Assessment Context

Select an item of sports gear or sports wear such as a: mountain bike, heart rate monitor, football shoe, tennis racket or
similar, which has been launched as a new product or relaunched with a new and distinct style in the last 24 months. You
must claim the product for yourself by contacting your local lecturer in person or by e-mail and name the product brand and
model selected. Be specific, for eample, !"iant #rance $2% mountain bike& or !'olar (#) heart rate monitor& or !*ike
Socceroos 2+,4 (-(. world cup /ersey, shorts and socks& not /ust !0orna 1ane clothing&. .s far as possible, you should
ensure that you ha2e selected a product which has not been selected by another student.
Assessment Task
3esearch details on the selected product and write a ,4++ word short report about how the seller5supplier has catered for
6uality in the design, manufacturing, presentation and deli2ery of their product. #he report must address the following:
,. 7escribe how the 6uality of the product is communicated by the seller5supplier. #his can be interpreted from
packaging, materials, ad2ertising, sales channels and supplier-pro2ided information on the -nternet, etc.
2. 7e2elop a rating scale for the 6uality of your product, and use the scale to demonstrate how the 6uality of the
product can be compared with at least three similar and competing products by other manufacturers. 8se a one-to-
fi2e star rating scale like that used for hotels.
*ote: Be careful to limit the amount of product information you pro2ide. #he lecturer may like to see a picture of the product,
but will not be interested in reading detailed product specifications downloaded from the -nternet, ecept where these are
rele2ant to the content of your report.
8se the product as a way to demonstrate your knowledge of the course content, including the tetbook and
additional reading you ha2e done. #his in2ol2es etensi2e referencing of theory a2ailable from these sources. 8se
minimal direct 6uotes. -nstead, use your own words to describe the content of your sources.
'ro2ide an eecuti2e summary, introduction and conclusion. 8se a table and5or graph to compare the
competing products. 8se appropriate headings.
8se at least eight 9:; references from the course materials and your own reading that are specifically !6uality
management& references. #hese should be from peer re2iewed /ournal articles and 6uality management tetbooks.
#he eight 9:; references described abo2e are in addition to any references you pro2ide that gi2e information about
your chosen product or competitors& products.
8se in-tet referencing and a reference list, following the <=8ni2ersity >ar2ard 3eferencing Style "uide
pro2ided on the course website. -nclude references to any marketing materials and websites you use.
You are encouraged to bullet points, illustrations and diagrams to reinforce your argumentation where
appropriate.
Assessment Criteria
9?ut of : marks; =uestion , - 7escribe how the 6uality of the product can be inferred from information a2ailable to the
consumer. #his description must be supported by appropriate references.
9?ut of : marks; =uestion 2 - 7e2elop an appropriate rating scale, and use it to demonstrate how the 6uality of the product
can be compared with similar products from different manufacturers. #his comparison must be supported by appropriate
references.
9?ut of 4 marks; <larity of @pression and 'resentation - #his includes orderly and logical presentation of information,
referencing, neatness, and the inclusion of an eecuti2e summary, introduction and conclusion.
#otal: 2+ Aarks
*ote: You must achie2e a good balance between information about the organisation and the course content and other
6uality management theory you ha2e found. #his assignment is about using a product to demonstrate to the marker that you
understand the course content and 6uality management theory.
Why we run in these:
Inspired by high-performance Z-Rated tires, the Reebok ZQuick running shoe delivers sports car handling for your feet. The Z-Rated
outsole geometry delivers control, traction, and speed while the no-sew upper and internal bootie ensure you're locked in tight for
the ride.
