Business Model Competition 2014 Information Package 1
International Business Model Competition
INFORMATION PACKET 2014
www.espriex.co info@espriex.co +62-341-4441-441 or +62-8213-9132-600 Jl. MT. Haryono 163, Malang 65145, INDONESIA Business Administration Department Faculty of Administrative Science Brawijaya University Business Model Competition 2014 Information Package 2
CONTENTS A. GRAND PRIZES ............................................................................................. 3 B. SCHEDULE FOR BUSINESS MODEL COMPETITION 2014 ........................ 3 C. WHAT IS BUSINESS MODEL? ...................................................................... 4 D. ABOUT BUSINESS MODEL CANVAS ........................................................... 4 E. BUSINESS MODEL COMPETITION 2014 ..................................................... 5 1. TIPS AND PROCEDURES FOR DEVELOPING A GOOD BUSINESS MODEL ................................................................... 5
2. STAGES AND SCHEDULES OF COMPETITION ...................................... 6 3. REGISTRATION REQUIREMENTS .......................................................... 7 4. WHAT YOU NEED TO PRESENT? ........................................................... 8 5. ASSESSMENT CRITERIA ........................................................................ 9 6. PRIZES ..................................................................................................... 11 7. TIPS FOR UPLOADING VIDEOS ON YouTube ........................................ 11
Business Model Competition 2014 Information Package 3
A. GRAND PRIZE
NATIONAL CATEGORY INTERNATIONAL CATEGORY 1 ST PLACE USD 1.250 Approx. IDR 14,000,000.00 USD 2.000 Approx. IDR 22,000,000.00 2 ND PLACE USD 750 Approx. ID 8,500,000.00 USD 1.250 Approx. IDR 14,000,000.00 3 RD PLACE USD 500 Approx. IDR 5,000,000.00 USD 750 Approx. IDR 8,500,000.00
B. SCHEDULE FOR BUSINESS MODEL COMPETITION 2014 Registration is closed June 8 th , 2014 12.01 July 14 th , 2014 23.59 Registration open Uploading video June 15 th , 2014 12.01 Uploading video closed Sept 20 th , 2014 23.59 Finalist announcement Grand finals Sept 20th, 2014 23.59 EXTENDED! Business Model Competition 2014 Information Package 4
C. WHAT IS BUSINESS MODEL? Business nowadays cannot be separated from the prominent role of Business Model as most failures in business today have been caused due to the lack of ability of the companies to understand and innovate with its Business Model. Creating Business Model is a new approach in entrepreneurship atmosphere, and it is very different from creating the Business Plan. When the Business Plan makes you just need to create the idea in the office or library, designing a Business Model encourages you to make assumptions and test the assumptions towards the reality on the field. The trick is to meet directly with the customers and the suppliers. Once you get feedback from these occasions, you need to make adjustments or changes based on the field test results before actually executing the business.
D. ABOUT BUSINESS MODEL CANVAS As it is described previously, the Business Model illustrates the rationality of how an organization creates, offers and captures values. However, in the practical level, it is often difficult for business model to understand and be understood because of the complexity of the various elements related businesses. In order to facilitate the understanding and use of the concept of Business Model, the Business Model Canvas was created and it will allow businesses to map out the business and can create, offer, and capture the values related to their businesses. As the main reference for understanding the Business Model Canvas, Alexander Osterwalder and Yves Pigneur in his book entitled Business Model Generation (2010) offers a new breakthrough that can simplify the complicated concepts of Business Model. The book explains that a business can be described in a work sheet called Business Model Business Model Canvas which consists of nine (9) sections, so it can easily explain and discuss the shape of your business model (The competition also provides an opportunity for the winner to meet directly with one of the authors of the book, namely Alexander Osterwalder). You need to know, INVESTORS prefer business opportunity that has been tested through recognition and a positive response from consumers. That means investors more than just like the Business Model than Business Plan. Untuk memelajari Business Model Canvas lebih lanjut, Anda bisa mengunjungi link- link website berikut ini: In order to learn further about Business Model Canvas, you can visit the website links below: 1. http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster. Business Model Competition 2014 Information Package 5
pdf 2. http://businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf 3. http://www.youtube.com/watch?v=QoAOzMTLP5s
E. BUSINESS MODEL COMPETITION 2014 This competition is an initial step to introduce how an organization creates, offers, and capture the values of improvement process that focuse on inputs rather than outputs to test the assumptions made on the field in order to develop and adjust business models that have been created in the beginning. After successfully organizing the same event in 2013, this time edition in 2014 continues to provide two kinds of competition categories, namely National and International categories. The main difference of these two categories is in terms of the use of the language for the presentation, namely Indonesian for National Category and English for International category. In addition, prizes are offered for each category is different as well.
