Submitted by

Jasleen Kaur Sandhu C-9

Shikha Upadhyay C-8
Vivek Gulia C-14
Sudarshan Bhamre C-7
Gurkirat Sandhu C-3
Rakesh Kumar c-42

Creamy white
Sandal and
cream
Pearl glow
Peach and
cream
Fresh splash
Strawberry
and cream
A firm markets one or more new products under an
already established and well known brand name.
The objective is to serve different customer
needs or market segments while taking advantage of the
widespread name recognition of the original brand
Magical spell
Peach and
cream
Fresh splash
Strawberry and
cream
White impress
Tropical sunset and
shea exfoliating scrub
Sunsilk
shampoo
Sunsilk hair
spray
Sunsilk hair
serum
Sunsilk
conditioner
Sunsilk hair
mask
It is a marketing strategy in which a firm
marketing a product with a well-
developed image uses the same brand
name in a different product category.
breeze
hamam
Rexona
lifebuoy
pears
liril
dove
Marketing of two or more similar
and competing products by the same
firm under different and
unrelated brands
Deo
Ice-creams
toothpaste
Fabric wash
Tea
The development of a new brand and often
a new offering for a product class that has
not been previously served by the
organizations
Mc Donalds and
coke parternership
Pepsi and Pizzahut
partnership
A generic term to describe both co-promotion and
co-marketing
Head and Shoulders with ZPTO
Computers with Intel Inside
Chevron gasoline with Techron
Diet Colas with Nutra sweet
Music systems with Dolby noise reduction
Non stick cookware with Teflon coating
a concept in marketing, which involves creating
a brand for an ingredient or component of a product.
With this kind of product policy the idea is to project the
high quality and performance of the ingredient perceived
by the customer onto the end product, thereby taking
advantage of the customer's brand awareness
Michael Jordan -
Nike
Nike created the
first pair of Air
Jordans in 1984. It
has since produced
23 versions, with a
price tag of more
than $100
Jack Daniels -
T.G.I. Fridays
The menu
at T.G.I.
Fridays has an
entire section
dedicated to
Jack Daniels
(BFA) flavored
food.
Apple - Nike
Nike (NKE) and Apple
(AAPL) brought music
and exercise together
when they developed
the Sports Kit, a
wireless system that
allows shoes to talk to
an iPod.
A marketing partnership between at least two different brands of
goods or services. Co-branding encompasses several different types
of branding partnerships, such as sponsorships. This strategy
typically associates the brands of at least two companies with a
specific good or service
SONY PRODUCTS
Marketing in which a company uses its company name
for all its product line. Due to this the product gets easy
acceptance
Honda Activa Honda unicorn
It is a mix between corporate and product brand
strategy. This is used to get the best out of both the
company and the product.


Range branding is extending a single brand across
several related categories. Harley-Davidson, for
example, markets motorcycles, tee shirts, leather
jackets, coffee cups, and so on. There is less risk
involved in range branding.