No-sew mesh upper for enhanced lightweight comfort
NanoWeb upper technology keeps foot in optimal position
Inspired by hi-performance tires, Z-Rated technology features a unique outsole geometry for control, traction and speed
Light and low EVA midsole for cushioning, plus a toe cap for protection
Radically sliced geometrical sole mimics the tread of high-performance tires for ultimate ground contact for a more
responsive ride
CRTek high abrasion rubber in key wear areas for lightweight durability
CRTek high abrasion rubber in key wear areas for lighter durability
2/18/14
'roduct #ester
ExtremeWorkout
fromDenver, CO
.ge:35-44
"ender:male
7id you recei2e the product as a free sample:Yes
(re6uency:frequent runner (3-5x!k"
7istance:#-4 miles
$%&E
T'(E TO $%&E
W%DT)
T'(E TO $%&E
CO*+O'T
E,T'E*E-Y CO*+O'TA.-E
D('A.%-%TY
$-%/)T-Y E,CEEDED E,0ECTAT%O1$
Comforta2le, +un3tional 4 0erforman3e
- was a little skeptical about 3eebokBs approach to this shoe when - first heard about the likeness to the C-rated tire. #hat skepticism
6uickly disappeared when - strapped them on and took them for a test dri2e. #he shoes are etremely comfortable and they truly do
grip the road and contour to your foot. - was surprised and pleased that the concept actually worked. #hese shoes perform well and
- really en/oy them on runs in the D-) mile distance range. - wasnBt able to gi2e it 4 stars due to the fact that - ha2enBt had a long
distance run in them and canBt 2ouch for how they feel in longer distances. - highly recommend this shoeE
>elpfulFhelpful 5 unhelpful 6
(lag 3e2iew
3/3/14
'io.ravo
from-os An7eles, CA
.ge:35-44
"ender:male
7id you recei2e the product as a free sample:1o
(re6uency:frequent runner (3-5x!k"
7istance:#-4 miles
$%&E
T'(E TO $%&E
W%DT)
T'(E TO $%&E
CO*+O'T
E,T'E*E-Y CO*+O'TA.-E
D('A.%-%TY
E,CEEDED E,0ECTAT%O1$
Delivere8 as a8vertise8
- run an a2erage of ,4 miles a week and are usually attracted to new shoes that will also look great for casual wear. #hese shoes
immediately caught my eye for their unusual but stylish design. Bought the blue and immediately felt satisfied on first impression.
Gery comfortable on the feet. #ook it for a run immediately and was 2ery impressed with the ecellent support, comfort, and traction.
(ell in lo2e with them. @nded up buying two more pairs 9black and gray;. *e2er in my life ha2e - e2er bought three pairs of the same
model in different colors from any brand. "ood /ob, 3eebokE You made a big fan out of me.
>elpfulFhelpful #6 unhelpful 6
(lag 3e2iew
5/26/14
#op 4++ contributor
kurtt9omas9unt
fromWaterto!n, 1Y #3:6#, ($A
.ge:;5-34
"ender:male
7id you recei2e the product as a free sample:1o
(re6uency:frequent runner (3-5x!k"
7istance:5-5 miles
$%&E
+EE-$ )A-+ $%&E TOO .%/
W%DT)
T'(E TO $%&E
CO*+O'T
CO*+O'TA.-E
D('A.%-%TY
*ET E,0ECTAT%O1$
+ollo!-u< 'evie!
-B2e owned these shoes for a few months ow and felt a follow-up re2iew was warranted. Hhile the shoes look sharp and met
epectations with comfort and durability, - ha2e to share one ma/or gripe: the tread. #he bottoms of these shoes shift with the
contours of the landscape like tires. - canBt really tell the difference between these and other shoes now that -B2e put a few hundred
miles on them. Hhat they do do, howe2er, is bite onto e2ery little stone, twig, and piece of mulch you cross paths with. #hat in turn
can screw up your footing, make it sound like youBre wearing tap shoes, scuff up your floor, and litter your carpet with outside debris.
Step on a piece of gum and it is the end of the line. Hhile -Bll continue to wear the shoe, - know for a fact -Bll a2oid a future purpose
based on this.
>elpfulFhelpful # unhelpful #
(lag 3e2iew
2/18/14
'roduct #ester
=ovas0
fromDo!ners /rove, %-
.ge:45-55
"ender:male
7id you recei2e the product as a free sample:Yes
(re6uency:re3reational runner (#-;x!k"
7istance:#-4 miles
$%&E
T'(E TO $%&E
W%DT)
'(1$ $-%/)T-Y 1A''OW
CO*+O'T
>E'Y CO*+O'TA.-E
D('A.%-%TY
*ET E,0ECTAT%O1$
-i79t!ei79t, 3omforta2le, su<<ortive, 3us9ionin7
0ightweight, comfortable, surprisingly supporti2e and cushioning. ?2erall, -Bd say that 3eebok has a winner on their hands: beautiful
looks, a design that works as intended, with comfort and support making these a complete package.
>elpfulFhelpful ; unhelpful #
(lag 3e2iew
2/14/14
$<iritOf#;
from$mit9ton, 0A, ($A
.ge:un8er #5
"ender:male
7id you recei2e the product as a free sample:1o
(re6uency:frequent runner (3-5x!k"
7istance:#-4 miles
$%&E
T'(E TO $%&E
W%DT)
'(1$ $-%/)T-Y 1A''OW
CO*+O'T
E,T'E*E-Y CO*+O'TA.-E
D('A.%-%TY
E,CEEDED E,0ECTAT%O1$
$im<l? ama@in7 all roun8A
- run sprints in track and use spikes, but - need something to practice in, and this shoe is perfectE .s soon as - put these shoes on
and took my first steps, - fell in lo2e and felt like a beastE Gery comfortable, and they look pretty beast if you ask me.
