create interest in online trading, and this helps organization for
market positioning as well as mind positioning.
Comparative study of customer care and service provide by other organization will
help develop business strategies as well business policies.
Seminars can be conducted so to increase potential customer base. This kind of
seminar will motivate them and make them aware about e-trading.














72



Conclusion
The purpose of study is well achieved. The day is not far when there would be free internet
access in this city. Its delightful to note that the investors are eager to be updated about
the market situation. Considering the ongoing trend in Ahmedabad city, the infrastructure
for on-line share trading will improve in the city and there would be hike in volume of share
trading.
As per the findings ICICI Securities is best online share trading/investment service
provider though charges are slightly higher than other online share trading service
provider. Facilities that are provided to IFAs are excellence, prompt and faultless than
other. Also it is globally accessible. And as per the finding it is also found out that the
awareness level of online trading in Ahmedabad city is very high. And most of the IFAs are
working online.
And even many of Independent Financial Advisors are stick to traditional system of share
trading because of lack of computer knowledge the ICICI Securities should aware them
and try to lower their charges so as many IFAs can join Online Portal of ICICI Securities.














73

























74



Limitation of the Study

The survey was restricted to Ahmedabad city, hence the findings cannot be
generalized.
The sample size is only 100, whereas there are more than 5000 IFAs in city. So the
sample size not represent the accurate data.
The survey was limited during short span.
Biased answers are unavoidable.
Respondents are busy. So the answers of the given question may not be exact.
It may not possible to arrive at the exact value of the findings.
The result obtained in project from the this project is based on survey


















75

























76


Bibliography
Books Referred
Prasanna Chandra
Finance Management
Booklet/Brochures of ICICIdirect.com
Website
www.icicidirect.com
www.icicibank.com
http://www.nseindia.com/
http://economictimes.indiatimes.com/topic/National-Stock-Exchange-of-India
http://en.wikipedia.org/wiki/Bombay_Stock_Exchange
http://currentgk.com/india/economy/stock_exchanges_india.html
http://www.nseindia.com/global/content/about_us/our_products.htm
(2013, july 15). Retrieved from www.mapsofindia.com:
http://business.mapsofindia.com/online-trading/icici.html
home page. (2013, july 10). Retrieved from www.deccanherald.com:
http://www.deccanherald.com/content/45265/ipl-2012.html
stock broker. (2013, july 9). Retrieved from www.chittorgarh.com:
http://www.chittorgarh.com/stockbroker/icicidirect/1/
www.icicidirect.com. (2013, july 8). Retrieved from earn 4%interest:
http://content.icicidirect.com/Idcampaign/transparency/Earn4interest.asp?utm_source=goo
gle&kw=&utm_medium=NEW_TRADING_BMM&utm_term=Online%20trading%20account
&utm_content=AD22&utm_campaign=Transparency&utm_adgroup=trading%20account%
20online




77




















78


Annexure
Questionnaire
On
A Micro study on Financial Advisor (IFA) at ICICI Securities with special reference to
Ahmedabad city
I Mahesh Shyara, preparing a project report on above topic would like to request you to
kindly fill in following questionnaire. Feel free to share your views.

1).Name: _____________________________________________________________
2).Address:___________________________________________________________
3).Contact Number:________________
4).E-mail id:___________________________________________________________
5).Gender: Male Female
6).Marital Status: Single Married
7).Age: 20-30 41-50
31-40 Above 50

8).Education: SSC/HSC Graduation
Post graduation

9).Dealing In: Equity Mutual Fund FD (fixed income product)
IPOs Insurance

10).Others: ____________________________________________________________
11).Mode of Operation: Offline Online
12).Tenure: ______________
13).Client Base: __________



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14).Dealing with: _______________________________________________________
15).How much time spends in services: ____________
16).Are you aware about online platform: Yes No
17).Which companies are you aware of:
ICICI Securities KARVY
HDFC NJ INDIA
18).Are you using online distribution?
Yes No Not Aware
19).You are using online service which companies?
ICICI Securities HDFC
NJ India KARVY
20). Are you satisfied with the current companies?
Yes No No reply