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Institute of Information Technology & Management, New Delhi

Academic Circular 4/2008 (Revised)

21
st
April, 2014

CONDUCT OF SUMMER TRAINING: BBA SEMESTER IV STUDENTS


Objectives

1. Students of BBA Semester IV are to constructively engage themselves in summer
training as part of curriculum at the end of their Semester IV. The summer training is to be
carried out in a firm or company. On completion of the summer training each student is required
to submit a written report. The academic objectives of summer training are to

Work & gain knowledge of real business environment,

Analyse how theoretical concepts taught are applied/not applied in real situations,

Analyse best practices of a company/industry in different functional areas,

Enhance analytical & application abilities of students, and

Develop skills in technical report writing through data collection, data analysis,
data presentation and draw lessons cogently vis--vis a given firm or company.

The objective of this Academic Circular is to lay guidelines to conduct summer training and to
standardise the format of submission of report.

University Scheme for Summer Training

2. As per the syllabi of BBA (Paper No BBA-311 with number of credits six) students of
Semester IV are to carry out summer training in a firm or company for the duration of Eight
Weeks and to submit a report within Two Weeks of the commencement of Fifth Semester. The
evaluation of report has two components, viz.

(a) External : 50 Marks; it involves external viva.

(b) Internal : 50 Marks; it involves viva & presentation before an
internal Committee.

Scope of Summer Training

3. It is partly responsibility of the student to find a firm or company where he/she intends to
carry out his/her summer training. A firm or company once fixed cannot be changed. It is
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necessary for each student to get the approval of the name of firm or company from the
Summer Training Coordinator. Each student is required to carry out the work
independently and submit the report individually.

ANY PREVIOUS WORK OR BORROWED REPORT WILL BE SUMMARILY
REJECTED AND IN ALL CASES OF REJECTION THE WORK IS TO BE REPEATED
AFRESH.

Final Report

4. The Guidelines for methodology to be adopted for conducting the summer training are
attached as Appendix-A. The format of the project report is attached as Appendix-B. All
students are to adhere to these guidelines.

Schedule of Submissions

5. Students are required to strictly follow the schedule given below:

To be Completed by
Date
Activity Marks
Allotted
Remarks
21
st
April 2014

Briefing of students

- -
10
th
June 2014
Commencement of Summer Training -
14
th
June 2014

Submission of Firm/Companys name (to Project
Guide) where the student intends doing summer
training


21
st
June 2014

Finalization of topic and submission of Project
Proposal


19
th
July 2014

Mid-term Review: Submission of work done
till date including complete Chapter-1.

10 Ref Appendix A & B
11
th
August 2014

Submission of Draft Report to the respective
guides.
10 -do-
21
st
August 2014

Submission of Final Report (One spiral binded
copy) to the respective guides
10
25
th
August 2014

BBA(M1) - Viva & Presentation to the
internal Committee.

20 A Power Point or
OHP based
presentation.
26
th
August 2014

BBA(M2) - Viva & Presentation to the
internal Committee.

A Power Point or
OHP based
presentation.
27
th
August 2014

BBA(E1) - Viva & Presentation to the
internal Committee.

A Power Point or
OHP based
presentation.
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28
th
August 2014

BBA(E2) - Viva & Presentation to the
internal Committee.

A Power Point or
OHP based
presentation.
Final Hard Bound Copy and CD have to be submitted by 8
th
September, 2014.

As notified by the
University
External Viva before the external examiner 50
Total Marks 100

6. Faculty Guides and company allotted to each student shall be notified separately and be
displayed on notice board.



































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Appendix-A


CONTENTS OF SUMMER TRAINING REPORT


Chapter plan and the contents that are to be included in the summer training report are given
below (Report should be covered within 40-50 double space typed pages):

Chapter-1: Profile of the Firm/Company

This chapter is to include the following aspects:

1. Company profile which includes name of the firm/company, its complete address along
with telephone numbers, email address, website name. Mention whether local, national or
multinational. If national/multinational, give location & address of the registered office and
geographical areas of operation of the company.

2. Explain the nature of the organisation and its business (service/production/trading etc),
i.e., type of industry & business in which the company is operating. Mention any specific
functional area, if any such as marketing, finance, HR, logistics etc, in which the company is
operating.

3. Companys vision & mission.

4. Product range of the company.

5. Size (in terms of manpower & financial turnover) of organisation.

6. Organisation structure of the company.

7. Market share & position of the company in the industry.

8. Present leadership of company and mention the people & their level with whom you have
interacted during the summer training.