>elpfulFhelpful #; unhelpful 6
(lag 3e2iew
3/25/14
T9at8u8e;5
.ge:;5-34
"ender:male
7id you recei2e the product as a free sample:1o
(re6uency:re3reational runner (#-;x!k"
7istance:#-4 miles
$%&E
T'(E TO $%&E
W%DT)
T'(E TO $%&E
CO*+O'T
E,T'E*E-Y CO*+O'TA.-E
D('A.%-%TY
E,CEEDED E,0ECTAT%O1$
1e! favorite s9oes
- first heard of these shoes from the commercial that aired on #G. #he style definitely caught my eye and - was in need of new
running shoes. - checked the re2iews out first and was pleasantly surprised to find how high the ratings wereE - purchased one
online 9the red5na2y one; and was astounded by how comfortable they areE - ha2e wide feet but these fit them 2ery well. Ay fa2orite
feature is probably how the tongue is made. -tBs not made like most shoes, the tongue is actually attached to the shoes, so it wonBt
slip sideways while you run. - will probably buy the same pair 9in the gray color; when - need a new pair of running shoes..
>elpfulFhelpful ; unhelpful 6
(lag 3e2iew
2/18/14
'roduct #ester
0avement'unner
from$an +ran3is3o, CA, ($A
.ge:;5-34
"ender:male
7id you recei2e the product as a free sample:Yes
(re6uency:frequent runner (3-5x!k"
7istance:more t9an 5 miles
$%&E
T'(E TO $%&E
W%DT)
T'(E TO $%&E
CO*+O'T
>E'Y CO*+O'TA.-E
D('A.%-%TY
*ET E,0ECTAT%O1$
A runnerBs a7ilit? s9oe
- run anywhere from 2+-I+ miles per week and prefer to sa2e the wear and tear on my running shoes for long-distances on the road.
#his shoe will work great when -Bm adding in some more cross training to my routine. #he first thing - noticed was how light they felt
and - instantly wanted to take them to the track to see what they could do. #his week -Bll also use them on some agility workouts and
put the Jhigh-performanceJ to the test. Ay initial reaction after wearing them a few times is that they are built for 6uick speed
workouts and cross training.
>elpfulFhelpful 3 unhelpful 6
(lag 3e2iew
4/7/14
'unner#;345:C5D
.ge:un8er #5
"ender:male
7id you recei2e the product as a free sample:1o
(re6uency:frequent runner (3-5x!k"
7istance:#-4 miles
$%&E
+EE-$ )A-+ $%&E TOO .%/
W%DT)
T'(E TO $%&E
CO*+O'T
CO*+O'TA.-E
D('A.%-%TY
$-%/)T-Y .E-OW E,0ECTAT%O1$
$9oes are li79t 2ut not ver? 8ura2le
- liked these shoes they are light 6uick and comfortable. .lthough - wish they were a little more durable. - ha2e had my shoes for D
weeks and they ha2e a small hole in the tip of the shoe. #hey are great for gym type workouts or running on treadmills, but if your
going to run on rough terrain - think a different shoe is better for you.
'unnin7 $9oe 'evie!E 'ee2ok &Fui3k 'un
ad2ertisement
K-nspired by hi-performance, C-3ated tires, the 3eebok C=uick running shoe for kids deli2ers sports car
handling for your feet.L M 3eebok 8S.
Wei79t: .bout 24+g
0ri3e: N,D%, a2ailable at selected 3S> outlets
Our >er8i3t
5A;#6
Superb pliability, ecellent ground feel and a moderate amount of cushioning M these performance
features are a gi2en for most minimalist shoes. But the 3eebok C=uick goes one up abo2e the
competition M by adding a surprisingly stable ride to the usual e6uation.

0ros
- Aidsole offers ecellent pliability and superb ground feel
- Aidsole foam offers a moderate amount of cushioning
- Hell-designed upper adds surprising stability to this minimalist shoe
- "ood 2alue for money
Cons
- Bootie in the shoe&s interior becomes worn and stretched 2ery 6uickly
#he C=uick is being touted by 3eebok as the running shoe e6ui2alent of C-rated tyres M fancy pieces of
high-performance rubber which are capable of burning up the road at o2er 24+km5h. Sa2e for its top
speed, 3eebok&s claims about the shoeBs performance aren&t too far off the mark M as we found out during
our fortnight with this minimalist shoe.

%m<ressive <erforman3e from t9e mi8sole
#hanks to its scythed-up midsole M supposedly inspired by the design of those speedy tyres M the C=uick
ser2ed up ecellent pliability and ground feel. ?n the mo2e, the shoe followed e2ery fle of our foot M
ne2er interfering with our gait cycle. <ushioning was also delightfully firm: @2en when it was gobbling up
impact, the midsole did an admirable /ob of retaining feedback from the ground.