Note: Business Model Competition 2014 is one of annual series of Espriex 2.0. The other agenda during this event are Association of Business Administration Sciences Indonesia Symposium (AIABI) and International Workshop with Alexander Osterwalder.
The following is complete explanation of Business Model Competition 2014 which will be hosted by Faculty of Administrative Science, Brawijaya University.
1. TIPS AND PROCEDURES FOR DEVELOPING A GOOD BUSINESS MODEL Bagaimana cara memenangkan kompetisi yang sangat bergengsi di kampus-kampus terkemuka dunia ini? Beberapa tips berikut ini mungkin dapat membantu Anda mempersiapkan diri dengan lebih baik. How can we win a very prestigious competition in the worlds leading universities? Some of the following tips may help you prepare better. (1) Find the problem. The initial step to build the Business Model is to dig what the problem consumers to be developed into a business idea. Give a brief description of the background of the idea. (2) I dentification of the Assumption. The next step is to identify and trace the assumptions that arise from the business idea by using the Business Model Canvas. (3) Test the assumptions. This is part of what distinguishes the Business Model Competition with other business competitions (such as the Business Plan competitions or Business Ideas such as the Student Creativity Program (PKM, by General Directorate for Higher Education of Indonesia). After the assumptions listed in the previous stages, test these assumptions on the field by involving the stakeholders, including of, at least, potential customers of your business idea or by the suppliers. Testing can be conducted through several methods such as interviews or administering questionnaires. Business Model Competition 2014 Information Package 6
(4) Adjust the model. In English terms, this adjustment model is called Pivoting. This step is done when your Business Model faces some problems or constrains on the field, such as prospective consumers are less responsive towards the Business Models that you offer. If you encounter these problems, you need to change one or more components of the nine aspects of the Business Model Canvas. Be informed that your goal is to create a business idea that is proven to be preferred by the consumers. (5) Demonstrate. This step is to demonstrate or indicate that your Business Model have gained market traction. Market traction is the attention of potential customers or markets that can be used as quantitative or qualitative evidence. Data shown may be in the form of raw data or testimony of prospective from consumers, including: Profitability or how much profits gained Revenues or profit or turnover gained Active Users or active consumers Registered Users or registered consumers Customer Engagement or consumers responses or involvement Partnership Clients Traffic or consumers volume or quantity (6) Present. The final step is to explain all the process you have gone through to find and/or identify any problems, or need specific consumer segments. Then, submit your solution to the problem, the assumptions that appear, and improvements (Pivoting) that you do to improve your Business Model. If you have reached this stage, then congratulations, you have to have a viable Business Model and is ready to run and, of course, have the opportunity to win major prizes of this competition.
2. STAGES AND SCHEDULES OF COMPETITION Here are the stages of the competition along with the implementation schedule of each stage. Please note carefully these important dates so you do not miss the chance to win special prizes plus a chance to meet with Alexander Osterwalder.
Stage I Registration: Fill out the registration form available on our website, www.espriex.co. The registration period will be open starting on June 8 th , 2014 and closed on Sept 20 th , 2014 at 23:59 pm (The due date of the team registration HAS BEEN EXTENDED).
Stage II Business Model Submission: Submission of your Business Models will be opened on June 15 th , 2014 and ended on September 20 th , 2014 at 23:59 pm. In this stage, you should register your team via the online form in our website as well as write down the link to your presentation video that has been uploaded to Youtube. Note: We strongly recommend that you register your team first. It doesnt matter if you arent ready with the presentation. You can send us the link to your presentation video to our email later before September 20 th , 2014 at 23.59 pm. The video is your presentation file (by using Power-Point, Keynote, Prezi, or the like) which has been converted into a video file and voice-narrated (find out how to do this in the next section of this package). Business Model Competition 2014 Information Package 7
Stage III Review: All Business Models that have been submitted will be downloaded by the organizing committee and sent to the Reviewers Team. After doing a review on each model, top 20 (twenty) Business Models will be set as finalists, each for ten (10) Business Models of National and International categories. All the review will be conducted by considering the Assessment Criteria. NOTE: review will be conducted with fair and objective procedures.
Stage IV Announcement for the finalists: The announcement will be conducted on September 25 th , 2014 presented on the official website www.espriex.co. Each finalist will then be required to re-register associated with the willingness and readiness in relation to terms and conditions to compete for major prizes directly at Brawijaya University campus on October 24 th -25 th , 2014. Registration may be through online process.
