IIP 3

rd
week
LAKSHMI VILAS BANK
3.1 Study of Organization structure - At top level:
NAME DESIGNATION
Shri. Raghuraj Gujjar Chairman
Shri. Rakesh Sharma Managing Director & CEO
Shri. D.L.N.Rao Director
Shri. B.K.Manjunath Director
Shri. K.R.Pradeep Director
Shri.S.G.Prabhakharan Director
Shri. S.Dattathreyan Director
Shri. R.Sharan Director
Shri. A.Satish Kumar Director
Shri. Dr.P.A. Shankar Director
Shri. N. Malayalaramamirtham Director

3.2 Study of the Department:
SENIOR MANAGEMENT:
NAME DESIGNATION
Shri Palaniappan Manickam Chief Financial Officer
Shri R.V Raman General Manager
Shri RM.Kumarappan General Manager
Shri S Ramanathan General Manager
Shri R.Kamalasekaran General Manager
Shri A. Shankar General Manager

Recruitment and job description:

1) Sales executives-
Job description:
i. CASA
ii. Cross selling other Products & Services as prescribed by the Bank from time to time.

Eligibility:
Degree from any recognized University with 1 year sales experience.

AGE: 21 to 35 years
2) Probationary clerk:
Job description:
i. CASA opening
ii. Other clerical work like FD openings and renewal.
Eligibility:
Degree from any recognized University.
AGE: 21 to 35 years
Common Examination and provide training at Karur training college
Promotion:
1. Internal promotion
2. Test
3. Eligibility based.














3.3 SWOT Analysis
Strengths:
1. Focus on Strong robust financial products.
2. Social inclusiveness through schemes for all sectors.
3. Diversified approach towards wealth management.
4. Gives employment to over 1600 people.
Weakness:
1. Moderate presence across India as it is predominantly present in South India.
2. Minimal marketing causes less visibility.
Opportunities:
1. Upcoming SME banking
2. International banking
3. Focusing on retail banking, corporate banking and bank assurance
Challenges:
1. Economic slowdown
2. Highly competitive environment
3. Stringent Banking Regulations.
3.4 Goals and Targets fulfillments:

Industry guide assigned me target of observing counter work.(one counter per one day)

1. Cash counter- work of the cash counter.
2. Gold loan counter- appraisal who will assess the worth of the gold.
3. Counter 1- Loans provided to the small business & assessing of credit limit
4. Counter 2- CASA openings
5. Counter 3- Fixed deposits opening and renewal
6. Counter 4- Cash transactions
7. Counter 5- Authorization of CASA a/c, Fixed deposits, Cheques and cash
transactions.

There is a pending target of observing the work of counter 2, 3,4,5 and this target will be
completed in the next week.

3.5 Interaction with industry guide:
My interaction with industry guide is on daily basis. Industry guide helped me in the
work where I got few doubts while observing the work of appraisal (who will assess the
gold loan and checks whether the gold is original or not?)


3.6 Status of Research plan & Interaction with Faculty Guide (with reference
to 2.4) :
There is no practical difficulties while obtaining data. I am collecting the data from the
LVB official website and also collecting from the reports & materials which were
provided by the industry guide.