Still, these performance characteristics didn&t feel eactly groundbreaking M as any fan of shoes such as
the *ike (ree and, arguably, 3eebok&s own 3eal (le, can attest to. 3eebok, after all, isn&t the first to put
diced-up rubber foam on a running shoe.

Well-8esi7ne8 u<<er a88s sta2ilit? to t9e s9oe
Hhat sets the C=uick apart from the competition, howe2er, are the stability elements built into the shoe M
both at the heel and around the mid foot area. #he soft upper has been reinforced with a net-like
structure. <omposed of a moderately stiff rubber compound, it etends from the lacing system and wraps
around the heel counter M which has itself been reinforced with a heel cup.
. bootie-like second layer is built into the interior of the C=uick. .ttached to the forefoot part of the upper,
it also ser2es as the shoe tongue. 7on&t tug too hard at it though M the bootie was looking decidedly
stretched out after two weeks of intensi2e use.

#his uni6uely designed upper offered not only a comfortable, glo2e-like fit, but also enabled the C=uick to
feel more stable than most minimalist shoes M including the *ike (ree. .dd superb traction from the
outsole to the picture M and we found a shoe which handled fast workouts and longer runs with aplomb.
#he 2ersatile
C=uick was also good enough for static gym eercises.

/oo8 value for mone?
Hhat more can we ask from a shoe which is priced at a 2ery reasonable N,D%F *ewcomers to minimalist
running, you&ll want to place this affordable, easier-to-handle natural running shoe at the top of your
shopping list.
Tell us !9at ?ou t9ink of t9e 'ee2ok &Fui3k after ?ouBve trie8 itA $9are ?our vie!s in t9e 3omment
2ox 2elo! t9is arti3le or at our +a3e2ook fan <a7eA
http:55rabbitfoodformybunnyteeth.com5reebok-O6uick-re2iew5
k ZQUICK Review
#he following post is sponsored by (it(luential 00< on behalf of 3eebok.
You may ha2e seen this commercial playing during the ?lympic "ames recentlyE
Helllllll, those also happen to be my new kicksE
.lso worn by "old Aedal ?lympic gymnast .ly 3aisman, football star Pnowshon Aoreno, and AA. powerhouse
1ohny >endricks. -&m in pretty good companyE
#he technology behind the 3eebok C=8-<P running shoe is phenomenal. Yes, these shoes are attracti2e and look
great on, but they are made for athletes. You&re probably wondering why this shoe is so special, so let&s get down to
business with the technology behind C=8-<P, and the shoe&s features.
W9at is &Fui3kG
C=8-<P takes inspiration from C-rated sports car tires, which are rated for speeds in ecess of ,4% mph.
@ssentially, C=8-<P pro2ides the same speed and handling for your feet.
T9e &-rate8 7ri<E
#he key to good handling tires is maimum ground contactQ in tires it&s called a contact patch. -t&s the amount of area
in contact with the ground. Aore area is better for handling and the more surface area means more distributed force
and better grip.
T9e &-series fitE
(or handling, 3eebok wanted to take into account the dynamics of the foot itself. Your foot changes in dimension
when you put weight on. Hhen your foot is completely weighted, it& s about 4mm wider than when it&s in the air. #hat&s
your own naturally handling feature. Your foot spreads out on impact to distribute force o2er a broader base. #o
accommodate for that natural handling feature, 3eebok built slashes into the bottom unit that go all the way to the
lasting board so that your C-series shoe spreads with you. #he C-3ated outsole geometry deli2ers control, traction
and speed, while the no-sew upper and internal bootie ensure you&re locked in tight for the ride. - lo2ed this
2ideo about the technology behind the shoe.
'ee2ok &Fui3k +eaturesE
R *o-Sew upper with light and fleible *anoHeb '8 cast for breathable protection and support
R 0ow-cut for mobility with lightweight Bootie fit system for comfort
R -nspired by hi-performance tires, C-3ated technology features a uni6ue outsole geometry for control, traction and
speed
R 0ight, low profile @G. midsole designed with a radical new geometry for outstanding handling.
