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The case focuses on a particular tool of KMS that is the corporate portal; we identify comprehensive view of definitions and characteristics of this tool, role of corporate portal features in the various stages of the knowledge management process, and describe major barriers limiting of its adoption and use by organizations and their some perspectives for a success. It describe corporate portal as emerging tools that provide sustained competitive advantage to an organization.
Оригинальное название
case analysis on: Corporate portal: A tool for knowledge Management synchronization
The case focuses on a particular tool of KMS that is the corporate portal; we identify comprehensive view of definitions and characteristics of this tool, role of corporate portal features in the various stages of the knowledge management process, and describe major barriers limiting of its adoption and use by organizations and their some perspectives for a success. It describe corporate portal as emerging tools that provide sustained competitive advantage to an organization.
The case focuses on a particular tool of KMS that is the corporate portal; we identify comprehensive view of definitions and characteristics of this tool, role of corporate portal features in the various stages of the knowledge management process, and describe major barriers limiting of its adoption and use by organizations and their some perspectives for a success. It describe corporate portal as emerging tools that provide sustained competitive advantage to an organization.
Synopsis of the case: The case focuses on a particular tool of KMS that is the corporate portal; we identify comprehensive view of definitions and characteristics of this tool, role of corporate portal features in the various stages of the knowledge management process, and describe major barriers limiting of its adoption and use by organizations and their some perspectives for a success. It describe corporate portal as emerging tools that provide sustained competitive advantage to an organization.
Facts of the case: Developing corporate portals and building the critical mass of users required to make them successful is not an easy task. Today world is knowledge world, the most valuable asset of an organization is knowledge. So all the organization are trying to build up the network and information system to manage their knowledge. The adoption of technology and two way communication makes easy to manage knowledge. The organization always search for knowledge at right place at right time to make good decision, and these knowledge will get through proper manage knowledge management system. Before describing the Knowledge management system lets describe what is knowledge? Knowledge is information plus experience. Knowledge is capability to act effectively. There are two types of view: Information technology view: knowledge is processed information that can be used for decision making. Strategic management view: it is state of mind. Its a capability and process. Individual expand their knowledge for better decision. Knowledge management is continuous process. KM applies systematic approaches to find, understand and use knowledge to create value. The framework may be different from 2 Corporate portal: A tool for knowledge Management synchronization organization to organization but the purpose of developing KMS is to help to make better decision. It involves following process: Knowledge creation/ generation: the potential source of information for an organization is their employee, customer feedback, supplier and other external stakeholder. Teamwork, R & D helps organization to generate information. Knowledge codification: this is the process where tacit (knowledge inside mind) is converted into explicit knowledge (written document). It helps an organization to transfer and share knowledge. Knowledge application: most of the organization fails because of not they have not information and knowledge but because of overload of knowledge. They are not learning to apply the available suitable knowledge. The knowledge should be apply in such a way that it will create a value. Knowledge transfer and sharing: knowledge is dynamic when the knowledge is codified in document then it can be easily transfer. It focus on collective knowledge that organization possess to make decision. Corporate tool is knowledge sharing tools that helps an organization to share their available knowledge to concern party. There are two types of corporate portal: Extranet portal: it provide a knowledge to solved particular problem. Suitable for business to business, e-commerce business. Intranet portal: it focus on knowledge management and communication. It try to manage the content of knowledge. A portal provides a single platform to share knowledge. It manage corporate intellectual capital. Gmail, search engine, Facebook are some of emerging intranet corporate portal. By analyzing critically, why organization enroll portal, its because of they need real time knowledge to make effective decision. It guide the action of employees. 3 Corporate portal: A tool for knowledge Management synchronization The primary objective of the analysis was to confront the information provided by portal vendors (Corporate features, eventual benefits) with the reality of early adopters, the case focused on the following issues: Main characteristics and features of corporate portals; Benefits associated with its implementation, focusing on the potential role portals can play in managing knowledge processes effectively; Challenges facing organizations in the implementation phase. This case generalized the finding the implementation of corporate tools in eight companies (case) they are: Hewleet Packard, Ford motor, STMicroelectronics, GlaxoSmithKline, General motors, BT, Procter and gamble, Eli Lilly. These eight companies are different in their nature, their service, structure, business model, business strategy but they implement portal for knowledge management. The feature of corporate tool are: Collaboration: it helps an organization to collaborate with other for purpose of exchanging information. Publishing: it supports for sharing knowledge in written form like HTML, PDF Taxonomy: it supports to manage similar type of knowledge in same group. It improves searching of knowledge, to control data, personalization and transfer of data. Search: the documented created by employees, customer, and competitors any have in different place. It supports in searching of those document. Integration: it supports integration of knowledge and makes easily available the desire information. Supportive tools to implement corporate tools are: Security: the knowledge that has been stored should be made secure from un- authorization access. It is one major challenge for an organization. Proofing: profiling makes easy for searching information. Scalability: the KMS should be flexible and it can be changeable according to requirement 4 Corporate portal: A tool for knowledge Management synchronization Problem/Challenges as written in case: Knowledge is increasingly being recognized as a vital organizational resource that provides Competitive advantage. Managing knowledge assets can be a challenge for every organization. Corporate tools helps to synchronize and support knowledge process. As we early discussed different process on knowledge management. There are different challenges in each process that need to be tackle and must respond effectively. Challenges in knowledge management process: It stated that frequency of communication need to increase to generate information. Proper communication channel should be built which is time consuming and need more resources. Managing the protocol and bandwidth for exchanging information is