Tahap V Final rounds: Each group (the finalist) will present their Business Model directly in front of the juries appointed by the Organizing Committee. The duration of presentation for each group is 10 (ten) minutes which will be followed by question and answer session with the jury for about ten (10) minutes. Final Round will be held at Brawijaya University campus on October 24 th -25 th , 2014 (preceded by a gala dinner with all finalists of this competition). The juries for final round will consist of three people, each element representation of Venture Capitalist, Business Practitioners and Academics.
3. REGISTRATION REQUIREMENTS The organizing committee of Business Model Competition 2014 has set some requirements for this competition as follows: (1) The team or group consists of 3 to 5 members with the status as active students at the state/public university or private university across Indonesia. Team members may consist of a combination of cross-level study S1 (undergraduate) and S2 (masters would be the maximum and cross-majors study from the same campus. (2) Business models are included in this competition should be a Business Model that has been developed by the team. Team members can share roles as owners, founder or co- founder, and Manager (Management Role) according to the agreement of each member of the team. (3) The business sections that will be competed during this event would be: a. Happening in the seed-funding stage or new companies that have not own financial record by June 2014. b. Having not owned professional investment from any venture capitalist financing. (4) A team or group is allowed appoint one (1) professional mentor from the faculty or other professionals who have an understanding of the Business Model or a Start-Up Business. (5) The committee reserves the right to disqualify any teams that cannot meet the above requirements. Business Model Competition 2014 Information Package 8
4. WHAT YOU HAVE TO PRESENT? In this Business Model competition, the organizing committee would not restrict creativity in the way the team presentation of his business model. However, the organizing committee will provide the standard rules as a general and fundamental overview of what needs to be displayed in a slide presentation of each team participant as follows:
Validated Business Model Slide, berisikan gambaran diagram business model akhir Anda (Business Model Canvas). Anda perlu memberikan penjelasan bagaimana Business Model tersebut mampu mengirimkan nilai ke segmen pasar atau pelanggan. Penjelasan tersebut secara terinci meliputi: Title Slide. It contains the name of your business that describes who you are and your business operations or focus. Assumption slides. It contains narratives of your hypothesis related to the initial idea of your team. Have your business identified a problem of the consumer (e.g. customer segments) specifically? It will be only make a hypothesis for your first business model. Remember that the hypothesis would be in the form of what the customers problem and what the solution to the problem. Action Slide. It contains an explanation of how you test that hypothesis, what method or procedures you have employed to test that hypothesis (namely through an interview on customers or suppliers, etc.), and what facts or constrains have you encountered? An important point in this slide is identifying the problem and solution what you find, then whether the problem-solving process can be supported by the data that you have. Pivoting slides. It contains narratives over the observation whether your original hypothesis or assumption have been proven to be wrong or right. Then, make a list of steps or adjustments or Pivoting you have done related to your previous Business Model. Validated Business Models Slide. It contains an overview diagram in the end of your business model (Business Model Canvas). You need to provide an explanation of how the Business Model is capable of delivering the values to the market or customer segments. The explanation in detail my include the following aspects: o Solution Slide, containing an explanation of the solutions towards the problems faced by your customers that you have found during the observation and show the proves when there are such comments from the customers, clients, and or any evidence of sales. o Go-to-Market Strategy, containing evidence or points that make you think that it is feasible to run the business, as well as the opinions and convinced opinions that you have found provided by the consumers for the business. o Size of Market, containing description of the business prospects of the market share and discovering how big these opportunities. o Lesson Learned, containing conclusions and lessons of experiences that you can find and learn during the process of making the business model, including any failures or constrains that you experienced because of mismatches with reality assumptions or errors during the adjustment. Business Model Competition 2014 Information Package 9
In general, this business model competition aims to: 1) Identify the hypothesis and initial assumptions; 2) Test the assumptions by conducting direct execution on the field (meet with the customers, suppliers, etc.); 3) Conduct adjustment and pivoting toward the initial assumption based on the updated information which is gained; and 4) Identity the lessons and experiences from the process.
You should be able to slide emphasize how you get the initial assumptions, how to test the initial assumptions with the customers, and ultimately obtained the right business model.