R Aedial and lateral underfoot groo2es allow midsoles to fle and epand, increasing ground contact for a smooth,
6uiet ride
R . sleek new last allows the foot to mo2e naturally, while keeping foot stable on the platform
R <3#ek high abrasion rubber in key wear areas for lighter durability
*? revie!E
- ha2e bought *ike (ree3uns since they first came on the market, but to be honest - ne2er run in them anymore. -
first started buying them because of the super fleible sole and comfy no tongue upper, but as the years ha2e gone
by and new shoes are debuted, they ha2e become narrower and narrower 9ouch; and actually pretty stiff instead of
Kfree.L - pretty much bought those N,++ shoes for their fun color combos and looks, and definitely not function. Hhen
it came to running shoes, - started wearing .sics and Saucony for more stability and support, but ne2er found
anything truly Klightweight.L
- ha2en&t thought of 3eebok for running shoes since they&2e recently been 2ery <ross(it focused 9a little intimidating
for the non <ross(ittersE;, but these shoes ha2e completely changed my mindE #his is one of the lightest weight
shoes - ha2e laid my hands on in a long time. Being so lightweight, - was ner2ous that they wouldn&t ha2e enough
support, but was pleasantly surprised as to how sturdy they felt once - put them on and ran around. Ay runs are
usually from 2-4 miles and the shoes felt really great on my short5moderate distance runs. #he top of the heel sat a
little high on my ankle which made me a bit ner2ous that - would get blisters, but - wore my back running socks and
the heel actually broke in about 4 runs so it ended up being /ust dandyE Ay feet are small but on the wider side, so -
was really ecited to get the perfect fit in both the length .*7 width. #he upper sole is etremely fleible and
comfortable, but the outer *anoHeb wea2e kept my foot secure and in place. *ow for the best partS the tractionE -t&s
actually pretty unbelie2ableE -f you thought that *ike (ree3uns had traction, you are in for a real treatE You can cut
sharp corners and turn like it&s no one&s business because of C-rated tread. - wanted to do a set of suicides because -
felt like - could actually complete them in an unnaturally 6uick time while wearing these shoes. - would the C=8-<Ps
for anyone who is a mild or moderate milage runner. - don&t think this is the shoe for long distance runs or someone
training for a marathon, but it&s ecellent for someone who runs between ,-4 miles. - felt Oero soreness or pain in my
feet or legs the following days which is a huge win. - would the 3eebok C=8-<Ps for bootcamps and other group
fitness classes that re6uire all different types of mo2ement as they are fantastic for cutting and turningE -&m 2ery
impressed with the o2erall design, and 6uality of this shoeE Hay to go 3eebokE *ow - want the neon pink T yellow
pairE
W9ere to 2u? 'ee2ok &F(%C=E
a8i8as 'unnin7 $9oe Te39nolo7ies
a8i8as Draina7e $?stem
a.7.S. is a patented drainage system where the integrated inlay5midsole is perforated to offer maimum water drainage,
cushion and comfort. 8sed eclusi2ely in certain ad2enture products this technology is ideally suited for use in 2ery wet
en2ironments.
a8i0'E1E
. 2ery durable, shock absorbing, foam based material. 'laced either at the lateral impact Oone or as insert directly under
heel bone adi'3@*@ reduces repetiti2e impact forces. #he lateral positioning helps reduce the foot&s pronation 2elocity,
thereby enhancing the shoe&s motion control characteristics.
a8i0'E1EH
adi'3@*@U is a lightweight, highly durable cushioning material located in the forefoot area of most technical adidas
footwear products. >ighly elastic, this material pro2ides reduced impact forces and an efficient toe-off. adi'3@*@U can be a
midsole insert or can be used for the entire forefoot itself.
2lue a8i0rene
. 2ersion of adi'3@*@ rearfoot lasting in 44+ shore hardness to offer additional cushioning properties. (eatured in technical
<ushion shoes.
7re? -%TE$T'%=E E>A
3earfoot lasting in 44+ shore hardness to offer additional stability and comfort properties. (eatured in #echnical <ontrol
shoes.
a8iT(++I
.n abrasion-resistant material used in the toe and5or lateral forefoot area of a shoeBs upper to protect from ecessi2e wear.
a8iWEA'I
@tremely durable, non-marking rubber used primarily for high-abrasion acti2ities which re6uire the optimal balance of
ecellent abrasion resistance, traction, and fleibility. -n running, adiHear is used to reduce wear in the heel landing area
and the toe-off area.
aJ Ener7? *ana7ement $?stem
8. midsole cushioning and control system. (rom initial impact through toe-off, e2ery phase of the foot strike is addressed
through specific materials, geometry and le2el of firmness. #he aV system pro2ides 4 distinct benefits:
Dura2ilit? K >ighly durable #'8,
T9ermal $ta2ilit? K Hithstands high 2ariances in temperatures with little effect on performance,
'e<ro8u3i2ilit? K ability to maintain consistency in the production process,
En7ineere8 *o8ularit? K ability to address all biomechanical re6uirements throughout the shoe.
.oun3e
8ses the same technology as the aD system. .nd therefore offers the same technical benefits. -n a bounce shoe the
structure units connect directly to the heal counter. Hith the lowered sockliner chassis, the foot is closer to the cushioning
elements. #his pro2ides the athlete with an e2en softer, more comfortable ride and a better energy return - the Bounce
effect.
ClimaCool
<lima<ool is a system combining moisture-managing materials and 2entilation in key areas. <lima<ool creates an efficient
system for the e2aporation of sweat and DI+F 2entilation to help regulate an athlete&s body temperature for impro2ed
efficiency and comfort.
