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Serve atOnce Traffica

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Serve atOnce Traffica
Improving customer insights with real-time
subscriber-level information
Agenda
NSN Traffica
Traffica Connectivity
What does Traffica capture?
Traffica Fields
Traffica in Globe
Current uses of Traffica
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Current uses of Traffica
Potential uses of Traffica
References
Real-time traffic monitoring and analysis tool for multi-technology,
multi-vendor networks
Netact Traffica
TM
Traffica focuses on live traffic
and subscriber activity
Traffica provides real-time visibility over the
end-users activity and service usage, in the
whole network or down to cell level (location)
how much subscribers are using the
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how much subscribers are using the
services, at what time, from where in the
network, what problems they have
the details of calls and other activities,
for each subscriber
the usage and problems per mobile type
the activity of user groups, of roamers vs.
home subscribers, corporate customers,
etc.
Traffica Connection
TNES
Real Time Traffic (RTT)
(binary format)
NSN
MSS
NSN
SGSN
Real Time Traffic (RTT)
(binary format)
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The same Traffica functionality and
benefits are available to many
technologies and vendors networks
(binary format)
TNES
TNES
SGSN
Any MSC
SGSN
RTTs csv file Probes
Traffica Data
1. Network elements generate statistical data, which is a basis for
both the RTT reports.
a. A voice call RTT is generated after each call has ended.
b. MSCs generate two kinds of SMS RTTs: one is for mobile originated
short messages, and the other for mobile terminated short messages.
2. Traffica receives RTT reports from the NEs and identifies them.
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2. Traffica receives RTT reports from the NEs and identifies them.
3. Database is updated.
4. The real-time graphs and the alarms are updated accordingly.
Advantages of connecting to MSS
It allows operators to see used services, access methods and
technologies and their problems in the MSS in real time.
Monitor and troubleshoot the interconnections
Find active mobile types in real-time
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See how services (e.g. Voice, SMS etc) are used
Detect problems of the roaming subscribers
Real-Time Traffic reports from MSC Server
CUL report: Computer Units Load
INT report: early INterrupted Transations
VLR report
USSD report: Unstructured Supplementary
Data
FHO report: Failed HandOvers
RTT for calls include e.g.:
call start and end time
A and B subscriber identity: IMSI, MSISDN
A and B mobile equipment identity : IMEI
A and B location information:
cell/BSC/RNC/MGW
The MSC can also send a variety of
other reports:
RTTs are sent in real-time for each call
attempt, SMS sent or received,
successful or not:
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FHO report: Failed HandOvers
HO report: successful HandOvers
DRC report: Data Rate Changes
LCS report: LoCation Services
TER report: Trunk-side Early Released
calls
FRD report: subscriber Fraud Detection,
limitation and reporting
cell/BSC/RNC/MGW
LA/RA/SAC
CGR/PCM/TSL
clear code
paging time
etc.
SMS reports include e.g:
A and B identity, mobile equipment, location
SMS delivery date and time
error cause, etc.
Database queries
(Traffic News)
Database Export
Traffica
Database
OFF-LINE
ON-LINE
TNES
Traffica in Globe
Events
Real-time graphs
on Traffica Server
NSN
MSS
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Clear Code
Matrix
(CCMA)
Administration
User Management
on Traffica Server
Alarms on thresholds
At the end of the upgrade project,
there will be 34 Traffica in Globes
network.
Current use of Traffica
Used in Globe NOC for troubleshooting
Used in Sonia for determining the location of subs and current device
Used in Messaggio for SMS Fraud
Used in Ply for monitoring priority subscribers
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Used in Ply for monitoring priority subscribers
Used in Performance analysis
Potential uses of Traffica
It can be used for roaming quality analysis
Profiling of roamers
Correlation of terminal type and service usage
Profiling of Corporate Customers
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Profiling of Corporate Customers
120+ Traffica customers in 60 countries
9 out of 10 users would recommend the solution to their colleagues
(Traffica customer survey)
Denis Coakley
Director of Network Operations
Hutchison 3 UK
Luis Majorca
OSS Senior Specialist
Digitel Venezuela
3 UK
Claro Brazil
Digitel Venezuela
Vodafone New Zealand
A solution like Traffica is the
key to understanding how
your service is performing. Its
not just looking at network
elements and their availability. It
tells you how your service is
flowing through your network.
We see Serve atOnce Traffica as
a strategic component in our
business as it allows us to offer
solutions for the most critical
needs inside our company.
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Hutchison 3 UK
Rob McLennan
GSM/Switching Ops Specialist
Vodafone New Zealand
Vodafone New Zealand
Orange Switzerland
TuMobil Slovenia
Telefonica Spain
Elisa Finland
Following the adoption of our
solution Traffica at Customer
Care, Elisa Finland now
resolves 98 %
of customer queries
on the first attempt
Without Serve atOnce Traffica
we wouldnt be able to fix certain
customer problems.
The troubleshooting process is
quicker. We can fix a problem
right away, in hours instead of
days.
References for Traffica using Non-NSN Core
Vodafone New Zealand
Shanghai Unicom
Claro Brazil
Digitel Venezuela
Elisa Finland
LMT Latvia
TusMobil Slovenia
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TusMobil Slovenia
Orange Switzerland
3UK
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Thank you!