Do you want to know an example of Business Model that is registered at the stage of registration in Business Model Competition abroad? Open multiple instances of the following YouTube links:
http://www.youtube.com/watch?v=qQktmppWCbU Fairweather Chef (3 rd winner of IBMC 2013)
http://www.youtube.com/watch?v=_o-EDOlcE9k Balance (2 nd runner-up of IBMC 2013)
5. ASSESSMENT CRITERIA Each Business Model Canvas that has been submitted to the organizing committee will be assessed based on four different criteria. Each criterion will be scattered in the five-point assessment. These four criteria are: (1) Creativity, Originality, and Innovation or Update in the creation of the Business Model, as well as knowledge of a problem consumers (consumer constrains / problems) were found by the team members; (2) The ability of teams to perform or make adjustments in Pivoting the Business Model with the findings in the field (3) The appropriateness of the Business Model (4) Presentation techniques in describing the entire process of the business model, from initial assumptions, testing the assumptions, until the findings of what have been found in the process of designing the most suitable Business Model.
The following is the examples of assessment criteria that might be referred by the juries: Business Model Competition 2014 Information Package 10
Assessment Criteria for Business Model Competition Name : Institution : Title of Proposal : Category : Instruction : Give the evaluation () on each item in the sub-item below by referring the description: 1: No/None/Not Appropriate 2: Weak; 3: Enough 4: Good/Appropriate 1 2 3 4 I. Presentation 1 Attractive and confidence during the presentation 5% 0 2 Clarity of the materials being presented 5% 0 3 Organization of the slides and focus of the content 5% 0 4 Management and punctuality for the presentation 5% 0 Total score (max: 16) 20% II. Assumption or hypothesis 1 3% 0 2 3% 0 3 3% 0 4 Total score (max: 16) 12% III. Stages in Proposing Assumption 1 The appropriateness between tools & market segmentation 3% 0 2 Creativity and Update and hypothesis testing techniques 3% 0 3 The availability of survey results 3% 0 Total score (max: 12) 9% IV. Adjustment of Business Model (pivoting) 1 Flexible adjustment towards the proposed initial idea 3% 0 2 Creativity in proposing new solution 3% 0 3 Proposing solution with appropriate scale 6% 0 4 The suitability between solution and market 3% 0 5 Pivoting to identify the market risks 3% 0 6 Pivoting to identify the social changes 3% 0 7 Value added to the news business model 3% 0 Total score (max: 28) 24% V. The proposal business model 1 Model is reasonable to execute 6% 0 2 Proposing innovative solution to the customers 3% 0 3 Business has clear positioning on the market 6% 0 4 Able to convince the customers 5% 0 5 The prospective potential in the future 6% 0 6 The clarity of the possible targeted margin 6% 0 7 Sustainability (economic, social, and environmental aspects) 3% 0 Total score (max: 28) 35% 100% Final score 0 Items related to creativity, originality, innovation, and understanding to the customers' problems Sub-items related to the process of hypothesis testing and pivoting Sub-items related to the appropriateness of business model Sub-items related to ability to the presentation Comment and advice: Proposing modification of the process, techniques, system or products/services 3% 0 Proposing new idea or considered as a new Identificaion of target segmentation Items and sub-items Scale Score (N) Weighth (B) Identification of customers' problems N.A. (NxB) Business Model Competition 2014 Information Package 11
6. PRIZES The prizes would be higher from the previous edition due to the support from prospective donators and sponsors for this event. Here are the nominal: Predicate National Categories (cash) International Categories (cash) 1 st Place USD 1,250 USD 2,000 2 nd Place USD 750 USD 1,250 3 rd Place USD 500 USD 750 These prizes would be very beneficial for the winners as the initial capitals to run the proven Business Model that are referred by the costumers.
7. TIPS FOR UPLOADING VIDEO ON YOUTUBE The period for uploading your Business Models videos would be within June 15 th , 2014 until September 20 th , 2014. With this time range, you have 3 months to build a team, plan, and carry out the entire stages well. Remember again, three months it would not seem long if you continue to remember what gifts and benefits you will receive if you win this prestigious competition. (1) Provide narration (audio) for your presentation files (Power-Point, Keynote, Prezi, or others) by using one of the following online software:: Screencast-O-Matic (http://www.screencast-o-matic.com/) Camtasia Studio (http://www.techsmith.com/camtasia.html) (2) Choose one of the following video formats that are suitable to be uploaded on YouTube (remember that your video duration should not be longer than 10 minutes): .MOV .MPEG4 .MP4 .AVI .WMV .MPEGPS .FLV 3GPP (3) Then you need to follow the instructions to upload on YouTube as follows: https://support.google.com/youtube/answer/57924?hl=id&ref_topic=2888648 (4) To make sure your video would be invisible from other participants, upload your video by using privacy setting unlisted (for your information that there are three privacy settings: public, private, and unlisted). After uploading your video with unlisted privacy setting, you need to copy the link of your video from YouTube on the registration form provided on June 15th, 2014 in our website. (5) To finalize, the organizing committee will download your video from the links provided on the registration form you have submitted.