Clima0roof
<lima'roof is a system which offers wind and water protection as the main benefit to the athlete. #he typical construction is
to use a breathable coating on the surface of a shoe&s upper material. Gentilation is integrated into key heat and sweat
Oones, in some cases supported by use of <lima0ite lining for moisture transport.
+or*otionI
#he (orAotionW system reduces your foot&s pronation 2elocity and knee rotation. #he key to (orAotionW footwear is the
acti2e (orAotionW element in the midsole. -t ad/usts to your sport motion in order to let your foot adapt more naturally to the
landing surface. .t any angle of touchdown, a pair of radiused, sliding plates in the midsole begin to slow horiOontal forces
the moment your foot touches ground. Your foot eperiences a much smoother, more natural touchdown with e2ery step,
and minimises potentially harmful knee stress. Hith (orAotionW, adidas is the first-e2er brand to deli2er a shoe that adapts
to both horiOontal and 2ertical impact forces to pro2ide comfort and control in all three dimensions.
7eo+%TI
.natomically placed foam pads 9which are made of long memory foam; wrap around the heel and follow the form of the foot,
e2enly distributing pressure for an impro2ed fit, increased comfort and an enhanced sense of security and stability. geo(-#W
offers a wide 2ariety of benefits to an athlete including enhanced comfort, better heel fit and better pressure distribution
around the entire rearfoot and midfoot section.
7eo+%T +rame
. chassis construction that has a #?3S-?*X SYS#@A bar which etends to the heel and acts as an eternal heel counter,
pro2iding superior stability so there is no need for an internal heel counter, thus sa2ing on weight. #o impro2e fit and comfort
in the heel, an anatomically shaped, moulded @G. piece is added creating a one-piece upper and lining. #raditionally, when
constructing heels an internal heel counter is inserted between upper material and lining.
1o$eam
. technology bonds the frame of the shoe directly onto the upper forefoot area and eliminates the need for seams and
o2erlays. #his increases the shoes performance in 2 ma/or ways:
Support: -n the moulding process, the material thickness and geometry can be ad/usted to get the eact amount of support
needed for the shoe, enhancing both performance and protection.
'rotection: #he impact-resistant 6ualities of *oSeam protect feet from impact and in/uries. Because #'8 material is more
protecti2e than standard o2erlay materials, *oSeam can be designed to protect in areas as needed.
Fui3k$trike
.n outsole construction that pro2ides a light, durable outsole with a higher abrasion resistance than epanded rubber and
compares well against hea2ier carbon rubber. #he material is moulded directly onto a thin tetile base which functions the
same as a traditional, hea2ier, rubber base. #he =uickStrike outsole impro2es o2erall cushioning as each lug can deflect
and absorb impact force., =uickStrike manufacturing is etremely precise. @2ery shoe siOe has a correctly scaled outsole for
eact, consistent location of lugs for ecellent durability.
TO'$%O1 $?stem
adidas #?3S-?* System pro2ides mid-foot integrity while allowing enhanced surface adaptation and stability. >igh
performance athletic footwear must protect and support the foot while still allowing it to function in a natural manner. #he
#?3S-?* System is now specific to linear or lateral sport motions, supporting the midfoot and ser2ing as a platform for
etended control, fit, or protection elements.
Traxion
#he #3.$-?*X outsole design was originally de2eloped for football where its tapered shape pro2ides ecellent ground
penetration without the typical stud pressure football boots place on the foot. #3.$-?* X is now offered in numerous adidas
sports including #rail 3unning, "olf, .d2enture, Halking, and #raining where the re6uirements of grip, protection and
pressure distribution for the foot are similar.
Nike Athletic Shoes --->
Quality>Durability

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June 5, 2011
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Recently Nike has been releasing many shoes which do not use the same leather like material as they used to. Most
athletic Nike shoes are now made up of an artifcial synthetic material which is not only better for performance, but it
also looks a lot nicer. However with this being said this performance enhancing material is not nearly as durable as
the old leather like material, not to say that every single Nike athletic shoe is made up of this, but most are. I recently
had a pair of neon blue Nike Hyperfuse basketball shoes. These shoes felt light as a feather, and were also a
headturner, but within two months the shoes started to deteriorate: The nike sign on both sides of the shoe wasn't
embroidered, therefore it began to lose its black color and started to fade away. Also, the neon blue coloring on the
sides of the ankle began to fade away, leaving a white "scrape" which is what it looked like to me.
A friend of mine told me about some new nike + free 5.0 running shoes he bought, and how they were really great for
his arch support. On the other hand he also told me about how the sole of the shoes had worn away in less than three
months after daily running use.