difficult. Data filtering is challenging. It allows easier access to corporate information. Managing proper Storage of the knowledge. Some time the system may overload by knowledge so proper management of knowledge is most critical thing. Difficult to determine the correct audience of knowledge. It may generate ineffective knowledge dissemination. By placing all the knowledge in portal makes poor knowledge awareness to their stakeholder. High cost for distributing the knowledge. Network should be build and it needs huge amount of investment and resources. Security on knowledge becomes challenge for most of the organization. The article describe major three factor that possess challenge for adoption of corporate portal are: Managerial context: corporate portal technology uses artificial agents. The manger are concern with the cost effectiveness for implementing and maintain portals. The cost of portals include, hardware costs, software license costs, software development costs, design costs, system integration costs and maintenance. Introducing portal is becomes strategy for an organization to have competitive advantage 5 Corporate portal: A tool for knowledge Management synchronization Technical context: there are huge amount of knowledge and information with the organization but they are not able to identify which knowledge is important for them. If the desire information is not available at require time then developing a portal will not help organization. While developing portal, organization must plan and need to design that will be compatible with system Social context: the social environment within which people operate also impact the effective use of corporate portal. The organization culture determine the sharing of knowledge. The way how information is being sharing among employee and the medium they are using determine the quality of life. Some of the advantage that organization may have by implementing corporate portal tool for managing knowledge are: The portal helps an organization to stay connected with employees, supply and their customer. It helps to make better decision and improved communication. It helps to set global integrations and standardization. It helps for effective information search and helps to establish new communication channel. It improves collaboration and foster team work in organization. It helps to share information in large audience at once. It motivate an employee and gives access to internal information. Overall it helps every organization by providing the necessary knowledge that certainly helps an organization to make right decision and it will reduce the cost for sharing knowledge Solution found in the case: As we discuss early there is so many problem and challenges that create because of implementing corporate portal. Instead of so many challenges some of the organization built successful corporate portal for knowledge sharing. They are effectively sharing their knowledge and that helps to them to gain competitive advantage. There need to be a proper collaboration between the system and those who uses it. If the needed information cannot be derived from the 6 Corporate portal: A tool for knowledge Management synchronization system at the time of need then theres no use of adopting the knowledge management system. In order to address above discussed problem we have drawn some solutions in how to define, implement and execute effective portals. To address those problem some of recommendation/ solution are: Top management support: A CEO who recognizes the value of knowledge and who actively supports the knowledge team, it motivates other employee and generate the sense of management support to them. It helps to establish knowledge sharing culture in organization that will certainly help to manage Knowledge management system. Motivation and commitment for adoption of these technologies: the organization must determine which technology is suitable for them. For this purpose the top management level must discuss with employees. They must motivate employee through internal or external motivation program. Linking knowledge and business processes: organization need to identify the link between knowledge and the bottom line business benefit; new measures of performance and appropriate rewards. The portal should present an ideal environment to integrate the business process aspects with knowledge processes and actively supports the worker in using and adding to knowledge resources by establishing standards for information collection, processing, and presentation. Information sharing culture: Creation of a culture that supports innovation, learning and knowledge sharing helps to manage knowledge management system. This is usually supported by appropriate reward mechanisms. Organization need to support new idea and must share these idea in organization. Learning from failures: Companies must review their successes and failures, assess them systematically, and record the lessons in form that employees find accessible. Organization need to follow up their action and need to take proper action. A technical infrastructure need to build that supports knowledge work. Various information system like MIS, DSS, ERP , Simulation need to integrate with knowledge management system. 7 Corporate portal: A tool for knowledge Management synchronization
Implication of finding and possible suggestion: The purpose of knowledge management must not be to just become more knowledgeable, but to be able to create, transfer and apply knowledge with the purpose of better achieving objectives. If the organization implement the corporate tool properly they will able to reduce costs, provide potential to expand and grow, increase value and/or profitability, improve products and services, respond faster change in market. These corporate tool helps an organization to establish knowledge sharing culture and we know knowledge is creation of innovation. It certainly help an organization to be innovative. It helps to build collaborative environment and team work. The strategies, methods and tools of knowledge management need to change in timely manner. Some of recommendation for an organization who want to implement corporate tool for knowledge management are: The corporate tool must be built on existing technology, system and resources so that it helps to reduce some cost. Why the organization, what knowledge, is important, it should be clear and that need to base on the requirement of customer. Such that they need to identify the business problem. Successful implementation of knowledge management requires a clear identification of the business problem to be solved and an alignment of the knowledge management project with overall business objectives. The organization must build KM team for effective management of KM. Organization need to perform knowledge audit and must identify which information is most essential for organization growth. Knowledge mining software allows query results to be sorted and clustered according to a set of pre-defined categories that are applicable to the target business KM system must link with the people. The KM system must generate the require information at right time. Team work is essential for successful implementation of knowledge management. 8 Corporate portal: A tool for knowledge Management synchronization The organization must build collaborative culture in organization, they must welcome new idea and need to ready for change. . It involves cultural changes in the way employees perceive the knowledge they develop. Involvement of top management is essential for developing KM system. Senior executive commitment is essential and executives can play an important role in defining the key problems to solve and the corporate objectives to meet. Proper security should be maintain in the KM system.