9. Define objectives of study and research methodology including sources of data
collection.

Chapter-2: SWOT Analysis of the Company

This chapter is to include the following aspects:

1. Strengths & Weaknesses of the company.

2. Opportunities & Threats that the company faces.
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3. Best practices/USPs (Unique Selling Prepositions) that the company follows in different
functional areas such as marketing, HR, finance, inventory management, CRM, logistics, use of
ITeS etc.

4. Explain the variations/deviations in practices followed by the company vis--vis the
concepts taught to you in the classroom.

Chapter-3: Functional Analysis of the Company

Students are to analyse key functional areas (such as Marketing, Human Resource Management,
Finance, ITeS etc) of the company and include these in this Chapter. The data under each
functional area may be collected on the aspects mentioned below and the analysis be included in
the report (the aspects mentioned below are suggestive and not restrictive):

1. Marketing: Product Planning Process; Pricing Policies/Strategies; Channel Planning &
Management; Promotional Policies & their effect on sales; CRM Policies; Advertisement
Process etc.

2. HRM: HR Planning; Recruitment, Selection & Induction Processes; Training,
Performance Appraisal & Recognition Systems; Industrial Relations, Welfare, Career
Development & Grievance Handling Policies; Safety Policies & Practices etc.

3. Production & Operations: Production & Procurement Planning; Supply Chain
Management such as Vendor Development, Logistics, Inventory Management; Quality
Assurance & Quality Control; Maintenance Practices etc.

4. Finance: Analysis of Balance Sheet, Trading, Profit & Loss Statements, Cash Flow
Statements of the company and comments of at least two years.

5. Use of ITeS: Use of information technology in the organisational processes such as ERP
systems, Web based technologies and degree of automation & transparency.

Chapter-4: Lessons Learnt

In this chapter students are to mention learning value of the summer training covering following
aspects (these are suggestive but not exhaustive):

1. Comment on your experience about the working environment obtaining in the company.

2. Briefly explain the practical knowledge you gained during your summer training in terms
of practices followed by the company in different functional areas of management.

3. Difficulties, if any, experienced in the company where you have undergone summer
training. Also, give your recommendations/suggestions whether the students should be sent to
the company in future for summer training.
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Appendix-B


FORMAT OF THE PROJECT REPORT

Format

1. The final report should be written and compiled in the following the sequence:

(a) Title Page
(b) Certificate (s)
(c) Acknowledgements
(d) Assignment Directive
(e) Contents
(f) List of Tables
(g) List of Figures
(h) List of Symbols
(i) List of Abbreviations
(j) Executive Summary
(k) Body of the Report (As per Appendix A)
(l) References/Bibliography
(m) Appendices

Title Page

2. The format of the title page is attached as Annexure-I.

Certificate

3. The format of the certificate is attached as Annexure-II. A certificate of the organisation
where the student has conducted the summer training may also be attached separately after the
Institutes certificate.

Acknowledgements

4. In the Acknowledgements page, the writer recognises his indebtedness for guidance
and assistance by the faculty guide and any other member (s). Courtesy demands that he/she also
recognises specific contributions by other persons or institutions such as libraries and research
foundations. Acknowledgements should be expressed simply, tastefully, and tactfully duly
signed above the name.

Assignment Directive

5. Each student shall be issued an Assignment Directive duly signed which shall form part
of the Report.
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Contents & List of Tables/Figures/Symbols/Abbreviation

6. The format of Contents and list of Tables/Figures/Symbols is attached as Annexure-III.

Executive Summary

7. The Executive summary shall contain objectives, scope and an effective summary of the
Report. One additional loose copy of Executive Summary is to be submitted.
Body of the Report: Guidelines for Report Writing

8. The guidelines for writing the report detailed in Appendix-A. Following aspects must be
adhered to:

(a) Page Size: Good quality white A4 size executive bond paper should be used for
typing and duplication.

(b) Chapter/Para Numbering: The chapters are to be numbered as Chapter-1,
Chapter-2 etc. The heading/title of the chapter is to appear below the chapter number in
uppercase. Paragraphs are to be numbered as 1,2,3 etc in every chapter separately. Sub-
paras are to be numbered as 1.1, 1.2, 1.3----, 2.1, 2.2, 2.3-----etc. Sub-sub paras are to be
numbered as 1.11, 1.12, 1.13, 2.11, 2.12, 2.13 etc.

