Questionnaire

Myself Jatin Viradiya, Student of FY M.B.A. C.K.Pithawalla Institute of Management,

Surat. I am doing this Summer Internship Project on The Study of Consumer Perception
towards Suzuki Bikes. Please take five minute to answer the following questions. This
study is for academic purpose only. No information shall be disclosed to anywhere.

1. Which model of Suzuki do you have?
(A) Lets (B) Access125 (C) Swish125
(D) Hayate (E) Gs150R (F) Inazuma
(G) Hayabusa (H) Slingshot plus (I) V-strom
(J) Intruder M800 (K) Intruder M1800R (L) Other_____

2. Why you have purchase that model? (Multiple Selection)
(A) Price (B) Speed C) After sales services
(D) Fuel efficiency (E) C.C. F) Engine smoothness
(G) Brand name (H) Style (I) Quick delivery
(J) Eco friendly (K) Safety (L) Low maintenance

3. Which are the influencing factors in your purchasing decision?
(A) Family & Friends (B) Advertisement (C) Co-workers
(D) Brand Ambassador (E) Experience (F) Brand image

4. Select the statement you find true for the Suzuki bikes? (Multiple Selection)
(A) It is fuel efficient (B) It is competitively priced
(C) It provides good comfort in driving (E) It has good value
(F) It has range of variety bikes

5. Do you think Suzuki brand name is stand for providing societal status?
(A) Yes (B) No
6. Do you think Suzuki has a wide variety of bikes?
(A) Yes (B) No

7. Do you think Suzuki has value for money perception?
(A) Yes (B) No
8. Do you think Suzuki bike serve better than other brands?
(A) Yes (B) No

If Yes, then in what area? (Multiple Selection)
(A) In fuel efficiency (B) Engine smoothness (C) In safety issues
(D) After sales service (E) Delivery (F) about look & style

9. Is your Suzuki bike convenient for a long distance travelling?
(A) Yes (B) No

10. Do you want to switch over to other bike?
(A) Yes (B) No
If yes, then which company will you choose?
(A) Honda (B) TVS (C) Suzuki
(E) Bajaj (F) Yamaha (G) Royal Enfield
(H) Other_____________
11. If you intend to purchase Suzuki bike again in future, which model will you choose?
(A) Lets (B) Access125 (C) Swish125
(D) Hayate (E) Gs150R (F) Inazuma
(G) Hayabusa (H) Slingshot plus (I) V-strom
(J) Intruder M800 (K) Intruder M1800R (L) Other______
12. Which brand name came first in your mind, when you think about bikes?
(A) Suzuki (B) TVS (C) Hero
(E) Bajaj (F) Yamaha (G) Royal Enfield
(H) Honda (I) Other_____________


13. Have you seen advertisement of Suzuki bike?
(A) Yes (B) No
If yes, then rate the advertisement:
Highly attractive (1) (2) (3) (4) (5) Not attractive

14. Would you recommend Suzuki bike to your relatives or others?
(A) Yes (B) No


PERSONAL I NFORMATI ON
Name:_______________________________________
Contact No._________________
Location:___________________
Age of respondents:
[ ] Below 20 [ ] 20-30
[ ] 30-50 [ ] above 50
Occupation:
[ ] Student [ ] Businessman [ ] Service
[ ] Profession [ ] Other__________

Monthly Income:
[ ] Below 10000 [ ] 10000-30000
[ ] 30000-50000 [ ] above 50000