The trend with these kind of shoes is that they are meant to be an amazingly cool and feel-good shoe, but as Nike
has implemented this theme, the long term quality of the shoes are beginning to fade away. When buying Nike shoes,
if you are interested in performance, then you should probably go with the shoes with the synthetic material, if you
prefer durability, you should probably go with another type of Nike shoe, as there are some Nike running shoes which
still are quite durable. Or even go with another brand, if looking for basketball shoes look at Reebok (maybe not the
most stylish but they are extremely durable), Jordans, or Adidas. If looking for running shoes look at Brooks, Asics, or
New Balance.
Synthetic material:
(The type of shoes
7 Features You Should Look for in a Pair
of Mens Running Shoes

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Most men do not enjoy shopping for shoes, so when it is time to replace an old pair ofrunning shoes, they may look at
the process with more dread than excitement. However, buying the perfect pair of running shoes can make the
diference between a great run and a run that leaves men with blisters, joint pain, or even sprains. This guide lists
seven features that men should look for in their next pair of running shoes: a perfect ft, ankle support, arch support,
terrain-appropriate design, high-quality construction, style, and afordable pricing.
1. A Perfect Fit
Runners should try their shoes on late in the day, since feet typically swell slightly during a normal days activities.
They will need to measure the length of their feet to ensure that they have an idea of their correct shoe size. They
should also consider two additional factors: the width of their foot and their weight as a runner.
Foot Width
Men will need to consider the width of their foot in addition to its length. A man with a size 11 foot may actually require
an 11 wide (11W) for optimum comfort while running. However, the shoe should not be too wide or the foot will have
too much room to shift during the run.
Some brands difer slightly in the width of their standard shoe. For instance, Adidasofers narrower shoes,
while Brooks shoes are slightly wider than average. Some manufacturers, such as New Balance, supply more than
one width option to further tailor the running shoe to the wearer.
Weight
The runners weight will afect the amount of force to which the shoe is subjected. Buyers typically understand that
each stride will bring the entire weight of the wearer onto the shoes sole. However, most buyers are unaware that the
force that they exert on their shoes may double or triple depending on how fast they are running. Heavier runners will
need shoes with thicker soles that ofer extra cushioning against impact.
2. Ankle Support
Adequate support for the upper foot, heel, and ankle is vital in a good pair of mens running shoes. Without it, a quick
morning run can result in a badly sprained ankle and weeks of physical therapy. Buyers need to understand the shape
of their feet and the way that their feet and ankles move during a run. The three primary types of motion are
designated as pronation, supination, and overpronation.
Pronation
The term "pronation" refers to the way that the average foot reacts to a stride. Usually the heel contacts the ground
frst and rolls inward a little. At the same time, the arch of the foot fattens, absorbing the impact of the step or stride. A
slight outward roll follows as the foot tenses and lifts for the next step. The feet of runners with basic or neutral
pronation work exactly as they should, with only slight rolls to either side at the appropriate time during the stride. This
efective type of pronation reduces stress on the ankles, knees, and hips. Runners with neutral or normal pronation
require some basic support but need not invest in a special type of running shoe.
Supination or Underpronation
Supination or underpronation occurs when the foot rolls outward upon contact, rather than inward. This causes a
harsher impact, jarring a runners knees unnecessarily. Runners who sufer from this condition should have extra
cushioning in the soles of their shoes. Their shoes will also need to have a more fexible upper portion. Supination is
fairly rare among runners.
Overpronation
When the foot rolls inward too far upon impact, the result is overpronation, which is a common condition among
runners. Without proper support, runners with overpronation may sufer injury to their knees. Their shoes should have
additional rigidity and stabilizing features to minimize the efects of the condition.
Identifying Pronation Type
The chart below provides a quick way for runners to check their own pronation type. They should pull out a pair of
their well-worn running shoes and examine the shoes soles, as the wear pattern can provide clues about the owners
pronation type.
Wear Pattern Pronation Type
The inside edge of the shoe shows significant wear. The runner may have a tendency to
Wear Pattern Pronation Type
overpronation.
The outer edge of the shoe is heavily worn. The owner probably suffers from
supination.
The ball of the foot shows the most wear. There is also
some wear to the heel area.
The wearer likely has neutral or basic
pronation.
Armed with this information, runners should be able to identify their pronation type with some degree of accuracy. For
an ofcial diagnosis, they should visit a physical therapist or podiatrist.
3. Arch Support
The type of shoes that runners need for adequate arch support is closely tied to their pronation. Runners can also do
a wet footprint test to determine what sort of arch they have. All they need to do is step into a basin of water and then
place their wet foot on a brown paper bag, bath mat, or some other surface that will show the resulting imprint clearly.
High Arches
Runners with high arches are typically supinators or underpronators. They will have a strongly curved imprint in which
the ball and heel of the foot are barely connected or not connected at all. Flexibility is a key feature in shoes for these
runners.