(c) Page Specifications:

(i) Left Margin : 1.25 inch
(ii) Right Margin : 1.25 inch
(iii) Top Margin : 1 inch
(iv) Bottom Margin : 1 inch

(d) Page Numbers: All text pages starting from Body of the Project Report should
be numbered at the bottom center of the pages.

(e) Normal Body Text:

(i) Font Size: 12, Times New Roman, Double Spacing, Single Side Writing.
(ii) Paragraphs Heading Font Size: 12, Times New Roman.
(iii) Page/Title Font Size: 14

(f) Structure of Final Report: The report should be of covered within 40 to 50
typed pages in double space (excluding Appendices and Bibliography) on A4 size paper
with 12 font size.

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(g) Table and Figure Number: Table and figure numbers are to be written at the
bottom of the table/ figure as given below:

(i) Table No-1: Number of Employees in Organisation ABC
(ii) Figure No-1: Sales Figures of ABC Company for 2002-2006

(h) Binding & Color Code of the Report:

(i) Hard Bound Report
(ii) Background of the cover page

For BBA - Navy Blue
For BBA (CAM) -Maroon

(iii) Letters in Silver White

References/Bibliography

9. Examples are given below:

1. Malhotra, N. K., (2010), Marketing Research, 6
th
ed., Pearson Education, pp. 219-243.

2. Stevens, A., (2010), C++ Database Development, MIS Press, New York, pp. 34-42.

3. www.time.com/time/gobalinfluentials/gbikim.html, accessed June 11, 2014 at 2:34pm

4. www.sportseconomics.com/services/CS_marketing.html

Appendices

10. The appendices are to be attached at the end of the report and to be numbered as
Appendix-A, Appendix-B etc. right justified at the top of the page. Below the word
Appendix write in parenthesis Refer Para No__. The para number should be the number in the
body of text where the reference of appendix is given. An appendix may have annexure (s). The
annexures, if any, are to be attached immediately after the said appendix. The annexures are to
be numbered as Annexure-I, Annexure-II etc.

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Annexure-I
Summer Training Report
on
Title of Report (Font size = 18)


Submitted in partial fulfillment of the requirements
for the award of the degree of


Bachelor of Business Administration (BBA)

To

Guru Gobind Singh Indraprastha University, Delhi


Guide: Submitted by:
Guide Name: Student Name:
Roll No.:
Batch:

Nurturing Excellence



Institute of Information Technology & Management,
New Delhi 110058
2014-15




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Annexure-II
Certificate

I, Mr./Ms._______________________________, Roll No. ________________ certify that the
Summer Training Report (Paper Code BBA-311 entitled
________________________________ is done by me and it is an authentic work carried out
by me at ___________________________ (Name of the firm or company). The matter
embodied in this has not been submitted earlier for the award of any degree or diploma to the
best of my knowledge and belief.

Signature of the Student
Date:


Certified that the Summer Training Report (Paper Code BBA-311) entitled ____________
done by Mr./Ms._______________________________, Roll No. ___________, is completed
under my guidance.


Signature of the Guide
Date:
Name of the Guide:
Designation:



Countersigned
Director/Project Coordinator
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Annexure-III

FORMAT FOR CONTENTS & LIST OF TABLES/FIGURES/ SYMBOLS

CONTENTS

S No Topic Page No
1 Certificate (s) -
2 Acknowledgements -
3 Assignment Directive -
4 List of Tables -
5 List of Figures -
6 List of Symbols -
7 List of Abbreviations -
8 Executive Summary -
9 Chapter-1: Profile of the Firm/Company
10 Chapter-2: SWOT Analysis of the Company
11 Chapter-3: Functional Analysis of the Company
12 Chapter-4: Lessons Learnt
13 References/Bibliography
14 Appendices

FORMAT FOR LIST OF TABLES/FIGURES/ SYMBOLS/ABBREVIATIONS

LIST OF TABLES




LIST OF FIGURES

L
I
S
TABLE OF SYMBOLS

L
I
S
TABLE OF ABBREVIATIONS

S No Abbreviated Name Full Name
1 CRM Customer Relationship Management
2 EPS Earning Per Share

Table No Title Page No
1 Number of Employees in Organisation ABC
2
Figure No Title Page No
1 Sales Figures of ABC Company for 2010-2013
2
S No Symbol Nomenclature & Meaning
1

Sigma (Summation)
2 @ At the rate