Low Arches
Flat-footed runners with low arches will have a broad footprint with a wide connection between ball and heel. Runners
with fat feet tend to be overpronators. They need motion control and stability in their running shoes.
Normal Arches
Normal arches will be somewhere in between, with a less dramatic curve and a marked, narrow strip connecting the
ball and the heel. These arches belong to runners with basic or neutral pronation. They will want mild arch support in
their running shoes.
4. Terrain-Appropriate Design
The type of shoes that runners select should be designed for the type of terrain that they usually travel. The two
primary types of running shoes are road running shoesand of - road running shoes (also known as trail runners).
While some shoes can handle both types of terrain, most running shoes fall into one of these two categories.
Road Running Shoes
Road running shoes work well for paved roads and paths. They can also handle the occasional hard-packed dirt path,
wood-chip trail, fre road, or nature trail. They are lighter than trail runners are, and they allow a runners feet a little
more fexibility than some other running shoes do.
Trail Runners or Of-Road Runners
Of - road or trail runners are ideal for running on unpaved trails. They are intended to provide extra shock absorption
and stability for runners who may encounter uneven ground and the occasional rock, root, or animal burrow during
their run. They are heavier and more rigid than road running shoes. Usually, they incorporate a more aggressive tread
on the soles, enabling runners to have optimum traction even on slippery gravel or rock surfaces.
5. High-Quality Construction
Most running shoes are made of synthetic leather. The fexibility, durability, lighter weight, and quick drying capacity of
synthetic leather makes it better for runners than genuine leather would be. A good pair of running shoes should have
strong seams and breathable panels made of mesh, possibly at times nylon mesh. The upper part of the shoe, which
is the area that circles the ankle, needs to be waterproof to minimize the amount of water that gets into the shoes. As
water (such as rain) fows down toward the shoe, it is blocked by the waterproof upper so that only a minimal amount
gets in through the mesh panels. The lining of the shoe should also be made of a water-resistant yet breathable
mesh.
6. Style
Style is another essential feature for many runners. Some runners prefer a chunky, heavy-duty shoe with thick soles
for of-road running. Others like a streamlined look that narrows the appearance of the foot. Running shoes typically
come in black or white, although they are available in a rainbow of colors. The standard running shoe will have a
basic color such as white with splashes of another color, with red, green, yellow, orange, or purple among these
options. Generally, a running shoe also bears the manufacturers logo or mascot. A Puma shoe, for instance, will have
the signature leaping cat prominently displayed on the shoe. Reebok s trademark is a red triangle, while Nike is well
known for its iconic swoosh.
7. Afordable Pricing
For running shoes, a higher price is usually indicative of higher quality. A higher price is sometimes a result of the
extensive research that goes into the manufacturers trademark technology. Constant improvements in the material
used for shoe construction, the aerodynamics of the shoe design, and the development of durable soles with
adequate cushioning power provide benefts to runners and may make higher costs seem worthwhile. However, for
buyers who have a tight budget, overstock or outlet stores with lower prices may be a better option than traditional
shoe stores or department stores.
Buying Mens Running Shoes on eBay
While shoe stores and sporting goods stores may often be your frst thought when it comes to purchasing a new pair
of running shoes, their stocks can be limited due to inventory or logistics issues. In these cases, you should consider
visiting online retailers like eBay for running shoes that can range from basic, inexpensive brands to high-end, top-
quality trainers. Whatever brand or style you are looking for, eBay is almost certain to have it available.
Begin by searching for "mens running shoes" using the search bar located on most eBay pages, or start on eBays
main page by clicking Fashion, and then Men s Shoes. Under the Athletic category, select Running, Cross
Training as your preferred style, and then target your search by selecting your size, your price range, your favorite
brand, and any other pertinent options. If you conduct a regular search, save it so that eBay can let you know
whenever new listings for your specifc running shoes search terms become available.
Remember to check seller feedback ratings and choose top sellers for your transactions. You can ask sellers for more
details about the running shoes that they have listed by clicking Ask a Question in the listing or by visiting the sellers
profle page and clicking Contact Member. Look for sellers who ofer free shipping, return policies, or package deals,
in which more than one item or pair of shoes is bundled together at a bargain price as a means of saving money on
your purchase.
Conclusion
While shoe shopping may not be on a mans list of favorite things to do over the weekend, the process can be made
even faster and simpler with a little advance research and planning. Buyers should familiarize themselves with their
foot type so that they know which type of shoe will best serve their needs. They should look for quality in the shoes
construction and ensure that it is appropriate for the terrain that they plan to traverse. If buyers keep these and other
key features in mind, they should be able to fnd a pair of mens running shoes that will provide them with a safe and
enjoyable experience.